18-05-2025
Bubbles O2 Plans Expansion Into MENA And ASEAN Markets To Fill Halal Product Gap
REGION - CENTRAL > NEWS
By Mohd Noor Azeery Idris
KUALA LUMPUR, May 18 (BERNAMA) -- Oxygenated mineral water company, Bubbles O2 Sdn Bhd, plans to penetrate the Middle East and North Africa (MENA) and ASEAN markets, which have been identified as having a significant gap in halal product offerings.
Bubbles O2 managing director Ain Azizah Arifin said the move is part of the company's long-term strategy to break into regional and global markets that are increasingly open to halal products.
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She noted that the MENA region is undergoing significant changes, with more countries opening up to halal product imports, creating many new markets to explore.
'We see a lot of opportunities in the MENA region, which is now starting to open up, and at the same time, there is a noticeable gap in halal product availability,' she said on Bernama TV's 'Bual Bisnes' programme yesterday.
Meanwhile, the focus for ASEAN is on neighbouring countries closest to Malaysia.
According to Ain Azizah, there is a growing demand among ASEAN nations for lifestyle-based health products.
This is due to increasing awareness of the health benefits of oxygenated water.
She said that Bubbles O2 has already made its way into the Brunei and Dubai markets since 2024 and has received a highly encouraging response.
