Latest news with #AbdulMuhsenKalbat
Campaign ME
19-03-2025
- Business
- Campaign ME
RTA grants naming rights to Al Fardan Exchange of Al Khail metro station
Dubai's Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Metro Station, which will now be known as Al Fardan Exchange Metro Station. This naming rights agreement presents a valuable branding opportunity for Al Fardan Exchange, leveraging Dubai Metro's prime locations to enhance brand visibility and enable direct engagement with a diverse commuter base. As part of this agreement, Al Fardan Exchange will receive exclusive brand representation, complemented by a suite of advanced technologies and smart solutions. This will enhance brand visibility and create a seamless, interactive experience, facilitating meaningful engagement between brands and consumers within the metro station environment. Abdul Muhsen Kalbat, CEO of the Rail Agency at RTA, expressed his delight in signing the agreement with one of the country's leading financial services providers, describing it as a pivotal and dynamic step toward establishing a long-term, mutually beneficial economic partnership between RTA and Al Fardan Exchange. Kalbat stated: 'The metro station naming rights initiative is a cornerstone of public-private partnerships, with RTA representing the public sector and Al Fardan Exchange the private sector. Our visionary government strongly advocates such collaborations to drive national economic growth and promote diversification, which also paves the way for the private sector to align with the government's vision in this regard.' 'Dubai Metro station's naming rights initiative has been a resounding success since its launch. RTA remains committed to fostering robust partnerships with the private sector, recognising its crucial role in driving economic, commercial, and service sector growth at all levels. This successful public-private partnership model facilitates knowledge exchange, expertise sharing, and job creation across multiple industries,' Kalbat added. Hasan Fardan Al Fardan, CEO at Al Fardan Exchange, stated: 'We are proud to partner with RTA to secure the naming rights for a key station in Dubai's Metro system. As a company with deep roots in Emirati heritage and a forward-looking vision for the future, we see this partnership as a perfect reflection of our values. Public transportation is the lifeline of any modern city, and Dubai's metro system is a testament to the emirate's innovative approach to urban mobility.' 'At Al Fardan Exchange, our mission has always been to empower individuals by providing seamless financial solutions. With millions of commuters relying on the metro daily, this partnership allows us to further support and engage with our customers in a meaningful way. We look forward to working closely with RTA to enhance the passenger experience while strengthening our connection to the community we have proudly served for generations,' he mentioned. Effective media campaigns and immersive brand experiences generate mutual value for both brands and metro passengers. Through this exclusive agreement, Al Fardan Exchange will leverage the strategic location of one of Dubai's most iconic landmarks – Dubai Metro – to maximise brand exposure and elevate consumer engagement. Metro riders will also benefit from a comprehensive range of cutting-edge smart solutions seamlessly integrated within Dubai Metro's advanced network. From April to the end of June 2025, RTA will be updating and renaming the station names on the external as well as the indoor directional signages for all Metro Stations. The new name will also be updated on the digital smart systems and RTA's public transport apps along with the onboard audio announcements before and at the time of arriving at the station. RTA calls upon the metro riders to note this change of name of the station. In the meantime, passengers can request assistance from RTA's teams at the stations to give further details.
Gulf Business
19-03-2025
- Business
- Gulf Business
Dubai's RTA renames Al Khail Metro Station
Image credit: WAM The Roads and Transport Authority (RTA) in Dubai has granted Al Fardan Exchange the naming rights for the Al Khail Metro Station. Read- How will the agreement benefit Al Fardan Exchange? As part of the agreement, Al Fardan Exchange will also receive exclusive brand representation, along with a suite of advanced technologies and smart solutions. This will help enhance the entity's brand visibility and create a seamless, interactive experience, fostering meaningful engagement between brands and consumers as they commute to or through the metro station. 'We are proud to partner with the RTA to secure the naming rights for a key station in Dubai's Metro system. As a company with deep roots in Emirati heritage and a forward-looking vision for the future, we see this partnership as a perfect reflection of our values. Public transportation is the lifeline of any modern city, and Dubai's metro system is a testament to the emirate's innovative approach to urban mobility,' stated Hasan Fardan Al Fardan, CEO of Al Fardan Exchange. Through this exclusive agreement, Al Fardan Exchange will be able to leverage one of the most strategic locations on the Dubai Metro. Not only will the company maximize brand exposure and elevate consumer engagement, but commuters will also benefit from a comprehensive range of cutting-edge smart solutions seamlessly integrated within the Dubai Metro's advanced network. Abdul Muhsen Kalbat, CEO of the Rail Agency at the RTA, described the signing of the agreement as a pivotal step toward establishing a long-term, mutually beneficial economic partnership between the RTA and Al Fardan Exchange. 'The metro station naming rights initiative is a cornerstone of public-private partnerships, with the RTA representing the public sector and Al Fardan Exchange the private sector. Our visionary government strongly advocates such collaborations to drive national economic growth and promote diversification, which also paves the way for the private sector to align with the government's vision,' Kalbat said, expressing his delight at the signing of the agreement. RTA to rename several metro stations in Dubai Dubai's RTA will update and rename the station names on both the external and indoor directional signage for all metro stations, from April to June 2025. The new names will be updated on the digital smart systems and RTA's public transport apps, along with onboard audio announcements prior to and upon arrival at the stations.
