a day ago
- Business
- Irish Independent
Irish agritech firms get ready to shine at New Zealand Fieldays showcase
In the effort by entrepreneurs to develop solutions to address these challenges, product and technology innovations born in Ireland are finding a receptive market in New Zealand.
From June 11-14, six leading Irish agritech and machinery companies will join Enterprise Ireland at New Zealand National Fieldays in the Waikato, New Zealand's largest dairy region.
With over 100,000 people expected to attend over four days, Fieldays is the biggest agricultural show in the southern hemisphere and a key opportunity for Irish firms to connect with Kiwi farmers and agribusinesses.
Robust agri-machinery designed and manufactured in Ireland supporting pastoral farming processes is well-suited for New Zealand conditions and has built a strong reputation in the market. Among the companies exhibiting on the Ireland stand are Abbey Machinery and AgriSpread. Abbey slurry tankers and diet feeders, and AgriSpread fertiliser and lime spreaders can be seen in fields across New Zealand's north and south islands.
With New Zealand's focus on dairy, another strength of Irish firms is in dairy tech.
The west of Ireland will be well represented in this area with Kerry's Dairymaster displaying its range of milking equipment and parlour technology, and Galway-based JFC Agri bringing its award-winning Evolution automatic calf feeder to the show after launching the product in New Zealand at the show last year.
Also from the West, Clare-headquartered Forcefield will be exhibiting at Fieldays for the first time, bringing its range of electric fencing energisers, testers and accessories.
Fieldays also attracts attendees from other industrial sectors, and joining their Tipperary neighbours Abbey Machinery is Revive Environmental International, manufacturers of sustainable sewer- cleaning trucks for the water, wastewater and underground infrastructure sectors.
Aside from the Ireland stand, other Irish companies exhibiting at the show include StrongBó Agritech and Glen Dimplex, and a number of brands will be represented by their local distributors, including McHale, Keenan, Hi-Spec, Major Equipment, Malone Farm Machinery, ProDig Attachments, Tanco, Dromone Engineering and Portwest.
Enterprise Ireland and the Embassy of Ireland will kick off the week with an Irish Agribusiness Dinner, showcasing the Irish firms attending Fieldays and strengthening links with New Zealand agribusiness and industry leaders, the Irish diaspora working in the primary sector in New Zealand as well as government officials and diplomats.
Local market conditions are expected to bring an air of positivity to this year's show, with record farmgate milk prices currently being paid to New Zealand dairy farmers by Fonterra and other processors.
If you are an Irish agritech firm interested in attending Fieldays in 2026, or in exporting to Australia or New Zealand, contact EI's in-market team.
