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QVC Group details TikTok, social content plans
QVC Group details TikTok, social content plans

Yahoo

time30-05-2025

  • Business
  • Yahoo

QVC Group details TikTok, social content plans

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. QVC Group hosted its first Super Brand Day on TikTop Shop earlier this month, building on its efforts to expand its reach and investments in social shopping. For eight hours on May 14, QVC Group streamed live content from creators and celebrities on TikTok resulting in its highest viewed and engaged company-hosted livestream to date, a QVC Group spokesperson said. QVC Group plans to expand its TikTok reach internationally, CEO David Rawlinson said during a recent earnings call. Next February, the company will partner with TikTok U.K. Minutes watched on QVC Group's social and streaming platforms grew 26% compared to last year, while streaming monthly active users grew 131%. March was the company's largest non-holiday revenue month. QVC Group said success in its streaming and social businesses is crucial. The company now streams 24/7 on TikTok and cited its most important metric as revenue growth in a recent earnings call. QVC Group estimates the percentage of revenue generated during Q1 through streaming and social platforms was in the mid- to high-single digits. Rawlinson said what's key to the company's social strategy is that it consists of a pre-aggregated audience. 'There are already tens of millions, in some cases, hundreds of millions of people, if not billions, on those platforms,' Rawlinson said on the call. 'And so you get to play in a very growing, large stream of potential customers who are increasingly used to seeing shopping content in their social feeds and who are increasingly converting over to purchases within their social experience. And so that's the magnitude of the opportunity.' Despite QVC Group's financial struggles, the company is going all in on social shopping investments. Among its various social commerce investments, QVC Group's latest targets Gen X. The 'Age of Possibility' platform celebrates women over age 50 with an expanded TikTok partnership and an eight-hour livestream shopping event. Beyond social, QVC Group is tapping into other ways it can broaden customer reach. Through a partnership with American Airlines, travelers can stream QVC+ and HSN+ channels on the airline's free in-flight entertainment platform. Sign in to access your portfolio

Kathie Lee Gifford uncovers secret to thriving in her 70s
Kathie Lee Gifford uncovers secret to thriving in her 70s

