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ALEC Holdings, Emirates Red Crescent, SmartLife and Charity Association distributed care packages during Holy Month
ALEC Holdings, Emirates Red Crescent, SmartLife and Charity Association distributed care packages during Holy Month

ME Construction

time02-04-2025

  • Business
  • ME Construction

ALEC Holdings, Emirates Red Crescent, SmartLife and Charity Association distributed care packages during Holy Month

Industry News ALEC Holdings, Emirates Red Crescent, SmartLife and Charity Association distributed care packages during Holy Month By ALEC donated $25,865 to Emirates Red Crescent and King Salman Humanitarian Aid & Relief Center for Gaza relief projects. Additionally, $17,700 was donated to SmartLife's Smart Medic program for UAE laborers ALEC Holdings said that during the holy month of Ramadan it donated dry food and hygiene care packages worth US $43,567 to laborers and low-income families in both the UAE and Saudi Arabia as part of their community outreach efforts. These essential items were distributed to the beneficiaries through their partners, Emirates Red Crescent, SmartLife (a non-profit organisation), and the Charity Association in Riyadh. Over 1,800 ALEC employees, including some of ALEC's subcontractor and other partners across nine projects across UAE & KSA as well as the company's head offices and factories donated these items. 64 ALEC employees volunteered to package the dry food and hygiene products into care hampers, alongside SmartLife volunteers, participated in distributing these at a labour camp in Dubai. ALEC matched this employee in-kind donation and donated $25,865 towards Emirates Red Crescent's Tarahum — for Gaza (UAE Relief Campaign to People Affected by War in Gaza) and King Salman Humanitarian Aid & Relief Center's The Public Relief Campaign for Palestine People in Gaza projects. Another $17,700 was donated to SmartLife (NPO/NGO)'s Smart Medic program, focussed on providing critical treatments and surgeries, setting up tele medicine kiosks, and providing medicines, not covered by existing medical insurance, for labourers in the UAE, the firm said. 'At ALEC, we believe true success goes beyond financial performance — it's about the meaningful impact we make in the communities we serve. Our commitment to positive change is embedded in everything we do, from our operations to our values. This spirit is reflected across our entire team, and we're incredibly proud to match the generous contributions our employees have made to support these vital humanitarian efforts,' said Barry Lewis, CEO of ALEC. Drawing attention to the need for such corporate-led action, Abhijeet Oak, Vice President, at SmartLife (NPO/NGO) said, 'We are thankful to ALEC for its continued support and contributions as it enables SmartLife to implement some key year-round projects for the blue-collar community. This engagement serves as a role model for sustainable community work championed by the team at ALEC.' In addition to this employee donation matching initiative, ALEC also distributed 3,563 care packages to subcontracted labourer across 15 ALEC, ALEMCO, ALEC FITOUT, ALEC Energy, LINQ, ALEC DIC sites in UAE.

ALEC partners with Emirates Red Crescent, SmartLife, Charity Association in Riyadh for Ramadan campaign
ALEC partners with Emirates Red Crescent, SmartLife, Charity Association in Riyadh for Ramadan campaign

Khaleej Times

time30-03-2025

  • Business
  • Khaleej Times

ALEC partners with Emirates Red Crescent, SmartLife, Charity Association in Riyadh for Ramadan campaign

As part of its community outreach during the holy month, ALEC donated dry food and hygiene care packages worth Dh160,000 to labourers and low-income families in UAE and Saudi Arabia. These items were distributed among beneficiaries through ALEC partners Emirates Red Cresent, SmartLife (NPO/NGO) and Charity Association in Riyadh. Over 1,800 ALEC employees, including some of ALEC's subcontractor and other partners across nine projects across UAE and Saudi Arabia as well as the company's head offices and factories donated these items. Furthermore, 64 ALEC employees volunteered to package the dry food and hygiene products into care hampers and then, alongside SmartLife volunteers, actively participated in distributing these at a labour camp in Dubai. ALEC matched this employee in-kind donation and donated Dh95,000 towards Emirates Red Crescent's Tarahum — for Gaza (UAE Relief Campaign to People Affected by War in Gaza) and King Salman Humanitarian Aid & Relief Center's The Public Relief Campaign for Palestine People in Gaza projects. Another Dh65,000 was donated to SmartLife (NPO/NGO)'s Smart Medic programme, focussed on providing critical treatments and surgeries, setting up tele medicine kiosks, and providing medicines, not covered by existing medical insurance, for labourers in the UAE. In addition to this employee donation matching initiative, ALEC also distributed 3,563 care packages to subcontracted labourers across 15 ALEC, ALEMCO, ALEC FITOUT, ALEC Energy, LINQ, ALEC DIC sites in UAE. 'At ALEC, we believe true success goes beyond financial performance — it's about the meaningful impact we make in the communities we serve. Our commitment to positive change is embedded in everything we do, from our operations to our values. This spirit is reflected across our entire team, and we're incredibly proud to match the generous contributions our employees have made to support these vital humanitarian efforts,' said Barry Lewis, CEO of ALEC. Drawing attention to the need for such corporate-led action, Abhijeet Oak, Vice President, at SmartLife (NPO/NGO) said, 'We are thankful to ALEC for its continued support and contributions as it enables SmartLife to implement some key year-round projects for the blue-collar community. This engagement serves as a role model for sustainable community work championed by the team at ALEC.' The gold bar and coin sector sees greater demand in China than anywhere else. This strong investment demand naturally propels the popularity of gold bars and coins, reaching 280 tonnes. China surpassed India in 2023 to become the world's top consumer of gold jewellery, with a demand of 630 tonnes, a 10 per cent year-on-year increase. India follows with jewellery demand totaling 562 tonnes in 2023. India also ranks among the top ten nations with the highest gold reserves, holding approximately 804 tonnes worth $50 billion. Mohammed Suhaib, Managing Director of Unique World Group, says, the new Gold Destination will help jewellery sales to accelerate further. 'As the population of Dubai and UAE increases rapidly – to cross 3.8 million in Dubai and 10.8 million in the UAE – we see the creation of a new Gold and Lifestyle Hub an important step in facilitating this industry to grow further,' Suhaib said. 'In addition to the population growth, a jump in annual tourist inflow – many of whom have gold and diamond in their shopping list – will require a new Gold and Lifestyle Hub that will help shoppers to hunt for new and trendy collection.' Unique World Group is a Dubai-based diversified business conglomerate with interests in Business Centre, Education and Real Estate sectors, and is currently embarking on a new more diversified growth trajectory. Unique World Group, established by Sulaiman TM, a non-resident Indian serial entrepreneur from Kerala state, has demonstrated leadership in all the areas that he had ventured in – in the UAE. Over the last 27 years, the group has grown from strength to strength with a vision to continuously grow and expand, leveraging the power of digitalisation and innovation. In more than a quarter of a century, the group helped thousands of new businesses with business advisory services, trade licenses, office facilities and a bouquet of business enabling services to help them establish in the UAE. The company actively seeks new opportunities and partnerships, aiming to improve, evolve, and establish itself as an industry leader in the Business Centre, Education, and Real Estate sectors. He and Muhammed Suhaib, the scion of the family, are now getting ready to embark on a new journey that will add greater value to Dubai's economy. Established in 1998, Unique World Group currently manages a portfolio of five business centres, educational institutions and a number of real estate assets in the UAE with a team of more than 100 professionals working day and night to expand the group's business into new economic sectors. Over the last 27 years, the Group has evolved from a small business into a formidable corporate entity, mirroring Dubai's remarkable economic success. Through its business, the group has impacted more than 500,000 businesses with a substantial number of satisfied clients.

