Latest news with #AdobeFireflyServices
Techday NZ
4 days ago
- Business
- Techday NZ
Newell Brands harnesses Adobe AI to boost content creation speed
Newell Brands has expanded its partnership with Adobe to integrate generative artificial intelligence (AI) solutions into its content supply chain. The collaboration sees Newell Brands utilising Adobe Firefly and Adobe Express, along with other Adobe tools, across its portfolio which includes brands such as Sharpie, Rubbermaid, and Yankee Candle. Efficiency gains Through the adoption of Adobe Firefly Services, Firefly Custom Models, and Adobe Express, Newell Brands has reported significant efficiency improvements in content production workflows. According to the company, the creation of Paper Mate packaging content accelerated by 75%, and the time required to generate social media assets for Oster products was reduced by 33%. This implementation is part of Newell Brands' broader omnichannel marketing and content strategy, which aims to enhance engagement with both consumers and retail partners across various platforms, including social media and e-commerce. Newell Brands has expanded its use of Adobe's enterprise content supply chain solutions, such as Adobe Workfront and Experience Manager, from campaign planning through to asset management and content production. Strategic partnership Melanie Huet, Co-CEO, Home & Commercial Segment at Newell Brands, detailed the company's rationale for expanding its partnership with Adobe. She said, "As part of our corporate strategy to win in the marketplace, we are investing in solutions that help us deliver superior brand communications. We wanted a partner who could help us connect the Newell Brands ecosystem thereby enabling faster, higher quality content creation that can be leveraged globally with ease." "We ultimately decided to expand our partnership with Adobe, a longtime trusted partner with best-in-class tools that can be used directly in our existing workflows. We leaned into Adobe to rebuild our content supply chain and integrate our marketing technology stack with a vision of delivering five times more content, unlocking significant efficiency gains and improving the effectiveness of our brand communications." Brent Rudewick, Vice President of Adobe GenStudio, commented on the demand for scalable content production solutions amid increasing global marketing needs. He said, "Businesses expect the demand for content to rise dramatically over the next few years, putting marketers and creatives under incredible pressure to deliver assets that support global marketing efforts and can drive customer engagement. As Newell Brands looks to expand its reach to new audiences, Adobe's AI-enabled enterprise solutions will empower the company to unify creativity and marketing, scaling the production of standout content that anchors impactful customer experiences." AI-driven production By deploying Adobe's generative AI offerings such as Firefly Services and Firefly Custom Models, Newell Brands can automate and streamline repetitive tasks including resizing content for different digital channels and adapting backgrounds for various regions and campaigns. These services also allow the company to train the generative AI models on their own proprietary assets, maintaining consistency and adherence to brand guidelines across teams. Specifically, the use of Firefly Custom Models in the production of Paper Mate packaging resulted in a 75% increase in speed for content creation, significantly reducing time to market. The firm expects to deliver thousands of additional creative assets annually by optimising these processes. Expanding content creation capabilities Newell Brands is also rolling out Adobe Express across its marketing and creative departments. Adobe Express provides templates and tools for easy content creation while ensuring compliance with brand guidelines defined by Newell's creative teams. The platform incorporates generative AI features, allowing users to produce assets that are both on-brand and secure for commercial purposes. In the Latin American market, the deployment of Adobe Express allowed the Newell team to create a style guide featuring approved logos, colours, fonts and templates. This led to a 33% reduction in the time needed for producing Oster social content, equating to the production of 52 assets in 8 hours rather than 12 hours previously. Workflow integration These Adobe services build on Newell Brands' continued use of Adobe Workfront for managing campaign planning and production assignments, as well as Adobe Experience Manager (AEM) Assets for overseeing the company's digital asset library. Together, these platforms allow Newell Brands to efficiently govern, activate and deliver content across a wide array of digital channels such as websites and mobile applications. By integrating these solutions, the company aims to respond with greater agility to shifting market requirements and consumer preferences for engaging and relevant content.
