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Mid East Info
a day ago
- Entertainment
- Mid East Info
LG Launches 'Less Artificial, More Human' Brand Film - Middle East Business News and Information
Dubai, United Arab Emirates, July, 2025 — LG Electronics (LG) has unveiled a new a brand film titled 'Less Artificial, More Human,' inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG's Affectionate Intelligence. This film is part of the ongoing Life's Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide. LG is committed to redefining the customer experience, ensuring that the essence of Life's Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation. This year's campaign emphasizes Life's Good moments in everyday life with LG's Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company's human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users. The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers' daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go. The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it's a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring. 'Our brand's focus is not just on AI technology itself, but on how it enhances customers' lives in meaningful ways,' said Kim Hyo-eun, vice president and head of LG's Brand Management Division. 'This campaign aims to showcase how LG's Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.' LG has been a pace-setter in the innovation of AI technology in the Middle East, employing its ThinQ platform to create more intelligent home environments and deliver regionalized solutions. For example, LG's smart appliances, such as air conditioners and washing machines, are tailored to the needs of the region, delivering energy efficiency for heat-scalded climates and solutions such as fabric-sensitive washing programs for conventional apparel like abayas and kanduras. In addition, LG ThinQ TVs support Arabic voice recognition, which can be utilized to search for content and control devices with ease, reflecting the company's adaptive culture. In retail and sustainability, LG has launched AI-based digital signage in malls and airports, showing personalized ads through facial recognition and behavioral analysis. The firm has also concentrated on energy-efficient appliances that employ AI to reduce water and electricity usage in line with the Middle East's drive for green technologies. Such innovations reflect LG's prowess to blend global experience with local knowledge in order to produce effective AI solutions. The global campaign has rolled out in countries including the UAE, UK, Germany, Brazil, Mexico and Australia. The brand film can be viewed here , and more details about the campaign can be found on the LG website ( About LG Electronics, Inc. LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over.
TECHx
2 days ago
- Business
- TECHx
LG Unveils Brand Film Promoting Human-Centric AI
Home » Tech Value Chain » Global Brands » LG Unveils Brand Film Promoting Human-Centric AI LG Electronics has announced the release of a new brand film titled 'Less Artificial, More Human.' The film encourages customers to explore how life can be enriched through meaningful experiences, supported by LG's Affectionate Intelligence. This film is part of the ongoing Life's Good global campaign, which was first introduced in August 2023. The campaign aims to spread optimism and positivity worldwide. LG revealed that the film highlights the company's commitment to keeping humans at the center of AI innovation. In the evolving AI era, LG continues to focus on delivering more authentic and personal experiences. The campaign showcases how LG's Affectionate Intelligence empathizes with and understands users. By moving beyond traditional technology-focused approaches, LG aims to create deeper connections between people and their devices. The brand film demonstrates how LG seamlessly integrates AI into daily routines: At home, LG AI Home solutions help ease household chores by adapting to each family member's needs. At work, AI manages optimal air quality and temperature for improved comfort. On the road, the system reads emotional and physical cues to offer personalized recommendations for a relaxed journey. Kim Hyo-eun, vice president and head of LG's Brand Management Division, stated that the brand's focus is not just on AI itself, but on how it enhances life. She noted the campaign aims to show how LG's Affectionate Intelligence can offer ease, comfort, and connection in everyday life. LG also reported continued leadership in AI innovation in the Middle East. The company's ThinQ platform powers smart appliances tailored to regional needs. For example, LG offers: Energy-efficient air conditioners built for hot climates Washing machines with fabric-sensitive settings for traditional clothing like abayas and kanduras TVs that support Arabic voice recognition for easier control and content search In retail, LG has launched AI-based digital signage in malls and airports. These systems display personalized ads using facial recognition and behavior analysis. The company also focuses on sustainability by offering appliances that reduce water and energy consumption. LG emphasized that its AI innovations reflect a blend of global expertise and local adaptation, aiming to create smarter, more connected lifestyles.
