11 hours ago
Fireside Ventures bets on tier-II, III locations after funding city firm
Jaipur: Venture Capital firm Fireside Ventures has reinforced its belief in the entrepreneurial depth and consumption potential of markets beyond the metros following its investment in Jaipur-based dairy brand Frubon last year.
Tired of too many ads? go ad free now
Adarsh Menon, Partner, Fireside Ventures, said, "The successful partnership has highlighted the kind of scale, category innovation, and consumer resonance emerging from Tier II and III regions like Rajasthan – across not just dairy, but also high-growth sectors such as beauty, wellness, functional foods, and snacks."
Frubon, which raised a Series A round from Fireside Ventures, Pi Ventures LLP (Narotam Sekhsaria Family Office) and other angel investors, has since scaled up rapidly. "With a CAGR of over 65% since inception and projected revenues in the range of Rs 250 crore in FY2026, it has emerged as one of north India's strongest dairy players," said Rahul Verma, director, Dev Milk Foods. tnn
