Latest news with #African-founded
Yahoo
3 days ago
- Entertainment
- Yahoo
IDRIS AND SABRINA ELBA PREMIERE "NO LIP SERVICE" -- A GROUNDBREAKING ALBUM FROM S'ABLE LABS EXPLORING BLACK IDENTITY AND CREATIVE WELLNESS.
Available now on Spotify and launched alongside S'ABLE Labs' first-ever lip product, "No Lip Service"marks a groundbreaking crossover between music and beauty—positioning African-founded brands at the forefront of wellness innovation and cultural storytelling. NEW YORK, May 30, 2025 /PRNewswire/ -- Idris and Sabrina Elba premiere "No Lip Service" today, a groundbreaking new album created in collaboration with S'ABLE Labs. This bold, first-of-its-kind project merges music and beauty in a dynamic expression of art, identity, and cultural care. Featuring a powerful lineup of Black artists, the record explores themes of wellness, creativity, and connection—positioning African-founded beauty brands at the forefront of innovation in the industry. The release coincides with S'ABLE Labs' first foray into the lip category: the launch of the Moringa Lip Salve. Together, the album and product mark a new kind of brand strategy—resisting, restoring, and repairing through the intersection of sound, storytelling, and self-care. "At S'ABLE Labs, we believe wellness is cultural, emotional, and communal, not just topical," saysSabrina Elba, co-founder and CEO of Sable Labs. "No Lip Service is about honouring that. It's about supporting artists not just as ambassadors, but as co-creators and storytellers. This album is our loveletter to creative care and to the communities that inspire everything we do." "Music has always been a form of therapy for me," says Idris Elba, co-founder of S'ABLE Labs and featured artist on the album. "The track I contributed to No Lip Service speaks to the tension betweenstrength and vulnerability—something we don't talk about enough, especially as men. Wellness isn'tjust physical; it's emotional, spiritual, and creative. This project is about making space for thatconversation." A BEAUTY INDUSTRY FIRST: LEADERS IN CREATIVE WELLNESS, CULTURE AND CARE. In tandem with the release of No Lip Service, S'ABLE Labs unveils its latest skincare innovation: The Moringa Lip Salve. A future-forward lip treatment rooted in centuries old African care traditions. Just like the record, the salve goes deeper than surface—challenging the notion that beauty is only skin-deep and redefining care as something truly intentional. Formulated with a potent blend of African botanicals and S'ABLE's proprietary HyperPrevent™ technology, the vegan formula delivers long-lasting hydration while helping to brighten, smooth, and protect. Lipid-rich Castor and Marula Oils help stimulate collagen and lock in moisture, while Prickly Pear and Moringa soothe and shield against free radical damage. "I needed more than moisture. This salve goes further—with rich nourishment and real care forhyperpigmentation. It's the lip care I always wished existed." – Sabrina Elba, Co-Founder and CEO ofS'ABLE Labs CULTIVATING COMMUNITY: RE-DEFINING WELLNESS AS CULTURAL, EMOTIONAL AND COMMUNAL. Each track on No Lip Service explores a different dimension of Black life and wellness from rest and softness to resistance, joy, and ancestry. The artists involved represent a broad spectrum of Black identity and sound, with songs that feel as intimate as a journal entry and as expansive as a global conversation. No Lip Service features a collection of original songs inspired by S'ABLE Sounds, a curated event held in London, UK, that brought together artists, thinkers, and cultural icons to reflect on what wellness means across the Black diaspora, including conversations of the night. Artists on the album include; Gyakie, Idris Elba, Shae Universe, Muneyi, George The Poet, Sha'Condra 'Icon' Sibley, and Awlyver, featuring voices of GHETTS, Zeze Millz and other global thought leaders. AFRICAN BEAUTY ROOTED IN ORAL TRADITION S'ABLE Labs is rooted in uplifting and amplifying African Beauty rituals and traditions. A brand built to highlight not only African Botanicals, but the sourcing of ingredients, the communities it impacts, and the heritage in which it was foundationally founded. African Beauty is curated through passed down traditions and culture with celebrated wisdom that has spread through its roots to the rest of the world. Further, it stands as the ethos in which S'ABLE Labs was founded. Through this interconnected journey of African roots and the immersion into the African experience, S'ABLE Sounds 'No Lip Service' showcases a connectedness to consciousness and the stories behind identities developed by cultural equity. 