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Yahoo
10-06-2025
- Business
- Yahoo
ActivTrak Achieves 2025 Great Place to Work Certification™ and Ranks 10 Among Fortune Best Workplaces in Texas
AUSTIN, Texas, June 10, 2025 /PRNewswire/ -- ActivTrak today announced it has earned 2025 Great Place To Work Certification™ and was named a 2025 Fortune Best Workplace in Texas. This is ActivTrak's third consecutive year on the list, ranking No. 10 for small and medium-sized businesses, No. 2 among information technology companies and No. 4 among organizations in Austin. According to survey results, 95% of employees believe ActivTrak is a great place to work, 96% say management is honest and transparent, 98% report a welcoming onboarding experience and 97% say they are encouraged to have a healthy work life balance. One employee remarked, "It's clear that great care is taken to ensure every employee feels empowered to show up as their authentic self in a safe, supportive environment. There's a genuine culture of belonging — no cliques, no exclusion, just a strong sense of teamwork and inclusion. What truly stands out is the way leadership prioritizes transparency and values every voice, which fosters trust and a shared sense of purpose. I'm excited about our trajectory and proud to contribute to this company's growth for years to come." To determine the Fortune Best Workplaces in Texas™ List, Great Place To Work surveyed nearly 116,000 employees at eligible companies via its proprietary platform. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues and the overall organization. "As the leader in workforce analytics, we're committed to cultivating a dynamic and inclusive environment where employees are empowered to innovate and thrive," said ActivTrak's Chief Executive Officer, Heidi Farris. "Earning a spot once again on the 2025 Fortune Best Workplaces in Texas list reflects the strength of our employee-centered culture — and the exceptional people who drive our technology and company forward." The Best Workplaces in Texas list is highly competitive. Survey responses reflect a comprehensive picture of the workplace experience. Honorees were rewarded based on their ability to deliver positive outcomes for employees regardless of role or status within the organization. To be eligible for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in Texas. "Congratulations to the Fortune Best Workplaces in Texas," says Michael C. Bush, CEO at Great Place To Work. "These companies prove that prioritizing people leads to better performance, and that leaders who invest in their people are rewarded with more sustainable and profitable businesses." About the Fortune Best Workplaces in TexasGreat Place To Work selected the 2025 Fortune Best Workplaces in Texas by surveying 1.3 million employees in the U.S., representing companies that collectively employ more than 8.4 million U.S. workers. Of those responses, nearly 116,000 were received from employees at companies that were eligible for the 2025 Fortune Best Workplaces in Texas List, and these rankings are based on their feedback. To be eligible, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in Texas. Read the full methodology. To get on this list next year, start here. About Great Place to WorkAs the global authority on workplace culture, Great Place To Work brings more than three decades of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on its coveted Best Workplaces™ lists. Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit and sign up for the newsletter to learn more. About FortuneFortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk-takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative and Most Powerful Women. For more information, visit About ActivTrakActivTrak helps organizations improve performance and optimize productivity. Our workforce intelligence platform transforms work activity data into actionable insights, providing the only complete solution with employee monitoring, productivity and performance management, and workforce planning capabilities that deliver measurable ROI. More than 9,500 customers trust ActivTrak's award-winning technology which has been recognized by the Deloitte Technology Fast 500, Inc. 5000, TrustRadius and G2. ActivTrak is backed by Sapphire Ventures and Elsewhere Partners. To learn more visit: View original content to download multimedia: SOURCE ActivTrak Sign in to access your portfolio
Forbes
18-04-2025
- Business
- Forbes
Why People Analytics Haven't Lived Up To Expectations
Heidi Farris is the CEO of ActivTrak, focused on helping organizations use data to understand and optimize the way teams work. For years, people analytics promised to transform how businesses manage talent, optimize performance and drive workforce efficiency. Yet adoption has lagged. In fact, according to one survey, 65% of organizations said their people analytics created no commercial benefit for the organization over the previous year. The problem hasn't been the value of workforce data itself but its lack of integration into core business operations. Most organizations have treated people analytics as an HR tool rather than a business asset, limiting workforce data to HR systems instead of integrating it into financial and operational planning. As a result, many companies track employee sentiment and turnover