Yahoo
4 days ago
- Business
- Yahoo
Sharpie, Rubbermaid marketer partners with Adobe around generative AI
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Newell Brands and Adobe are partnering to activate generative artificial intelligence (AI) with Adobe Firefly and Adobe Express, Marketing Dive can exclusively share. The consumer goods marketer is also expanding its use of Adobe's content supply chain solutions to optimize planning, content creation, activation and measurement. The partnership comes as Newell looks to continue a business transformation strategy under new CMO Nick Hammitt. Previous CMO Melanie Huet was recently promoted to co-CEO of the company's home and commercial segment. Newell Brands, a consumer good company that notched $1.6 billion in net sales in Q1 2025, is investing in marketing across channels, including social media and e-commerce, with the goal of creating five times more content while improving efficiency and effectiveness. As part of this strategy, the company has a new partnership with Adobe around its generative AI services. The partnership with Adobe is multifold. Newell's content supply chain is now powered by Adobe's generative AI solutions, including its suite of Adobe Firefly Services, that enable content creation at scale through streamlining tasks like resizing and swapping backgrounds. Newell will also use Adobe Firefly Custom Models that are trained on the marketer's proprietary assets and ensure that content creation is on-brand. Using the models for its Paper Mate brand accelerated content production by 75% and shortened time-to-market — efficiencies the marketer hopes to replicate across its portfolio. Newell has also seen early success with Adobe Express, which allows it to define templates and brand guidelines for marketing teams. Its team in Latin America used Express on the production process for Oster social content to cut the time it takes to create 52 assets by 33%, from 12 hours down to eight hours. News of the partnership comes days after Newell shuffled its executive ranks, promoting its CMO to a co-CEO role and its vice president of marketing to CMO. New CMO Hammitt will be responsible for developing and executing marketing strategies to drive brand growth, increase market share and enhance consumer engagement and conversion. The executive previously held senior roles at The Campbell's Company, PepsiCo and Unilever. 'As CMO, I look forward to working with our brand teams to deliver bold, insight-driven marketing and commercial innovation that deepens consumer engagement, drives conversion, and fuels long-term brand equity,' Hammitt said in a press release. Newell joins a list of other marketers betting on generative AI to boost content marketing, including others who are leveraging Adobe's AI services this year. Brands under the Newell umbrella include Coleman, Oster, Yankee Candle, Rubbermaid and more. In Q1 2025, Newell Brands saw net sales decline 5.3% year-over-year to $1.6 billion, with core sales declining only 2.1%. However, President and CEO Chris Peterson noted that the results were in-line or better than the company's expectations, later saying that the executive moves were part of its strategy to connect with consumers and accelerate performance of its portfolio. Recommended Reading Estée Lauder continues generative AI push with Adobe integration Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
4 days ago
- Business
- Business Wire
Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (NASDAQ:ADBE) announced that Newell Brands (NASDAQ:NWL), a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling its reach and impact with consumers around the world. Home to over 50 iconic brands including Sharpie ®, Rubbermaid ®, Coleman® and Yankee Candle ®, Newell's portfolio spans audiences and categories where brand and product awareness are paramount. The company is investing in an omnichannel marketing and content strategy (across social media, e-commerce and more) to deepen its engagement with consumers and retail partners, at a moment when the demand for content is skyrocketing. As part of Newell's investment, the company is expanding its use of Adobe's content supply chain solutions to optimize its process of delivering impactful marketing campaigns—from planning and content creation to activation and measurement. 'As part of our corporate strategy to win in the marketplace, we are investing in solutions that help us deliver superior brand communications. We wanted a partner who could help us connect the Newell Brands ecosystem thereby enabling faster, higher quality content creation that can be leveraged globally with ease,' said Melanie Huet, Co-CEO, Home & Commercial Segment at Newell Brands. 'We ultimately decided to expand our partnership with Adobe, a longtime trusted partner with best-in-class tools that can be used directly in our existing workflows. We leaned into Adobe to rebuild our content supply chain and integrate our marketing technology stack with a vision of delivering five times more content, unlocking significant efficiency gains and improving the effectiveness of our brand communications.' 