Time of India
25-06-2025
- Business
- Time of India
Samsung unveils 2025 Bespoke AI appliances range in India, price starts at Rs 36000
Samsung has expanded its AI-powered home appliances lineup in India. The company has launched the 2025 Bespoke AI appliances range in the country. The company claims that the 2025 Bespoke range offer four distinct consumer benefits: Easy, Care, Save and Secure to enrich and simplify your lives with AI. Tired of too many ads? go ad free now The 2025 range expands Samsung's AI Home ecosystem across key appliances such as refrigerators, air conditioners, and washing machines. With intuitive touchscreen displays, upgraded voice intelligence, and inclusive accessibility features, the line-up promises to offer a truly connected, easy-to-use. Samsung 2025 Bespoke AI appliance range: Price and availability Samsung's 2025 Bespoke AI appliance range is now available across leading online and offline retail channels, including Samsung Exclusive Stores, as well as major e-commerce platforms. The Bespoke AI Laundry Combo is priced at Rs 319000, offering all-in-one washing and drying convenience with smart automation. The Bespoke AI WindFree Air Conditioner starts at Rs 36000, while the Bespoke AI Double Door Refrigerator is available from Rs 44000 onwards. For those seeking smart laundry solutions , the Bespoke AI Top Load Washer starts at INR 24500 for the 8kg model. The Bespoke AI French Door Refrigerator with integrated AI Home display will be available from July onwards. Samsung 2025 Bespoke AI appliance range features The Bespoke AI Laundry Combo The Bespoke AI Laundry Combo is a space-saving, ultra-capacity all-in-one appliance that seamlessly combines washing and drying in a single unit. Powered by AI Wash & Dry, the Bespoke AI Laundry Combo senses laundry weight, fabric type, and soil levels, automatically adjusting water, detergent, wash time, and drying conditions for each load. The Bespoke AI Laundry Combo features advanced heat pump drying technology that gently and efficiently dries clothes at lower temperatures by recycling warm air. Tired of too many ads? go ad free now The heat pump system optimizes heat transfer and reduces drying time by up to 60% and energy consumption by up to 75%. Its 7-inch AI Home LCD display provides an intuitive interface for cycle selection, monitoring, and control, delivering personalized suggestions based on usage patterns and seasonal habits. Additionally, the Flex Auto Dispense System is able to store detergent for up to 32 loads, while the Auto Open Door automatically releases humid air after a cycle ends to prevent damp smells and enhance freshness. Bespoke AI refrigerator with AI Home The new Bespoke AI Refrigerator is equipped with AI Vision Inside, which can recognize up to 37 fresh food items, allowing users to remotely view the interior, track expiry dates, and receive smart recipe suggestions. It can also recognize up to 50 pre-saved processed food items, largely expanding the variety of items it can manage. The new refrigerator comes with a 9-inch AI Home Display, which serves as a personalized dashboard for notes, schedules, entertainment, and full appliance control. The Bespoke AI double door refrigerator The Bespoke AI double door refrigerator features improved smart capabilities with AI Energy Mode, SmartThings Home Care and Wi-Fi connectivity, designed to offer remote access, intelligent energy savings and real-time maintenance updates via the SmartThings app. This range comes with Convertible 5-in-1 Modes, and enhanced hygiene with Active Fresh Filter+ eliminating up to 99.99% of harmful bacteria. Bespoke AI WindFree air conditioner The Bespoke AI WindFree Air Conditioner offers Customized Cooling, AI Fast & Comfort Cooling, and Quick Remote, making temperature control effortless and intuitive. With AI Energy Mode, the system intelligently adjusts compressor speed based on room temperature and consumers' usage patterns, helping reduce energy consumption by up to 30%. Bespoke AI top load washer Equipped with AI Wash, these machines intelligently detect the fabric type and weight to automatically recommend the optimal settings for each load. Building on this technology, features like Ecobubble, Hygiene Steam & Stain Wash (with inbuilt heater), Super Speed, AI Energy Mode, and SmartThings integration, AI VRT+ further enhance the laundry experience.
