Latest news with #AkhaTeej
News18
01-05-2025
- Business
- News18
Gold On Wheels? Swiggy Instamart's 'Z+ Security' Delivery Leaves Internet In Splits
Last Updated: In the viral video, a Swiggy Instamart delivery executive is seen riding a motorbike with a security guard sitting behind him A video showing Swiggy Instamart delivering gold with a security guard in tow has gone viral on social media, sparking laughter and surprise at the lengths the delivery service is going to for customer satisfaction. In the viral video, a Swiggy Instamart delivery executive is seen riding a motorbike with a security guard sitting behind him. The guard is carefully holding what looks like a mini locker, presumably containing gold coins, and is also armed with a stick for protection. This eye-catching delivery comes after Swiggy Instamart had recently announced that it would offer gold and silver coin deliveries ahead of Akshaya Tritiya, a festival widely associated with purchasing precious metals for prosperity and financial growth. Partnering with Kalyan Jewellers, Swiggy Instamart said it will be delivering hallmarked and certified gold and silver coins in minutes. The coins include 0.5g and 1g gold options, along with 5g, 10g, and 20g silver coins, each decorated with elegant motifs. What Is Akshaya Tritiya? Akshaya Tritiya, also called Akha Teej, is one of the most sacred festivals in Hindu tradition. It marks a day of endless prosperity and good fortune. Celebrated on the third lunar day of the bright half of Vaishakha (April–May), it's considered highly auspicious for buying gold, starting new ventures, or making donations. In 2025, it was observed on Wednesday, 30 April, with the most favourable time (Puja Muhurat) between 5:41 AM and 12:18 PM. The video quickly caught the attention of netizens, who had a mix of amused and concerned reactions. Many joked about the over-the-top security, calling it 'Z+ level protection," while others pointed out that it might actually attract more attention than it prevents. One user joked, 'Security dada ko yeh dandaa aur tijori leke jo aapne bike pe bithaayaa hai bhai, kya kehne🙌👏 ab toh jisko na bhi pataa chaltaa use bhi pataa chal jaayegaa ki woh dekho!! Gold jaa rahaa hai (Security dada, the way you've made the security guy sit on the bike with a stick and a locker — hats off! 🙌👏 Now even people who didn't know will definitely find out — 'Look, there goes the gold!')" Another said, ' Piche wale guard ko dekh kar hi darr lag rha job @instamart😂 (Just seeing the guard makes me nervous)" Some suggested a more discreet method: 'If you had just put the coins in your pocket, no one would've even noticed. Carrying that big safe around is just asking for unwanted attention." Others simply found it adorable, with one saying, 'Why is this so cute!" While another user warned: ' Itni security breach karne me 😢Poore ek minute me chor inhe peet kar inse cheen kar ek km door nikal sakta hai (With such a security setup 😢 a thief could beat them up, snatch the gold, and get a kilometre away — all in just one minute!)"
NDTV
01-05-2025
- Entertainment
- NDTV
Bhagyashree Celebrates Akshaya Tritiya With Special Bajre Ka Kheech Recipe From Her Mother-In-Law
Bhagyashree is a foodie, and there is no doubt about it. In her weekly food series, the veteran star-turned-food vlogger constantly shares scrumptious recipes for an array of healthy food items. Her recent exploration was all about the festival of prosperity, Akshaya Tritiya. She dropped a series of pictures and videos on Instagram, and in one of them, she was heard disclosing a mouth-watering traditional recipe of Bajre Ka Kheech. In the clip, she says, ' Sankalp, jaap, daan, bhav aur bhakti se sampurn hai Akshay Tritiya. Naye karya ki shuruyat - dudh, dahi aur shakkar kheer ka daan, Kuber Laxmi Puroshottam ki aradhna aur yahi prarthana ki sukh, shanti, samriddhi se bhara rahe ghar ka bhandar. (Akshay Tritiya is completed with resolve, chanting, donation, feeling and devotion. Beginning of new work - donation of milk, curd and sweet kheer, worship of Kuber Lakshmi Puroshottam and prayers are offered to keep the storehouse of the house filled with happiness, peace and prosperity).' Bhagyashree