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Time Business News
29-05-2025
- Entertainment
- Time Business News
Why Stussy Nike Sweatpants Are Italy's Latest Streetwear Obsession
In the dynamic world of fashion, Italy has always stood as the cradle of elegance and trendsetting. Yet, over the past few years, a new wave has swept through the bustling streets of Milan, Rome, and Naples — streetwear. At the forefront of this revolution? None other than the Nike x Stussy Sweatpants. These sweatpants aren't just an average pair of joggers. They represent a fusion of California-cool street culture (Stussy) with Nike's unmatched athletic heritage, creating a garment that balances comfort, performance, and high-fashion aesthetic. Let's dive into why Nike Stussy Sweatpants have become Italy's most talked-about streetwear piece. The collaboration between Nike and Stussy isn't new, but each drop continues to turn heads and sell out in minutes. First launching their co-branded pieces in 2020, the duo took sweatpants from being mere gym attire to a global streetwear icon. For Italian fashion lovers, this collaboration brings the best of both worlds: Stussy's raw, surf-and-skate-inspired design aesthetic. aesthetic. Nike's athletic functionality and quality. The result? A sweatpant that doesn't just feel good — it looks fashion-forward on the cobbled streets of Florence or the fashion avenues of Milan. What makes Nike Stussy Sweatpants instantly recognizable is their subtle branding and clean silhouette. With minimal logos — sometimes just the iconic Stussy font paired with the Swoosh — these sweatpants carry an understated cool that resonates deeply with Italian fashion sensibilities, which often favour refined simplicity over loud designs. Neutral colour palettes : black, grey, cream, olive. : black, grey, cream, olive. Tapered legs with elastic cuffs . . High-quality cotton and fleece fabrics . . Embroidered or screen-printed Nike x Stussy branding. These elements allow the sweatpants to pair easily with luxury sneakers, oversized hoodies, or even trench coats, creating effortless street chic — very much in line with Italy's casual-meets-classy fashion sense. Let's be honest — Italians love to dress well, but not at the cost of comfort. That's exactly where Nike x Stussy Sweatpants shine. Designed with a relaxed fit and made from soft fleece or brushed cotton, they're a cozy dream. But this isn't your lazy Sunday lounge pant. Thanks to its tailored fit and thick texture, it holds its shape and elevates your outfit whether you're grabbing espresso in Turin or exploring art galleries in Florence. Italy's streetwear obsession is heavily influenced by Instagram and fashion influencers. Many style icons, models, and celebrities have been spotted rocking Pull Stussy, mixing them with trench coats, beanies, and luxury accessories. @giuliadelellis103 pairing Stussy sweatpants with cropped Nike hoodies. pairing Stussy sweatpants with cropped Nike hoodies. @alessandro_enriquez styling them with oversized jackets and high-top Air Force 1s. styling them with oversized jackets and high-top Air Force 1s. @federicolauretta adding a tailored blazer over the sweats for a genderless high-street look. This level of social proof and style inspiration is fuelling their popularity, especially among younger Gen Z consumers. Part of the obsession with Nike Stussy sweatpants stems from their limited-edition drops. In Italy, these pieces aren't always available in regular Nike stores. You'll typically find them on: Nike SNKRS app Stussy's online shop Select high-end Italian streetwear boutiques like Slam Jam and One Block Down This scarcity makes them a status symbol. Owning a pair shows you're plugged into global streetwear culture and willing to act fast to score a drop. Italy's climate varies from snowy winters in the north to warm, breezy days in the south. The beauty of Nike Stussy Sweatpants lies in their versatility. They're thick enough for chilly Milanese mornings and breathable enough for spring evenings along the Amalfi Coast. Pair them with: A puffer vest or bomber jacket in winter. in winter. A simple tee or Stussy hoodie in spring and autumn. in spring and autumn. Slides or Air Max 95s for a laid-back summer night. This year-round appeal has cemented their spot in Italian wardrobes. Another reason why Italians of all genders are loving these sweatpants is their gender-neutral design. The relaxed fit, clean lines, and unisex colours make Nike x Stussy sweatpants suitable for men, women, and everyone in between. In Italy's increasingly fluid fashion scene, this inclusive vibe is right on trend — further boosting their street cred. Whether you're riding a Vespa through the streets of Rome, sipping Negronis in Milan, or skateboarding in Palermo, Nike Stussy Sweatpants fit into all aspects of daily life. Casual Day Out : Pair with a plain white tee, leather jacket, and white Nike Air Force 1s. : Pair with a plain white tee, leather jacket, and white Nike Air Force 1s. Fashion-Forward Look : Add an oversized button-down shirt, bucket hat, and a crossbody bag. : Add an oversized button-down shirt, bucket hat, and a crossbody bag. Chill at Home: Just the sweatpants and a cozy Stussy hoodie. Perfetto. They're easy, breathable, and always on point — an Italian's dream. In a country where fashion is life, it's no surprise that the effortlessly cool, limited-edition, and supremely comfortable Stussy have become the ultimate streetwear flex. Combining two global powerhouses, this collab brings Los Angeles edge and sporty heritage into Italy's stylish streets — with a silhouette that's wearable, trendy, and instantly iconic. So next time you're in Florence or Milan, don't be surprised to see more than a few stylish Italians turning heads in Nike x Stussy sweatpants. They're not just pants — they're a movement. TIME BUSINESS NEWS
