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Mid East Info
06-05-2025
- Business
- Mid East Info
Regional Leaders Unite to Shape the Future of Construction and Property Tech at the Construction & Property Technology ConFEX
ConFex highlights the convergence of ConTech and PropTech, spotlighting sustainability, productivity, and next-gen digital solutions 06 May 2025, Dubai – The eighth edition of the Construction Technology ConFex (CTF) and Property Technology ConFex (PTF) successfully concluded on 1 May 2025, driving smarter, greener, and faster digital transformation across the built environment. Supported by the Dubai Land Department and Dubai Municipality, the event welcomed over 1000 attendees, including top developers, contractors, consultants, technology providers and government representatives. Major decision-makers from across the region and beyond gathered to explore cutting-edge innovations reshaping construction and property technology. Organised by Ventures Connect, this year's ConFEX hosted more than 160 speakers, 40 exhibitors and facilitated over 550 B2B meetings, sparking impactful discussions and strategic partnerships. Aisha Ali, COO, Premier Construction Software, headline sponsor of the event, said: 'As a leader in the AI-powered construction ERP space, Premier Construction Software was thrilled to connect with fellow industry thought leaders at the 8th Annual Construction Technology Confex UAE 2025. This event allowed us to showcase how accounting software is transforming the way general contractors and developers operate. CTF is an ideal stage to champion innovation and advance the digital transformation conversation.' The conference agenda focused on four key pillars: Tech for Climate, Tech for the Social Agenda, Tech for Competitive Edge, and Tech for Productivity and Performance, each reflecting the urgent need to accelerate digital adoption and meet national decarbonisation goals. A central theme was the growing convergence of Contech and Proptech, highlighting how the traditionally separate domains are evolving into a unified, tech-driven ecosystem. Speakers emphasised that bridging these areas unlocks new efficiencies, drives sustainability, and enables adaptable spaces that respond to changing occupancy needs and user experiences. Technology focus areas included AI and IoT, modern construction methods, robotics, Common Data Environments, digital twins, and cybersecurity. The conference also explored innovations in data centre infrastructure, super apps, and tech-enabled urban living, reinforcing the depth of the program. 'This was our biggest CTF and PTF to date, and the positive feedback from speakers, sponsors, and attendees underlines the growing importance of understanding how digitalisation and technology are transforming the built environment,' said Katie Briggs, Director, CTF. 'Contech and Proptech are evolving into a seamless ecosystem bound by technology, driving smarter, more efficient, and sustainable construction and real estate practices.' Industry leaders from companies such as Aldar Properties, NEOM, Red Sea Global, ROSHN Group, Emaar, Masdar City, Alec, Damac Properties, and Sobha Realty shared insights, case studies, and collaborative visions for the future. Attendees benefited from high-value networking opportunities and actionable knowledge designed to improve both capital expenditure (CapEx) and operational efficiency (OpEx) across the asset lifecycle. The Construction Technology Awards 2025, held on 1 May, celebrated standout individuals, organisations, and projects demonstrating leadership in digital transformation, innovation, and sustainability. With over 300 submissions across 24 categories, the awards drew regional attention and elevated industry benchmarks. Project Awards Sustainable Project of