'Businesses expect the demand for content to rise dramatically over the next few years, putting marketers and creatives under incredible pressure to deliver assets that support global marketing efforts and can drive customer engagement,' said Brent Rudewick, vice president, Adobe GenStudio. 'As Newell Brands looks to expand its reach to new audiences, Adobe's AI-enabled enterprise solutions will empower the company to unify creativity and marketing, scaling the production of standout content that anchors impactful customer experiences.' Scaling Creative Production with Generative AI Newell's content supply chain is now powered by Adobe's generative AI solutions including Adobe Firefly Services, a collection of generative and creative APIs that integrate powerful capabilities such as Generative Fill and Generative Expand directly into existing production workflows. This enables teams to scale content production by streamlining tasks such as resizing content for different digital channels or swapping backgrounds for different regions and campaigns. Newell will also leverage Adobe Firefly Custom Models, creating customized generative AI models that are safely trained on their own proprietary assets. This ensures that content creation across teams also remains on-brand. When leveraged for Paper Mate ® packaging, the team was able to accelerate content production by 75% and shorten time-to-market. By optimizing its content supply chain, Newell expects that it can deliver thousands of new creative assets per year, through reducing time spent on time-intensive tasks such as resizing. Reimagining the Newell Brands Content Supply Chain The company is also adopting Adobe Express across its creative and marketing organization. Express is the quick and easy app that empowers marketing and creative leaders to reinforce brand integrity, while helping teams easily create and customize the content they need to drive business outcomes more efficiently. With templates and brand guidelines defined by Newell creatives, the company can provide more teams the ability to produce content for their specific channel. And with Adobe's generative AI capabilities available directly in Express, users can also confidently generate assets that are both on-brand and safe for commercial use. Using Express, the team in Latin America created a style guide that included approved logos, colors, fonts and templates. This improved the production process for Oster ® social content by 33%, cutting the time it takes to create 52 assets from 12 hours down to 8 hours. Adobe Express, Firefly Services and Firefly Custom Models build on Newell's use of Adobe's content supply chain solutions. This includes Adobe Workfront, which streamlines the entire process of planning, assigning and executing work across their organization. And with Adobe Experience Manager (AEM), Newell is using AEM Assets to govern and activate the millions of assets that feed into digital content, supporting the delivery of customer experiences across channels such as websites or mobile properties. By enhancing its content supply chain, Newell can move with greater agility to drive market leadership, while connecting with a consumer that expects brand content to be engaging and relevant to their interests. About Adobe Adobe is changing the world through digital experiences. For more information, visit About Newell Brands Newell Brands (NASDAQ:NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments. This press release and additional information about Newell Brands are available on the company's website, © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Yahoo
4 days ago
- Business
- Yahoo
Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI
Home to iconic brands including Sharpie®, Rubbermaid®, Graco®, Coleman® and Yankee Candle®, Newell is partnering with Adobe to optimize its content supply chain, leveraging generative AI to dramatically scale the production of standout content for digital marketing and e-commerce Newell is adopting Adobe Firefly Services, Firefly Custom Models and Adobe Express, building on content supply chain solutions including Adobe Workfront and Experience Manager that enable the company to streamline workflows from campaign planning to asset management and content production Using Firefly Custom Models, content production for Paper Mate® packaging was accelerated by 75%, and with Adobe Express, the time to create social assets for Oster® products was cut by 33% SAN JOSE, Calif., June 12, 2025--(BUSINESS WIRE)--Today, Adobe (NASDAQ:ADBE) announced that Newell Brands (NASDAQ:NWL), a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling its reach and impact with consumers around the world. Home to over 50 iconic brands including Sharpie®, Rubbermaid®, Coleman® and Yankee Candle®, Newell's portfolio spans audiences and categories where brand and product awareness are paramount. The