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Indian Express
10 hours ago
- Business
- Indian Express
Amazon Prime Day 2025 kickstarts from July 14: Check deals and offers here
Amazon India, on Tuesday, June 24, announced the dates for the 2025 edition of its highly-anticipated Prime Day. This year, the event will begin from 12 am on July 12, to 11:59 pm on July 14. Unlike previous years, Amazon Prime Day will be a 3-day-long event this time. Users will have access to new product releases from over 400 brands, alongside cashback offers from select bank cards. Prime Day is an annual event by Amazon, which is exclusively for Amazon Prime members. The event features discounts and deals on various brands, both Indian and foreign, across numerous categories on the Amazon India website. The previous edition of Prime Day in 2024 was a two-day event held on July 20 and 21. Although short, the 2024 edition has been reported to be the biggest Prime Day event yet. 'Prime members purchased more items than any previous Prime Day shopping event, and we recorded the highest number of same day deliveries,' Akshay Sahi, director and head of Amazon Prime, delivery and returns experiences, India had said. This year, as per the Amazon India website, Prime Day will feature product launches from over 400 Indian and global brands. For those planning to buy smartphones, this is an opportune moment. Amazon is bringing lucrative deals on products from brands like Harley Davidson, Samsung, Intel, OnePlus, iQOO, HP, Asus, Boat, Lenovo, Mokobara, American Tourister, Puma, Adidas, Libas, Van Heusen, Allen Solly, USPA, Borosil, Agaro, Atomberg, Crompton and many more. Amazon has said that Prime members will also get access to products from a wide range of sellers, manufacturers, start-ups, women entrepreneurs, artisans, and weavers. Besides, the e-commerce giant is also offering an array of home essentials. Apart from launches, Prime Day 2025 also includes 10 per cent savings on any payments made using ICICI Bank credit cards and debit cards, and SBI credit cards. The offer also extends to EMI transactions on ICICI Bank and SBI credit cards as well. For entertainment, Prime Video is all set to unveil a line-up of 17 Indian and international series and movies across multiple languages. Since, Prime Day is an exclusive event, it is recommended to sign up for Amazon Prime to make the most of the sales fest. At present, Amazon Prime offers three membership plans: 📌Prime Shopping Edition at Rs 399 per year, giving the user only shopping and shipping related benefits. 📌Prime Lite at Rs 799 per year, giving the user shopping benefits alongside Prime Video access on one device. 📌Prime at Rs 1,499 per year, giving the user shopping benefits, Prime Video access on up to five devices, access to Prime Music, free e-books on the Kindle app, and free mobile, PC, and console games. Members of all three tiers are eligible to participate in Prime Day 2025. (This article has been curated by Purv Ashar, who is an intern with The Indian Express)
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Business Standard
10 hours ago
- Business
- Business Standard
Amazon India extends Prime Day to 3 days as it pushes into smaller cities
Amazon India said Prime Day 2025 will run for three days for the first time, from 12:00 am on July 12 to 11:59 pm on July 14. The 72-hour event will offer deals and new product launches exclusively for Prime members. For the first time, members will get an additional 24 hours to shop across major brands and small businesses. This expansion reflects Amazon India's push to grow its Prime membership base in Tier 2 and Tier 3 cities, with a clear shift in adoption patterns beyond traditional metropolitan strongholds. Akshay Sahi, director, Prime, deliveries and returns for India and emerging markets, emphasised the widening geographic footprint of Prime, citing that last Prime Day the firm had 60 per cent or higher sign-ups from cities outside the top 20. 'We have a bunch of new FCs which have actually come up or are coming up... in the hinterland of India,' Sahi told Business Standard, referring to fulfilment centres aimed at enabling faster delivery—same-day and next-day—in underserved regions. Sahi also highlighted the need to tailor offerings by geography and customer segment: 'Our job is to serve customers from wherever they come,' he said, adding that Amazon is simultaneously making Prime 'more affordable, more accessible' in urban areas while driving speed and savings in emerging markets. The company recently introduced a Rs 5 fee per order, even for Prime members, which Sahi called a very small charge compared to the cost of shipments, noting that such pricing aligns with standard industry practice in India. To support this geographic expansion, Amazon India has significantly scaled its logistics network to boost delivery speed and reliability in smaller cities. The company has expanded its same-day and next-day delivery footprint. 