Latest news with #AgencyofRecord
Yahoo
26-03-2025
- Business
- Yahoo
Swedencare appoints Merlot Marketing as Agency of Record
The global leader in premium pet health products brings on award-winning agency to drive targeted public relations initiatives SACRAMENTO, Calif., March 26, 2025 /PRNewswire-PRWeb/ -- Merlot Marketing (Merlot) has been named Agency of Record for Swedencare, a leading provider of premium pet health products and supplements. Merlot will amplify the brand's visibility in consumer media through dynamic and strategic media engagement initiatives. "We've seen impressive results from Merlot Marketing's work with our subsidiary NaturVet," said Sara Ahlström, Global Marketing Manager at Swedencare. "We're excited to start this partnership as we showcase our ProDen PlaqueOff® products and further elevate Swedencare's presence in the North American market." Swedencare is a global pet health company known for its premium dental and wellness products for dogs and cats. Its flagship brand, ProDen PlaqueOff®, features a unique seaweed ingredient that promotes oral health, while its expanded portfolio includes trusted names like NaturVet® and RX Vitamins®. With a focus on scientifically backed solutions, Swedencare provides a range of supplements and healthcare products designed to support pets' overall well-being. "As a devoted pet owner, I'm especially thrilled to partner with Swedencare as it leads in pet dental and wellness solutions," said Debi Hammond, CEO and founder of Merlot Marketing. "The innovative approach Swedencare takes to pet health sets them apart, and we look forward to promoting their story." Merlot will collaborate closely with Swedencare to drive key public relations and communications efforts. Through its unique PR.0 program, which blends traditional PR with digital innovation, Merlot will engage national consumer media with compelling product and trend stories. This includes Digitally Integrated News Releases (DiNR), MAT releases and targeted outreach to increase brand awareness and industry engagement within the product category. To learn more about Merlot Marketing, visit About Merlot Marketing Promoting brands throughout North America and Canada for more than 20 years, Merlot Marketing is an award-winning, national marketing agency specializing in consumer goods and the home and building products category. In 2022, Merlot Marketing was named Influential Agency of the Year by the Public Relations Society of America (PRSA) and is a proud member of the National Kitchen & Bath Association (NKBA). Services include public relations (PR.0™), brand strategy, social media, advertising and digital communications. Discover the agency's passion, creativity and results at About Swedencare Swedencare is listed on the NASDAQ First North Growth Market and also trades on the OTCQX® Best Market. Swedencare develops, produces and sells premium products in the global and rapidly growing pet healthcare market, focusing on cats, dogs and horses. Swedencare's extensive product portfolio includes strong brands such as NaturVet®, Innovet, Pet MD®, Rx Vitamins®, nutravet®, Rileys® and ProDen PlaqueOff®, the original solution for good oral health. With headquarters in Malmö, Swedencare products are sold in approximately 70 countries through veterinarians, pet stores and online. Our extensive distribution network consists of subsidiaries in nine countries, along with an international network of retailers. Swedencare has experienced strong growth for several years while maintaining high profitability. Media Contact Leena Ibrahim, Merlot Marketing, 916-285-9835, info@ View original content to download multimedia: SOURCE Merlot Marketing Sign in to access your portfolio
Associated Press
13-03-2025
- Health
- Associated Press
Rubenstein Public Relations Named Agency of Record for Book Launch of Extreme Trauma by Moshe Kaplan
'With the expertise of Rubenstein Public Relations, we aim to bring these important discussions to a global audience and ensure that the lessons within Extreme Trauma reach those who need them most.' — Dr. Moshe Kaplan NEW YORK, NY, UNITED STATES, March 13, 2025 / / -- Rubenstein Public Relations (RPR), a leading full-service communications firm, today announced it has been named the Agency of Record for the upcoming launch of the book Extreme Trauma. Moshe Kaplan, MD, compiled the book with contributions from various thought leaders and opinion makers. Extreme Trauma examines the psychological and emotional aftermath of the October 7th terrorist attacks on Israel and the resilience of the Jewish community through personal narratives and expert insights. This collaboration marks RPR's continued expansion into the literary space. RPR will implement a strategic public relations campaign to elevate Extreme Trauma by orchestrating a global book tour, securing high-profile media coverage, coordinating book reviews, and positioning Dr. Kaplan as a leading authority in trauma recovery. Having served as a medical director at Israel's emergency medical services at Magen David Adom for 20 years, Dr. Kaplan brings unparalleled expertise in trauma response and mental health resilience. The campaign will include targeted media outreach, podcast placements, and partnerships with relevant organizations to expand the book's reach. As Extreme Trauma prepares for its official launch, RPR will spearhead an international book tour, facilitate discussions with leading scholars and public figures, and engage major Jewish and non-Jewish organizations in meaningful conversations about healing and resilience. The campaign will also focus on securing endorsements from influential leaders and thought-provoking op-eds to highlight the book's timely and significant themes. 'This book is a vital resource for understanding the depth of trauma and the strength of the human spirit,' said Dr. Moshe Kaplan. 'With the expertise of Rubenstein Public Relations, we aim to bring these important discussions to a global audience and ensure that the lessons within Extreme Trauma reach those who need them most.' Extreme Trauma includes numerous endorsements from prominent Israeli officials including the Israeli Ministry of Foreign Affairs. About Extreme Trauma Extreme Trauma is a compelling collection of personal testimonies and expert analyses following the October 7th terrorist attacks on Israel, shedding light on the long-term psychological effects of trauma and offering pathways to recovery. Featuring insights from survivors, psychologists, and leading scholars, the book explores resilience, identity, and the transformative power of storytelling. Rubenstein Public Relations (RPR) is an independent, New York-based communications agency headed by veteran publicist and respected brand architect, Richard Rubenstein. For more than three decades, RPR's intensive media relations approach and dedicated team of senior practitioners have helped clients build brand equity and reach their target audiences. The firm specializes in brand messaging development, media relations, crisis communications, and thought leadership positioning. RPR has a proven track record in executing successful public relations campaigns for leading corporate, real estate, technology, healthcare, social impact, luxury consumer, entertainment, and hospitality brands across the globe. Richard Rubenstein +1 212-805-3000 X Instagram YouTube Legal Disclaimer:
