Latest news with #AirWick
Yahoo
a day ago
- Business
- Yahoo
U.S. private equity firm Advent in exclusive talks for Reckitt's home unit
-- Britain's Reckitt is in exclusive discussions with private equity firm Advent International regarding the sale of its Essential Home business, according to a Reuters report on Wednesday. The deal for the business unit, which makes Air Wick fresheners and Cillit Bang cleaners, can reportedly be announced in the coming weeks. Reckitt may also choose to keep a minority stake in the Essential Home division as part of the arrangement. The report noted that there is still a possibility that the negotiations might not result in a completed transaction. Neither company has made public statements about the potential deal at this time. Related articles U.S. private equity firm Advent in exclusive talks for Reckitt's home unit Tsai talks, Alibaba regroups around open-source AI JPM deposit growth, Citi restructuring gains bolster Wells Fargo's signature picks Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Reuters
a day ago
- Business
- Reuters
Exclusive: Reckitt talks exclusively to Advent on Essential Home sale, sources say
LONDON, June 11 (Reuters) - Britain's Reckitt (RKT.L), opens new tab is talking exclusively to private equity firm Advent International over a sale of the consumer goods group's Essential Home business, two sources with direct knowledge of the matter told Reuters. Reckitt could retain a minority stake in Essential Home, the sources said, adding that a deal for the business that produces Air Wick fresheners and Cillit Bang cleaners could be announced in coming weeks. The sources cautioned that there remained a chance that no deal would be completed and asked not to be identified because the matter is private. Reckitt and Advent declined to comment. The sale is part of Reckitt Chief Executive Kris Licht's turnaround strategy. He is seeking to reassure shareholders concerned about the strength of its brands in North America and Europe, where consumer confidence has been dwindling. Reuters reported last week that Reckitt was considering new options to advance the sale of Essential Home after bids fell short of the 4 billion pounds ($5.4 billion) the group had expected. Essential Home business has struggled for several quarters, with sales falling 7% in the first quarter of this year to 482 million pounds, about 13% of quarterly group revenue. ($1 = 0.7389 pounds)
New York Post
30-04-2025
- Lifestyle
- New York Post
Is staying in the new going out?Home is where the party is, survey shows
Nights in are having a moment — Americans are twice as likely to favor hosting guests at home rather than going out. That's according to a new survey of 2,000 Americans, which found, of those who have a preference, 72% prefer staying in with friends, whenever possible, while just 28% prefer a night out. 49% said this shift came in the past few years. The key to hosting at home? A majority of respondents say a pleasant scent can transform how inviting a space feels for a home gathering (78%). 4 Nights in are having a moment — Americans are twice as likely to favor hosting guests at home rather than going out. gpointstudio – The survey, conducted by Talker Research on behalf of Air Wick, also found 82% of participants actively consider how their home smells before inviting people over. Prepping for both planned and last-minute gatherings, respondents reported spending anywhere from 10 minutes to over two hours preparing their house ahead of guests, with two hours and 10 minutes the average prep time. This time is often driven by concerns such as freshening up the house with the right scent, stressing about whether guests are comfortable, and wanting everything to be perfect. 4 72% prefer staying in with friends, whenever possible, while just 28% prefer a night out. Talker Research/Air Wick/SWNS In addition to the more comfortable environment (65%), 53% said hosting at home is a great way to save money, and 47% said it's easier to hear each other. Avoiding crowds (47%), having more control over ambiance, food, drinks, and entertainment (42%), and not having to get dressed up (24%) are additional benefits to hosting at home. 'With more Americans opting for home gatherings, it's clear that comfort, meaningful connections, and subtle touches like a pleasant home fragrance or ambient lighting are becoming the new priorities for socializing,' Julia Mellberg, a spokesperson for Air Wick, said. 'These survey results highlight how hosting at home allows consumers to create an environment reflecting their personal style and be always inviting, no matter the occasion.' So, what are your favorite occasions for a night in? Participants favor hosting birthday celebrations (49%), dinner parties (44%), and movie nights (37%), followed by game nights (35%) and TV-watch parties (29%). Whatever the affair or the reason, an inviting space fuels connections among friends, according to 74% of respondents who feel they can have deeper, more meaningful conversations during a night in. Checking in on family updates and giving the latest on personal lives is the most common topic of conversation (69%) at most at-home gatherings. A bit of good old-fashioned gossip (44%) and news and politics (35%) are other popular topics of conversation respondents reported indulging in. For these conversation-filled nights in, the sweet spot is just under three and a half hours (three hours and 24 minutes). Approximately half (49%) of respondents reported that setting the right vibe and incorporating a home fragrance are critical components for creating an inviting ambiance for guests. 