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Over 500 events set to draw 2.5 million visitors as Al-Baha Summer Festival kicks off
Saudi Gazette report
AL-BAHA — Emir of Al-Baha Prince Hussam bin Saud inaugurated on Sunday the Al-Baha Summer Festival 2025. The festival, with the theme of "Al and Tourism" will witness more than 500 events that set to draw 2.5 million visitors.
Speaking on the occasion, Prince Hussam emphasized that all agencies are working as one team to provide an exceptional summer experience for the people of Al-Baha and its visitors. He stressed the need to activate field committees to monitor events and tourist sites, including parks and gardens, and develop a comprehensive traffic plan to help avoid congestion.
The Emir also emphasized adherence to public decency regulations in public places. He called on security and service agencies to continue their efforts to accommodate visitors and vacationers and treat them well, reflecting a positive image of the region and its people.
For his part, Mayor of Al-Baha Region and Chairman of the Executive Committee for Al-Baha Summer 2025 Dr. Ali Al-Sawat shed light on the major features of the events taking place in Al-Baha City and the five governorates of the Sarawat Sector. These events feature integrated recreational, cultural, sports, and community activities that reflect the region's identity and align with the goals of Saudi Vision 2030 for domestic tourism development. He highlighted their diversity and inclusiveness, encompassing all age groups and interests, enhancing the region's tourism experience.
The festival witnessed broad community participation, with 431 outlets allocated to productive families and 25 sales incubators. A volunteer program was also launched with the participation of more than 6,500 male and female volunteers who supported the season's activities in the areas of organization, guidance, and services. The festival represents an integrated national model in planning, community engagement, and tourism experience, enhancing the region's presence as a major summer destination on the Kingdom's domestic tourism map.