the Year: Warsan Waste Management Centre – Dubai Municipality BIM Project of the Year: Amaala Staff Village – Zone 5 – Group AMANA Offsite Project of the Year: Sindalah Island – BEC Arabia Digital Project of the Year: Adassa – NEOM Tech for Safety & Wellbeing Award: Operational Excellence Through Technology For Safety & Wellbeing – Emaar The Economic City (KAEC) Organisation Awards BIM Organisation of the Year: Dubai Municipality Consultant of the Year: PNC Architects | Sobha Realty Contractor of the Year: Trojan Construction Group Startup of the Year: MyCrane Digital Design Organisation of the Year: AtkinsRéalis Sustainable Organisation of the Year: Majid Al Futtaim Digital Transformation of the Year – Client: Dubai Holding Real Estate Digital Transformation of the Year – Contractor: Innovo Digital Transformation of the Year – Consultant: Khatib & Alami PropTech Digital Transformation Award: A.R.M. Holding PropTech Digital Transformation Award – Highly Commended: ROSHN Group Individual Awards ConTech Rising Star of the Year: Ammar Al Jamal – Trojan General Contracting ConTech Star of the Year: Amarnath Patnam – PNC Architects Bim Champion of the Year – Client: Abuzar Aftab Shaikh – Red Sea Global Bim Champion of the Year – Contractor: Youssry Salman – Saudi Binladin Group – Contracting BIM Champion of the Year – Consultant: Huzaifa Electricwala – Parsons Sustainability Leader of the Year: Nazly Asadollahpour – Majid Al Futtaim Editor's Choice Award – Digital Project: Aldar Properties Editor's Choice Award – Workforce Digital Upskilling: Rua Al Madinah Holding ConTech Leader of the Year: Ismail Azam – NEOM The success of CTF and PTF 2025 was made possible through the support of sponsors and exhibitors, including Procore, Coburns-Pulse Air Testing, Premier Construction Software, Dassault Systèmes, Khatib & Alami, EllisDon, First Bit, Danaos Management, Egnyte, Trojan Construction Group, Lupa Technology, Milwaukee, Tendered, Bentley, Masin Al, Parsons, ALEC, ALEMCO, LINQ, Vortex, ePROMIS, ImageGrafix Software, Cupix, PropVR, CMIC, KEO International Consultants, Optima, Angelswing, ARISTON Group, Group AMANA, Dupod, Dubox, Facilio, AtkinsRéalis, 5th Street, Innovo, CIVE, CEB – Mohamed Elkhateeb Holding Company, ZWSOFT, WhiteHelmet, Gamma AR, Netsmartz, Xpedeon, 36 Zero, nCircle, Al Suwaidi Computer, Siraj Finance, Propwise, Shape, Deed, Urban Surveys, Al Waab Building Contracting, Mygate, Zoho, Cube and Digital Solution. About Ventures Connect: Ventures Connect is a partnership between b2b Connect and Ventures Middle East, two businesses committed to empowering companies across the Middle East and Africa Region while enabling critical connections with key stakeholders and decision makers across various industries. b2b Connect provides content development across a range of business-to-business formats. It owns, designs, manages and produces events for a range of industry-leading clients in the Middle East, North Africa and Turkey (MENAT). Run by senior media professionals, b2b Connect has a track record of creating innovative and market-driven business-to-business solutions. It also delivers sponsorship and exhibition revenues, conducts industry research and trend analysis, delivers market scoping and commercial validation, and organises trade missions and b2b meetings. Established in 2002, Ventures Middle East (VME) is an international management consulting company providing strategic business advisory services across the GCC and the wider MENA region. Since inception, its multinational executive leadership team has empowered clients with access to an established business network, market insights and the competitive edge necessary for success. VME covers all sectors and industries and provides unparalleled customized analysis and superior strategic insights.