4 In addition to the more comfortable environment, 53% of respondents said hosting at home is a great way to save money, and 47% said it's easier to hear each other. Talker Research/Air Wick/SWNS 4 A bit of good old-fashioned gossip, news, and politics are popular topics of conversation respondents reported indulging in. Davide Angelini – The top three scents preferred by hosts looking to make a good impression this spring and summer were described as fresh and clean (64%), warm and cozy (45%), and floral (36%). 'Hosting at home is an exciting way to put your mark on a shared experience with loved ones,' adds Mellberg. 'Whether you're hosting a small movie night or a big birthday celebration, the right home fragrance can turn any gathering into a memorable event.' SEVEN ESSENTIALS FOR A GOOD NIGHT IN Good food and drinks (72%) Having the right people present (61%) Comfy seating (52%) A tidy and welcoming space (46%) Great music or entertainment (38%) Pleasant scent/fragrance (24%) Cozy lighting (22%) BIGGEST STRESSORS WHEN HOSTING GUESTS AT HOME Cleaning (46%) Cooking (34%) Making guests comfortable (26%) Feeling pressure to make everything perfect (25%) Running out of food or drinks (23%) Making sure there's enough seating and space for everyone (20%) Budgeting for the event (19%) Guests overstaying their welcome (15%) Keeping kids or pets under control during the gathering (14%) Freshening up the house with the right scent (13%) Worrying about guests judging my home (13%) Managing different personalities and social dynamics (12%) Planning entertainment (12%) Worrying about potential messes or spills (11%) Planning the right vibe (lighting, music, decor, etc.) (11%) Handling last-minute cancellations or no-shows (7%) Survey methodology: Talker Research surveyed 1,000 gen pop and 1,000 people who host; the survey was commissioned by Air Wick and administered and conducted online by Talker Research between March 25 – March 31, 2025.
Associated Press
30-04-2025
- Business
- Associated Press
AIR WICK® HELPS CONSUMERS EMBRACE FRAGRANCE AND EXPLORE THEIR PERSONAL HOSTING STYLE THIS SPRING
Curated with entrepreneur, reality TV star and media personality, Lindsay Hubbard, Air Wick reveals a collection of vision boards to help you be guest ready, no matter the occasion PARSIPPANY, N.J., April 30, 2025 /PRNewswire/ -- According to a recent Talker Research survey, 78 percent of respondents** feel a pleasant scent can transform how inviting a space feels, yet only 24%** consider it essential for a home gathering. That's why this spring, Air Wick®, a home fragrance brand from Reckitt, is giving the how-to for hosts to be guest ready, every day – starting with the power of fragrance. Air Wick is empowering everyone to lead with fragrance when exploring their personal hosting style, creating a space that's always inviting. Taking this notion to heart, entrepreneur, reality TV star and media personality, Lindsay Hubbard, drew inspiration from her favorite Air Wick fragrances and partnered with the brand to curate a new collection of vision boards for everyday hosting occasions. Pairing these fragrances to each board as the centerpiece and secret ingredient, the collection offers hosting ideas and inspiration, encouraging people to confidently step up for any spring gathering while making home entertaining feel approachable and exciting. 'Air Wick empowers hosts to create a home environment that expresses their own personal style,' says Julia Mellberg, Vice President of Marketing at Air Wick. 'Everyday gatherings can be elevated with a touch of home fragrance, as much as a change in lighting or a fresh tablescape. Air Wick's wide range of products effortlessly creates an inviting atmosphere that guests will love and cultivate a home-environment vital to fostering connections with family and friends.' In the spirit of creating a versatile, vibrant home, the Air Wick x Lindsay Hubbard vision board collection launches today, featuring: 'I believe fragrance is the magic touch for always being guest ready. Whenever I'm hosting, whether it's planned or impromptu, I want to make sure my home is always inviting,' shares Hubbard. 'My curated vision boards, paired with my favorite Air Wick fragrances, offer inspiration to bring any spring home gathering to life – no matter the occasion.' Air Wick fragrances, infused with essential oils, provide noticeable, long-lasting scent and are easy to use throughout the home with Air Wick's Advanced Plug In. With anti-fading technology, boost on demand button and adjustable intensity settings, the device diffuses a scent noticeable from first to last drop for up to 60 days*. You can learn more about Air Wick products on find your favorite hosting fragrance for purchase here and find Lindsay Hubbard's vision boards, inspired by Air Wick fragrances, here. About Air Wick Air Wick® is an air care brand focused on elevating your space with noticeable and long-lasting fragrances. Air Wick products have become increasingly popular throughout the years, encouraging consumers in more than 78 countries to purchase products around the globe. Our brand portfolio includes, but is not limited to, Plug-in Scented Oils, Essential Mist® Diffusers, automatic sprays, etc. About the Talker Research Survey Talker Research surveyed 2,000 general population Americans, at least half of whom will be hosting others in their home; the survey was commissioned by Air Wick and administered and conducted online by Talker Research between March 25 – March 31, 2025. About Reckitt Reckitt*** exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege. Reckitt is the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more. Every day, around 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always. We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at *on low setting **Statistics from Talker Research Survey commissioned by AIR WICK between March 25 – March 31, 2025 ***Reckitt is the trading name of the Reckitt Benckiser group of companies View original content to download multimedia: SOURCE Air Wick