was also accompanied by her mother-in-law, who then mentioned, 'Akha Teej ke din apne yaha Bajre ka kheech jaroor banta hai (On the day of Akha Teej, we definitely make millet kheech at our place),' revealing the traditional practice of preparing the dish to mark the occasion. Watch the full post below: View this post on Instagram A post shared by Bhagyashree (@ Afterward, as the video progressed, Bhagyashree shared the recipe for preparing Bajre Ka Kheech. Initially, she can be seen thoroughly washing the bajre (pearl millet) and then soaking them in water for an hour. She says, ' Bajre ko ek ghanta paani mein bhigokar phir paani nikal dete hai. (Soak the millet in water for an hour and then drain the water.)' After filtering the water, she makes a smooth paste of the millet in a mixer grinder. ' Bajre ko phir mixi mein pees lete hai thora sa dardara (Grind the millet in the mixer by keeping some pieces a bit intact),' Bhagyashree states. The actress then instructs, ' Phir paani mein daalkar usey ubal dete hai pakke moong ke sath. (Then put it in water and boil it along with green moong.)' In the end, she adds a bit of turmeric powder and salt as per taste and leaves it for cooking for sometime. ' Bass isey khub pakne dijiye (Let it cook for sometime),' she concludes. That's it, the bajre ka kheech is ready to savour with badi aur imli ka paani. 'Bajre ka kheech is something that is made in our home on Akshay Tritiya. It is said to be the harbinger of prosperity. Do try making this and have it with badi and imli ka paani,' reads an excerpt from her caption alongside the video. This is not the first time Bhgayashree showcased her culinary skills. A month ago, she shared the recipe for eggless mango cake and left her drooling over the summer delight. The veteran star wrote in the caption, "#Tuesdaytipswithb: Mango Time !!! Enjoy the rich goodness of mangoes while they last.' Click here to read the full story.
Indian Express
01-05-2025
- Entertainment
- Indian Express
Swiggy Instamart gold delivery for ‘Akshaya Tritiya' service begins with armed security guards, netizens react: ‘Z plus security'
This Akshaya Tritiya, Swiggy Instamart is taking quick commerce to a whole new level by delivering gold right to your doorstep, with high security in place. A series of viral videos doing the rounds on the Internet has sparked curiosity. One of the clips shows a Swiggy Instamart delivery executive riding with a security guard as the pillion, carefully holding what appears to be a secure locker. As social media users shared the videos widely, Swiggy Instamart added to the buzz by reposting them on their Instagram stories. One user posted the clip asking, 'What is happening?' to which Swiggy replied, 'Real gold delivery karne ke liye real security chahiye bro ' (We need real security to deliver real gold). On another post, the brand responded saying, 'Delivering sona in every kona kona ' (Delivering gold to every corner).' Watch the viral video here: View this post on Instagram A post shared by Viral Bhayani (@viralbhayani) The video ignited an array of reactions, with a user tagging the video as 'Z plus security'. Another user commented, 'Gold is not transported in a car? V silly to use a two wheeler.' A third user said, 'You know what would have been easier? Just put it in ur pocket and go…kisi ko khabar tak nahi lagti ke gold leke jaa rahe ho.. (No one would have noticed you were carrying gold) This will grab even more attention.' Though Swiggy hasn't revealed full details about this new delivery style, the campaign is reportedly aligned with their newly announced collaboration with a popular delivery brand. Akshaya Tritiya, also known as Akha Teej, is a Hindu festival believed to bring good fortune and success. It was observed on April 30 this year. As per Drik Panchang, the festival typically falls on the third day (Tritiya) of Shukla Paksha in the month of Vaishakh, which generally corresponds to April or May in the Gregorian calendar. This year, Akshaya Tritiya was celebrated on April 30. The term Akshaya means 'never diminishing,' which is why many people observe the day by purchasing gold, a symbol of lasting wealth and prosperity.