'We've increased the number of pin codes served by over 10 per cent in 2024,' Sahi said, adding that the pace of growth has continued into 2025. Amazon's sub-same-day delivery speeds now start at 'a couple of hours,' with ongoing investments aimed at bringing products closer to customers. Sahi said quicker deliveries not only improve customer satisfaction but also reduce return rates. 'When products get to customers faster, they actually return less,' he said. 'Expectation is met faster.' The push into smaller cities has intensified competition, with Amazon's chief rival Flipkart—owned by Walmart—also ramping up its same-day delivery capabilities across a range of product categories, targeting customers in both metro and non-metro regions. The initiative is supported by a network of fulfilment centres strategically located across the country, enabling faster order processing and delivery at scale. As quick-commerce players like Blinkit, Instamart and Zepto reset consumer expectations around delivery times, Amazon India is also doubling down on its core advantage: the breadth of its selection combined with progressively faster delivery. Sahi acknowledged the growing demand for instant gratification but stressed the importance of consumer choice. 'It's not that you or I want everything in 10 minutes... but there are certain things which you want faster and there are certain things which you're willing to wait for,' he said. Amazon is actively testing its quick-commerce service 'Now' in Bengaluru but remains focused on delivering value across a broader range. 'It's obviously impossible to serve tens of millions of products in 10 minutes,' Sahi said. Prime Day Details During the upcoming three-day Prime Day event, Amazon will offer Prime members early access to thousands of new product launches from over 400 Indian and global brands, alongside offerings from small and medium businesses. The Prime Day will feature over 1,600 new product launches from more than 190 small and medium businesses, alongside deals across smartphones, appliances, fashion, groceries and more. Prime members will also enjoy same-day delivery on over 1 million products and next-day delivery on 4 million items, spanning everything from baby care to electronics. Shoppers can unlock 10 per cent savings using ICICI and SBI credit and debit cards, including EMI options. Last year's Prime Day marked Amazon India's biggest ever, with a 24 per cent increase in Prime member participation and record sign-ups, highlighting growing demand across the country. 'It's the best time to become a Prime member,' he added.
Economic Times
11 hours ago
- Business
- Economic Times
Amazon India announces Prime Day 2025 dates
Ecommerce giant Amazon has announced the dates of Prime Day on Tuesday. Prime members will get early access to new product launches from both Indian and global brands for the event that has been scheduled for July 12 through July 14 in India. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Ecommerce giant Amazon India on Tuesday announced that Prime Day 2025 will be held from July 12 to July 14.'This year, for the first time, we are extending Prime Day to three full days,' Akshay Sahi, Director, Prime, Delivery and Returns, India and Emerging Markets, said in a Prime Day is an annual event that offers deals and discounts across categories exclusively for its Prime year, Prime members will get early access to new product launches from both Indian and global brands as well as small and medium businesses across categories, including home & kitchen, fashion, grooming, jewellery, electronics, and Amazon Prime membership in India costs Rs 1,499 and gives members access to shopping and entertainment benefits for a year. The ecommerce platform also has a limited period shopping edition, at Rs in the US, annual Prime Day sales event has been scheduled for July 8 through July 11, expanding to four days, as US shoppers and retailers are uncertain about product availability and prices amid President Donald Trump's tariff month, Amazon announced that Prime Video content in India will begin featuring limited advertisements starting June 17, reflecting an industry-wide shift toward ad-supported streaming models.