'No Lip Service' construct to spoken word stands to celebrate, cherish, inspire, reflect, and replenish. No Lip Service will be available May 30th, 2025 across all major streaming platforms, with limited-edition physical copies and exclusive content available at and on @ platforms. Media Contact: SABLELabs@ View original content to download multimedia: SOURCE S'ABLE Labs
Zawya
26-03-2025
- Business
- Zawya
Tether and Quidax Collaborate to Drive Blockchain Education in Africa
Quidax ( Africa's leading crypto exchange ( has announced a strategic collaboration with Tether ( the largest company in the digital asset industry. This collaboration aims to enhance blockchain education in Africa by equipping users with knowledge about Bitcoin and stablecoins, starting in Nigeria and Ghana. Through this collaboration, Quidax ( and Tether aim to empower over 15,000 people and businesses with the knowledge to leverage digital assets. The collaboration will include financial literacy campaigns, thought leadership, interactive workshops, and community engagement efforts designed to equip users with the knowledge to navigate the digital asset ecosystem safely and effectively. 'With rising interest in digital assets across Africa, stablecoins like USDT ( provide a reliable way for people to store value and conduct business transactions with ease,' said Buchi Okoro, CEO of Quidax. 'Collaborating with Tether allows us to bridge the knowledge gap and drive broader education of cryptocurrency in a way that benefits everyday people.' USDT, a dollar-pegged stablecoin, plays a crucial role in financial inclusion by providing stability amid currency volatility and enabling seamless cross-border payments. With Africa emerging as a key player in the global crypto economy, this collaboration aligns with the region's growing demand for digital financial education. 'At Tether, we are committed to fostering financial education and empowering communities with the tools they need to navigate the digital economy. Africa is at the forefront of blockchain adoption, with Ghana and Nigeria among the most prominent emerging markets. Through this collaboration with Quidax, we aim to give individuals and businesses the knowledge to leverage digital assets consciously. By collaborating on financial education, we are laying a foundation for a more inclusive and accessible financial ecosystem.' said Paolo Ardoino, CEO of Tether. Quidax and Tether are working toward a more inclusive and empowered financial ecosystem in Africa by fostering financial literacy and expanding access to digital assets education. Distributed by APO Group on behalf of Quidax. About Quidax: Quidax is an African-founded cryptocurrency exchange ( that makes it easy for anyone to buy, sell, store and transfer cryptocurrencies. Quidax additionally enables OTC trading and gives fintech companies the tools to offer cryptocurrency services to customers through a dedicated crypto API ( Quidax was officially launched in 2018 and has customers in more than 70 countries. About Tether: Tether is a pioneer in the field of stablecoin technology, driven by an aim to revolutionize the global financial landscape, with a mission to provide accessible, secure, and efficient financial, communication, and energy infrastructure. Tether enables greater financial inclusion and communication resilience, fosters economic growth, and empowers individuals and businesses. As the creator of the largest, most transparent, and liquid stablecoin in the industry, Tether is dedicated to building sustainable and resilient infrastructure for the benefit of underserved communities. By leveraging cutting-edge blockchain and peer-to-peer technology, it is committed to bridging the gap between traditional financial systems and the potential of decentralized finance.
