Latest news with #ANewAlternative
Web Release
19-05-2025
- Entertainment
- Web Release
OKX Launches 'A New Alternative: Manchester City' Campaign
OKX, a leading global blockchain technology company, and Official Partner of Manchester City, has launched its latest global campaign, A New Alternative: Manchester City. This new initiative marks the latest campaign between the two brands, blending football, culture, and blockchain innovation to create 'A New Alternative: Manchester City'. At the heart of the campaign is a powerful short film that highlights the passion and global reach of one of the biggest clubs in the world, Manchester City. The film features City stars Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, Joško Gvardiol, and Rico Lewis, alongside former City stars Sergio Agüero, Paul Dickov, and Steph Houghton. It is narrated by acclaimed UK rapper, actor, and lifelong City fan Bugzy Malone. The campaign narrative centers on the shared ethos of resilience, perseverance and progress. Both OKX and Manchester City stand as symbols of A New Alternative, pushing boundaries in their respective arenas and redefining what it means to lead. 'This campaign is about more than digital assets or football, it's about cultural transformation, A New Alternative,' said Haider Rafique, Chief Marketing Officer at OKX. 'We're proud to work with Manchester City. They are a new alternative in the world of football and their style of play, and just like the culture of the city of Manchester, consistently defies convention, reinvents their approach, and leads with boldness and vision. These are the qualities that also define the Web3 space and drive our work at OKX. This is just the beginning of what's possible.' 'Our latest campaign with OKX further demonstrates the appeal and significance of our partnership with OKX across the world,' added Jeremy Way, Vice President – Partnerships at City Football Group. 'As part of the campaign launch, we are excited to release a short film, featuring Man City stars and historic Club moments, further highlighting the power of football in shaping modern culture, and Manchester City's continued commitment to innovation, excellence and achievement.' Through blockchain technology, OKX is ensuring greater transparency, accessibility, and innovation in digital fan experiences. The campaign also highlights OKX's growing presence in newly licensed markets across Europe and the Middle East, reflecting its commitment to global growth and user empowerment. Since partnering with Manchester City, OKX has consistently championed the integration of sports and Web3, creating engaging fan journeys that transcend physical and digital boundaries. A New Alternative: Manchester City represents the next chapter in that partnership, positioning both brands at the forefront of cultural and technological evolution.
Cision Canada
15-05-2025
- Entertainment
- Cision Canada
OKX Launches "A New Alternative: Manchester City" Campaign
DUBAI, UAE, May 15, 2025 /CNW/ -- OKX, a leading global blockchain technology company, and Official Partner of Manchester City, has launched its latest global campaign, A New Alternative: Manchester City. This new initiative marks the latest campaign between the two brands, blending football, culture, and blockchain innovation to create "A New Alternative: Manchester City". At the heart of the campaign is a powerful short film that highlights the passion and global reach of one of the biggest clubs in the world, Manchester City. The film features City stars Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, Joško Gvardiol, and Rico Lewis, alongside cameos from Sergio Agüero, Paul Dickov, and Steph Houghton. It is narrated by acclaimed UK rapper, actor, and lifelong City fan Bugzy Malone. The campaign narrative centers on the shared ethos of resilience, perseverance and progress. Both OKX and Manchester City stand as symbols of A New Alternative, pushing boundaries in their respective arenas and redefining what it means to lead. Watch the video here. "This campaign is about more than digital assets or football, it's about cultural transformation, A New Alternative," said Haider Rafique, Chief Marketing Officer at OKX. "We're proud to work with Manchester City. They are a new alternative in the world of football and their style of play, and just like the culture of the city of Manchester, consistently defies convention, reinvents their approach, and leads with boldness and vision. These are the qualities that also define the Web3 space and drive our work at OKX. This is just the beginning of what's possible." "Our latest campaign with OKX further demonstrates the appeal and significance of our partnership with OKX across the world," added Jeremy Way, Vice President – Partnerships at City Football Group. "As part of the campaign launch, we are excited to release a short film, featuring Man City stars and historic Club moments, further highlighting the power of football in shaping modern culture, and Manchester City's continued commitment to