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Shangri-La Jeddah appoints Ghada Addas as Director of Marketing and Communications

Shangri-La Jeddah has appointed Ghada Addas as its new Director of Marketing and Communications. Addas has built an impressive career, showcasing her versatility across several sectors in the Kingdom of Saudi Arabia. Starting as a copywriter and account assistant at Leo Burnett, she moved on to roles such as Page Editor at Arab News, Brand Manager at Nesma Holding, and Senior Marketing Manager at Sephora Saudi Arabia, Tawkilat Automotives, Ministry of Culture, Jeddah Yacht Club, and most recently Sela. A Saudi National, Addas has excelled in the hospitality and the destination management sector. As Marketing Director for Balad, Jeddah Historic District, she led the brand's marketing efforts and established its PR objectives. At Jeddah Yacht Club, she served as Brand Director, overseeing brand concept, marketing, events, and reputational development. Commenting on the appointment, Philma Gomes-Ellis, Commercial Director at Shangri-La Jeddah, said, 'Ghada's dedication and innovative approach to marketing makes her the perfect fit for our brand. Her ability to seamlessly blend creativity with strategic thinking will be instrumental to the success of the marketing and PR efforts at Shangri-La Jeddah. Ghada's considered insights into the attractions of Jeddah, Saudi Arabia will be crucial to navigating our brand presence forward with innovation and precision.' Addas demonstrates a strong passion for marketing and brand development, continually enhancing her expertise through diverse roles and continuous learning, which Shangri-La Jeddah stated that it values deeply in a statement shared with Campaign Middle East. Her extensive work experience highlights her skills in marketing, social media, leadership, and customer experience. Addas holds a Bachelor of Science in Biochemistry from King Abdulaziz University. She has also earned various diplomas and certifications in marketing, leadership, business risk management, and customer experience.