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Bordeaux Wines Launches Second Year of Dynamic Global Campaign, #JointheBordeauxCrew
Bordeaux Wines Launches Second Year of Dynamic Global Campaign, #JointheBordeauxCrew

Yahoo

time15-05-2025

  • Business
  • Yahoo

Bordeaux Wines Launches Second Year of Dynamic Global Campaign, #JointheBordeauxCrew

Focused on its winemaking community, the campaign kicks off its second year with signature events, promotions, and educational programming NEW YORK, May 15, 2025 /PRNewswire/ -- Making an impression, modernizing their image, getting people on board! This is the goal that the winegrowers and merchants of Bordeaux have set themselves. A number of changes have taken place in the vineyards to better adapt to today's world. For the past 12 months, a collective communications strategy has been rolled out simultaneously in France and in key export markets including Belgium, the United Kingdom and the United States, with Japan lined up for 2025. Bordeaux is reinventing itself, and it's time to tell the storyThe Bordeaux vineyard is diverse: whether through its men and women, younger generations, historic families, and career-changers, its styles of wine (timeless, atypical, iconic) and colors (red, white, rosé), and its approach to sustainable viticulture (Organic, CSR, Biodynamic, etc). Bordeaux wines' new tagline invites enthusiasts and connoisseurs alike to explore its multi-dimensional vineyard, as it embraces its heritage whilst shaking up traditions. This communications campaign, run by the CIVB in conjunction with the trade and the AOPs, is already having an impact on the image and perception of Bordeaux wines in terms of their modernity and appeal, with record engagement across social networks in 2024. Building on this momentum, the 2025 program will see a multi-channel strategy, multiplying informal opportunities to (re)connect with those who consume Bordeaux wines, those who sell them and those who promote them around the world. Signature events that bring people together and leave a lasting impressionLaunched in London in 2024, Bordeaux Experience events will be held in Tokyo and San Francisco in 2025. The concept: 2 or 3 days completely devoted to Bordeaux. A team of Bordeaux winegrowers and merchants will be on hand to give both trade and consumers a relaxed, authentic experience that promotes discovery through tastings and masterclasses. In France, Bordeaux Fête le Vin, Europe's biggest wine tourism event, will be returning to Bordeaux in June. Over 1,000 people from the wine sector take part every year, hosting more than 300,000 tastings over 4 days. Consumer-facing promotions with initiatives including La Tournée des Vins de Bordeaux in France (March), sponsorship of the MasterChef in Belgium (March - April), Bordeaux Wine Month in London (September), Big Bottles in New York (September), Bordeaux Wine Fair in Tokyo (October), will all highlight the diversity of Bordeaux wines, in the presence of the people who make them, in both the on- and off-trade. And in more unexpected places for increasingly informal occasionsBordeaux wines will be offered in a number of new settings, highlighting new and unexpected times for consumption, proving to Gen X and millennial audiences that Bordeaux wines can also be enjoyed casually, away from the table. These include Antwerpen Proeft festival (May - Belgium), Rock en Seine (August - France), V and B Fest' (August - France), Love Supreme Festival (July - UK), The Big Feastival (August - UK). As well as wines of all colors by the glass, these pop-up Bordeaux Wine Bars will also offer a selection of wines on tap and in barrels. And education will be central to every initiative with Bordeaux Wine SchoolAt each event, the school, set up over 30 years ago, offers introductory workshops, expert masterclasses and fun activities to enhance the journey of discovery for consumers and professionals alike. The 250 tutors – from Bordeaux, Japan, America, Belgium and beyond – share their knowledge with more than 120,000 people every year. Digital technology as an amplifierBordeaux wines, thanks to winemakers and merchants, continue to reveal their secrets with original content on social media platforms. Explaining, demonstrating, telling the story, and bringing the Bordeaux Lovers community together. And always prioritizing local issuesSince 2020, the #Bordeauxlocal movement has been promoting local products alongside Bordeaux wines in the Gironde. A unifying force, it brings together restaurateurs, wine merchants, oyster farmers and many others. In 2024, #Bordeauxlocal received the support of three regions, covering 90 towns, through the signing of agreements to promote the movement. In 2025, further support will be rolled out. In 2025, Bordeaux continues its strategy to reconquer markets, with people, teamwork and the grassroots at the heart of its approach. Unmissable opportunities with Bordeaux wines in 2025 in the United States After Bordeaux winemakers and negociants flew to San Francisco on May 13th to meet with the press, trade and consumers for an immersive Bordeaux Experience, more events are scheduled in the USA: August: TexSom, Dallas - Texas (trade show for sommeliers) A Bordeaux masterclass and a dinner with Saint-Emilion producers. October: Bordeaux wines take New York! October marks the launch of the on- and off-premise trade promotion in the city, where winemakers and negociants will meet with consumers, conduct sales team trainings, and more. Access the full press release here to learn more about the global Join the Bordeaux Crew program. To discover more about the #JointheBDXcrew campaign, watch the films online at and on YouTube. For more information about Bordeaux Wines, visit the website and follow Bordeaux Wines on Instagram at @bordeauxwines, X (Twitter) at @BordeauxWines and Facebook at @bordeauxwine. About Bordeaux Wines - • 4,637 winegrowers • 300 trading houses • 29 cooperative cellars and 3 unions • 50,000 direct and indirect jobs • 94,700 hectares of Appellation d'Origine Protégée AOP vineyard • More than 75% of the vineyard area certified by an environmental certification • 65 red, dry white, sweet white, rosé and sparkling AOPs • 518 million bottles produced on average over the past 5 years • Founded in 1948, Bordeaux Wines represents the wine growers, wine merchants and brokers that make up the Bordeaux wine industry. Bordeaux Wines has three core roles: Marketing, Economic and Technical. Through its global marketing initiatives, it helps promote and educate wine consumers about the diversity, quality and accessibility of Bordeaux wines through advertising campaigns, digital communications, public and press relations and training. Through its global economic activities, it provides data and information, studies and analyses on the production, the markets and the sale of Bordeaux wine around the world. Through its technical focus, it works to advance knowledge and improve the industry's understanding of various technical issues relating to production and to anticipate new environmental and safety requirements to preserve and protect the quality of Bordeaux wines. Press Contact:Colangelo & Partnerscivb@ View original content to download multimedia: SOURCE Bordeaux Wines Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Income Tax Department Notifies All ITR Forms: Which Form Should You Choose For AY 2025-26?
Income Tax Department Notifies All ITR Forms: Which Form Should You Choose For AY 2025-26?

