Latest news with #AgencyoftheYear
Campaign ME
27 minutes ago
- Entertainment
- Campaign ME
The Gerety Awards: BigTime Creative Shop shortlisted; MullenLowe MENA claims MEA Agency of the Year
The Gerety Awards 2025 – known for bringing together an all-female jury of respected leaders to reward creative excellence in advertising and communications from a women's perspective – has revealed its global shortlist along with the Agency of the Year and Production Company of the Year by country titles. Big Time Creative Shop has made the cut for its campaigns: Everything or Nothing for Saudi Arabia's General Entertainment Authority; Call of the Kings and Obsession for Riyadh Season; and 4th Judge for The Ring. In addition to being awarded the MEA Agency of the Year Award, MullenLowe MENA has also made the shortlist across several categories for its campaigns: Don't Look Down for FIXBY and The Art Of Stains for OMO (Dirt is Good). Mounir Harfouche, CEO of MullenLowe MENA, said, 'Winning Agency of the Year at the Gerety Awards is not just an honor – it's a reflection of the kind of work we believe in. Work that resonates beyond the brief, challenges conventions, and creates real value. This recognition, judged through a powerful female lens, reminds us why we do what we do – to create ideas that matter.' The Gerety Awards judging process Judging sessions were held around the world, with international Executive Juries that comprise of female agency leaders and brand leaders, who determine a shortlist of finalists. This shortlist is then submitted to a Grand Jury of creative experts for a final evaluation. The votes of the International Grand Jury will determine the Grand Prix, Gold, Silver and Bronze winners of the competition. Entries are judged on the originality of the creative ideas and the quality of their executions. Through this week, The Gerety Awards is also hosting jury insight panels live from the UK, USA, Brazil, Canada, France, Australia, South East Asia, Romania, LATAM, Spain, South Africa, MEA and Colombia. Campaign Middle East hosted the MEA edition of the jury insights panel, with Editor Anup Oommen moderating a discussion with four leaders, representing a larger jury for Middle East and Africa, at the Gerety Awards 2025, including: Dina Jreissati , Group Executive Director – Marketing & Communications, Modon Holding, UAE , Group Executive Director – Marketing & Communications, Aakriti Goel , Head of Strategy & Insights, Leo Burnett MEA (Middle East & Africa), UAE, LEO MEA , Head of Strategy & Insights, Nour Deeb , Creative Director, FP7 McCann, UAE , Creative Director, Sara Eid, Regional Creative Director, Serviceplan, Saudi Arabia Watch the full conversation with The Gerety Awards MEA Jury Insights panel here. The Gerety Awards 2025 shortlist highlights Germany, USA, UK and France are the countries with the most work selected among the finalists. VML is the most shortlisted network. Kazakhstan, Paraguay and Croatia get into the shortlist for the first time at The Gerety Awards . . Art Direction sees the most shortlisted entries into the Craft Cut with works including Unwrap The Summer, Connecting Europe and In Hot Water. The most shortlisted campaign is Dancing Washers for Whirlpool by VML México. The Grand jury will now choose the final winners which will be announced Tuesday, September 2. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the year winners.
Yahoo
5 days ago
- Business
- Yahoo
LUDWIG+ NAMED SMALL AGENCY OF THE YEAR BY THE ASSOCIATION OF NATIONAL ADVERTISERS
The woman-owned agency awarded top honor by ANA and recognized for several additional industry awards BINGHAM FARMS, Mich., June 5, 2025 /PRNewswire/ -- LUDWIG+, a woman-owned brand actualization and business acceleration agency, is proud to announce that it has been awarded the prestigious title of Small Agency of the Year (Bronze) by the Association of National Advertisers (ANA) during its annual B2 Awards show. This acknowledgment by the ANA further solidifies LUDWIG+'s commitment to excellence and innovation in the advertising industry and marks the agency's impressive growth since its inception. The ANA's annual B2 Awards honor top-tier, impactful, and groundbreaking campaigns in business-to-business (B2B) marketing, highlighting creative concepts with a strong emphasis on tangible business results. The top Agency of the Year distinction is given to agencies that maintain a high level of excellence, represent a diverse portfolio of expertise, and showcase the successful development of business marketing solutions in B2B marketing. This is LUDWIG+'s third time receiving this honor, the first being in 2022. "Being named Small Agency of the Year by the ANA for the third time reflects the unstoppable firepower of our team and the positive impact we create with our clients every day," said LUDWIG+ CEO Barbara Yolles Ludwig. "At LUDWIG+, we're committed to challenging industry norms, delivering bold work for our clients, and cultivating a culture where innovation thrives. This recognition is HUGE for a five-year-old agency and underscores the momentum we've built—and where we're headed next." In 2025, LUDWIG+ earned multiple industry accolades, including a Silver Stevie Award for both