4 days ago
'Absolutely bonkers' -- Arthur Gourounlian reveals new business venture
Arthur Gourounlian has expressed his delight as he launched a new business venture on Thursday.
The choreographer is one of the judges on RTÉ's Dancing with the Stars and also has his own clothing line AG by Arthur Gourounlian.
Now, the father-of-two has branched into the world of fragrances as he launched his first-ever scent. Arthur Gourounlian has expressed his delight as he launched a new business venture on Thursday. Pic: Instagram/Arthur Gourounlian
The AG is a unisex scent with Arthur detailing it as 'memory in the purest form.'
Announcing the fragrance on Instagram, he said: 'It's your first concert, echoing in the night air. Your first love, lingering like a whispered promise. That unforgettable family gathering, warmth wrapped in laughter.
'This perfume is more than a fragrance; it's a moment frozen in time. A single note can unlock a world, and now, a new one begins.
'This is the start of a long journey I've dreamed of. One scene. Infinite memories. The first of many.'
Taking to Instagram Stories on Thursday, Arthur detailed how he's 'always been obsessed' with perfume.
He shared: 'My first perfume, I bought when I was 16 years old with my first hairdressing pay check. I was over the moon because we couldn't afford perfumes or colognes, things like that. Arthur added that it was 'absolutely bonkers,' but explained that he set out to create a scene that could be worn 365 days a year. Pic: Brian McEvoy
'I never thought in a million years that this day would arrive, I have my own fragrance!'
Arthur added that it was 'absolutely bonkers,' but explained that he set out to create a scent that could be worn 365 days a year.
'Not only for special occasions, we are already so blessed to be on Earth every day is a special occasion so I want everyone to spray it going to the supermarket, communions, weddings, birthdays.
'It smells sultry, beautiful and, I'm going to say, LIFE.'
The 44-year-old followed up to share that the notes in the fragrance were bergamot; rose; amber and musk, and the scent would be exclusively available on AG Official.