trends but struggle to connect workforce efficiency, capacity and utilization to profitability and growth. Now, as labor costs rise and economic pressures mount, companies are increasingly downsizing. To navigate these challenges, executives need clear, actionable workforce insights to drive more informed decisions. HR-driven people analytics provides only a partial (and often subjective) view of workforce dynamics. To drive operational and financial impact, organizations need an enterprise-wide system of record grounded in objective workforce data. This enables business leaders to make more precise workforce investments and pinpoint inefficiencies with greater accuracy. Companies rely on workforce data to guide hiring, retention and performance management, yet many critical insights remain inaccessible to business leaders outside of HR. Most CEOs and CFOs can pull up real-time financials, yet they lack immediate visibility into workforce utilization and productivity. Without integrated workforce intelligence, leaders can't answer key questions: • Are we fully utilizing our workforce before adding headcount? • Where do inefficiencies exist, and how do they impact costs? • Which teams are stretched too thin and which have untapped capacity? • How do work patterns affect profitability and business growth? Labor is the largest expense for most organizations. Yet, many workforce decisions are still made using gut instinct or fragmented reports. Workforce strategy must be backed by comprehensive, integrated data that spans the business. Moving beyond traditional people analytics to a more expansive workforce intelligence solution provides that necessary system of record. HR leaders are now expected to provide insights that guide broader business decisions. The Predictive Index found that 70% of business leaders now view HR as integral to a company's strategic direction. Supporting this, Deloitte points to the need "to build 'people expertise' capability throughout the organization to provide these skills at the point of need." HR leaders, as the primary stewards of people analytics, must now leverage their expanded role and influence to align workforce data with business strategy. The challenge is no longer collecting the data—it's ensuring that workforce insights are used to inform financial planning, resource allocation and operational efficiency. By integrating workforce data into broader decision-making, HR can help executives optimize labor investments, control costs and drive measurable financial impact. In today's economic climate, business leaders need workforce insights that: • Identify underutilization, workload inefficiencies and lost productivity and then translate them into financial impact. • Help prevent over-hiring, optimize staffing and align workforce costs with demand. • Ensure employee time focuses on high-value work that drives performance and business impact. As workforce optimization becomes a boardroom priority, HR must evolve from a data custodian to a strategic business partner, ensuring that labor investments align with business goals. Organizations that fail to do so will struggle to maintain profitability, agility and long-term competitive advantage. Where people analytics alone has fallen short, workforce data can now drive strategic value—but only when seamlessly integrated into broader business decision-making. To unlock its full potential, companies must: • Integrate workforce data with financial and operational metrics. Workforce insights should be embedded in core business reporting systems to directly inform budgeting, forecasting and investment decisions. • Go beyond HR-centric reporting. Traditional people analytics offers a limited view. A more advanced intelligence framework is needed that provides real-time visibility into workforce efficiency, utilization trends and cost optimization across the business. • Translate insights into measurable business impact. Leaders need timely, actionable data on capacity and work distribution to eliminate inefficiencies, optimize staffing and make informed decisions about hiring, budgeting and resource allocation. Executives rely on real-time financials, sales forecasts and operational dashboards to guide business strategy—workforce intelligence should be no different. To drive real business impact, companies must move beyond siloed people analytics and embed workforce intelligence into financial and operational decision-making. Organizations that take this approach will maximize workforce investments, reduce inefficiencies and improve profitability. Those that don't will continue making critical labor decisions in the dark. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Bloomberg
11-03-2025
- Business
- Bloomberg
Half-Past Four Is the New Five O'Clock in More Efficient Workday
The average American workday now concludes at 4:39 p.m., a notable 36 minutes earlier than it did just two years ago when the clock-out time hovered around 5:21 p.m, according to the latest data from the workforce analytics and productivity software company ActivTrak. The new report tracked the workplace behaviors of over 200,000 employees across 777 companies. Despite the shorter workday, the data suggests that overall productivity has increased by about 2%. Per ActivTrak, employees now engage in focused, 24-minute spurts of productivity.