Zawya
06-05-2025
- Business
- Zawya
Regional Leaders unite to shape the future of construction and property tech at the Construction & Property Technology ConFEX
Dubai - The eighth edition of the Construction Technology ConFex (CTF) and Property Technology ConFex (PTF) successfully concluded on 1 May 2025, driving smarter, greener, and faster digital transformation across the built environment. Supported by the Dubai Land Department and Dubai Municipality, the event welcomed over 1000 attendees, including top developers, contractors, consultants, technology providers and government representatives. Major decision-makers from across the region and beyond gathered to explore cutting-edge innovations reshaping construction and property technology. Organised by Ventures Connect, this year's ConFEX hosted more than 160 speakers, 40 exhibitors and facilitated over 550 B2B meetings, sparking impactful discussions and strategic partnerships. Aisha Ali, COO, Premier Construction Software, headline sponsor of the event, said: 'As a leader in the AI-powered construction ERP space, Premier Construction Software was thrilled to connect with fellow industry thought leaders at the 8th Annual Construction Technology Confex UAE 2025. This event allowed us to showcase how accounting software is transforming the way general contractors and developers operate. CTF is an ideal stage to champion innovation and advance the digital transformation conversation.' The conference agenda focused on four key pillars: Tech for Climate, Tech for the Social Agenda, Tech for Competitive Edge, and Tech for Productivity and Performance, each reflecting the urgent need to accelerate digital adoption and meet national decarbonisation goals. A central theme was the growing convergence of Contech and Proptech, highlighting how the traditionally separate domains are evolving into a unified, tech-driven ecosystem. Speakers emphasised that bridging these areas unlocks new efficiencies, drives sustainability, and enables adaptable spaces that respond to changing occupancy needs and user experiences. Technology focus areas included AI and IoT, modern construction methods, robotics, Common Data Environments, digital twins, and cybersecurity. The conference also explored innovations in data centre infrastructure, super apps, and tech-enabled urban living, reinforcing the depth of the program. 'This was our biggest CTF and PTF to date, and the positive feedback from speakers, sponsors, and attendees underlines the growing importance of understanding how digitalisation and technology are transforming the built environment,' said Katie Briggs, Director, CTF. 'Contech and Proptech are evolving into a seamless ecosystem bound by technology, driving smarter, more efficient, and sustainable construction and real estate practices.' Industry leaders from companies such as Aldar Properties, NEOM, Red Sea Global, ROSHN Group, Emaar, Masdar City, Alec, Damac Properties, and Sobha Realty shared insights, case studies, and collaborative visions for the future. Attendees benefited from high-value networking opportunities and actionable knowledge designed to improve both capital expenditure (CapEx) and operational efficiency (OpEx) across the asset lifecycle. The Construction Technology Awards 2025, held on 1 May, celebrated standout individuals, organisations, and projects demonstrating leadership in digital transformation, innovation, and sustainability. With over 300 submissions across 24 categories, the awards drew regional attention and elevated industry benchmarks. Project Awards Sustainable Project of the Year: Warsan Waste Management Centre - Dubai Municipality BIM Project of the Year: Amaala Staff Village - Zone 5 - Group AMANA Offsite Project of the Year: Sindalah Island - BEC Arabia Digital Project of the Year: Adassa - NEOM Tech for Safety & Wellbeing Award: Operational Excellence Through Technology For Safety & Wellbeing - Emaar The Economic City (KAEC) Organisation Awards BIM Organisation of the Year: Dubai Municipality Consultant of the Year: PNC Architects | Sobha Realty Contractor of the Year: Trojan Construction Group Startup of the Year: MyCrane Digital Design Organisation of the Year: AtkinsRéalis Sustainable Organisation of the Year: Majid Al Futtaim Digital Transformation of the Year - Client: Dubai Holding Real Estate Digital Transformation of the Year - Contractor: Innovo Digital Transformation of the Year - Consultant: Khatib & Alami PropTech Digital Transformation Award: A.R.M. Holding PropTech Digital Transformation Award - Highly Commended: ROSHN Group Individual Awards ConTech Rising Star of the Year: Ammar Al Jamal - Trojan General Contracting ConTech Star of the Year: Amarnath Patnam - PNC Architects Bim Champion of the Year - Client: Abuzar Aftab Shaikh - Red Sea Global Bim Champion of the Year - Contractor: Youssry Salman - Saudi Binladin Group - Contracting BIM Champion of the Year - Consultant: Huzaifa Electricwala - Parsons Sustainability Leader of the Year: Nazly Asadollahpour - Majid Al Futtaim Editor's Choice Award - Digital Project: Aldar Properties Editor's Choice Award - Workforce Digital Upskilling: