Latest news with #ASEANHyundaiCup
Barnama
26-05-2025
- Automotive
- Barnama
Hyundai Named Title Sponsor of ASEAN Football Championship from 2026
SEOUL, May 26 (Bernama-Yonhap) -- Hyundai Motor Co has entered into a sponsorship agreement with the ASEAN Football Federation (AFF) to become the title sponsor of Southeast Asia's leading men's national football tournament starting in 2026, Yonhap news agency reported. The agreement was signed at Hyundai's manufacturing plant in Bekasi, West Java, Indonesia. Under the deal, the biennial tournament will be renamed the ASEAN Hyundai Cup beginning in 2026, the company said Monday. bootstrap slideshow Previously known as the ASEAN Championship, the tournament has undergone several rebrandings in line with changing sponsorships. It was formerly titled the Tiger Cup, Suzuki Cup, and most recently the Mitsubishi Electric Cup. In addition to the ASEAN Hyundai Cup, Hyundai will also sponsor three other regional football competitions from 2025 to 2029. These include the ASEAN Club Championship Shopee Cup, the ASEAN Women's MSIG Serenity Cup, and the ASEAN U-23 Championship. Hyundai Motor began its involvement in global football sponsorship with the FIFA World Cup in 1999. The company has since expanded its presence, most recently becoming an official partner of the Copa Libertadores, South America's top-tier club competition.
CNA
26-05-2025
- Automotive
- CNA
Biennial Southeast Asian football championship renamed ASEAN Hyundai Cup
SINGAPORE: Southeast Asia's biennial men's international football tournament will now be known as the ASEAN Hyundai Cup, with the unveiling of new title partner Hyundai Motor on Monday (May 26). The announcement was made by the ASEAN Football Federation (AFF) at a press conference in Jakarta, attended by AFF president Khiev Sameth and general-secretary Winston Lee, Hyundai Motor Asia Pacific president Sunny Kim and representatives from SPORTFIVE, AFF's exclusive commercial partner. The auto conglomerate will also become a presenting partner of three other major ASEAN football championships - the ASEAN Club Championship Shopee Cup, the ASEAN Women's MSIG Cup and the ASEAN U-23 Championship, SPORTFIVE and Hyundai said in a joint press release. Hyundai noted that its football sponsorship history dates back to 1999, with a partnership with FIFA, later expanding to become the official sponsor for CONMEBOL Libertadores - the top club competition in South American football. The South Korean company is the fourth title sponsor of the ASEAN championship, after Mitsubishi Electric, Suzuki and Tiger Beer. Singapore has won the tournament four times - in 1998, 2004, 2007 and 2012. According to the press release, the Hyundai Cup is Hyundai's "first partnership with ASEAN football as it strategically targets Southeast Asia for growth". Mr Kim said: "Football is more than a sport for Hyundai, it's a platform that unites and empowers communities. "With over 26 years of global partnerships, we see ASEAN as a region where football's spirit thrives. This sponsorship aligns with our vision of 'Progress for Humanity' by supporting education, inclusion, and sustainable growth." Mr Sameth said that Hyundai's "legacy of excellence and its unwavering commitment" to the global football community align perfectly with AFF's mission to grow and develop the sport across Southeast Asia. "The ASEAN Hyundai Cup embodies the highest aspirations of our region's players, fans and nations. Together with Hyundai, we are poised to write an exciting new chapter, one that will inspire future generations, strengthen our communities, and proudly showcase the boundless spirit of ASEAN to the world," he said. SPORTFIVE president and board chairman Seamus O'Brien said that Hyundai's partnership "heralds an important era for ASEAN football". "We are very excited to work with Hyundai and the AFF to further elevate the Hyundai Cup's stature, strengthen its position as ratings leader, and as importantly, to support Hyundai's ambitions to achieve market leadership," said Mr O'Brien.
