Latest news with #AirMaxPhenomena
Fashion Network
4 hours ago
- Business
- Fashion Network
Air Max Phenomena by Nike hits $500 resale pre-release
The online frenzy surrounding a Nike Inc. sneaker loafer that has yet to be officially launched has pushed resale prices past $500. The Air Max Phenomena is joining the so-called 'snoafer' trend that took off last year, according to sneaker website Hypebeast. The shoes, which combine a loafer upper with a sneaker sole, were initially dismissed but have since gained popularity with New Balance, Puma and Hoka for mixing comfort with a professional aesthetic. Shoppers want to see 'fun, wacky, whimsical designs,' said Drew Haines, senior marketplace director at StockX, the resale site where Nike's snoafer is listed. They 'don't want to see footwear brands playing it safe anymore.' For Nike, any buzz is welcome at this point. The world's largest sneaker maker, which reports earnings on Thursday, has been struggling, with sales and its stock sinking over the last year. Some critics say the company's innovation has fallen off, with it focusing too much on a handful of old styles. Nike declined to comment. In the sneaker market, brands often supply photos and samples to influencers and websites to boost interest. Buzz about the Air Max Phenomena started about a week ago with images posted on social media, including from Japanese sneaker retailer Atmos, which said on its Instagram account that the shoe is being released on June 27. Hypebeast then quickly weighed in, reporting that the Serena Williams Design Crew led the shoe's creation. That group, a collaboration between Nike, Williams and young designers, has released collections under the Nike banner.
Toronto Sun
9 hours ago
- Entertainment
- Toronto Sun
Nike's snoafer listed for US$500 before it's even released
The shoes, which have a loafer upper and sneaker bottom, are a mix of comfort and office looks Published Jun 26, 2025 • 1 minute read Hundreds of people wait in line to get into the Nike store at the McArthurGlen Designer Outlet on Boxing Day, in Richmond, B.C., on Monday, December 26, 2022. THE CANADIAN PRESS/Darryl Dyck Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. The online frenzy surrounding a Nike Inc. sneaker loafer that has yet to be officially launched has pushed resale prices past US$500. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account The Air Max Phenomena is joining the so-called 'snoafer' trend that took off last year, according to sneaker website Hypebeast. The shoes, which have a loafer upper and sneaker bottom, were initially panned, but have since become a hit for New Balance, Puma and Hoka with their mixing of comfort and office looks. Shoppers want to see 'fun, wacky, whimsical designs,' said Drew Haines, senior marketplace director at StockX, the resale site where Nike's snoafer is listed. They 'don't want to see brands in the footwear space play it safe anymore.' For Nike, any kind of buzz will help. The world's largest sneaker maker, which reports earnings on Thursday, has been struggling, with sales and its stock sinking over the last year. Some critics say the company's innovation has fallen off, with it focusing too much on a handful of old styles. This advertisement has not loaded yet, but your article continues below. In the sneaker market, brands often supply photos and samples to influencers and websites to boost interest. Buzz about the Air Max Phenomena started about a week ago with images posted on social media, including from Japanese sneaker retailer Atmos, which said on its Instagram account that the shoe is being released on June 27. Hypebeast then quickly weighed in, reporting that the Serena Williams Design Crew led the shoe's creation. That group, a collaboration between Nike, Williams and young designers, has released collections under the Nike banner. Canada Sunshine Girls Music Toronto Raptors Toronto & GTA
Fashion Network
16 hours ago
- Business
- Fashion Network
Air Max Phenomena by Nike hits $500 resale pre-release
The online frenzy surrounding a Nike Inc. sneaker loafer that has yet to be officially launched has pushed resale prices past $500. The Air Max Phenomena is joining the so-called 'snoafer' trend that took off last year, according to sneaker website Hypebeast. The shoes, which combine a loafer upper with a sneaker sole, were initially dismissed but have since gained popularity with New Balance, Puma and Hoka for mixing comfort with a professional aesthetic. Shoppers want to see 'fun, wacky, whimsical designs,' said Drew Haines, senior marketplace director at StockX, the resale site where Nike's snoafer is listed. They 'don't want to see footwear brands playing it safe anymore.' For Nike, any buzz is welcome at this point. The world's largest sneaker maker, which reports earnings on Thursday, has been struggling, with sales and its stock sinking over the last year. Some critics say the company's innovation has fallen off, with it focusing too much on a handful of old styles. Nike declined to comment. In the sneaker market, brands often supply photos and samples to influencers and websites to boost interest. Buzz about the Air Max Phenomena started about a week ago with images posted on social media, including from Japanese sneaker retailer Atmos, which said on its Instagram account that the shoe is being released on 27 June. Hypebeast then quickly weighed in, reporting that the Serena Williams Design Crew led the shoe's creation. That group, a collaboration between Nike, Williams and young designers, has released collections under the Nike banner.
