Latest news with #AgileMediaProcessingPlatform
Broadcast Pro
04-04-2025
- Business
- Broadcast Pro
Grass Valley and Ross Video partner for streamlined live production
The integration underscores both companies' commitment to open and adaptable production workflows, making it easier than ever for broadcasters to modernise their infrastructure without disrupting existing operations. Grass Valley and Ross Video have announced that the Maverik X Production Switcher, powered by AMPP OS (Agile Media Processing Platform), is now fully compatible with Ross Video's OverDrive automation system. This integration enhances flexibility for broadcasters, enabling seamless interoperability between two leading production technologies. The collaboration expands OverDrive's capabilities to include Maverik X, reinforcing both companies' commitment to open, adaptable production workflows. Ross Video continues to extend OverDrive's compatibility with third-party devices, allowing broadcasters to integrate the best tools for their specific needs. Adam Marshall, Chief Product Officer at Grass Valley, added: 'Media organisations today demand the freedom to build systems that match their unique workflows by integrating the best solutions from across the industry. With OverDrive support now available for Maverik X, media organisations can modernise their technology infrastructure while maintaining the familiar OverDrive user experience—minimizing disruption for operators while leveraging AMPP's advanced processing technology for greater agility and flexibility in hybrid deployments.' Marshall continued: 'AMPP OS was designed from the ground up as an open platform, built to enable seamless integration with best-in-class solutions across the industry. The growing adoption of the GV Technology Alliance is a testament to this commitment. We're excited to see industry-leading automation tools like Ross Video's OverDrive now providing direct control over AMPP OS-based solutions like Maverik X. This deep, bidirectional collaboration underscores our mission to deliver unmatched choice and flexibility for customers.' Ross Video's OverDrive is a trusted automation platform for live productions worldwide, offering newsroom integration, intuitive controls and precision execution. With compatibility across more than 220 third-party devices, OverDrive enables producers to streamline operations and manage high-pressure broadcasts with confidence. Jeff Moore, Executive Vice President and Chief Marketing Officer, Ross Video, added: 'Automation is no longer just a nice-to-have — it's essential to producing more with less, and doing it reliably under pressure. We're pleased to see this integration with Maverik X, further expanding OverDrive's reach within today's dynamic, multi-vendor environments.' This partnership represents a major step toward greater interoperability in live production. Grass Valley and Ross Video plan to expand OverDrive's control capabilities across additional AMPP-powered solutions, empowering broadcasters with more efficiency, flexibility, and innovation in their workflows.
Broadcast Pro
04-03-2025
- Business
- Broadcast Pro
Grass Valley announces GV Forum 2025 ahead of NAB Show
Grass Valley has announced GV Forum 2025: Leading the Media Revolution , an exclusive leadership event aimed at fostering meaningful discussions on the future of media technology. Set to take place on April 5 at the Renaissance Hotel Las Vegas, just before NAB Show 2025, the forum will bring together top executives, technologists and thought leaders for a day of in-depth insights, innovation and collaboration. Developed by the GVx Leadership Council, a panel of 35 senior executives from the world's most influential media organisations, GV Forum 2025 is an unsponsored event dedicated to shaping the future of media through open discussions and actionable strategies. The event will tackle key industry challenges and advancements, offering perspectives from industry leaders, deep dives into cutting-edge technology, and opportunities for networking and collaboration. The forum will be divided into two key sessions. The morning session, focused on Business & Strategy, will feature exclusive market research highlighting industry trends and market shifts. Executive insights from top media leaders will provide visionary perspectives, complemented by real-world case studies from leading broadcasters and content creators. Panel discussions will facilitate candid conversations on the evolving media landscape and the challenges shaping the future. The afternoon session will take a Technical and Operational Deep Dive, where customers, partners and systems integrators will showcase real-world deployments of media technology solutions. Experts will lead discussions on best practices and operational workflows, with interactive learning segments exploring hybrid cloud and on-premises deployments within the Grass Valley Media Universe, including its Agile Media Processing Platform (AMPP). Del Parks, Chairman of the GVX Council, said: 'As Chairman of the GVX Council, I'm honored to be part of a group that truly represents the future of media innovation. Our council—comprised of some of the media industry's most influential technologists and business leaders—works in concert with Grass Valley to drive solutions aligned with the evolving needs of content producers and distributors, all aimed at driving down the cost of technology stacks. The GV Forum is the ideal platform for us to share these insights and collaboratively chart a course forward in an industry defined by the need for rapid technological change while driving down the total cost of ownership for media companies.' In addition to the full-day agenda, GV Forum 2025 will feature an exclusive book signing session with Louis Hernandez, Executive Chairman of Grass Valley and CEO of Black Dragon Capital. Attendees will have the opportunity to receive a signed copy of Digital Tsunami, a book that explores the transformative shifts in the media industry and offers strategic guidance for success in the digital era. GV Forum 2025 presents a unique opportunity for industry leaders to connect, exchange knowledge, and help shape the future of media technology. Grass Valley will also be exhibiting at NAB Show 2025 in Las Vegas from April 5-9. Stand N 506