Fox News

time27-05-2025

  • Entertainment
  • Fox News

Kathie Lee Gifford uncovers secret to thriving in her 70s

Kathie Lee Gifford reflected on how she is embracing life in her 70s. The 71-year-old former "Live with Regis and Kathie Lee" host serves as an ambassador for QVC's Quintessential 50, which is "a collective of inspiring women over 50 who show that life only gets better with age," according to a press release for the shopping network. On May 14, Gifford attended QVC's TikTok Super Brand Day, an event that marked the second year of QVC's Age of Possibility platform. During an interview with Fox News Digital at the event, Gifford shared her thoughts on what the Age of Possibility meant to her. "Maybe something different than it is to a lot of women who think 'Are there any possibilities left for me?'" Gifford said. "And they have a sense of despair — some of them — a little sense of well, 'What am I here for anymore?'" she continued. "But I've always had purpose in my life. I've been solid and just steadfast. I've tried to be a believer in Almighty God, and if I wake up every morning, that means — I've got a pulse. That means he has got a purpose for me and that's what I try to do is listen to his voice. Figure out what that purpose is, and go about it holding his hand. "And not getting ahead of Him because I can't do it without Him," Gifford added. "I can't breathe without Him, and never had a day in my life when I thought I could. I'm grateful for that. I'm grateful that I came to that kind of faith early on in life. I don't know what I would have turned out to be in Hollywood if I hadn't been rooted in my faith. Right, wrong, immoral, moral. I mean, it saved me from a lot of despair." "The God of the Way" author explained how she had approached each new decade of her life with purpose and gratitude. WATCH: KATHIE LEE GIFFORD SHARES SECRET TO THRIVING IN HER 70S "When I turned 50, I still had little kids," the mother of Cody, 35, and Cassidy, 31, said. "And I was busy. I was still working with Regis. And then even at 60, I was working with Regis," Gifford continued. "And then I turned 71 this past year. " "If you live in the past, you're gonna die there." "I know it's hard to believe," she quipped. "There are things in my body I'm not happy about. But I've got a brand new book coming out. I've got three movies I'm writing and producing with my son. What else am I doing? I've got two new grandchildren coming. I will have five under the age of three in three years." "I mean, if you live in the past, you're gonna die there. If you just concentrate on what you've lost in your life, you're going to miss out on what you still have. And God wants you to be grateful. Not enough grateful people in this world, you know? There just aren't." WATCH: KATHIE LEE GIFFORD REFLECTS ON EMBRACING LIFE WITH GRATITUDE AT ANY AGE Gifford launched her career as an actress, making her television debut with a guest appearance in an episode of the soap opera "Days of Our Lives." She gained wider recognition when she starred in the musical sitcom "Hee Haw Honeys" from 1978 to 1979. The series was a spin-off of the long-running variety show "Hee Haw." She became a household name when she began hosting "Live with Regis and Kathie Lee" alongside the late Regis Philbin, Gifford hosted the hit morning show from 1985 to 2000 and received 10 joint Daytime Emmy Award nominations for outstanding talk show host with Philbin. Gifford went on to host the morning show "Today" with Hoda Kotb for 11 years, from 2008 to 2019. The duo earned two Daytime Emmy Award nominations for outstanding informative talk show host, winning in 2019. She is also an accomplished playwright, producer, singer-songwriter, author and actress. Gifford has starred in numerous TV shows and movies during her career. She has written five musicals, including Broadway's "Scandalous: The Life and Trials of Aimee Semple McPherson," which starred Carolee Carmello. In 2013, Carmello received a Tony Award nomination for her performance in the show. Gifford has also starred on Broadway, playing the role of Carol Burnett in Stephen Sondheim's "Putting It Together" and portraying Miss Hannigan in "Annie." As an author, Gifford has penned a number of books, including five New York Times bestsellers as well as children's books While speaking with Fox News Digital, Gifford shared how she believes that her positive attitude and hard work has been the key to her success. WATCH: KATHIE LEE GIFFORD RECALLS HOW SHE BEGAN WORKING WITH QVC "There are a lot of people who feel entitled. I was never entitled to anything," she said. "But when I got a job, I was grateful. And I was never the prettiest girl that got the job, I was never the best singer, I was never the best dancer, I was never the best anything, but I was the best worker. And I had the best attitude. I was a producer's dream." In addition to Gifford, QVC's TikTok Super Brand Day was also attended by other returning Q50 ambassadors, including former tennis star Billie Jean King, TV personality Stacy London and entrepreneur Barbara "Babs" Costello, as well as new ambassadors "Today" co-host Hoda Kotb, philanthropist Kathy Hilton and "Beverly Hills, 90210" alum Jennie Garth. While attending the event, Gifford and Kotb reunited on the red carpet. During her interview with Fox News Digital, Gifford recalled how she came to work with QVC. "They called me years ago when I was on with Regis and asked me to do a product line for them," she said. "So, I came out with some sort of a beauty product, I think it was a skin cream and a really, really good one. And they said, 'Now you know, you might have to stay there and come back every 20 minutes or every couple hours and do it in the middle of the night, and I said, 'OK, let's see how it goes.'" "We sold out," Gifford recalled. "We sold $5 million worth of it in five minutes. I went, 'Oh.'" "Now, that didn't happen every time I went to do QVC, but it was a nice big step first," she added with a smile. Since then, Gifford said she has worked with QVC on and off over the years. "They're an amazing organization," she said. "Technically, they're superb and nice, nice, nice people. And you know me, I don't hang out with mean ones. I do not do it."

Patricia Nash Joins QVC's Esteemed Q50 Ambassadors for 2025's "Age of Possibility" Celebrating the Achievements of Incredible Women 50+
Patricia Nash Joins QVC's Esteemed Q50 Ambassadors for 2025's "Age of Possibility" Celebrating the Achievements of Incredible Women 50+

Yahoo

time15-05-2025

  • Business
  • Yahoo

Patricia Nash Joins QVC's Esteemed Q50 Ambassadors for 2025's "Age of Possibility" Celebrating the Achievements of Incredible Women 50+