Zawya
19-03-2025
- Business
- Zawya
Dubai's RTA grants naming rights to Al Fardan Exchange of Al Khail Metro Station
DUBAI – Dubai's Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Metro Station, which will now be known as Al Fardan Exchange Metro Station. This naming rights agreement presents a valuable branding opportunity for Al Fardan Exchange, leveraging Dubai Metro's prime locations to enhance brand visibility and enable direct engagement with a diverse commuter base. As part of this agreement, Al Fardan Exchange will receive exclusive brand representation, complemented by a suite of advanced technologies and smart solutions. This will enhance brand visibility and create a seamless, interactive experience, facilitating meaningful engagement between brands and consumers within the metro station environment. Abdul Muhsen Kalbat, CEO of the Rail Agency at RTA, expressed his delight in signing the agreement with one of the country's leading financial services providers, describing it as a pivotal and dynamic step toward establishing a long-term, mutually beneficial economic partnership between RTA and Al Fardan Exchange. Kalbat stated: "The metro station naming rights initiative is a cornerstone of public-private partnerships, with RTA representing the public sector and Al Fardan Exchange the private sector. Our visionary government strongly advocates such collaborations to drive national economic growth and promote diversification, which also paves the way for the private sector to align with the government's vision in this regard." "Dubai Metro station's naming rights initiative has been a resounding success since its launch. RTA remains committed to fostering robust partnerships with the private sector, recognising its crucial role in driving economic, commercial, and service sector growth at all levels. This successful public-private partnership model facilitates knowledge exchange, expertise sharing, and job creation across multiple industries,' Kalbat added. Hasan Fardan Al Fardan, CEO at Al Fardan Exchange, stated: 'We are proud to partner with RTA to secure the naming rights for a key station in Dubai's Metro system. As a company with deep roots in Emirati heritage and a forward-looking vision for the future, we see this partnership as a perfect reflection of our values. Public transportation is the lifeline of any modern city, and Dubai's metro system is a testament to the emirate's innovative approach to urban mobility.' 'At Al Fardan Exchange, our mission has always been to empower individuals by providing seamless financial solutions. With millions of commuters relying on the metro daily, this partnership allows us to further support and engage with our customers in a meaningful way. We look forward to working closely with RTA to enhance the passenger experience while strengthening our connection to the community we have proudly served for generations,' he mentioned. Effective media campaigns and immersive brand experiences generate mutual value for both brands and metro passengers. Through this exclusive agreement, Al Fardan Exchange will leverage the strategic location of one of Dubai's most iconic landmarks—Dubai Metro—to maximise brand exposure and elevate consumer engagement. Metro riders will also benefit from a comprehensive range of cutting-edge smart solutions seamlessly integrated within Dubai Metro's advanced network. From April to the end of June 2025, RTA will be updating and renaming the station names on the external as well as the indoor directional signages for all Metro Stations. The new name will also be updated on the digital smart systems and RTA's public transport apps along with the onboard audio announcements before and at the time of arriving at the station.