Evening Standard
08-06-2025
- Evening Standard
Best Samsung washing machines: AI tech innovations for your home
Available in dazzling 'Dark Steel' and nothing else, the Bespoke AI Series 9 is a statement piece for the kitchen or fancy pants laundry room should you be so loaded, being both bold in colourway and beautifully minimalist of design, with its moody silver body, Black Deco and glass door, and slick 7-inch LCD touchscreen interface. Even the line of the detergent drawer is unspoilt by anything as tawdry as a handle. Is it weird to attribute such aspects of beauty to an appliance? Absolutely. Do I regret a word of it? Absolutely not. But, moving past the aesthetic, the sultry Series 9 comes rated class 'A-55 per cent' for incredible energy efficiency, features a nicely capacious 9kg drum to cope with the detergent-requiring demands of medium to larger households, and comes imbued with Samsung's AI Home, that aforementioned LCD touchscreen panel that not only allows for quick, intuitive control, but also lets you personalise your wash more by suggesting cycles and remembering your favoured settings, like a golf caddy, but for laundry. Amongst the simply epic 28-strong programme settings sits AI Wash, sensing the weight of the load and the level of soiling, then automatically adjusting temperature, detergent amount, and soaking, rinsing and spinning times to suit. AI Ecobubble is, of course, also available, as is AI Energy Mode with the Wi-Fi linked SmartThings app, then there's all the usual cycle suspects, covering all manner of materials, throwing in Eco cycles, Cold settings, and the complete breadth of programmes found in the Series 5, 6 and 8 models I've already explored, plus two Super Speed functions for the furiously time-poor. Naturally, Auto Dose is present to save you the hassle of having to workout how much detergent and softener you need each wash, as is Drum Clean and a StayClean Drawer to keep the whole shebang sparkling and bacteria-free, and – going above and beyond on tech convenience – if your day has been so soul-sucking that you can't even raise the energy to poke gently at the display, you can just tell it what to do. Yes, it is a Samsung, after all, so it's only right that the Bespoke AI Series 9 WF90F09C4SU1 should come with Bixby 'On Device'. So, simply tell it what you want it to do and Bixby will take your word as its command.
Web Release
02-06-2025
- Business
- Web Release
Samsung's AI Home experience sets a new standard for connected living in the region
Samsung's AI Home experience sets a new standard for connected living in the region Samsung Gulf Electronics unveiled its AI Home, an immersive concept experience showcasing the brand's latest innovations in home entertainment, appliances, and connected living, all powered by SmartThings. Hosted in a villa-style smart home, the exclusive launch event highlighted Samsung's commitment to transforming everyday routines into intelligent, connected experiences. Doohee Lee, President, Samsung Gulf Electronics, said, 'At Samsung, we believe the home of the future is not just about individual devices but about intelligence that connects them. With Samsung AI Home and the SmartThings platform, we are demonstrating how homes can think, respond, and evolve to meet unique lifestyles and needs. Samsung is committed to enriching everyday life by unifying the power of our smartphones, TVs, and appliances to deliver truly integrated, intelligent experiences. Our vision is fully aligned with the UAE's ambition to be a global hub for AI-driven innovation. We are proud to support the nation's strategy by offering AI solutions that reduce energy consumption, prioritize personal wellbeing, and raise the bar for sustainable, future-ready living.' The experience featured eight lifestyle zones built around real-life scenarios, from movie nights powered by the latest supersize Neo QLED technology to connected kitchens and productivity-enhancing workspaces – all connected by SmartThings, Samsung's global IoT platform, orchestrating a multi-device ecosystem with a single, intelligent interface. In the visual display segment, Samsung unveiled its full 2025 TV and soundbar line-up, setting a new benchmark for AI-powered entertainment. Samsung's latest Bespoke AI home appliances feature innovations combining aesthetics, intelligence, and energy efficiency. The AI Home display is expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry, Washers and Dryers. Samsung's latest Odyssey monitor lineup introduces next-generation display technologies engineered for both high-performance gaming and modern multitasking. The event also spotlighted Samsung's expanding network of strategic partners. e& brought enhanced connectivity and smart infrastructure to the AI Home experience. OSN powered a zone of world-class content and Dolby Atmos delivered theater-like audio across multiple demonstration zones. Vuz reimagined the viewing experience with immersive 360-degree content technology. With AI Home, Samsung is redefining how technology makes life more intuitive, immersive, and intelligent. Discover the full 2025 product lineup and explore Samsung's latest innovations at
