26-04-2025
Triumph Gulf Coast approves program to further Northwest Florida's economic diversification
NORTHWEST FLORIDA (WKRG) — Triumph Gulf Coast has approved a project to further Northwest Florida's economic diversification.
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The project, United FORWARD, will include economic development strategies, marketing research, promotional campaign development and implementing the region's 'most strategically focused multi-channel Market Activation Plan' for economic development, according to the Florida Great Northwest news release.
Triumph is a non-profit organization that oversees 75% of funding by the Florida attorney general for the economic damages from the 2010 Deepwater Horizon oil spill — granting the United FORWARD project $4.77 million over the next five years.
'This grant was approved just three days after the 15th anniversary of the oil spill,' FGNW President and CEO Jennifer Conoley said. 'United FORWARD will be game-changing for Northwest Florida's business brand as we continue to shift perceptions, encouraging people to go beyond our stunning sugar-white sand beaches and learn about the dynamic business destination that is undergoing a significant transformation.'
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The news release said the total impact of the project, with all contributions, will be over $6.6 million, the largest strategy and marketing investment in Northwest Florida's history.
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