PRCA Mena Partners with Atteline to Conclude Ramadan Food Distribution Initiative, Powered by the SmartLife Foundation
PRCA Mena Partners with Atteline to Conclude Ramadan Food Distribution Initiative, Powered by the SmartLife Foundation

Mid East Info

time28-03-2025

  • General
  • Mid East Info

PRCA Mena Partners with Atteline to Conclude Ramadan Food Distribution Initiative, Powered by the SmartLife Foundation

A contribution of only AED 13 can provide someone with their only meal of the day Dubai, UAE: In the spirit of Ramadan, PRCA Mena (Public Relations and Communications Association Middle East & North Africa), in partnership with Atteline and the SmartLife Foundation, have successfully organized and concluded a volunteer food distribution initiative for Dubai's blue-collared workers in Al Quoz. Abhijeet Oak, Vice President at SmartLife Foundation, noted: 'We are grateful to have the support of PRCA Mena and Atteline, whose shared commitment to social responsibility and community service continues to drive initiatives like this forward. Their contributions not only help raise awareness of the essential work we do but also highlight the power of collaboration in delivering impactful community services.' With Ramadan being a time for reflection, gratitude, and giving back, initiatives like this serve as a sound reminder of the impact that society can make when unified. For those looking to support, a contribution of only AED 13 can provide someone with their only meal of the day. However, monetary donations are not the only way to give back; volunteering time embodies the core values and the essence of not only Ramadan but also a healthy, connected community. Conrad Egbert, Head of PRCA Mena, stated: 'SmartLife Foundation's dedication to social responsibility is heartwarming. This initiative was an opportunity to put the PRCA Mena's values into action and support those who contribute so much to our community and see our community come together to make a tangible difference during this blessed month.' Aligning with the United Nations' 2030 Agenda for Sustainable Development, a mandate that the UAE is especially working towards achieving through its commitment to eradicating hunger and promoting well-being via the National Food Security Strategy 2051, these collective efforts served to emphasize social responsibility and community welfare. Sophie Simpson, Founder and Managing Director of Atteline, commented: 'We are grateful to be able to contribute to this cause because our belief at Atteline is that giving back should be more than just a moment – it should be an integral part of how we operate. From launching our CSR division to engaging in hands-on initiatives like these, we remain committed to making a meaningful impact when we can, and where we can.' As an NGO (non-profit organization), the SmartLife Foundation has supported over 150 labour camps and more than 200 corporates since 2009. This recent food distribution initiative with PRCA Mena and Atteline is yet another step towards impacting and transforming lives for the greater good, adding to its total contribution of facilitating over 100,000 meals this month. In the spirit of giving back this month and throughout the rest of the year, remember that a moment, however big or small, can have a long-lasting impact. About SmartLife Foundation: SmartLife Foundation is a nonprofit organization focused on improving the lives of individuals and families in need, particularly during the holy month of Ramadan, through various charitable initiatives and community support programs. About PRCA Mena: PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. About Atteline: Atteline, dually headquartered in Riyadh and Dubai, is the MENA arm of the Ruder Finn group, one of the world's largest independent global communications and creative agencies with over 75 years of experience. Specialising in the Consumer and Corporate communication Divisions, the integrated agency supports household brands and disruptive entrepreneurs with nearly a decade of expertise in strategic public relations, reputation management, and brand positioning. Through its proprietary RF Tech Lab, an analytics and emerging technology incubator, Ruder Finn Atteline harnesses advanced data science, machine learning, and AI capabilities to address complex business challenges. The agency's integrated approach combines these technological innovations with strategic storytelling through its Content and Digital arm, delivering campaigns that shape culture. Distinguishing itself by being 'big enough to influence but small enough to care,' Atteline takes on clients as selectively as they are chosen while maintaining a rooted long-term vision and the belief that 'culture eats strategy for breakfast.'

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