CNN
25-02-2025
- Business
- CNN
It costs more to send money to sub-Saharan Africa than anywhere else in the world: these companies are trying to change that
Millions of people in sub-Saharan Africa rely on money sent to them by relatives living abroad. But it costs more to send this money — known as remittances — to sub-Saharan Africa than any other region in the world, according to the World Bank. In recent years, a number of African-founded financial technology (fintech) companies have emerged, with the aim of bringing down costs and carving into the dominant market share of traditional players like Western Union and MoneyGram. The potential benefits are huge; the less it costs to send money to Africa, the more money is likely to be sent. An increased flow of foreign currency can act as a lifeline for both individuals and national economies. Worth $54 billion to sub-Saharan Africa in 2023, remittances account for more than a fifth of GDP of the Gambia, Lesotho, and Comoros, and more than a tenth of Liberia, Cape Verde, and Guinea-Bissau. They are more valuable to Kenya than its key exports. And estimates are generally assumed to be lower than the real figure due to the prevalence of unrecorded payments made through informal networks. 'Not only do (remittances to low-and-middle income countries) exceed foreign direct investment and official development assistance (combined), but it also somehow remains constant,' said Christian Kingombe, managing partner of 'impact investment' advisor 4IP group, and formerly with the African Development Bank. 'So it is really a very important source of development,' he added. Sending money to sub-Saharan Africa costs the sender an average of 8.37% of the total value of the transaction, as of Q2 2024, according to the World Bank, compared to 5.53% in South Asia. How can fintechs bring that number down? The first challenge is to move customers away from making cash payments. A survey by Visa found that 12% of global consumers still send remittances by mail as cash, checks or money orders. Processing cash is more expensive than digital money, explained Andy Jury, CEO of Mukuru, a big remittance player serving Africa and founded by a Zimbabwean entrepreneur, that processes both cash and digital payments, because cash requires a large physical infrastructure, including booths, tellers, and supplies of cash. While the average cost of sending money to sub-Saharan Africa is the highest in the world, the cost of digital remittances to the region is less than the global average. If more Africans sent money home via digital services rather than cash, average remittance fees should fall, but receiving money online requires the internet, which is used in sub-Saharan Africa by only 37% of people, according to the World Bank. Even when users have access to mobile apps, it's not always easy to persuade them to move over from the tried and trusted cash model. 'Imagine a world in which you've grown up in a cash-to-cash ecosystem — it's a sort of leap of faith to leave your money in this esoteric, intangible thing,' explained Jury. '(But) if you get somebody to use it, they educate themselves on the benefit, and they can get that 'aha!' moment. That's the most powerful conversion tool.' It's mainly young people who are making the switch, said Nicolai Eddy, COO of NALA, a remittance fintech founded in Tanzania that facilitates payments to 11 African countries and last year raised $40 million from investors. 'It's really like 35 (year olds) and below where there's a huge focus on the digital side of things,' he said. 'People in their fifties and sixties, they're used to the person at the shop who they know, and they just continue to go there.' Building trust is a challenge, but with a growing youth population and a steady flow of migrants moving abroad, the potential user base is expanding. Luring customers over from cash is one piece of the puzzle. But digital payments have their own costs. Historically, sending money to Africa via a remittance company has been a complex process involving many different parties. 'It's so bloody difficult to move money around,' said Jury. The middlemen — mainly the third parties used to move money between banks, and the foreign exchange traders who find and negotiate the best rates — all want a cut, and they can drive up costs and cause delays. In recent years, fintechs — like NALA, Flutterwave, LemFi, Chipper Cash, Leatherback, and many more — have emerged with a model of cutting out the middlemen and enabling instant payments. Many of these new fintechs hold liquidity in every country in which they operate, explained Eddy. This allows them to deposit funds directly into the local bank account or digital wallet of the receiver instantly. Often, these companies use their own software wherever possible to move money around, as well as having their own teams to negotiate on the foreign exchange market, removing the reliance on third parties. 'We're cutting out two steps, in some cases it's like five or six steps,' explained Eddy. But bypassing the middlemen is not easy. As well as developing in-house software, it means working directly with banks and governments to acquire licenses to transfer money internally within African countries, each of which has different requirements. Sending money between African countries can be especially costly; in Q4 of 2023, fees were an average of 33% for remittances of $200 from Tanzania to neighboring Kenya, Uganda, and Rwanda. 'We've got 50 different payment use case licenses in 15 different territories, and that's taken nearly two decades to build up,' said Jury. 'Very few environments have alignment in terms of what they require; one market might require a passport as proof of identity, another one might take a driver's license. All of that variability increases the costs.' Although still in its infancy, the Pan African Payment Settlement System (PAPSS) is designed to unify regulation across different African countries. 'I love that sort of stuff because it creates harmony,' said Jury. 'Whether it's centrally dictated, whether it's ourselves creatively integrating (with other fintechs), we're constantly on the lookout for those things.' The UN has targeted a global average of 3% for remittance fees. According to Eddy, the biggest inhibitor for fintechs in Africa to lower their costs is the fees charged by banks and digital wallets for locally depositing money to receivers. He wants governments to limit fees for things like sending money to family. 'If they cap those fees for those types of transactions, we could be processing at 1% (total fees),' he said. But according to Dr Joseph Antwi Baafi, senior lecturer at Akentien Appiah-Menka University of Skills Training and Entrepreneurial Development in Kumasi, Ghana, governments should focus on helping to reduce operating costs for remittance fintechs and the companies that operate digital wallets in Africa. 'Governments (can play) a huge role in terms of infrastructure support, in terms of tax support, to help these network operators to operate at their full capacity and full efficiency. And that will bring down charges,' he said. For Jury, the key to success is to tailor the product to the user's needs. 'If you come at this with a Silicon Valley mind(set) where you're going to take a small proposition, throw lots of money (at it) and scale it up, you come unstuck very quickly,' Jury said. 'But if you can take a global platform or infrastructure and ensure you appreciate the local idiosyncrasies and invent something that's relevant to a customer, there's a massive, massive tidal wave of opportunity coming.'
