26-05-2025
The Hindu wins in content, marketing and green initiatives at Abby Awards 2025
The Hindu Group made an impact at the Abby Awards 2025, securing accolades across multiple categories that recognise excellence in publishing, content creation, and sustainability.
The innovative branded content project 'The Interface' by The Hindu won the bronze award under the category 'Best Use of Native or Branded Content for Client Brand-Marketing by a Publisher'. This project, crafted in collaboration with AMD, was a weekly podcast series that delves into the dynamic technological landscape, offering expert insights and diverse perspectives to deepen listeners' understanding of the technology shaping the future. The Hindu executed this project along with ThinkROI.
The Group's city campaign 'Made of Chennai' won silver award for 'Best Marketing of a Printed Newspaper/Edition' under the Publisher Abby category. The campaign successfully deepened local engagement, celebrating the spirit, stories, and people of Chennai through print and on-ground activities.
In addition, The Hindu's campaign for World Wildlife Day titled 'The Last Pack' earned a merit position under the Green Awards category. The approach was to offer a glimpse into a possible future, one where readers may no longer be able to enjoy their morning coffee, biriyani made with basmati rice, their favourite evening potato chip snack or beat the summer with a sip of mango juice – because someday, it may be their last pack.
With key personalities such as Kiran Bedi, former Lieutenant-Governor of Pondicherry; Supriya Sahu, Additional Chief Secretary, Climate Change and Forests, Tamil Nadu; and Arun Krishnamurthy, founder, Environmentalist Foundation of India, talking about the issue, the campaign highlighted the urgent need for wildlife preservation.