Agency of the Year and Non-Profit Marketing Campaign of the Year, as well as recognition as a Shorty Awards Finalist in the Non-Profit category for its "Brought to You by the First Amendment" campaign with Freedom Forum. These honors underscore the agency's commitment to bold creativity, strategic excellence, and exceptional client service. In 2024, the ANA also commended LUDWIG+ for its "Eyes Up Here" campaign with Pink Fund, which was awarded Gold in the Brand Purpose category. This category highlights the most effective use of brand purpose to create an exceptionally positive impact on the market standing of a brand, product, or service. The "Eyes Up Here" campaign was also named Purpose-Led Campaign of the Year (Gold) by AdAge for the 2023 Marketing Impact Awards. The 2025 B2 Awards ceremony took place on Tuesday, June 3, 2025, at the Ritz-Carlton in Naples, Florida, during the ANA Masters of B2B Marketing Conference. For more details and the full list of winners, please visit the 2025 B2 Award Winners page. For more information on LUDWIG+ and its services, please visit About LUDWIG+LUDWIG+ (L+) is a woman-owned brand actualization and business acceleration agency known for delivering category-disruptive marketing that drives measurable business growth. With a focus on bold ideas that build brand from the InsideOut, L+ helps organizations turn purpose into performance—elevating both people and business. The agency takes a highly collaborative, interdisciplinary approach across brand strategy, creative, media, technology, digital, social, production, PR, and CRM for B2B and B2C clients. Recognized as a Small Agency of the Year (3× by ANA and 2× by the Stevies), a member of the Inc. 5000 list of fastest-growing companies, and led by an EY Entrepreneur of the Year, LUDWIG+ is proud to be a rising force in shaping what's next in marketing. Learn more at CONTACT: Lisa SalazarJConnelly973-476-4229 lsalazar@ View original content to download multimedia: SOURCE LUDWIG+
Business Wire
16-05-2025
- Business
- Business Wire
The One Show Announces Historic Win: Klick Health Becomes First Health Agency to Ever Receive An Agency of the Year Accolade
NEW YORK & TORONTO--(BUSINESS WIRE)-- Klick Health is capping off The One Club's Creative Week tonight with a groundbreaking win, becoming the first health agency in The One Show's 52-year history to ever be named an Agency of the Year. "Klick proved that world-class creativity is thriving in the health space. This win sets a new benchmark for the industry.' As The One Show's 2025 Independent Agency of the Year and the recipient of 83 campaign accolades over the course of the week, Klick is helping signal a major advertising industry shift as health creativity increasingly takes center stage. 'Klick Health's recognition as Independent Agency of the Year is a landmark moment—not only is it the first time a health-focused agency has earned this honor, but they did so with an exceptional body of work,' said Kevin Swanepoel, CEO of The One Club for Creativity. 'With three standout campaigns each taking home multiple One Show Pencils, Klick proved that world-class creativity is thriving in the health space. This win sets a new benchmark for the industry.' Rich Levy, Klick's Chief Creative Officer said, 'Being named the first health agency ever to take home an Agency of the Year demonstrates how purpose-driven creativity in healthcare, rooted in empathy and innovation, has earned its place on the world stage and reaffirmed that good work is good work. We're such fans of the past Independent Agency of the Year winners so to now be on a list that includes agencies like Rethink, Serviceplan, Wieden+Kennedy, and L&C is a dream come true.' 'This historic achievement is a powerful testament to our team and how they're shattering the stereotypical reputation of a health agency,' added Klick Co-Founder and Chairman Leerom Segal. 'Thank you to every Klickster who dares to dream bigger and push further to help our clients make a healthy impact in people's lives.' Earlier in the week, Klick's work was honored with numerous campaign awards, including 27 The One Show Pencils (including Best of Discipline in Pharma for 'Voice 2 Diabetes'), 27 ADC Annual Awards Cubes (including Best of Discipline in Product Design - Innovation for 'Voice 2 Diabetes'), 26 Clios (including a Grand Clio in Audio - Use of Technology for 'Voice 2 Diabetes'), two Webby Awards and a Gold International ANDY Award for '47,' with most wins coming outside of the health and wellness categories. ADC Annual Awards also ranked Klick #1 in the Pharma/Health/Wellness discipline, the #1 agency in Canada, and #2 agency in the world. Change the Ref was named Non-Profit Client of the Year at The One Show for its campaigns, including 'American Cancer Story,' the emotional coming-of-age film Klick created in collaboration with co-writer and director José Padilha and producer Taking Over Films, with original score by Maroon 5's James Valentine and VFX by Pierre Buffin. About Klick Health Klick Health is the world's largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Klick's client service is rooted in deep medical and scientific understanding, enabled by nearly 250 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative. One of the most-awarded advertising agencies on the planet, Klick was named 2024 Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network for the second year running. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year. In 2024, Klick won over 140 top creative honors, including the coveted Cannes Lions Innovation Grand Prix, and eight agency distinctions from the most respected advertising awards shows. Klick has also been ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising. Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and for more information on joining Klick, go to