Yahoo
25-02-2025
- Business
- Yahoo
It costs more to send money to sub-Saharan Africa than anywhere else in the world: these companies are trying to change that
Millions of people in sub-Saharan Africa rely on money sent to them by relatives living abroad. But it costs more to send this money — known as remittances — to sub-Saharan Africa than any other region in the world, according to the World Bank. In recent years, a number of African-founded financial technology (fintech) companies have emerged, with the aim of bringing down costs and carving into the dominant market share of traditional players like Western Union and MoneyGram. The potential benefits are huge; the less it costs to send money to Africa, the more money is likely to be sent. An increased flow of foreign currency can act as a lifeline for both individuals and national economies. Worth $54 billion to sub-Saharan Africa in 2023, remittances account for more than a fifth of GDP of the Gambia, Lesotho, and Comoros, and more than a tenth of Liberia, Cape Verde, and Guinea-Bissau. They are more valuable to Kenya than its key exports. And estimates are generally assumed to be lower than the real figure due to the prevalence of unrecorded payments made through informal networks. 'Not only do (remittances to low-and-middle income countries) exceed foreign direct investment and official development assistance (combined), but it also somehow remains constant,' said Christian Kingombe, managing partner of 'impact investment' advisor 4IP group, and formerly with the African Development Bank. 'So it is really a very important source of development,' he added. Sending money to sub-Saharan Africa costs the sender an average of 8.37% of the total value of the transaction, as of Q2 2024, according to the World Bank, compared to 5.53% in South Asia. How can fintechs bring that number down? The first challenge is to move customers away from making cash payments. A survey by Visa found that 12% of global consumers still send remittances by mail as cash, checks or money orders. Processing cash is more expensive than digital money, explained Andy Jury, CEO of Mukuru, a big remittance player serving Africa and founded by a Zimbabwean entrepreneur, that processes both cash and digital payments, because cash requires a large physical infrastructure, including booths, tellers, and supplies of cash. While the average cost of sending money to sub-Saharan Africa is the highest in the world, the cost of digital remittances to the region is less than the global average. If more Africans sent money home via digital services rather than cash, average remittance fees should fall, but receiving money online requires the internet, which is used in sub-Saharan Africa by only 37% of people, according to the World Bank. Even when users have access to mobile apps, it's not always easy to persuade them to move over from the tried and trusted cash model. 'Imagine a world in which you've grown up in a cash-to-cash ecosystem — it's a sort of leap of faith to leave your money in this esoteric, intangible thing,' explained Jury. '(But) if you get somebody to use it, they educate themselves on the benefit, and they can get that 'aha!' moment. That's the most powerful conversion tool.' It's mainly young people who are making the switch, said Nicolai Eddy, COO of NALA, a remittance fintech founded in Tanzania that facilitates payments to 11 African countries and last year raised $40 million from investors. 'It's really like 35 (year olds) and below where there's a huge focus on the digital side of things,' he said. 'People in their fifties and sixties, they're used to the person at the shop who they know, and they just continue to go there.' Building trust is a challenge, but with a growing youth population and a steady flow of migrants moving abroad, the potential user base is expanding. Luring customers over from cash is one piece of the puzzle. But digital payments have their own costs. Historically, sending money to Africa via a remittance company has been a complex process involving many different parties. 'It's so bloody difficult to move money around,' said Jury. The middlemen — mainly the third parties used to move money between banks, and the foreign exchange traders who find and negotiate the best rates — all want a cut, and they can drive up costs and cause delays. In recent years, fintechs — like NALA, Flutterwave, LemFi, Chipper Cash, Leatherback, and many more — have emerged with a model of cutting out the middlemen and enabling instant payments. Many of these new fintechs hold liquidity in every country in which they operate, explained Eddy. This allows them to deposit funds directly into the local bank account or digital wallet of the receiver instantly. Often, these companies use their own software wherever possible to move money around, as well as having their own teams to negotiate on the foreign exchange market, removing the reliance on third parties. 