Latest news with #Ad-Supported
Broadcast Pro
07-03-2025
- Business
- Broadcast Pro
Netflix set to surpass YouTube in video revenue for first time in 2025
Netflix is on track to overtake YouTube in total video revenue for the first time in 2025, according to exclusive research from Omdia presented at MIP TV London 2025. In 2024, YouTube led the market with $42.5bn in revenue, surpassing Netflix's $39.2bn. However, projections indicate that Netflix will generate $46.2bn in 2025—$43.2bn from subscriptions and $3.2bn from advertising—while YouTube is expected to reach $45.6bn, with $36bn from ads and $9.6bn from YouTube Premium. Netflix and YouTube employ different revenue strategies. Netflix's growing subscriber base is anticipated to exceed 340m paying customers in 2025, with over 600m total viewers. YouTube, meanwhile, continues to dominate in scale, reaching over 2bn users worldwide, leveraging advertising and premium subscriptions for monetization. As streaming competition intensifies, Netflix's expansion into ad-supported models and its strong subscription growth may shift the balance in digital video revenue. Maria Rua Aguete, Senior Research Director at Omdia, said: 'In markets like the US and UK, there is significant overlap between audiences. In the US, 57% of YouTube users are also Netflix subscribers, while in the UK, that number rises to 67%. This dynamic presents opportunities for both platforms.' While often positioned as rivals, YouTube and Netflix are increasingly collaborating rather than competing. 'I see more collaboration than competition between YouTube, Netflix, and other industry players,' Rua Aguete stated. 'Streaming services, broadcasters, and platforms are working together through marketing partnerships, content distribution, and advertising deals.' One key example is Netflix's use of YouTubers to promote the TV series Squid Game, leveraging influencer-driven marketing to attract new subscribers. Meanwhile, YouTube is solidifying its role as a premium content platform, outperforming Free Ad-Supported TV (FAST) services. 'At the end of 2024, YouTube generated seven times more revenue than FAST platforms, $42.5bn versus $6bn,' Rua Aguete explained. 'Major studios are taking notice. Warner Bros., for example, recently released 37 full-length movies for free on YouTube, and we expect to see more partnerships like this in the future.' Looking ahead, YouTube is making a strong push toward TV-like content. 'Large players can turn this to their advantage by entering favorable ad-share agreements or even selling some sponsorship and video inventory directly,' Rua Aguete noted. She also highlighted the growing role of YouTubers in cinema recovery, with influencer-driven promotions becoming an integral part of movie marketing strategies. Another major shift is YouTube's increasing consumption on Connected TVs. 'Viewers are watching YouTube on the big screen more than ever before,' Rua Aguete said. 'This changes the advertising game, making YouTube an even bigger player in premium video.'
Yahoo
20-02-2025
- Business
- Yahoo
Comcast Technology Solutions Unveils Comcast MediaExpress: Enhanced VOD Distribution Service for Premium Content Providers
Simplifies operations as content providers only need to integrate with Comcast MediaExpress for mass distribution of their premium VOD titles into the leading broadcast, streaming, social, and digital platforms Provides a single ingest point for videos, metadata and supporting files for title management and distribution for long form and short form video with certified delivery managed by CTS Enables content providers to implement various monetization strategies including SVOD, AVOD, TVOD, and FAST Channels DENVER, Feb. 20, 2025 /PRNewswire/ -- Comcast Technology Solutions (CTS) today announced the launch of Comcast MediaExpress, a new and centralized Video-On-Demand (VOD) management and distribution service for premium content providers. Comcast MediaExpress enables content owners to easily distribute their VOD entertainment titles into the leading OTT, pay TV, and social platforms through delivery centrally managed by CTS. Backed by the scale and reliability of CTS, content owners can now simplify and streamline their VOD distribution and monetization efforts across their subscription VOD (SVOD), Advertising VOD (AVOD), transactional VOD (TVOD), or Free Ad-Supported Streaming TV (FAST) partners. Today's premium content providers face a complex challenge trying to reach more OTT platforms, each with unique requirements, while simultaneously trying to simplify the way they manage and distribute their assets. Comcast MediaExpress makes that possible by serving as a single platform to ingest video, metadata, and supporting files for centralized management and distribution—backed by the scale and reliability of Comcast Technology Solutions. Content providers only need to integrate with Comcast MediaExpress for mass distribution of their premium VOD titles to reach all the leading OTT and pay TV platforms, including the most popular FAST Channels and streaming video services. "Now, more than ever, media and entertainment companies are looking for the most efficient ways to manage and distribute their short form and long form video across a highly fragmented landscape of digital destinations," said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. "It's a daunting task even for the most technically sophisticated programmers, broadcasters, and film studios, but it's what CTS was built for. Comcast MediaExpress provides efficiency, scale, and reliability for their VOD distribution efforts, so even more of their creative energy can stay focused on content creation and monetization." "Content owners today face substantial pressure to efficiently reach both legacy TV and streaming platforms while reducing operating costs – and still maintaining the flexibility needed to adapt to the evolving needs of today's viewing audiences," said Paul Erickson, Principal Analyst, Media and Entertainment at Omdia. "In today's competitive and financially-pressured market, there's a priority to find solutions that reduce operational complexity and drive increased efficiency, without sacrificing reliability or scalability." Key Features of Comcast MediaExpress Comcast MediaExpress is designed to improve efficiency, shorten delivery cycle times, and extend the reach of today's premium content providers. Key capabilities include: Simplified Single Ingest: Comcast MediaExpress enables publishers to streamline their integration efforts through one distribution platform that simplifies and automates content workflows for VOD distribution. When coupled with the integrated and automated post-production editing process powered by CTS Video AI™, content creators can focus on content and not workflows. Managed "White-Glove" Service: Backed by the power, reliability, and scale of Comcast Technology Solutions, Comcast MediaExpress combines comprehensive software tools with a high efficiency service to provide secure, high-quality exchanges of content and metadata, on-time and in spec, across operator platforms and distribution points. It also includes an intuitive UI dashboard for end-to-end visibility and status reporting. Extensive Reach Across Top-Tier Streaming and Pay TV Platforms: With direct access to leading multichannel video programming distributors (MVPDs) and the most popular OTT distribution platforms, Comcast MediaExpress provides massive reach for content publishers and conforms their VOD titles to the unique specifications of all distribution partners. Advanced Metadata Management and VideoAI: Comcast MediaExpress can transform source metadata to site-specific end-point metadata, saving time and reducing complexity. It can also be used in conjunction with CTS' award-winning VideoAI for metadata augmentation, ad marker detection and insertion, or automated quality control of premium content. Comprehensive Monetization Strategy Support: The new service supports all major monetization models, providing content creators flexibility in their blended revenue strategies, including SVOD, AVOD, TVOD, and FAST. Comcast MediaExpress is part of a comprehensive suite of solutions for content and streaming providers and advertisers. Additional details can be found at About Comcast Technology Solutions Comcast Technology Solutions, a division of one of the world's leading media and technology companies, brings Comcast Corporation's proven technologies to an evolving list of industries worldwide. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity & compliance. Customers include leading content and streaming video providers, pay TV operators and MVPDs, advertisers, communications providers, financial service providers, retailers, and more. For more information, visit Comcast Technology Solutions. View original content to download multimedia: SOURCE Comcast Technology Solutions