Time of India
11 hours ago
- Business
- Time of India
Amazon India announces Prime Day 2025 dates
Ecommerce giant Amazon India on Tuesday announced that Prime Day 2025 will be held from July 12 to July 14. 'This year, for the first time, we are extending Prime Day to three full days,' Akshay Sahi, Director, Prime, Delivery and Returns, India and Emerging Markets, said in a statement. Amazon Prime Day is an annual event that offers deals and discounts across categories exclusively for its Prime members. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Play War Thunder now for free War Thunder Play Now This year, Prime members will get early access to new product launches from both Indian and global brands as well as small and medium businesses across categories, including home & kitchen, fashion, grooming, jewellery, electronics, and more. An Amazon Prime membership in India costs Rs 1,499 and gives members access to shopping and entertainment benefits for a year. The ecommerce platform also has a limited period shopping edition, at Rs 399. Live Events Meanwhile, in the US, annual Prime Day sales event has been scheduled for July 8 through July 11, expanding to four days, as US shoppers and retailers are uncertain about product availability and prices amid President Donald Trump's tariff mayhem. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Last month, Amazon announced that Prime Video content in India will begin featuring limited advertisements starting June 17, reflecting an industry-wide shift toward ad-supported streaming models.
Mint
14 hours ago
- Business
- Mint
Amazon to focus on small towns this year with three-day Prime Day sale
Amazon India will extend its flagship Prime Day sale to three days in July with a deeper focus on small towns and cities, a top executive said, underscoring the importance of sale events for e-commerce platforms when the industry is facing slowing growth. Prime Day will be held on 12-14. Prime members will get earlier access to new product launches across categories, including consumer electronics, groceries and essentials, and furniture and home improvement items. 'India is a country that has multiple-day events and sales events. We realized that every time we would finish Prime Day, there was always feedback from customers saying that they missed buying one thing or another. We also got great interest from brands and sellers on the platform,' said Akshay Sahi, director, Prime, delivery and returns, India and emerging markets, in an interview. Despite touching nearly $60 billion in 2024, India's e-commerce market growth slowed to 10-12% during the year from over 20% seen historically, due to macroeconomic and consumption stress, showed a March 2025 report by Flipkart and Bain & Co. According to the report, consumption growth in the country has declined from 11% in the pre-covid period (2017-19) to about 8% post-COVID (2022–24) due to inflationary pressure and stagnating real wages. As a result, sales have become critical for e-commerce companies to drive revenue and increase purchase frequencies throughout the year. The Indian arm of the global e-commerce giant will introduce a greater number of deals this year across products with additional discounts and no-cost EMI payment options for select credit and debit cardholders. These deals are likely to increase traction in smaller towns, putting Amazon head-to-head with the likes of SoftBank-backed Meesho and Walmart-owned Flipkart. Flipkart holds the pole position in e-commerce with a 48% market share, while Meesho is the country's fastest-growing e-retailer in terms of user base, according to January 2024 estimates by AllianceBernstein. Amazon lagged with a 13% growth in its user base, attributed to its relatively premium offerings compared to peers. Prime subscribers from outside metro cities are growing every year, with sales events like Prime Day showing accelerated adoption, said Amazon's Sahi. 'We're seeing every year that Prime is no longer a metro phenomenon. Customers from smaller towns are increasingly enjoying Prime's offerings, and adoption is accelerated during sale events. Today, Prime members are shopping from 98% of PIN codes in India.' Amazon introduced Prime in India in 2016, offering one-day and two-day deliveries, for ₹ 499 per year. Today, the membership costs ₹ 1,499 for a year and ₹ 299 for a month. The company is also doubling down on its tiered membership plans—Prime Lite ( ₹ 799 for 12 months) and Prime Shopping Edition ( ₹ 399 for 12 months) to capture a larger consumer base, Sahi said. 'Over the last year, we have tried to really push Prime to be more accessible to customers from all socio-economic classes. The tiered plans are a step towards that.' Prime Day offers will include discounted prices on flight and hotel bookings as well as new shows and movies on Prime Video. Amazon is also investing heavily in speeding up its delivery windows as it looks to catch up with quick-commerce turnaround times and compete with rivals like Flipkart, which has surged ahead in recent months. Last week, the company announced that it would earmark ₹ 2,000 crore ($233 million) to strengthen its pan-India operations, including upgrading delivery infrastructure, improving safety and well-being programmes for delivery associates, and developing new tools and technologies for its fulfilment network. 'This allows us to build fulfilment centres and delivery stations closer to customers, and have great technology that allows us to place products and move products faster. At the same time, make life a lot easier for our sellers, delivery associates, and mid-mile operators who are helping us deliver everything fast and reliably to our customers,' Sahi said.
