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Entrepreneur
14-05-2025
- Automotive
- Entrepreneur
Kinetic Engineering Grants Brand License to KWV to Drive EV Vision
Under the licensing agreement, KWV receives a non-exclusive right to use the Kinetic brand for three years, with provisions for renewal based on market and strategic alignment. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Kinetic Engineering Limited (KEL), a pioneer in India's automotive landscape, has announced the official grant of its iconic Kinetic brand license to its subsidiary, Kinetic Watts and Volts Ltd. (KWV), marking a bold step into the electric vehicle (EV) era. Incorporated on September 27, 2022, KWV was created with the mandate to explore alternative mobility solutions, particularly in the EV space. With this development, KWV is poised to unveil its EV product portfolio and go-to-market strategy. The move signals the company's readiness to commence commercial operations, supported by robust partnerships and a clear roadmap to cater to the growing demand for sustainable mobility in India. KEL, alongside other promoters, has invested INR 42.83 crore in KWV and plans to infuse an additional INR 29 crore shortly. This will bring the total investment to INR 71.83 crore and increase KEL's ownership in KWV to 80%, reinforcing its strategic commitment to electric mobility. Ajinkya Firodia, Vice Chairman and Managing Director, Kinetic Engineering Ltd, said, "The Kinetic brand has been a symbol of innovation, trust, and progress for over five decades. As we step into the electric era, we are excited to see Kinetic Watts and Volts carry this proud legacy forward. This license is not just a business arrangement – it's the handover of a rich heritage into capable hands, committed to shaping the future of mobility." Under the licensing agreement, KWV receives a non-exclusive right to use the Kinetic brand for three years, with provisions for renewal based on market and strategic alignment. This partnership will allow KWV to build on Kinetic's brand equity while developing cutting-edge EVs tailored for the Indian consumer. Meanwhile, Kinetic Group is deepening its EV ecosystem presence, supplying critical components such as gearboxes and axles, and has also entered the battery manufacturing sector under its "Range X" brand. This milestone marks Kinetic's strong push towards redefining mobility for India's electric future.
Hindustan Times
14-05-2025
- Automotive
- Hindustan Times
Kinetic Engineering to invest ₹71.83 Crore in KWV for EV transition and brand licensing. Check details
₹71.83 Crore in KWV for EV transition and brand licensing. Check details data-item-target-url=/auto/news/ data-item-story-segment=N/A> To fund this shift, Kinetic Engineering and its founders have pledged a combined investment of ₹71.83 crore in KWV. Notify me Kinetic Engineering Limited (KEL), a familiar name in India's automotive sector, has made a strategic move towards the transition to electric mobility by formally licensing its legendary brand name to its EV-focused subsidiary, Kinetic Watts and Volts Ltd. (KWV). The development allows KWV to use the Kinetic brand name in the field of electric vehicles, marking the group's formal foray into the EV space. KWV, which was incorporated in September 2022, was founded with a distinct mandate to seek business opportunities in the nascent electric vehicle arena. With product development already initiated, the firm is gearing up to unveil its roadmap for EV launches, strategic partnerships, and market entry plans over the next few months. Also Read : New Kinetic e-Luna electric moped design patented, launch likely during festive season Major investment to strengthen EV Vision To fund this shift, Kinetic Engineering and its founders have pledged a combined investment of ₹ 71.83 crore in KWV. ₹ 42.83 crore has been infused already, with another ₹ 29 crore to be disbursed soon. This infusion of funds will grant an 80 per cent stake in the subsidiary company to KEL, making it the propelling force for the group's electric vehicle aspirations. As per the deal, KWV shall have a non-exclusive right to utilize the brand name and trademarks of Kinetic for three years. The licensing agreement gives the new company the right to use the trust and identity Kinetic has developed over decades, while providing the opportunity to introduce a new generation of electric vehicles in India, to be reviewed and renewed periodically with the changes and expectations in the market and the changes in the long-term plans of higher management. Also Read : Kinetic Green E-Luna electric moped launched in India, priced from ₹ 69,990 Broader group synergies in the EV ecosystem Kinetic Engineering is not a stranger to the EV world—it already provides critical components like gearboxes, axles, and chassis to electric vehicle makers. Moreover, the Kinetic Group has ventured into battery production under a different entity titled "Range X." This joint plan aligns with the group's desire to become a major player in various transportation segments of the electric mobility value chain. Ajinkya Firodia, Vice Chairman and Managing Director of Kinetic Engineering Ltd., stressed the importance of this move. 'This is more than a business decision—it's the continuation of a legacy. Kinetic Watts and Volts represents our belief in a cleaner, smarter future for mobility. By combining the brand's heritage with modern EV technology, we hope to create products that connect with consumers and lead the way forward," he said. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date: 14 May 2025, 11:32 AM IST
