26-04-2025
TBR (To Be Read): Books about colours for a colourful week in Singapore
Up to 90 per cent of snap judgments are determined by colour, writes James Fox, the author of The World According To Colour: A Cultural History. PHOTO: ALLEN LANE
SINGAPORE – The first few days of election campaigning for GE2025 have been, literally, colourful. From stadiums and open fields to campaign posters and social media reels, a sea of white, blue, red and other shades will likely be a fixture of the visual landscape until Polling Day on May 3.
Up to 90 per cent of snap judgments are determined by colour, writes James Fox, author of The World According To Colour: A Cultural History (2022). The most enduring brands – and that includes political parties – know that keeping their brand recognisable means maintaining control over colours and their meanings.
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