News18

time15-05-2025

  • Business
  • News18

Income Tax Department Notifies All ITR Forms: Which Form Should You Choose For AY 2025-26?

Last Updated: Though ITR filing is yet to be enabled, it is necessary to know which tax return form should you choose to file income tax return. ITR Filing Season 2025: The income tax department has now notified all seven income tax return (ITR) forms for the assessment year 2025-26. Though ITR filing is yet to be enabled, it is necessary to know which tax return form should you choose to file income tax return. Most individual taxpayers will have to file their income tax returns by July 31, 2025, while different categories of assessees, including companies and those requiring audits, have different deadlines. Who Needs to File Their ITR by July 31? The July 31 deadline is applicable to most individual taxpayers. This includes salaried employees, pensioners, freelancers, and small business owners who are not subject to audit requirements. According to the income tax department, this deadline applies to individuals, Hindu Undivided Families (HUFs), Associations of Persons (AOPs), and Bodies of Individuals (BOIs) whose accounts are not required to be audited. Taxpayers opting for the new concessional tax regime under Section 115BAC or availing various exemptions will also have to submit the relevant declarations and forms before this date. This July 31 deadline will not be applicable for corporate-assessees as well as individuals whose books of account are required to be audited. The July 31 deadline also does not apply to: Which ITR Form Should You Use? The Income Tax Department has notified seven forms—ITR-1 to ITR-7—for different categories of taxpayers. Here's who can file which form: ITR-1 (Sahaj): This is for resident individuals having a total income up to Rs 50 lakh, and income from salary, one house property, long-term capital gains up to Rs 1.25 lakh under Section 112A, other sources (like interest), and agricultural income up to Rs 5,000. ITR-4 (Sugam): This form can be used by resident individuals, HUFs, and firms (excluding LLPs) having total income up to Rs 50 lakh and income from business or profession under the presumptive taxation scheme. It is also applicable to long-term capital gains up to Rs 1.25 lakh under Section 112A. ITR-2: This is applicable to individuals and HUFs who do not have income from business or profession, but have income from capital gains, more than one house property, or foreign income/assets. ITR-3: For individuals and HUFs who have income from profits and gains of business or profession. It is also applicable to long-term capital gains up to Rs 1.25 lakh under Section 112A. ITR-5: To be filed by firms, LLPs, AOPs, BOIs, and cooperative societies. ITR-6: This is meant for companies other than those claiming exemption under Section 11 (such as charitable or religious organizations). ITR-7: To be filed by trusts, political parties, charitable institutions, and others who are required to file returns under Sections 139(4A), 139(4B), 139(4C), or 139(4D). With all forms now available, taxpayers are advised to start collecting necessary documents such as Form 16, interest certificates, capital gains statements, and investment proofs to ensure timely filing. Filing early can also help in faster processing of refunds, and avoids last-minute errors or technical glitches on the portal. When Will ITR Filing Start? ITR filing usually starts in April and forms are notified in February every year. However, this year, ITR forms have been notified during April-May, the ITR filing has not been enabled yet. Experts expect ITR deadline to extend this time due to delay in the commencement of ITR filing. 'It's been 45 days, and yet Income Tax India has not released the Income Tax Utilities for filing. Does this mean we're getting an automatic extension? Or will taxpayers and professionals once again be left to suffer due to the inefficiency of the Income Tax Department?" said a tax practitioner. Stay updated with all the latest business news, including market trends, stock updates, tax, IPO, banking finance, real estate, savings and investments. Get in-depth analysis, expert opinions, and real-time updates—only on News18. Also Download the News18 App to stay updated! First Published: May 15, 2025, 10:16 IST

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