Hypebeast
23-05-2025
- Business
- Hypebeast
Balenciaga Appoints Pierpaolo Piccioli & Nike Announces US Price Hikes in This Week's Top Fashion News
Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry. On May 19, former Valentino designerPierpaolo Piccioliwas officially namedBalenciaga's new creative director. Set to begin his role on July 10, the designer's debut collection for theKering-owned brand will be revealed later in October. In a statement, Piccioli said, 'Balenciaga is what it is today thanks to all the people who have paved the way. In all its phases, while constantly evolving and changing, it has never lost track of the House's aesthetic values. What I am receiving is a brand full of possibilities that is incredibly fascinating.' In March of last year, Piccioli left Valentino after 25 years at the Italian fashion house, making his Fall 2024 collection his final output for Valentino. The design is poised to replaceDemna, who's set to reveal his final couture collection for Balenciaga this July before heading toGucci. Nikewill be raising its retail prices in the US come June, later, increasing wholesale prices in July, according to a new report from Complex. Nike's retail partners were said to have been informed about the news earlier in the week, as the company now joins industry leaders reshaping their pricing strategy in the face of tariff uncertainties. The retail price adjustments are noted as ranging from $2 USD to $10 USD, with exclusions in place for 'Jordan apparel and accessories, all kids' footwear and apparel, and all footwear under $100,' and Air Force 1s, according to Complex's report. With Nike's fiscal year concluding on May 31, the updated pricing strategy is set to debut with its new fiscal year starting on June 1. For the first time since 2020,Chanel's sales have slipped 4.3% to $18.7 billion USD, and operating profits declined 30% to $4.5 billion USD in fiscal year 2025. Additionally, the French luxury company saw. In response, Chanel is re-evaluating the price hikes it recently implemented, specifically on its classic handbags. CFO Philippe Blondiaux shared that despite the decline in sales Chanel remains healthy as it gears up for a rebrand under the artistic direction of Blazy. Blondiaux shared more, saying, 'The average pricing effect we had for fashion was 3% last year, which I'm sure you will agree was perfectly in line with global inflation, if not less than that. We intend to maintain more or less the same policy, which is to monitor our prices in line with global inflation in 2025.' In a new partnership withGentle MonsterandWarby Parker, Google is pushing its AI Smart Eyewear expansion with a design-forward twist, as revealed at its I/O 2025 conference. Shahram Izadi, General Manager and Vice President, Google XR, highlighted the sophistication and essential design features of both brands as it readies its revamped Android XR products. The announcement rivals Meta's smart glasses partnership with Ray-Ban, which has grown in popularity. As of the time of writing, Google has not confirmed release dates or price points for future releases with Warby Parker and Gentle Monster. Lemairehas opened its first boutique in China, located in Chengdu's Taikoo Li district. Blending contemporary tranquility and cultural heritage, F.O.G. Architecture designed a 140-square-meter space. The entryway, adorned with potted plants housed in traditional Sichuan sauce jars, echoes the under-eaves spaces of classical Chinese architecture, offering visitors a ritualistic passage into the store's immersive environment. With local bamboo serving as a recurring motif throughout the space, the store boasts bamboo flooring and curtains, and stone textures that mimic woven bamboo. Finally, traditional Sichuan crafts are thoughtfully integrated, showcasing collaborative efforts between the architects, local artists, and regional artisans. VF Corporation, parent toThe North Face,Vans, andTimberland, shared its fourth quarter fiscal 2025 financial report this week, indicating that its net revenue for the quarter dipped to $2.1 billion USD. In response, VFC's share price went from closing at $14.43 USD on Tuesday to closing at $12.15 USD today, a 15.80% drop in value. However, The North Face brought in $834.5 million USD, a 2% increase from its numbers at this time last year, and Timberland reported a 10% increase to $376 million USD in net revenue. Vans and Dickies, are the culprit of the conglomerate's losses, with the former declining 22% to $492.6 million USD and the latter dropping 14% to a total of $139.3 million USD in net revenue. Moving forward, VF Corp has identified that it is well-positioned to handle the turbulence of tariffs with accelerated distribution during the 90-day pause, optimizing sourcing, and more strategies.