Rua Al Madinah Holding ConTech Leader of the Year: Ismail Azam - NEOM The success of CTF and PTF 2025 was made possible through the support of sponsors and exhibitors, including Procore, Coburns-Pulse Air Testing, Premier Construction Software, Dassault Systèmes, Khatib & Alami, EllisDon, First Bit, Danaos Management, Egnyte, Trojan Construction Group, Lupa Technology, Milwaukee, Tendered, Bentley, Masin Al, Parsons, ALEC, ALEMCO, LINQ, Vortex, ePROMIS, ImageGrafix Software, Cupix, PropVR, CMIC, KEO International Consultants, Optima, Angelswing, ARISTON Group, Group AMANA, Dupod, Dubox, Facilio, AtkinsRéalis, 5th Street, Innovo, CIVE, CEB - Mohamed Elkhateeb Holding Company, ZWSOFT, WhiteHelmet, Gamma AR, Netsmartz, Xpedeon, 36 Zero, nCircle, Al Suwaidi Computer, Siraj Finance, Propwise, Shape, Deed, Urban Surveys, Al Waab Building Contracting, Mygate, Zoho, Cube and Digital Solution. About Ventures Connect: Ventures Connect is a partnership between b2b Connect and Ventures Middle East, two businesses committed to empowering companies across the Middle East and Africa Region while enabling critical connections with key stakeholders and decision makers across various industries. b2b Connect provides content development across a range of business-to-business formats. It owns, designs, manages and produces events for a range of industry-leading clients in the Middle East, North Africa and Turkey (MENAT). Run by senior media professionals, b2b Connect has a track record of creating innovative and market-driven business-to-business solutions. It also delivers sponsorship and exhibition revenues, conducts industry research and trend analysis, delivers market scoping and commercial validation, and organises trade missions and b2b meetings. Established in 2002, Ventures Middle East (VME) is an international management consulting company providing strategic business advisory services across the GCC and the wider MENA region. Since inception, its multinational executive leadership team has empowered clients with access to an established business network, market insights and the competitive edge necessary for success. VME covers all sectors and industries and provides unparalleled customized analysis and superior strategic insights.
Campaign ME
25-02-2025
- Automotive
- Campaign ME
JLR's Defender launches DOOH campaign on Hypermedia's The Royals
Jaguar Land Rover's (JLR's) Defender has launched a digital-out-home (DOOH) campaign to enhance brand awareness and drive engagement towards the Defender – in partnership with Hypermedia, media agency Hearts & Science, and creative agency and production house Accenture Song. The campaign – which was rolled out across outdoor billboards, social media, programmatic channels, YouTube and supported on Google SEM – leveraged the high visibility of Hypermedia's The Royals on The Palm Jumeirah to reinforce its luxury and performance positioning. Strategic thought and rollout of the Defender campaign By leveraging strategic placements, high-frequency exposure and visually impactful creatives, the campaign positioned Defender as a leader in luxury and performance vehicles, maximising both awareness and engagement. The strategic thought process behind Defender's campaign on The Royals screens at The Palm Jumeirah was to leverage premium DOOH placements that align with the brand's luxury, performance and exclusivity positioning. Prominent at the entrances and exits of The Palm Jumeirah, these six high-impact locations ensured repeated exposure to affluent residents, ultra-high-net-worth individuals, and luxury travelers. The large-format digital screens showcased visually compelling content, creating strong brand recall and influencing potential customers to act, such as booking a test drive. The campaign also sought to drive awareness and test-drive interest, ensuring that target audiences, including high-net-worth individuals, luxury car enthusiasts, and adventure seekers, were continuously exposed to the brand's offerings. Success metrics for the Defender campaign With a 10.44 per cent reach and 28,447 unique viewers, the campaign effectively targeted affluent residents, tourists, and ultra-high-net-worth individuals. The high passbys count of 14.2 million ensured continuous visibility, while a frequency of 33.16 reinforced brand recall. The campaign reached approximately 428,450 people. Generating 177.6M+ OTR impressions, the campaign demonstrated the power of premium DOOH advertising in driving awareness and audience impact. The combination of high footfall location, dynamic visuals and repeated exposure positioned Defender at the forefront of luxury automotive marketing, proving how data-driven DOOH strategies can maximise brand visibility and engagement. CREDITS Client: Jaguar Land Rover Media Agency: Hearts & Science Aisha Ali – Executive Director Ribal El Halabi – Account Director Elias Moubayed – Senior Manager Hesham Abdel Latif – Senior Executive Creative Agency and Production House: Accenture Song Jose Akar – Eastern Hub Lead Souhaila Abdullah – Social Media & Senior Analyst Farid Moubarak – Marketing Transformation Consultant Siwar – Delivery Lead
