Latest news with #AdMetrics
CairoScene
29-01-2025
- Business
- CairoScene
Egypt's Outdoor Advertising Market Rises by 53% in 2024
The data was released by AdMetrics, which revealed a jump in spending from EGP 4.2 billion in 2023 to EGP 6.3 billion in 2024. Jan 29, 2025 Egypt's out-of-home (OOH) advertising market experienced a 53% growth in spending in 2024, according to a report from AdMazad, an OOH advertising performance measurement company. The report revealed a jump in spending for various forms of OOH advertising, such as billboards, from EGP 4.2 billion in 2023 to EGP 6.3 billion in 2024. The growth is attributed to increased demand for OOH spaces and a shift towards visually engaging content, alongside the expansion of digital out-of-home (DOOH) advertising inventory, which enables more dynamic and measurable campaigns. Over 50,000 billboards were audited across major cities such as Greater Cairo, Alexandria and the North Coast. The real estate sector led the charge with an 85% increase in spending for OOH advertising, capturing 60% of the market share. Other sectors also saw growth; healthcare advertising rose by 40%, automotive sector advertisers increased by 43% with a 155% boost in expenditure, and home appliances witnessed a 243% surge in spending. High-traffic areas, including the Ring Road and Sheikh Zayed, demonstrated strong utilisation rates, reflecting the impact of urbanisation. Conversely, West and South Cairo neighbourhoods, such as Mohandeseen and Dokki, underperformed, indicating a market shift towards the outskirts of Greater Cairo. The total impressions are 154.2 billion in 2024, a 12.5 billion increase from the previous year.
Zawya
28-01-2025
- Business
- Zawya
Egypt's OOH advertising market surges 53% in 2024
Egypt - AdMazad, the developer behind AdMetrics – Egypt's premier outdoor advertising performance measurement and analytics tool – has released a report highlighting a remarkable 53% growth in the country's out-of-home (OOH) advertising market in 2024. Total expenditure in the sector surged to EGP 6.3bn, up from EGP 4.2 billion in 2023. The report is based on extensive audits covering more than 50,000 billboards across Greater Cairo, Alexandria, Tanta, Mansoura, Zagazig, and the North Coast. The surge in market growth is attributed to the increased demand for OOH advertising spaces and changing consumer behaviour, particularly the rising preference for visually dynamic content. The number of brands utilizing OOH platforms rose from 1,397 to 1,718, with nearly 25% of them being new entrants. One of the key drivers of this growth is the expansion of Digital Out-of-Home (DOOH) advertising, which doubled in inventory during 2023 and 2024. This transformation allows for more dynamic, measurable campaigns that enhance reach and effectiveness, making campaigns more adaptable and engaging. 'The report emphasizes the transformative power of data in reshaping the OOH landscape,' said Assem Memon, Founding Partner and Managing Director at AdMazad. 'The 84% utilization rate illustrates the crucial role of platforms like AdMetrics in providing actionable insights that empower the industry to maximize its potential.' The report also highlights a number of key trends indicating a maturing market. For example, the real estate sector experienced an 85% increase in OOH advertising spend, capturing 60% of the total market share. Healthcare advertising grew by 40%, while the automotive sector saw a 43% increase in advertisers and a dramatic 155% rise in expenditure. The home appliances sector also demonstrated impressive growth, with a 243% increase in spend and a 36% increase in the number of advertisers. Urban areas like the Ring Road (94% utilization), 6th of October (91%), and Sheikh Zayed (91%) showcased the highest demand for OOH advertising, reflecting urbanization trends and the appeal of high-traffic zones. In contrast, areas such as West and South Cairo, including Mohandeseen, Agouza, Dokki, and Maadi, saw lower performance, indicating market shifts toward the outskirts of Greater Cairo. Total impressions in the OOH market reached 154.2 billion in 2024, a significant increase of 12.5 billion compared to 141.7 billion in 2023. This growth highlights the sector's potential, driven by urbanization and evolving consumer behaviours.
Daily News Egypt
28-01-2025
- Business
- Daily News Egypt
Egypt's OOH advertising market surges 53% to reach EGP 6.3bn in 2024
AdMazad, the developer behind AdMetrics – Egypt's premier outdoor advertising performance measurement and analytics tool – has released a report highlighting a remarkable 53% growth in the country's out-of-home (OOH) advertising market in 2024. Total expenditure in the sector surged to EGP 6.3bn, up from EGP 4.2 billion in 2023. The report is based on extensive audits covering more than 50,000 billboards across Greater Cairo, Alexandria, Tanta, Mansoura, Zagazig, and the North Coast. The surge in market growth is attributed to the increased demand for OOH advertising spaces and changing consumer behaviour, particularly the rising preference for visually dynamic content. The number of brands utilizing OOH platforms rose from 1,397 to 1,718, with nearly 25% of them being new entrants. One of the key drivers of this growth is the expansion of Digital Out-of-Home (DOOH) advertising, which doubled in inventory during 2023 and 2024. This transformation allows for more dynamic, measurable campaigns that enhance reach and effectiveness, making campaigns more adaptable and engaging. 'The report emphasizes the transformative power of data in reshaping the OOH landscape,' said Assem Memon, Founding Partner and Managing Director at AdMazad. 'The 84% utilization rate illustrates the crucial role of platforms like AdMetrics in providing actionable insights that empower the industry to maximize its potential.' The report also highlights a number of key trends indicating a maturing market. For example, the real estate sector experienced an 85% increase in OOH advertising spend, capturing 60% of the total market share. Healthcare advertising grew by 40%, while the automotive sector saw a 43% increase in advertisers and a dramatic 155% rise in expenditure. The home appliances sector also demonstrated impressive growth, with a 243% increase in spend and a 36% increase in the number of advertisers. Urban areas like the Ring Road (94% utilization), 6th of October (91%), and Sheikh Zayed (91%) showcased the highest demand for OOH advertising, reflecting urbanization trends and the appeal of high-traffic zones. In contrast, areas such as West and South Cairo, including Mohandeseen, Agouza, Dokki, and Maadi, saw lower performance, indicating market shifts toward the outskirts of Greater Cairo. Total impressions in the OOH market reached 154.2 billion in 2024, a significant increase of 12.5 billion compared to 141.7 billion in 2023. This growth highlights the sector's potential, driven by urbanization and evolving consumer behaviours.