23-05-2025
- Business
Nike will raise prices and return to selling on Amazon: What to know
Sneaker giant Nike is expected to raise prices and return to selling on Amazon after a more than five-year break. The retailer will increase prices starting in June on apparel, equipment and footwear for adults but doesn't plan to raise prices on children's products, products under $100, Air Force 1s, or any Jordan clothing or accessories. Adult clothing and equipment prices may increase between $2 and $10, while shoes and sneakers between $100 and $150 will increase by $5, and footwear over $150 will increase up to $10. The price increases are expected to take effect June 1. "We regularly evaluate our business and make pricing adjustments as part of our seasonal planning," Nike said in a statement to "Good Morning America." Although Nike did not cite President Donald Trump's tariffs on goods coming into the U.S. as a reason for the price increases, the move comes as numerous retailers and brands have begun implementing or planning for price hikes amid rising costs of source materials and more. Nike initially left Amazon in 2019 and is returning to the e-commerce giant's platform in a bid to boost revenue and market share under CEO Elliott Hill, who became Nike's president and chief executive in October 2024. "Nike is investing in our marketplace to ensure we're offering the right products, best services, and tailored experiences to consumers wherever and however they choose to shop," Nike said in a statement to "GMA" Friday. "This includes expanding to new digital accounts, including Amazon in the U.S., new physical partners like Printemps, elevating retail experiences across the marketplace, and launching Nike's AI powered conversational search to improve our online services." An Amazon spokesperson also confirmed to "GMA" new Nike products coming to the online shopping platform. "While independent sellers have listed some Nike inventory in our store for many years, Amazon will soon begin sourcing a much wider range of Nike products directly to expand our selection for U.S. customers," the spokesperson said. "We value independent sellers, and we're providing an extended period of time for the small number of sellers affected to sell through their inventory of overlapping items."
Tom's Guide
22-05-2025
- Business
- Tom's Guide
Nike announces price hikes on shoes and apparel — what you need to know
Starting in June, Nike is planning to increases prices on some of its sneakers and apparel, a growing trend among fitness clothing makers. While Nike isn't openly blaming President Trump's global tariffs, the company did say it regularly makes "price adjustments." As the BBC reports, in March, Nike said, "We regularly evaluate our business and make pricing adjustments as part of our seasonal planning." Most of Nike's products are produced in Asia, especially in Vietnam and Cambodia. While not hit with the 145% tariff that China faced earlier this year, those countries also faced stiff tariffs of between 32% and 54%. Even with the recent pause of Trump's "reciprocal" tariffs for 90 days, there is still a base 10% tax against most of the globe. In March, it was reported that the company was "navigating through several external factors that create uncertainty in the current operating environment" including tariffs. During the March call Nike CFO Matt Friend said the company raising prices was "the impact of this uncertainty and other macro factors on consumer confidence." Get instant access to breaking news, the hottest reviews, great deals and helpful tips. While Nike isn't openly blaming tariffs for price increases, it may be because it doesn't want to get on President Trump's radar. This past weekend, Trump took to the conservative social media platform Truth Social to excoriate Walmart for admitting that price increases are due to the tariffs. "Walmart should STOP trying to blame Tariffs as the reason for raising prices throughout the chain. Walmart made BILLIONS OF DOLLARS last year, far more than expected," his post read. It added that the company should "EAT THE TARIFFS." Starting June 1, Nike shoes that cost more than $100 will see prices rise as much as $10. Clothing and equipment will go up between $2 and $10. According to the BBC, shoes like the Air Force 1s and shoes that are under $100, will not get retain their current prices. Children's products and Jordan-branded clothing and accessories are also exempt.
USA Today
22-05-2025
- Business
- USA Today
Nike to raise prices and return to Amazon in major strategic move
Nike to raise prices and return to Amazon in major strategic move Show Caption Hide Caption 'Heartbeat' and 'Brilliant' kits unveiled for USWNT, USMNT U.S. Soccer on May 13 unveiled the 2025 Nike U.S. National Team Kit Collection, introducing new kits for the men's and women's teams . U.S. Soccer Nike NKE.N is planning to raise prices of some products from next week and will sell items on Amazon AMZN.O after six years, the company said on Wednesday. The footwear retailer will increase prices on apparel and equipment for adults between $2 and $10, while those priced between $100 and $150 will see a $5 hike, it said. The company sources a significant portion of its footwear from China and Vietnam. With the critical back-to-school shopping season approaching, Nike will not raise prices for children's products. "We regularly evaluate our business and make pricing adjustments as part of our seasonal planning," Nike said. Prices for shoes costing more than $150 will increase by up to $10, while products costing less than $100 will not see any hike. Nike's Air Force 1 shoes, which cost $155, are exempt from the increase. CNBC first reported on the price increases. German sportswear brand Puma said earlier this month it had reduced shipments from China to the U.S. and might increase prices in the country due to tariffs. More Nike news: Nike is releasing dirty Air Force 1s, social media is perplexed Back at Amazon Nike will be back on Amazon as the footwear maker works to regain market share from newer and trendier competitors amid a turnaround push under CEO Elliott Hill. Nike's products on Amazon are currently sold by independent merchants, and the company stopped selling on the e-commerce platform in 2019 as it shifted focus to sales on its own websites and in stores. Its return to Amazon in the U.S. was part of its investments in its marketplace to reach more consumers, which also included expanding to new physical retailers such as department store chain Printemps. North America was Nike's biggest market by total revenue, as of 2024. Amazon notified some of those merchants that it will ban them from selling certain Nike products from July 19 as it was working with Nike directly, the Information reported, citing a message sent to merchants by the company. "We're providing an extended period of time for the small number of sellers affected to sell through their inventory of overlapping items," an Amazon spokesperson said. Reporting by Juveria Tabassum in Bengaluru; Editing by Mohammed Safi Shamsi and Arun Koyyur