'We're cutting out two steps, in some cases it's like five or six steps,' explained Eddy. But bypassing the middlemen is not easy. As well as developing in-house software, it means working directly with banks and governments to acquire licenses to transfer money internally within African countries, each of which has different requirements. Sending money between African countries can be especially costly; in Q4 of 2023, fees were an average of 33% for remittances of $200 from Tanzania to neighboring Kenya, Uganda, and Rwanda. 'We've got 50 different payment use case licenses in 15 different territories, and that's taken nearly two decades to build up,' said Jury. 'Very few environments have alignment in terms of what they require; one market might require a passport as proof of identity, another one might take a driver's license. All of that variability increases the costs.' Although still in its infancy, the Pan African Payment Settlement System (PAPSS) is designed to unify regulation across different African countries. 'I love that sort of stuff because it creates harmony,' said Jury. 'Whether it's centrally dictated, whether it's ourselves creatively integrating (with other fintechs), we're constantly on the lookout for those things.' The UN has targeted a global average of 3% for remittance fees. According to Eddy, the biggest inhibitor for fintechs in Africa to lower their costs is the fees charged by banks and digital wallets for locally depositing money to receivers. He wants governments to limit fees for things like sending money to family. 'If they cap those fees for those types of transactions, we could be processing at 1% (total fees),' he said. But according to Dr Joseph Antwi Baafi, senior lecturer at Akentien Appiah-Menka University of Skills Training and Entrepreneurial Development in Kumasi, Ghana, governments should focus on helping to reduce operating costs for remittance fintechs and the companies that operate digital wallets in Africa. 'Governments (can play) a huge role in terms of infrastructure support, in terms of tax support, to help these network operators to operate at their full capacity and full efficiency. And that will bring down charges,' he said. For Jury, the key to success is to tailor the product to the user's needs. 'If you come at this with a Silicon Valley mind(set) where you're going to take a small proposition, throw lots of money (at it) and scale it up, you come unstuck very quickly,' Jury said. 'But if you can take a global platform or infrastructure and ensure you appreciate the local idiosyncrasies and invent something that's relevant to a customer, there's a massive, massive tidal wave of opportunity coming.' Sign in to access your portfolio
CNN
25-02-2025
- Business
- CNN
It costs more to send money to sub-Saharan Africa than anywhere else in the world: these companies are trying to change that
Millions of people in sub-Saharan Africa rely on money sent to them by relatives living abroad. But it costs more to send this money — known as remittances — to sub-Saharan Africa than any other region in the world, according to the World Bank. In recent years, a number of African-founded financial technology (fintech) companies have emerged, with the aim of bringing down costs and carving into the dominant market share of traditional players like Western Union and MoneyGram. The potential benefits are huge; the less it costs to send money to Africa, the more money is likely to be sent. An increased flow of foreign currency can act as a lifeline for both individuals and national economies. Worth $54 billion to sub-Saharan Africa in 2023, remittances account for more than a fifth of GDP of the Gambia, Lesotho, and Comoros, and more than a tenth of Liberia, Cape Verde, and Guinea-Bissau. They are more valuable to Kenya than its key exports. And estimates are generally assumed to be lower than the real figure due to the prevalence of unrecorded payments made through informal networks. 'Not only do (remittances to low-and-middle income countries) exceed foreign direct investment and official development assistance (combined), but it also somehow remains constant,' said Christian Kingombe, managing partner of 'impact investment' advisor 4IP group, and formerly with the African Development Bank. 'So it is really a very important source of development,' he added. Sending money to sub-Saharan Africa costs the sender an average of 8.37% of the total value of the transaction, as of Q2 2024, according to the World Bank, compared to 5.53% in South Asia. How can fintechs bring that number down? The first challenge is to move customers away from making cash payments. A survey by Visa found that 12% of global consumers still send remittances by mail as cash, checks or money orders. Processing cash is more expensive than digital money, explained Andy Jury, CEO of Mukuru, a big remittance player serving Africa and founded by a Zimbabwean entrepreneur, that processes both cash and digital payments, because cash requires a large physical infrastructure, including booths, tellers, and supplies of cash. While the average cost of sending money to sub-Saharan Africa is the highest in the world, the cost of digital remittances to the region is less than the global average. If more Africans sent money home via digital services rather than cash, average remittance fees should fall, but receiving money online requires the internet, which is used in sub-Saharan Africa by only 37% of people, according to the World Bank. Even when users have access to mobile apps, it's not always easy to persuade them to move over from the tried and trusted cash model. 