01-05-2025
Beauty tech platform Kult raises $20 million in funding round led by M3M Family Office
Beauty tech platform Kult has raised $20 million (Rs 170 crore) in its series A funding round led by Payal Kanodia and Aishwarya Bansal from the M3M Family Office.
With this investment, Payal Kanodia and Aishwarya Bansal will be joining the brand's leadership team as board members.
Kult plans to utilise the funds to accelerate its growth by onboarding 700 premium products from around the world. It also plans to scale its workforce by hiring more than 200 professionals across functions like sourcing, engineering, product development, and user experience.
Commenting on the investment, Payal Kanodia in a statement said, 'Kult's data-driven, customer-first, tech-led model signals the next evolution in the online beauty space—where deep personalisation and human insight converge to deliver instant, precise solutions. The strong traction from repeat users in this early stage validates the timing and necessity of launching such a sharply focused, super-niche platform.'
Founded by Karishma Singh and Ruchika Pallavi, Kult is a beauty platform that uses technology and artificial intelligence to offer personalised skincare recommendations.