Yahoo
21-04-2025
- Business
- Yahoo
Fingerpaint Group's Bill McEllen to Receive Prestigious Industry Person of the Year Award
McEllen's visionary leadership and people-first empowering mindset praised as a driving force behind the agency's success. CEDAR KNOLLS, N.J., April 21, 2025 /PRNewswire/ -- Fingerpaint Group Global President Bill McEllen was named Industry Person of the Year by Med Ad News and will be honored at the 36th annual Manny Awards in New York City. The award, presented to an industry leader based on their contribution and dedication to the healthcare communications industry, business vision, and participation in charitable ventures, is selected by the editors of Med Ad News. "Being named Industry Person of the Year is not just an honor—it's a reminder of the relentless pursuit of excellence that drives us every day," said McEllen. "This recognition isn't about me; it's about the vision, the courage, and the passion that every person who is a part of Fingerpaint Group brings to life. We're here to challenge the status quo, to think differently, and to create something that matters." McEllen joined Fingerpaint Group in 2016, serving as partner and head of the Saratoga Springs, New York, office before rising through the ranks to Global President in 2021. Prior to that, McEllen successfully led a number of renowned McCann agencies. The first decade of his career was spent on the client side in sales and marketing roles for global pharmaceutical companies. McEllen has always believed in leveraging his insight from this valuable time to make every partner experience count. As Global President of Fingerpaint Group, he chairs the executive leadership team and is responsible for the strategic direction of the organization. In just under 10 years, the agency has grown by more than 10 times, acquired numerous companies, garnered 5 Agency of the Year awards, and been honored as a Best Place to Work. According to Med Ad News' announcement, he leads with a visionary focus and a people-first empowering mindset and has helped transform Fingerpaint Group into a modern healthcare network. Fingerpaint Group's meteoric rise to a top 20 US healthcare marketing network is 100% attributed to McEllen's unique leadership style, which is rooted in the belief of putting his people's interests ahead of his own. "Bill empowers those around him, fostering an environment where people can thrive," said Ed Mitzen, Founder of Fingerpaint Group. "Humble and generous, Bill doesn't seek the spotlight for himself but instead creates opportunities for his team at Fingerpaint Group to shine—both with clients and within the industry." McEllen will accept the honor during the 36th annual Manny Awards on April 24 in New York City. About Fingerpaint Group Fingerpaint Group, a top 20 healthcare marketing agency, is a vibrant palette of people and expertise spanning the complete spectrum of life science solutions. Where others see limits, we see opportunity for originality. We craft with courage and purpose, pairing imagination with innovation and blending skills that transcend barriers and silos. We achieve success by painting with richer hues of genuine partnership, unlocking the greatness of brands and transforming them into enduring masterpieces. Visit us at Contact: Michelle Maskaly 732-713-6716 View original content to download multimedia: SOURCE Fingerpaint Group
Zawya
25-02-2025
- Business
- Zawya
SA: Triple industry award winner talks marketing effectiveness and delivering results that matter
RELATED TOPICS SOUTH AFRICA AFRICA RELATED COMPANIES The Nedbank IMC has always been committed to driving the business case for marketing. This year's 'Marketing is Business®' theme is dedicated to unpacking, showcasing and sharing how integral marketing is to the bottom line. Someone who understands just how valuable an effective marketing campaign can be, is Dean Oelschig, founder and managing partner of independent agency Halo. Dean Oelschig, founder and managing partner at Halo Halo not only took the coveted Grand Effie award at the Effies SA 2024 for most effective campaign but the agency also won the Financial Mail's AdFocus Small Agency of the Year, and the overall Agency of the Year. Effective campaigns are more than just creatively on-mark, they need to deliver real measurable results – as Halo did for Pineapple Insurance – showing a triple-digit growth for a new brand in a notoriously hard-sell industry. The Nedbank IMC caught up with Oelschig and chatted to him about the conference theme and what makes for effective marketing. Halo won the 2024 Grand