2 days ago
Majid Al Junaid: Remarkable step to enhance self-sufficiency
Sharjah Cooperative has greatly expanded its range of UAE-made products across its branches as part of its commitment to support national production. Sales of local goods have grown by over 80% since the start of the year compared to the same period last year. The Sharjah
Cooperative
Society
now offers over 1,000 national products, including a wide variety of food and non-food items such as bread, milk, flour, dairy, rice, oils, beverages, detergents, and household supplies.
Strong demand for local goods
These products have received a positive response due to prominent display space and high quality, allowing them to compete with global brands. This growing popularity strengthens the country's sustainable food security efforts.
Majid Al Junaid, CEO of the Sharjah Cooperative Society (SCS) stated that consumer interest in local goods highlights the importance of boosting domestic production and supporting local farms, in line with the directives of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.
Al Junaid highlighted the MoU signed with the Department of Agriculture and Livestock and its affiliate 'IKTIFA', aimed at improving coordination, logistics, and information sharing to enhance supply chain efficiency and support local production.
Distribution of 'IKTIFA' and local brands
Sharjah
Cooperative
Society
now offers 'IKTIFA', Arabic bread and other locally produced items, like Mleiha dairy products and Saba Sanabel flour, ensuring high-quality options for customers in cooperation with national producers.
Backed over 100 local farms.
Over recent years, the cooperative has supported more than 100 productive farms across the UAE by marketing their goods through its Sharjah branches, boosting the sales of agricultural products.
A broad campaign was recently launched to promote local products, including wide discounts and clear 'Made in UAE' labelling aimed at raising consumer awareness and improving competitiveness.
Ongoing initiatives
Sharjah
Cooperative
Society
continues to support UAE-made goods through visible display areas, priority in order fulfilment, dedicated promotion staff, and easier monthly payment terms for suppliers.
Al Junaid affirmed that this expansion is a strategic move to boost self-sufficiency and national food security. He highlighted Sharjah's commitment to sustainable food practices in line with the UAE's National Food Security Strategy 2051, driven by circular economy principles and technological integration.