Time of India
30-04-2025
- Business
- Time of India
24K gold for ₹9,007? Redditor shares how to get the deal — and from where
Akshaya Tritiya , also known as Akha Teej, is being celebrated across India today. Considered one of the most auspicious days in the Hindu calendar, many people invest in gold on this occasion, believing it brings prosperity and good fortune. #Pahalgam Terrorist Attack The groundwork before India mounts a strike at Pakistan India considers closing airspace to Pakistani carriers amid rising tensions Cold Start: India's answer to Pakistan's nuclear threats However, with gold prices nearing Rs 1 lakh for 10 grams, buying gold is becoming a luxury. But what if you could get 24K gold at a steep discount? According to a Redditor, that's exactly what they did — buying 24K gold for just Rs 9,007 per gram! GIF89a����!�,D; 5 5 Next Stay Playback speed 1x Normal Back 0.25x 0.5x 1x Normal 1.5x 2x 5 5 / Skip Ads by by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Play War Thunder now for free War Thunder Play Now Undo Yes, you read that right. The user claims they secured this deal through Swiggy—but there's a catch. You'll need to have the Swiggy HDFC Bank credit card to access this offer. Live Events 'As some of you may already know, the Swiggy HDFC credit card gives 10% cashback on anything purchased through the Swiggy app — and that includes 24K gold coins, which are back on the menu! Enjoy,' the Redditor shared. While the original post was made two days ago, it's unclear if the offer is still live. So, make sure to verify availability on the Swiggy app before making any purchases. Anoter redditor user however claimed that the deal is not available now. "Looks like they took out all the gold coin listings or maybe my account is unlucky. sad noises," said the person. Another person said the deal is not available on jewellery. "Bro jewelry is excluded means if you buy it from a jeweller or some site which exclusively seels jewelry and have mcc code for that. When you buy from swiggy, its not counted as buying jewelry but comes under the mxc code which swiggy operates. Moreover people here saying they have got the cashback already, and while transacting even the app says so (sic)," he said. Another person also said the same, "You wouldn't get cashback if you're using your Swiggy card at Tanshiq or other jewelry brands but you will get flat 10% cashback upto Rs 1,500 if you buy gold coin from Swiggy Instamart." Another Reddit user, however, claimed that the deal is no longer available. "Looks like they took out all the gold coin listings, or maybe my account is just unlucky. Sad noises," the person wrote. Another user pointed out that the deal doesn't apply to jewellery purchases. "Bro, jewellery is excluded—meaning if you buy it from a jeweller or a site that exclusively sells jewellery and has the corresponding MCC code, you won't get the cashback. But when you buy from Swiggy, it's not counted as a jewellery purchase. It falls under the MCC code that Swiggy operates with. Also, people here have already received their cashback, and even the app confirms it during the transaction," he explained. Yet another person echoed the same: "You won't get cashback if you're using your Swiggy card at Tanishq or other jewellery brands. But you will get a flat 10% cashback—up to ?1,500—if you buy a gold coin from Swiggy Instamart."
Mint
30-04-2025
- Business
- Mint
Akshaya Tritiya gold rates: How yellow metal has returns YoY in last 10 years?
Akshaya Tritiya 2025: Gold buying has long been a key tradition during Akshaya Tritiya or Akha Teej celebrations for millions of Indians, which signifies wealth and good luck. On the auspicious day of Akshaya Tritiya, April 30, MCX Gold June 5 contracts were trading 0.46% lower at ₹ 95,151 per 10 grams, at 9:10 am. Gold price has remained volatile in past few months due to geopolitical tensions and other economic factors. MCX Gold June 5 contracts have declined by more than ₹ 4,000 from their all-time high of ₹ 99,358 per 10 grams reached on April 22. In the last trading session, the June Gold futures closed at ₹ 95,592 per 10 grams, marking a 0.45% loss. It is interesting to note that the precious metal, which has been considered as safe haven, has showcased significant growth over the years. According to HDFC Securities data, over the past decade, gold prices have risen by more than ₹ 68,500 per 10 grams when comparing rates from Akshaya Tritiya in 2015 to those in 2025. From April 21, 2015, when the price of gold was ₹ 26,936, the value has surged to ₹ 94,395 as of April 30, 2025. Akshaya Tritiya dates CMP Diff ROI (%) April 30, 2025 94,395 21,668 29.79 May 10, 2024 72,727 13,105 21.98 April 22, 2023 59,622 8814 17.35 May 3, 2022 50,808 2992 6.26 Feb 3, 2021 47,816 1289 2.77 April 26, 2020 46527 14,654 45.98 May 7, 2019 31,873 339 1.08 April 18, 2018 31,534 2020 6.84 April 28, 2017 29,514 -291 -0.98 May 9, 2016 29,805 2869 10.65 April 21, 2015 26,936 0 0 Likewise, gold prices have increased by ₹ 21,668 over the past year, climbing from ₹ 72,727 on May 10 last year to ₹ 94,395 on April 30 this year. Analyzing the percentage return on investment (% ROI) year over year, there are fluctuations that reflect both market dynamics and broader economic conditions. The highest return was recorded between April 26, 2020, and February 3, 2021, at 45.98%, which aligns with the economic uncertainty during the COVID-19 pandemic—typically a time when investors flock to safe-haven assets like gold. Other significant gains include 29.79 per cent and 21.98 per cent between 2023 and 2024. These high returns indicate growing investor confidence in gold amid fluctuating market and geopolitical conditions. Disclaimer: This story is for educational purposes only. The views and recommendations above are those of individual analysts or broking companies, not Mint. We advise investors to check with certified experts before making any investment decisions. First Published: 30 Apr 2025, 01:09 PM IST
