Latest news with #AdiKMishra
Arab News
5 days ago
- Business
- Arab News
Cricket legend Virat Kohli to invest in World Bowling League
DUBAI: The World Bowling League has added Indian cricketing icon Virat Kohli as a new strategic investor after recently announcing MLB superstar and three-time World Series Champion Mookie Betts' Team OMG as the first franchise. For the latest updates, follow us @ArabNewsSport With modernized gameplay, mixed-gender teams, and events expected to be held around the globe, the league — founded by Dubai-based Adi K. Mishra — is looking to transform traditional bowling into a mainstream spectator sport. Kohli, a global sports icon, steps into the league with a personal connection to the lanes. 'I started bowling when I was 11 years old, spinning the ball by 12,' he said. 'It is evident how popular the sport is while being underappreciated as a business proposition. Adi K. Mishra's vision to redefine bowling is unique, and after our success with Team Blue Rising in the E1 series, I'm thrilled to join the WBL as an investor and partner.' Kohli's popularity and influence as the third-most followed athlete on Instagram — behind only Cristiano Ronaldo and Lionel Messi — amplifies the league's mission to inspire a new generation of fans. Mishra, founder and CEO of League Sports Co., echoed Kohli's enthusiasm. 'Elite-level bowling is a world of intricate challenges — from lanes with unique topographies and thousands of 3D-printed oil patterns to balls that react differently with every roll. 'When I discovered Virat is also a bowler, it was exciting to align on this new-age vision for the sport. Virat's relentless drive for sports mirrors our own. 'Every week, we uncover more about bowling's global depth and fascinating history — it's a sleeping giant we're ready to awaken.' With Team OMG owned by Betts already setting the tone, the WBL will soon announce more franchises.
Entrepreneur
6 days ago
- Business
- Entrepreneur
Virat Kohli Joins World Bowling League as Strategic Investor
You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Indian cricketer Virat Kohli has joined the World Bowling League (WBL) as a strategic investor, marking a significant step in reimagining the future of bowling as a global sport. Kohli's investment aligns with WBL's bold vision to modernise bowling through mixed-gender teams, electrifying global events, and an immersive spectator experience. Founded by Adi K Mishra, the World Bowling League aims to turn bowling into a mainstream, high-energy sport with franchises and professional athletes at the forefront. The league recently launched its first team, Team OMG, owned by MLB star Mookie Betts. "I started bowling when I was 11 years old, spinning the ball by 12," said Virat Kohli. "It is evident how popular the sport is while being underappreciated as a business proposition. Adi's vision to redefine bowling is unique. After our success with Team Blue Rising in the E1 Series, I'm thrilled to join the WBL as an investor and partner." Kohli, one of the most followed athletes globally, brings significant influence to the league's efforts to engage new fans and inspire the next generation of bowling enthusiasts. "Elite-level bowling is full of nuance and challenge," said Adi K Mishra, Founder and CEO of League Sports Co. "Discovering Virat's interest in bowling made this collaboration even more special. His passion and sportsmanship are perfectly aligned with what we're building." With plans to unveil more franchises soon, the WBL is poised to create a fresh cultural moment around bowling—one that blends competition, entertainment, and global appeal. The World Bowling League is an innovative global sports league dedicated to transforming bowling into a dynamic, spectator-driven experience through cutting-edge formats and iconic venues.
