6 days ago
FYOR named ‘Fastest Growing Global Brand' at Gulf Achievers Awards 2025
Fashion brand FYOR has been awarded the title of ' Fastest Growing Global Brand' at the prestigious Gulf Achievers Awards 2025, marking a significant milestone for the Dubai-based fashion label as it continues its ambitious expansion across the GCC.
The award was announced at a high-profile ceremony held in Dubai, where leading regional and global brands were honoured for their contributions to industry growth, innovation, and brand excellence. FYOR's win in the global category highlights its meteoric rise and growing footprint in the international fashion arena.
With flagship stores already operating in Dubai, Abu Dhabi, and Sharjah, and a fast-growing e-commerce platform, the brand has recently accelerated its regional expansion into Bahrain, Qatar, and Saudi Arabia. FYOR's growth strategy is underpinned by a commitment to craftsmanship, digital innovation, and a deep understanding of evolving consumer preferences in the Middle East.
"Winning this award is both an honour and a reflection of the passion, resilience, and creativity that defines the FYOR team,' said Abdul Qureshi, brand director at FYOR. 'Our mission has always been to empower individuals through fashion that speaks to their unique identity. This recognition further strengthens our vision to bring bold, purpose-driven design to a global audience.'
FYOR's brand philosophy — 'fashion shouldn't follow rules, it should create them' has become a rallying call for a new era of consumers seeking confidence, comfort, and couture without compromise. With plans to launch new collections and flagship experiences across the region, FYOR continues to position itself as a cultural force in the fashion industry.
As the brand steps into its next phase of growth, the Gulf Achievers Award serves as a timely acknowledgment of FYOR's influential role in shaping the narrative of contemporary fashion from the Middle East to the world.
Launched in 2018, FYOR has rapidly emerged as one of the Middle East's most influential fashion houses, gaining recognition for its contemporary designs, bold aesthetics, and a consumer-first approach that blends style with functionality.