Fashion Network
16 hours ago
- Business
- Fashion Network
Air Max Phenomena by Nike hits $500 resale pre-release
The online frenzy surrounding a Nike Inc. sneaker loafer that has yet to be officially launched has pushed resale prices past $500. The Air Max Phenomena is joining the so-called 'snoafer' trend that took off last year, according to sneaker website Hypebeast. The shoes, which combine a loafer upper with a sneaker sole, were initially dismissed but have since gained popularity with New Balance, Puma and Hoka for mixing comfort with a professional aesthetic. Shoppers want to see 'fun, wacky, whimsical designs,' said Drew Haines, senior marketplace director at StockX, the resale site where Nike's snoafer is listed. They 'don't want to see footwear brands playing it safe anymore.' For Nike, any buzz is welcome at this point. The world's largest sneaker maker, which reports earnings on Thursday, has been struggling, with sales and its stock sinking over the last year. Some critics say the company's innovation has fallen off, with it focusing too much on a handful of old styles. Nike declined to comment. In the sneaker market, brands often supply photos and samples to influencers and websites to boost interest. Buzz about the Air Max Phenomena started about a week ago with images posted on social media, including from Japanese sneaker retailer Atmos, which said on its Instagram account that the shoe is being released on June 27. Hypebeast then quickly weighed in, reporting that the Serena Williams Design Crew led the shoe's creation. That group, a collaboration between Nike, Williams and young designers, has released collections under the Nike banner.
Fashion Network
16 hours ago
- Business
- Fashion Network
Air Max Phenomena by Nike hits $500 resale pre-release
The online frenzy surrounding a Nike Inc. sneaker loafer that has yet to be officially launched has pushed resale prices past $500. The Air Max Phenomena is joining the so-called 'snoafer' trend that took off last year, according to sneaker website Hypebeast. The shoes, which combine a loafer upper with a sneaker sole, were initially dismissed but have since gained popularity with New Balance, Puma and Hoka for mixing comfort with a professional aesthetic. Shoppers want to see 'fun, wacky, whimsical designs,' said Drew Haines, senior marketplace director at StockX, the resale site where Nike's snoafer is listed. They 'don't want to see footwear brands playing it safe anymore.' For Nike, any buzz is welcome at this point. The world's largest sneaker maker, which reports earnings on Thursday, has been struggling, with sales and its stock sinking over the last year. Some critics say the company's innovation has fallen off, with it focusing too much on a handful of old styles. Nike declined to comment. In the sneaker market, brands often supply photos and samples to influencers and websites to boost interest. Buzz about the Air Max Phenomena started about a week ago with images posted on social media, including from Japanese sneaker retailer Atmos, which said on its Instagram account that the shoe is being released on June 27. Hypebeast then quickly weighed in, reporting that the Serena Williams Design Crew led the shoe's creation. That group, a collaboration between Nike, Williams and young designers, has released collections under the Nike banner.
