4 days ago
Salesforce Rewards its Partners with Awards for Delivering Growth in the Region
Salesforce has announced that its partner ecosystem in the Middle East experienced a 23% year-over-year growth in fiscal year (FY) 2025, reaching a cumulative total of 275 partners. Furthermore, these partners have expanded their expertise through a 24% increase in certifications over the same timeframe, resulting in a cumulative total of more than 5,800 certifications.
Meanwhile, Salesforce Certified Individuals increased by 9% year-on-year in FY 2025, giving a total of 1,403 Salesforce Certified Individuals in the region. Additionally, Agentforce Specialist Certifications – a new category of certification – reached 194.
Salesforce shone a spotlight on its top-performing partners last Wednesday at the Middle East Partner Awards, held at the Madinat Jumeirah in Dubai as part of the Agentforce World Tour Dubai, which gathered more than 2,000 attendees across Salesforce's regional ecosystem.
This year saw the introduction of two new award categories to recognise the importance of Agentforce and AI-powered digital labour as a catalyst for transformation: The Agentforce Readiness Partner award and the Agentforce Live Use Case Partner award underscored Salesforce's commitment to empowering its partners to help drive AI transformation in the region.
Mukesh Kumar, Regional Vice President for Salesforce Alliance and Channels Middle East, said: 'The growth and development of our partner network in the past year has been phenomenal, with solid growth of the network and an increase in the depth of knowledge and skills, which will enhance Salesforce's ability to deliver AI transformation in the region. Our partner network has also been very excited by the introduction of Agentforce which is making agentic AI and safe, efficient, digital labour a reality for organisations in the region.
'The Salesforce Middle East Alliance & Channels Awards truly underscored the immense value and expertise our partners bring to the entire Salesforce ecosystem. This event showcased the impact of a truly empowered partner network, celebrating the remarkable success they deliver for our shared customers,' Mukesh added. 'The continuous expansion, innovation, and unwavering dedication within our partner community made the 2025 awards a memorable occasion, and I extend my congratulations to all the winners for their outstanding work and well-earned recognition.'
The winners of the 2025 Awards were as follows: Customer Success Partner : EI Technologies MENA
EI Technologies MENA Outstanding Knowledge Partner : Publicis Sapient
Publicis Sapient Sales Excellence Partner : Arcsen
Arcsen Community Impact Partner : Cloud 11
Cloud 11 Digital Partner of the Year : ConX Digital
ConX Digital Outstanding New Logo Partner : Globant
Globant Data and AI Partner of the Year : PwC
PwC One A&C Partner of the Year : Leadex
Leadex Rising Star Partner : T1A – Databorn
Databorn Agentforce Readiness Partner : Deloitte
Deloitte Agentforce Live Use Case Partner: Horizontal
Horizontal Overall Partner of the Year: ConX Digital 0 0