Gulf Today
18-03-2025
- Business
- Gulf Today
Al Khail Metro Station renamed Al Fardan Exchange Metro Station
Dubai's Roads and Transport Authority (RTA) has signed an agreement granting Al Fardan Exchange the naming rights for Al Khail Metro Station, which will now be known as Al Fardan Exchange Metro Station. This naming rights agreement presents a valuable branding opportunity for Al Fardan Exchange, leveraging Dubai Metro's prime locations to enhance brand visibility and enable direct engagement with a diverse commuter base. As part of this agreement, Al Fardan Exchange will receive exclusive brand representation, complemented by a suite of advanced technologies and smart solutions. This will enhance brand visibility and create a seamless, interactive experience, facilitating meaningful engagement between brands and consumers within the metro station environment. Abdul Muhsen Kalbat, CEO of the Rail Agency at RTA, expressed his delight in signing the agreement with one of the country's leading financial services providers, describing it as a pivotal and dynamic step toward establishing a long-term, mutually beneficial economic partnership between RTA and Al Fardan Exchange. Kalbat stated: "The metro station naming rights initiative is a cornerstone of public-private partnerships, with RTA representing the public sector and Al Fardan Exchange the private sector. Our visionary government strongly advocates such collaborations to drive national economic growth and promote diversification, which also paves the way for the private sector to align with the government's vision in this regard." "Dubai Metro station's naming rights initiative has been a resounding success since its launch. RTA remains committed to fostering robust partnerships with the private sector, recognising its crucial role in driving economic, commercial, and service sector growth at all levels. This successful public-private partnership model facilitates knowledge exchange, expertise sharing, and job creation across multiple industries,' Kalbat added. Hasan Fardan Al Fardan, CEO at Al Fardan Exchange, stated: "We are proud to partner with RTA to secure the naming rights for a key station in Dubai's Metro system. As a company with deep roots in Emirati heritage and a forward-looking vision for the future, we see this partnership as a perfect reflection of our values. Public transportation is the lifeline of any modern city, and Dubai's metro system is a testament to the emirate's innovative approach to urban mobility.' "At Al Fardan Exchange, our mission has always been to empower individuals by providing seamless financial solutions. With millions of commuters relying on the metro daily, this partnership allows us to further support and engage with our customers in a meaningful way. We look forward to working closely with RTA to enhance the passenger experience while strengthening our connection to the community we have proudly served for generations,' he mentioned. Effective media campaigns and immersive brand experiences generate mutual value for both brands and metro passengers. Through this exclusive agreement, Al Fardan Exchange will leverage the strategic location of one of Dubai's most iconic landmarks-Dubai Metro-to maximise brand exposure and elevate consumer engagement. Metro riders will also benefit from a comprehensive range of cutting-edge smart solutions seamlessly integrated within Dubai Metro's advanced network. From April to the end of June 2025, RTA will be updating and renaming the station names on the external as well as the indoor directional signages for all Metro Stations. The new name will also be updated on the digital smart systems and RTA's public transport apps along with the onboard audio announcements before and at the time of arriving at the station.
Khaleej Times
18-03-2025
- Business
- Khaleej Times
Dubai's Al Khail Metro station to be renamed Al Fardan Exchange from April
Dubai's Al Khail Metro station will now be called Al Fardan Exchange. The Roads and Transport Authority (RTA) signed an agreement granting the financial service provider naming rights for the Metro station. From April to the end of June 2025, the RTA will be updating and renaming the station names on external and indoor directional signages. The new name will also be updated on the digital systems, the RTA's public transport apps and onboard audio announcements. As part of the agreement, Al Fardan Exchange will receive exclusive brand representation at the station. Abdul Muhsen Kalbat, CEO of the Rail Agency at RTA, described the agreement as a 'pivotal and dynamic step toward establishing a long-term, mutually beneficial economic partnership' between the two parties. "The Metro station naming rights initiative is a cornerstone of public-private partnerships, with RTA representing the public sector and Al Fardan Exchange the private sector. Dubai Metro station's naming rights initiative has been a resounding success since its launch,' Kalbat added. Naming rights initiative The Dubai Metro naming rights initiative has been in place since 2009, the same year the mass transit system was first rolled out. RTA introduced it as 'as a model of effective partnership between the public and private sectors.' The strategic location of metro stations enable brands to reach and engage with their customers, including Dubai visitors and metro riders. The latest station to be renamed, for example, is strategically located on Sheikh Zayed Road, on the Red Line between Sobha Realty and Dubai Internet City stations. According to reports, the naming initiative generated around Dh2 billion in revenues for the RTA from 2010 to 2020 alone. The naming fee is relative to the station's location, but on average, each station has reportedly brought in between Dh90-100 million to the RTA. In September last year, Mashreq Metro Station was renamed as InsuranceMarket Metro Station. In January 2023, Al Safa Metro Station was rebranded as Onpassive Metro Station. In 2021, Dubai Marina Metro Station was renamed Sobha Realty Metro Station, while Al Jaffliya Station was rebranded as 'Max Fashion' and Al Rashdiya Station became 'Centrepoint'. Several stations on the Red Line have also been named after local and international corporate entities, including Emirates Airlines, GGICO, and Abu Dhabi Commercial Bank (previously Al Karama station).
