Latest news with #AIPR
Fashion United
09-05-2025
- Business
- Fashion United
Lucien Pagès creates a joint venture with AIPR in the UK
French company Lucien Pagès Communication has merged with AIPR and created the joint venture Lucien Pagès & AIPR in the UK. Five months after its acquisition by international company The Independents, the Lucien Pagès Communication agency is implementing its expansion strategy with the creation of Lucien Pagès & AIPR. The new entity was created with London-based agency AIPR, founded by Adam Iezzi in 2005. It represents fashion, beauty and lifestyle brands such as Moncler, JW Anderson, Loewe, Alaïa, Zara and Zara Home. In a statement, Adam Lezzi said that he had been working with Lucien Pagès for over 15 years. 'From our first meeting, I realised that we shared the same values: an absolute requirement in terms of communication, a passion for creativity and great professional rigour,' said the founder of AIPR. He added: 'He has become an ally in the work, and more than that, a friend. Thanks to Lucien Pagès' international reach and The Independents' extended network, I will be able to offer an even stronger service to my clients, while strengthening my team.' Lucien Pagès explained that this alliance is the result of a long discussion between Adam and himself. He added: 'Today, as a member of The Independents, it's the perfect time to make this project a reality. I couldn't be happier.' Acquired in December 2024 by The Independents group, Lucien Pagès Communication is a public relations agency founded in Paris in 2006. It supports established and emerging brands in the fashion and luxury sectors and, since 2019, has had an office in New York, in addition to its Paris office. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Fashion Network
07-05-2025
- Business
- Fashion Network
Lucien Pagès creates UK joint venture with AIPR
Paris-based PR agency Lucien Pagès has formed a joint venture for the UK market with London-based agency AIPR, creating a unit that will operate in the UK under the title Lucien Pagès & AIPR. The move comes five months after Pagès sold control of his company to The Independents, a burgeoning conglomerate of PR agencies, publicists, show producers, and influencer marketing platforms. 'Lucien introduced us to Adam, and we were immediately impressed by the quality of his customer portfolio and reputation, which naturally aligned with our own values. I knew they had been talking about working together for some time, and I'm delighted that the group was able to facilitate this match-up. This alliance is a perfect illustration of the synergies we wish to encourage, and we are delighted to welcome Adam and his team to The Independents,' said Isabelle Chouvet, CEO of The Independents, in a release. In London, AIPR handles brands like Moncler, Loewe, Kenzo, Rabanne, and Acne Studios. Based in Paris, Lucien Pagès handles brands like JW Anderson, Sacai, Max Mara, Ralph Lauren, and Uniqlo. 'I've often been asked why I've never opened an office in London, especially given how much I love the city. I go there regularly for work, and the London media have always been a great influence on our community. The truth is, Adam offered a service that perfectly complemented my own. We have long shared clients and a very similar approach to our business. This alliance is the fruit of a long discussion between Adam and me, and today, as a member of The Independents, is the perfect time to bring this project to fruition,' said Pagès. Pagès founded his own agency in 2006 in Paris and subsequently opened an office in New York. Added Iezzi: 'I've been working with Lucien Pagès for over fifteen years, and I couldn't imagine a more natural partner to write the next chapter of my agency. From the very first time we met, I knew we shared the same values: the highest standards in communications, a passion for creativity, and the utmost professional rigor. He became an ally in our work, and more than that, a friend. Thanks to the international reach of Lucien Pagès and the expanded network of The Independents, I'll be able to offer an even stronger service to my customers while strengthening my team.' The somewhat ironically named The Independents currently regroups the following agencies: 2x4, Atelier Athem, Atelier Lum, Bureau Béatrice, Bureau Betak & Bureau Future, Ctzar, Inca Productions, Karla Otto, Kennedy, Kitten Production, Kitty Events, K2, Lefty, Lucien Pagès Communication, Prodject, Sunshine, and The Qode. Following a capital investment of $400 million in 2023, The Independents' two shareholders of reference are TowerBrook—a London and New York-based international investment firm—and FL Entertainment, a global leader in the entertainment industry.