Effie (helping Pineapple Insurance reach triple-digit growth). What were your key take-outs from the campaign that contributed to this business growth? I believe simplicity (which is almost never 'simple') is key to creative effectiveness and business growth. Brands win when they're easy to remember and easy to buy, a concept coined by the Ehrenberg Bass Institute as "mental and physical availability." I think the Pineapple campaign achieved this with consumers and reaped the rewards by standing out in a sea of sameness, showing that the right distinctiveness can give brands a huge competitive advantage. We also believe that brands that have fun and don't take themselves too seriously tend to get better audience engagement. Great advertising should never feel like an ad. Pineapple spoke about insurance to their audience in the same way the audience would speak about insurance, and that resonated. Why does marketing deserve a seat at the Boardroom table? Marketing is not just about promotion; it is still very much about the other three Ps, too: product, price and placement. If a company doesn't have the right product at the right price for the right people, promotion is pointless. That should be a priority in every boardroom on earth. Great businesses like Apple or Amazon perfect the first three P's long before they begin to promote them. A brand that is the effective culmination of all four elements is a standout brand. How do you set goals for the brands you work on? Although research and brand health checks have greatly improved, they're still not perfect. Ideally, we would have strong and consistent brand health benchmarks to see if we are moving the needle in the right direction. At Halo we set clear, ambitious objectives upfront, like focusing on share of market or sales and aim to unrealistically improve on these indicators. What is the biggest challenge facing agencies today? We have seen South Africa's creative products suffer and we are no longer punching above our weight globally like we have famously done in the past. For me, South Africa's advertising industry faces a talent crisis, with senior, super-experienced talent emigrating to far-off shores and leaving a void in nurturing junior talent. This lack of senior leadership has also led to a breakdown of trust between the boardroom and agencies, making it harder to get the buy-in for breakthrough creative work. I think it's critical to promote dialogue between agencies, clients and the c-suite executives and regain the trust in the overall marketing product. It doesn't always happen but too often a wide spectrum of an organisation gets to have their say on brand, advertising, and marketing activities. The CFO doesn't ask the marketing department for a view on their budget. So it's somewhat strange and unproductive to allow multiple decision-makers on an ad campaign. Agencies are largely to blame for this (for reasons like the above lack of senior leadership) and they must re-establish themselves as trusted specialists, providing confident advice and direction. This will streamline decision-making, and ultimately, the work will be better for it. What's the best way to encourage business to understand the value of marketing? The effectiveness of marketing is indisputable, and the lessons are there for everyone to learn. With resources like the IPA/WARC and experts such as Les Binet, Peter Field, and Adam Morgan publishing a variety of studies and data supporting this golden age of marketing effectiveness. One of my favourite examples is Field and Morgan's ongoing UK study showing that dull marketing campaigns need £10m-£17m more in media investment to match the performance of creatively sound campaigns*. We are really beginning to see the real hard cost of not doing it properly. What's your secret to success? Consistently do the right things over and over, no matter how hard they get. Success is never a single deed but rather the culmination of thousands of small, consistent, deliberate acts. Catch more of Oelschig's business insights at this year's Nedbank IMC on the 18th September where he will be a distinguished first-time speaker at Africa's biggest marketing conference. Attend in person or online. Venue: Mosaiek Teatro, 1 Danielle Street, Fairland, 2030 In-person tickets priced at R3,000 (excl. VAT). First 400 seats. Limited seats available. Virtual tickets priced at R950 (excl. VAT). Book now. For more information visit The annual Nedbank IMC Conference is Africa's foremost integrated marketing conference. Launched in 2019 it has become Africa's biggest marketing conference. The Integrated Marketing Council (IMC) believes that Marketing is Business and that marketing deserves its place at the boardroom table. This conference has more CMOs, senior marketers and agency leaders attending than any other in Africa and is relevant to anyone in the business of communication. One day of 15-minute presentations (with some exceptions), the conference is known for its hard-hitting global agenda with no sales pitches. The Nedbank IMC is presented in association with MASA, in collaboration with the ACA, in partnership with the DMASA and is endorsed by the IAB. The 2025 theme is 'Marketing is Business'.