'Imagine a world in which you've grown up in a cash-to-cash ecosystem — it's a sort of leap of faith to leave your money in this esoteric, intangible thing,' explained Jury. '(But) if you get somebody to use it, they educate themselves on the benefit, and they can get that 'aha!' moment. That's the most powerful conversion tool.' It's mainly young people who are making the switch, said Nicolai Eddy, COO of NALA, a remittance fintech founded in Tanzania that facilitates payments to 11 African countries and last year raised $40 million from investors. 'It's really like 35 (year olds) and below where there's a huge focus on the digital side of things,' he said. 'People in their fifties and sixties, they're used to the person at the shop who they know, and they just continue to go there.' Building trust is a challenge, but with a growing youth population and a steady flow of migrants moving abroad, the potential user base is expanding. Luring customers over from cash is one piece of the puzzle. But digital payments have their own costs. Historically, sending money to Africa via a remittance company has been a complex process involving many different parties. 'It's so bloody difficult to move money around,' said Jury. The middlemen — mainly the third parties used to move money between banks, and the foreign exchange traders who find and negotiate the best rates — all want a cut, and they can drive up costs and cause delays. In recent years, fintechs — like NALA, Flutterwave, LemFi, Chipper Cash, Leatherback, and many more — have emerged with a model of cutting out the middlemen and enabling instant payments. Many of these new fintechs hold liquidity in every country in which they operate, explained Eddy. This allows them to deposit funds directly into the local bank account or digital wallet of the receiver instantly. Often, these companies use their own software wherever possible to move money around, as well as having their own teams to negotiate on the foreign exchange market, removing the reliance on third parties. 'We're cutting out two steps, in some cases it's like five or six steps,' explained Eddy. But bypassing the middlemen is not easy. As well as developing in-house software, it means working directly with banks and governments to acquire licenses to transfer money internally within African countries, each of which has different requirements. Sending money between African countries can be especially costly; in Q4 of 2023, fees were an average of 33% for remittances of $200 from Tanzania to neighboring Kenya, Uganda, and Rwanda. 'We've got 50 different payment use case licenses in 15 different territories, and that's taken nearly two decades to build up,' said Jury. 'Very few environments have alignment in terms of what they require; one market might require a passport as proof of identity, another one might take a driver's license. All of that variability increases the costs.' Although still in its infancy, the Pan African Payment Settlement System (PAPSS) is designed to unify regulation across different African countries. 'I love that sort of stuff because it creates harmony,' said Jury. 'Whether it's centrally dictated, whether it's ourselves creatively integrating (with other fintechs), we're constantly on the lookout for those things.' The UN has targeted a global average of 3% for remittance fees. According to Eddy, the biggest inhibitor for fintechs in Africa to lower their costs is the fees charged by banks and digital wallets for locally depositing money to receivers. He wants governments to limit fees for things like sending money to family. 'If they cap those fees for those types of transactions, we could be processing at 1% (total fees),' he said. But according to Dr Joseph Antwi Baafi, senior lecturer at Akentien Appiah-Menka University of Skills Training and Entrepreneurial Development in Kumasi, Ghana, governments should focus on helping to reduce operating costs for remittance fintechs and the companies that operate digital wallets in Africa. 'Governments (can play) a huge role in terms of infrastructure support, in terms of tax support, to help these network operators to operate at their full capacity and full efficiency. And that will bring down charges,' he said. For Jury, the key to success is to tailor the product to the user's needs. 'If you come at this with a Silicon Valley mind(set) where you're going to take a small proposition, throw lots of money (at it) and scale it up, you come unstuck very quickly,' Jury said. 'But if you can take a global platform or infrastructure and ensure you appreciate the local idiosyncrasies and invent something that's relevant to a customer, there's a massive, massive tidal wave of opportunity coming.'
