25-04-2025
Dubai CommerCity partners with AI firms to transform UAE e-commerce landscape
Dubai CommerCity (DCC), the region's first free zone dedicated to digital commerce, announced strategic partnerships with and Portmind to drive e-commerce growth in the UAE.
The partnership with brings together Dubai CommerCity's advanced digital commerce infrastructure and AI capabilities to establish a future-focused ecosystem that supports the growth of e-commerce businesses.
By combining expertise in intelligent automation, AI-driven customer experience management and streamlined digital sales, the collaboration is designed to accelerate digital transformation for digital commerce SMEs and high-growth brands.
AI powers e-commerce growth
The partnership with Portmind will enable businesses operating within Dubai CommerCity to benefit from a more agile, efficient, and compliant customs process.
Integrating Portmind's AI solutions will help automating key processes related to shipping and customs documentation, including data collection, validation, classification, and regulatory compliance.
The collaborations were announced during Dubai AI Week, taking place from April 21-25.
DCC is a joint venture between the Dubai Integrated Economic Zones Authority (DIEZ) and Wasl Properties.
Mitch Bittermann, Senior Vice President – Commercial at Dubai CommerCity, said the partnership with reflects the zone developer's commitment to supporting the emirate's vision to become a global hub for artificial intelligence and a leader in shaping the future of digital economies.
'By integrating intelligent automation and agentic AI solutions into our ecosystem, we are enhancing the competitiveness of e-commerce businesses and contributing to a thriving AI-driven economy that attracts global talent and investment,' he said.
Dina Alsamhan, Co-founder & CBO of said partnering with Dubai CommerCity is a strategic step in advancing the UAE's digital commerce infrastructure.
'DCC enables market access and provides the intelligence layer that drives next-level performance,' she said.
Julien Gurunlian, Founder and CEO of Portmind, said the company's Sail platform is designed to eliminate inefficiencies and reduce friction in cross-border operations.
'This partnership allows us to enable smarter, faster customs workflows that drive compliance, reduce costs, and enhance trade transparency, benefiting businesses across the DCC ecosystem,' Gurunlian said.
With the UAE's e-commerce market expected to exceed AED48.8 billion by 2028, the partnerships support national efforts to strengthen the digital economy and position the city as a leading hub for next-generation trade and technology.
