15-05-2025
Ex-Tesco executive Tjeerd Jegen to head B&M European Value Retail
A seasoned retail executive with experience at Tesco has been appointed as the new chief executive of B&M European Value Retail.
Tjeerd Jegen, most recently the boss of Accell Group, Europe's largest ebike manufacturer, will take over from interim chief executive Mike Schmidt on June 16.
In February the discount retailer announced that Alex Russo would retire as chief executive after three years in the role as it cut full-year profit forecasts to reflect 'the current trading performance of the business, an uncertain economic outlook and the potential impact of exchange rate volatility on the valuation of our stock'.
Jegen has held roles at Takko Fashion, a German discount fashion retailer, Hema, a Dutch retailer, and Woolworths in Australia. He was chief executive of Tesco
