3 days ago
ADNOC Distribution and TotalEnergies launch ADNOC Voyager lubricants in Egypt
28 May 2025 15:52
ABU DHABI (ALETIHAD)ADNOC Distribution, in partnership with TotalEnergies Marketing Egypt (TEME), has officially launched its ADNOC Voyager lubricant range across Egypt, marking a significant milestone in the brand's regional expansion strategy.'This is the first time Voyager products will be available at third-party retail outlets across Egypt,' a statement by posted ADNOC Distribution on the Abu Dhabi Securities Exchange's (ADX) website said. Currently sold through selected stores in Greater Cairo and the Nile Delta as well as on Amazon and noon, ADNOC Voyager aims to be present in 3,000 locations nationwide by the end of 2026, the statement lubricants are manufactured at a state-of-the-art blending facility in Borg El Arab operated by TEME. This local production initiative supports Egypt's industrial growth, creates skilled jobs, and reduces reliance on imports—aligning with the country's broader strategy to boost domestic manufacturing and attract foreign Bader Saeed Al Lamki, CEO of ADNOC Distribution, said: 'The national launch of ADNOC Voyager lubricants in Egypt marks a key milestone in our strategy to expand the reach of ADNOC's trusted, high-performance lubricants across Egypt and North Africa."The roll-out builds on ADNOC Distribution and TotalEnergies' shared commitment to sustainable growth and innovation, while deepening our collaboration, expanding ADNOC's regional footprint, and building future-ready capabilities that serve national priorities and regional markets alike.'ADNOC Distribution acquired 50% of TotalEnergies Marketing Egypt in 2023. With this launch, the company extends its presence from the UAE and Saudi Arabia into North Africa, entering Egypt's high-potential fuel retail and mobility Strauss, Managing Director and Country Chair of TEME, said: 'Launching ADNOC Voyager Lubricants in Egypt is a proud achievement for TEME and a reflection of the strength of our partnership. By manufacturing locally in Borg El Arab, we are ensuring accessibility, reliability, and top-tier performance for our customers. TotalEnergies Marketing Egypt represents a unique collaboration, proving that the two energy majors – TotalEnergies and ADNOC Distribution – can come together to drive innovation and elevate industry standards.'The launch event, held at Cairo's historic Abdeen Palace, also introduced the campaign 'Voyager: Powering Your Everyday Performance.' The event was attended by senior government officials and business leaders, including Egypt's Minister of Petroleum and Mineral Resources, Eng. Karim Badawy; UAE Embassy representative Abdulbaset Mohammed Al Marzouqi; and top executives from both companies.
ADNOC Voyager products, certified by over 180 international OEMs and organisations such as API and JASO, are used in more than 47 countries. Egypt, with an annual lubricants market nearing 450 kilotonnes, represents a key growth market driven by infrastructure expansion and a growing automotive sector.
Source: Aletihad - Abu Dhabi