innovation, excellence and achievement." Through blockchain technology, OKX is ensuring greater transparency, accessibility, and innovation in digital fan experiences. The campaign also highlights OKX's growing presence in newly licensed markets across Europe and the Middle East, reflecting its commitment to global growth and user empowerment. Since partnering with Manchester City, OKX has consistently championed the integration of sports and Web3, creating engaging fan journeys that transcend physical and digital boundaries. A New Alternative: Manchester City represents the next chapter in that partnership, positioning both brands at the forefront of cultural and technological evolution. About OKX Trusted by more than 60 million customers around the globe, OKX is a technology company building a decentralized future that makes the world more tradable, transparent and connected. We're known for being one of the fastest and most reliable crypto apps in the world, and have processed trillions of dollars in transactions. We have key regional offices, including headquarters in San José, California, for the Americas and in Dubai for the Middle East. We also have offices in New York, Hong Kong, Singapore, the Republic of Türkiye, Australia and Europe. Over the past several years, we've built one of the world's most comprehensive regulatory compliant, licensed crypto companies. We hold licenses in the United States, the UAE, EEA, Singapore and Australia, as well as in other markets.
Yahoo
27-03-2025
- Politics
- Yahoo
NC Senate proposal would amend state's controversial school calendar law
Students work in a classroom at a Wake County public school. (Photo: Galen Bacharier) North Carolina Senate leaders introduced a bill earlier this week aimed at providing more flexibility to local school districts in setting their school calendars. The bill would also impose stricter punishment for districts that defy the law. Senate Bill 754, titled 'School Calendar Flexibility: A New Alternative,' was filed by Senate Leader Phil Berger, R-Rockingham, and Sens. Amy Galey, R-Alamance, and Michael Lee, R-New Hanover. The bill offers school districts two options for setting their academic calendars. One follows the current law, which requires a start date no earlier than Monday closest to Aug. 26 and end date no later than the Friday closest to June. The new options allow schools to start as early as the Monday closest to Aug. 19, with the school year ending no later than the Friday before Memorial Day. The bill also outlines consequences for school boards that violate the law. The superintendent of public instruction would investigate violations and report to the State Board of Education. Districts that violate the law would lose funding for central office staff and supplies if they do not take corrective actions. Residents and business owners of the district would also be able to sue their local school boards. 'This balances the desire of some school districts to start the school year earlier while still supporting our local businesses dependent on summer tourism,' Berger said in a release announcing the bill. 'We must take the appropriate steps to hold school districts that break the law accountable.' This marks a shift for Berger, who has long maintained that districts should stick to the current law. Many school districts argue that an earlier start date allows them to complete a full semester of instruction and final exams before winter break, preventing learning loss during the recess. Supporters also point out that the flexibility would allow school districts to better align high school and community college schedules, making it easier for high school students to earn college credit while still in high school. The North Carolina tourism industry has long opposed granting school districts more control over their calendars, arguing that earlier start date hurts family vacations and summer tourism revenue. The state's current school calendar law aligns with the industry's preference for a break that includes most of August and was chiefly the result of industry lobbying effort when it was enacted in 2004. Legislative efforts to grant local school districts more control over school calendars have stalled over the years. Multiple bills have already been introduced this year to grant local school boards greater authority to set academic calendars. Many school districts have in the past defied the state's Aug. 26 academic start date. Last year, a judge voided Carteret County's proposed calendar, which had students starting nine weekdays earlier, on Aug. 13, after a group of parents and business owners sued the school board. 'Finding compromises like this isn't always easy, but this bill is the culmination of good-faith efforts from stakeholders and legislators,' Sen. Galey said in the same release. 'With the evolution of the school choice landscape, as well as North Carolina becoming the fifth most popular state for travel and tourism, it's time to update and adapt our school calendar law.'
