9 hours ago
Lauren Sanchez Takes A Clutch From An Indian Quiet Luxury Brand For Venice Wedding With Jeff Bezos
American journalist Lauren Sanchez, Jeff Bezos's wife-to-be, was spotted arriving in Venice, Italy, for her wedding to the Amazon founder. But what caught our eye was the black clutch that Sanchez carried to Venice. The 55-year-old bride picked a signature sleek black barrel-shaped clutch bag from an Indian quiet luxury brand, Ahizoka By Brham.
Lauren Sanchez and Jeff Bezos are getting married in a grand Venetian wedding on June 27, 2025.
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The Indian Quiet Luxury Brand That Lauren Sanchez Is Taken By
Lauren Sanchez carried the Ahizoka signature Lilian bag to Venice with her. The black coloured satin clutch bag is a signature barrel-shaped piece from the quiet luxury brand founded by Namrata Karad.
Namrata founded Ahizoka By Brham, an artisanal accessory brand, ten years ago. The idea behind her brand was to create timeless pieces that embodied discreet luxury, without the fuss of loud logos or billboards.
In a LinkedIn post, Varun Karad, Namrata Karad's husband and founder of the renewable energy start-up Red, wrote:
"I rarely post about fashion, but today, I just have to.
My wife Namrata founded Ahikoza By Brham a luxury handbag label-10 years ago with a bold vision: create timeless pieces that embody discreet luxury. No loud logos, no billboards. Just elegance, quality, and quiet power.
Her bags have been worn by some of the most iconic names in Bollywood, Hollywood and the fashion world. But today? Something extraordinary happened.
Lauren Sanchez-fiancee of the world's richest man-carried Ahikoza.
Think about that: someone who can buy anything in the world chose this bag. That's what true luxury looks like-it doesn't need to be explained. It resonates with those who understand.
Most people haven't heard of Ahikoza. That's because It wasn't made for most people.
But as Namrata's husband, I've seen the artistry and grit behind every piece-and today, I couldn't be prouder."
Bollywood And Hollywood Favourite
Several names from Bollywood and Hollywood have worn bags from Ahizoka. Pooja Hegde, Kate Hudson, Jenna Ortega, Mindy Kaling, Helen Mirren, Catherine O'Hara, as well as American Olympian Simone Biles have all been spotted carrying creations from the quiet luxury brand.
Lauren Sanchez was seen in a single-shoulder black bodycon dress laden with parallel lines of silver sequins. She accessorised it with her statement solitaire engagement ring and the clutch from Ahizoka.
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The Bezos-Sanchez Wedding In Venice
All eyes are on Amazon founder Jeff Bezos and American journalist Lauren Sanchez as they get married in Venice. For years, Venice has been a chosen wedding destination of the rich and famous - the last big celebrity wedding in the city was of George and Amal Clooney.
As the world's third richest man, Jeff Bezos, readies for his grand wedding with Sanchez, all eyes are going to be on the Italian city this weekend.