Fashion Network
07-05-2025
- Business
- Fashion Network
Lucien Pagès creates UK joint venture with AIPR
Paris-based PR agency Lucien Pagès has formed a joint venture for the UK market with London-based agency AIPR, creating a unit that will operate in the UK under the title Lucien Pagès & AIPR. The move comes five months after Pagès sold control of his company to The Independents, a burgeoning conglomerate of PR agencies, publicists, show producers, and influencer marketing platforms. 'Lucien introduced us to Adam, and we were immediately impressed by the quality of his customer portfolio and reputation, which naturally aligned with our own values. I knew they had been talking about working together for some time, and I'm delighted that the group was able to facilitate this match-up. This alliance is a perfect illustration of the synergies we wish to encourage, and we are delighted to welcome Adam and his team to The Independents,' said Isabelle Chouvet, CEO of The Independents, in a release. In London, AIPR handles brands like Moncler, Loewe, Kenzo, Rabanne, and Acne Studios. Based in Paris, Lucien Pagès handles brands like JW Anderson, Sacai, Max Mara, Ralph Lauren, and Uniqlo. 'I've often been asked why I've never opened an office in London, especially given how much I love the city. I go there regularly for work, and the London media have always been a great influence on our community. The truth is, Adam offered a service that perfectly complemented my own. We have long shared clients and a very similar approach to our business. This alliance is the fruit of a long discussion between Adam and me, and today, as a member of The Independents, is the perfect time to bring this project to fruition,' said Pagès. Pagès founded his own agency in 2006 in Paris and subsequently opened an office in New York. Added Iezzi: 'I've been working with Lucien Pagès for over fifteen years, and I couldn't imagine a more natural partner to write the next chapter of my agency. From the very first time we met, I knew we shared the same values: the highest standards in communications, a passion for creativity, and the utmost professional rigor. He became an ally in our work, and more than that, a friend. Thanks to the international reach of Lucien Pagès and the expanded network of The Independents, I'll be able to offer an even stronger service to my customers while strengthening my team.' The somewhat ironically named The Independents currently regroups the following agencies: 2x4, Atelier Athem, Atelier Lum, Bureau Béatrice, Bureau Betak & Bureau Future, Ctzar, Inca Productions, Karla Otto, Kennedy, Kitten Production, Kitty Events, K2, Lefty, Lucien Pagès Communication, Prodject, Sunshine, and The Qode. Following a capital investment of $400 million in 2023, The Independents' two shareholders of reference are TowerBrook—a London and New York-based international investment firm—and FL Entertainment, a global leader in the entertainment industry.
Business of Fashion
07-05-2025
- Business
- Business of Fashion
Lucien Pagès Merges with AIPR
LONDON — The glow has scarcely faded from the monumental party Lucien Pagès threw for his 50th birthday and he's already celebrating another watershed with Wednesday morning's announcement that his public relations agency Lucien Pagès Communication is forming a joint venture with Adam Iezzi's London-based agency AIPR. Backing the union is The Independents, the global design, production and PR giant, which acquired LPC last December. The terms of the transaction were not disclosed. For the UK, Pagès' original Scrabble-lettered logo has been re-configured by M/M Paris to incorporate AIPR ('You can make more words now,' says Lucien), because he thought it was important for Iezzi to maintain his identity in the local market. Elsewhere, the venture will be under the Pagès umbrella. Pagès and Iezzi first encountered each other in 2010, in an article in 10Men, '10 PR Gurus You Should Meet.' They were on facing pages. 'I was trying to be funny,' Iezzi recalls, 'and I just sounded stupid, and Lucien's answers sounded really intelligent. I thought I have to raise my game.' He was already working with Jonathan Anderson and APC at that point. Iezzi helped APC become a new client for Pagès, and Anderson would later join the LPC roster in Paris when the designer signed up with Loewe. The two agencies eventually shared nine clients, including APC, Loewe and Zara. 'If Adam wasn't in London, I would have opened there a long time ago,' Pagès concedes. 'It's strategically important. The best magazines in English speak to the world. But I never thought to do anything in London because Adam was there. It can be competitive working with other agencies, but never with Adam. It was always a good match of personalities.' Iezzi agrees. 'I always felt Lucien had my back.' It may have even got to the point, Iezzi conjectures, where people thought they were the same person. Not for a moment, says anyone who knows them both well. Still, the confusion makes sense when he adds that 'the merger is formalising something that already exists.' The fallout from Brexit surely helped catalyse the alliance. They opened up their businesses to each other. Pagès had to sort out his own acquisition first, but once that was done, he wasted no time in persuading The Independents CEO Isabelle Chouvet that AIPR would be an asset. Pagès and Iezzi share an old-school faith in the power of public relations. 'It's all gone a bit clickbait-y now, but Lucien and I are still excited to place a beautiful magazine piece.' Pagès adds that a shared dry-as-a-bone sense of humour is a big help. When the finance and legal people needed a codename to keep negotiations confidential, Lucien came up with 'Project Confide in Me.' More than a favourite Kylie Minogue track, it was also a camp little tip of the cap to Adam's Melbourne roots. So it will simply have to be on the karaoke when LPC and AIPR's team, all 100 of them, meet during men's fashion week in June to celebrate their union.