company is investing in an omnichannel marketing and content strategy (across social media, e-commerce and more) to deepen its engagement with consumers and retail partners, at a moment when the demand for content is skyrocketing. As part of Newell's investment, the company is expanding its use of Adobe's content supply chain solutions to optimize its process of delivering impactful marketing campaigns—from planning and content creation to activation and measurement. "As part of our corporate strategy to win in the marketplace, we are investing in solutions that help us deliver superior brand communications. We wanted a partner who could help us connect the Newell Brands ecosystem thereby enabling faster, higher quality content creation that can be leveraged globally with ease," said Melanie Huet, Co-CEO, Home & Commercial Segment at Newell Brands. "We ultimately decided to expand our partnership with Adobe, a longtime trusted partner with best-in-class tools that can be used directly in our existing workflows. We leaned into Adobe to rebuild our content supply chain and integrate our marketing technology stack with a vision of delivering five times more content, unlocking significant efficiency gains and improving the effectiveness of our brand communications." "Businesses expect the demand for content to rise dramatically over the next few years, putting marketers and creatives under incredible pressure to deliver assets that support global marketing efforts and can drive customer engagement," said Brent Rudewick, vice president, Adobe GenStudio. "As Newell Brands looks to expand its reach to new audiences, Adobe's AI-enabled enterprise solutions will empower the company to unify creativity and marketing, scaling the production of standout content that anchors impactful customer experiences." Scaling Creative Production with Generative AI Newell's content supply chain is now powered by Adobe's generative AI solutions including Adobe Firefly Services, a collection of generative and creative APIs that integrate powerful capabilities such as Generative Fill and Generative Expand directly into existing production workflows. This enables teams to scale content production by streamlining tasks such as resizing content for different digital channels or swapping backgrounds for different regions and campaigns. Newell will also leverage Adobe Firefly Custom Models, creating customized generative AI models that are safely trained on their own proprietary assets. This ensures that content creation across teams also remains on-brand. When leveraged for Paper Mate® packaging, the team was able to accelerate content production by 75% and shorten time-to-market. By optimizing its content supply chain, Newell expects that it can deliver thousands of new creative assets per year, through reducing time spent on time-intensive tasks such as resizing. Reimagining the Newell Brands Content Supply Chain The company is also adopting Adobe Express across its creative and marketing organization. Express is the quick and easy app that empowers marketing and creative leaders to reinforce brand integrity, while helping teams easily create and customize the content they need to drive business outcomes more efficiently. With templates and brand guidelines defined by Newell creatives, the company can provide more teams the ability to produce content for their specific channel. And with Adobe's generative AI capabilities available directly in Express, users can also confidently generate assets that are both on-brand and safe for commercial use. Using Express, the team in Latin America created a style guide that included approved logos, colors, fonts and templates. This improved the production process for Oster® social content by 33%, cutting the time it takes to create 52 assets from 12 hours down to 8 hours. Adobe Express, Firefly Services and Firefly Custom Models build on Newell's use of Adobe's content supply chain solutions. This includes Adobe Workfront, which streamlines the entire process of planning, assigning and executing work across their organization. And with Adobe Experience Manager (AEM), Newell is using AEM Assets to govern and activate the millions of assets that feed into digital content, supporting the delivery of customer experiences across channels such as websites or mobile properties. By enhancing its content supply chain, Newell can move with greater agility to drive market leadership, while connecting with a consumer that expects brand content to be engaging and relevant to their interests. About Adobe Adobe is changing the world through digital experiences. For more information, visit About Newell Brands Newell Brands (NASDAQ:NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments. This press release and additional information about Newell Brands are available on the company's website, © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. View source version on Contacts Public relations contacts Kevin FuAdobekfu@ Sign in to access your portfolio