QVC's First-Ever TikTok Shop Super Brand Day Kicked off on May 14 with Livestream Event Unveiling the 2025 Q50 Class KNOXVILLE, Tenn., May 15, 2025 /PRNewswire/ -- Patricia Nash Designs ( is thrilled to announce that founder and CEO Patricia Nash has been tapped to join an illustrious group of women in QVC's Q50 Ambassadors for the second year of the Age of Possibility mission. This year's initiative kicked off yesterday May 14, 2025, in Santa Monica with Patricia in attendance as the retailer launches a first-of-its-kind cross category TikTok Shop Super Brand Day in collaboration with the social media platform. The Age of Possibility event celebrated a dedicated day of creator- and celebrity-led shopping, rooted in celebration, empowerment, and connection. QVC and TikTok welcomed new and returning Q50 ambassadors, TikTok creators, and brand partners to the live shopping event unlike any other. Patricia joined the Q50 Ambassadors alongside a collective of inspiring women who show that life only gets better with age. See all the new Q50 Ambassadors here. "It's a profound honor to be named a Q50 Ambassador this year, especially as someone who started my brand at 50," said Patricia Nash, CEO and founder of Patricia Nash Designs. "I've always believed that women only grow stronger with time—more confident, more empathetic, more unapologetically themselves. The Age of Possibility is something I live every day, and I'm proud to stand with QVC in celebrating women who are just getting started in their next, most powerful chapters." QVC fans and shoppers can find more at the @QVC TikTok app to shop exclusive deals and find trending products. For more information on Patricia Nash Designs, Patricia as a Q50 Ambassador, and her latest collections, contact BPM-PR Firm at info@ or call 1.877.841.7244. ABOUT PATRICIA NASH DESIGNS Patricia Nash Designs is rooted in a passion for discovery and storytelling. After years of working and shopping across Europe, Patricia developed a deep appreciation for vintage European bags, appreciating their timeless styling, impeccable craftsmanship, and beautiful leathers. Discovering a beautiful handcrafted leather handbag in her own mother's closet—a treasured piece cherished for 50 years—inspired Patricia to create her namesake brand. Patricia launched her brand in 2010 to create pieces that balance timeless elegance with functional design. Every product embodies her love of travel, craftsmanship, and family, making Patricia Nash Designs a trusted name for those who value artistry and authenticity. Media Contact:Matthew AmbroseBPM-PR Firm395264@ 877.841.7244 View original content to download multimedia: SOURCE Patricia Nash Designs Sign in to access your portfolio

Patricia Nash Joins QVC's Esteemed Q50 Ambassadors for 2025's "Age of Possibility" Celebrating the Achievements of Incredible Women 50+
Patricia Nash Joins QVC's Esteemed Q50 Ambassadors for 2025's "Age of Possibility" Celebrating the Achievements of Incredible Women 50+

Yahoo

time15-05-2025

  • Business
  • Yahoo

Patricia Nash Joins QVC's Esteemed Q50 Ambassadors for 2025's "Age of Possibility" Celebrating the Achievements of Incredible Women 50+

QVC's First-Ever TikTok Shop Super Brand Day Kicked off on May 14 with Livestream Event Unveiling the 2025 Q50 Class KNOXVILLE, Tenn., May 15, 2025 /PRNewswire/ -- Patricia Nash Designs ( is thrilled to announce that founder and CEO Patricia Nash has been tapped to join an illustrious group of women in QVC's Q50 Ambassadors for the second year of the Age of Possibility mission. This year's initiative kicked off yesterday May 14, 2025, in Santa Monica with Patricia in attendance as the retailer launches a first-of-its-kind cross category TikTok Shop Super Brand Day in collaboration with the social media platform. The Age of Possibility event celebrated a dedicated day of creator- and celebrity-led shopping, rooted in celebration, empowerment, and connection. QVC and TikTok welcomed new and returning Q50 ambassadors, TikTok creators, and brand partners to the live shopping event unlike any other. Patricia joined the Q50 Ambassadors alongside a collective of inspiring women who show that life only gets better with age. See all the new Q50 Ambassadors here. "It's a profound honor to be named a Q50 Ambassador this year, especially as someone who started my brand at 50," said Patricia Nash, CEO and founder of Patricia Nash Designs. "I've always believed that women only grow stronger with time—more confident, more empathetic, more unapologetically themselves. The Age of Possibility is something I live every day, and I'm proud to stand with QVC in celebrating women who are just getting started in their next, most powerful chapters." QVC fans and shoppers can find more at the @QVC TikTok app to shop exclusive deals and find trending products. For more information on Patricia Nash Designs, Patricia as a Q50 Ambassador, and her latest collections, contact BPM-PR Firm at info@ or call 1.877.841.7244. ABOUT PATRICIA NASH DESIGNS Patricia Nash Designs is rooted in a passion for discovery and storytelling. After years of working and shopping across Europe, Patricia developed a deep appreciation for vintage European bags, appreciating their timeless styling, impeccable craftsmanship, and beautiful leathers. Discovering a beautiful handcrafted leather handbag in her own mother's closet—a treasured piece cherished for 50 years—inspired Patricia to create her namesake brand. Patricia launched her brand in 2010 to create pieces that balance timeless elegance with functional design. Every product embodies her love of travel, craftsmanship, and family, making Patricia Nash Designs a trusted name for those who value artistry and authenticity. Media Contact:Matthew AmbroseBPM-PR Firm395264@ 877.841.7244 View original content to download multimedia: SOURCE Patricia Nash Designs Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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