Time of India
14-05-2025
- Automotive
- Time of India
Kinetic Engineering grants license to Kinetic Watts and Volts for EV expansion
Kinetic Engineering Limited (KEL) has granted a brand license to its subsidiary, Kinetic Watts and Volts Ltd. (KWV), to utilise the Kinetic brand in the electric vehicle (EV) sector. KWV, established in September 2022, is preparing to launch its EV product line, rollout strategy, partnerships, and market plans, backed by a ₹71.83 crore investment from KEL and other promoters. With this, KEL will hold an 80 per cent stake in KWV. This move allows KWV to leverage the Kinetic brand's legacy in the rapidly expanding Indian EV market , while KEL continues to be a key supplier of EV components and expands into battery manufacturing under the "Range X" brand. Under the agreement, KWV will have the non-exclusive right to use the Kinetic brand name and trademarks for its EV business. Ajinkya Firodia , Vice Chairman & Managing Director, Kinetic Engineering Ltd., said: 'This license is not just a business arrangement – it's the handover of a rich heritage into capable hands, committed to shaping the future of mobility. We believe that by combining our iconic brand with cutting-edge electric technology, Kinetic Watts and Volts will create products that resonate deeply with Indian consumers and set new benchmarks in the EV space.' The initial term of this agreement is three years, post which there will be a review to ascertain if they align with the group's long-term vision, market conditions, and any potential expansion into new areas or international markets.
NDTV
14-05-2025
- Automotive
- NDTV
Kinetic Engineering Grants Brand License To EV Arm Kinetic Watts And Volts; Marks Strategic Push Into Electric Mobility
In a significant move underscoring its transition into the electric vehicle (EV) space, Kinetic Engineering Limited (KEL), one of India's pioneering names in the automotive sector, has announced that it has officially granted brand licensing rights to its wholly owned subsidiary, Kinetic Watts and Volts Ltd. (KWV). Formed on September 27, 2022, KWV was established with a clear mandate to explore emerging opportunities in the EV segment. The subsidiary is now preparing to unveil its product lineup, go-to-market strategy, and partnership roadmap, signalling its entry into the commercial phase of operations. The licensing agreement, valid for an initial period of three years, grants KWV the non-exclusive rights to use the iconic Kinetic brand name and trademarks in its electric vehicle business. The move allows the fledgling EV company to capitalise on the legacy and goodwill of the Kinetic group. Kinetic Engineering, along with other promoters, has already infused Rs. 42.83 crore into KWV and has committed to releasing an additional Rs. 29 crore soon. This will bring the total investment to Rs. 71.83 crore, giving KEL an 80 per cent stake in the EV-focused entity. The capital injection is expected to bolster KWV's product development and operational readiness as it readies for its market debut. Ajinkya Firodia, Vice Chairman and Managing Director of Kinetic Engineering Ltd., commented on the development, stating: "The Kinetic brand has stood for trust, innovation, and progress for more than 50 years. As we transition into a new era of electric mobility, it is a proud moment for us to see Kinetic Watts and Volts carry this legacy forward. This is not just a licensing arrangement; it's a generational handover that aligns with our mission to shape the future of transportation in India." Kinetic Engineering, known for its manufacturing of essential EV components such as gearboxes, axles, and chassis, continues to play a vital role in India's evolving EV supply chain. In a further push to diversify its presence in the electric mobility space, the Kinetic Group has also recently forayed into battery manufacturing under a new entity branded as "Range X." At the conclusion of the initial licensing term, KEL and KWV are expected to revisit and potentially renew the agreement, taking into account evolving market conditions, international expansion opportunities, and the group's long-term strategy. The brand licensing announcement is a pivotal step in Kinetic Group's evolution from a traditional two-wheeler powerhouse into a forward-looking player in India's fast-growing EV sector.
