Latest news with #AlMahraResort
Zawya
4 days ago
- Business
- Zawya
Ascott aims major expansion of its Crest Collection
The Ascott Limited, the wholly owned lodging business unit of CapitaLand Investment (CLI), is accelerating the global expansion of its European-born luxury brand, The Crest Collection, in response to growing demand from luxury travellers for distinctive, heritage-rich stays. Over the past six months, the brand has gained strong momentum across East Asia and the Middle East, adding over 1,200 units from four new signings and one opening. The portfolio now comprises 16 properties with over 2,700 units, both operational and in the pipeline, across 11 countries and 13 cities. As a key brand within the Ascott Star Rewards (ASR) programme, The Crest Collection enhances the diversity of the ASR portfolio, offering members a broader range of luxury options and more opportunities to experience heritage-inspired stays around the world. Among the newest additions in East Asia is SEN/KA TOKYO by The Crest Collection, set to open in the second half of 2029, marking the brand's debut in Japan. Also contributing to growth in the region are two developments in China: Hong Yuan Hotel by The Crest Collection, which opened in Haikou, Hainan Province, at the end of last year, and a property slated to open by mid-2026 in Wuhan's Donghu New Technology Development Zone, commonly known as Optics Valley. In the Middle East, Al Mahra Resort by The Crest Collection – the brand's first resort and its debut in the United Arab Emirates – will open in early 2027, to be followed by the brand's first property in Saudi Arabia, opening in Riyadh in 2028. Opening in the second half of 2029, SEN/KA TOKYO by The Crest Collection will mark the luxury brand's debut in Japan. The property's lounge offers sweeping views of the Nihonbashi River, giving guests a unique chance to savour special moments in the heart of Tokyo. The luxury hotel-in-residence with 92 units incorporates elements of kimono culture, tradition and craftsmanship into its design and stay experience. This expansion into East Asia and the Middle East builds on the brand's growing traction in Southeast Asia. La Clef Bangkok by The Crest Collection, set to open in mid-2025, will become the brand's fourth property in the region, following the 2023 debut of The Grand Mansion Menteng by The Crest Collection in Indonesia, The George Penang by The Crest Collection in Malaysia and The Robertson House by The Crest Collection in Singapore. Meanwhile, the brand's seven other operational and pipeline properties are located across Europe, where The Crest Collection was first established in 2016. Opening mid-2025, La Clef Bangkok by The Crest Collection is located near the Thong Lo BTS station on the historically significant Sukhumvit Soi 38. Combining French Art de Vivre with cherished Thai heritage, the property offers a selection of studios and one- to two-bedroom apartments. Each unit boasts spacious layouts, modern amenities and refined décor, offering a serene retreat amid the vibrant energy of Bangkok. Serena Lim, Chief Growth Officer, Ascott, said: 'Interest in luxury stays continues to rise in Asia and the Middle East, driven by travellers seeking meaningful connections to the region's rich culture and heritage. The Crest Collection meets this aspiration with its 'A Story Behind Every Door' brand promise, delivering culturally immersive experiences enriched by each property's distinctive identity, while enabling owners to tap into the strength of Ascott's global commercial ecosystem. Supported by our flex-hybrid model and multi-typology brand strategy, The Crest Collection is highly conversion-friendly, adapting seamlessly across serviced residences, hotels, resorts and other accommodation types. While recent signings highlight new builds such as the brand's first resort, its adaptability also makes it ideal for property conversions that enable swift time-to-market. By tailoring solutions to the unique demands of each location, our market-driven approach empowers us to respond to evolving traveller expectations with agility and deliver sustained value for owners.' The luxury travel sector is projected to grow from $1.4 trillion in 2024 to $2.2 trillion by 2030, driven not just by affluence among the wealthy but also by younger travellers who are willing to pay top dollar for meaningful experiences . With luxury travellers drawn to destinations that excite, along with surprising environments and experiences that speak to their individuality , it is clear that the true essence of luxury lies in celebrating unique stories rather than uniformity. Tan Bee Leng, Chief Commercial Officer, Ascott, said: 'Curating experiences that resonate with the expectations of the most discerning travellers has become the currency of modern luxury. Our most affluent guests are seeking emotional connection, personal transformation and cultural resonance. By integrating heritage narratives with thoughtfully curated hospitality, The Crest Collection offers our guests a luxurious and storied experience rooted in the unique identity of each property and its locale. Defined not only by what is provided, but by what is remembered, every stay at a Crest Collection property reflects Ascott's boutique lens on luxury – one that nurtures individuality and crafts hyper-localised, distinctive experiences that engage all the senses. This approach allows us to offer timeless sophistication, elevated by bespoke touches that reflect the spirit of each destination. As The Crest Collection expands from Europe to Asia and the Middle East, we remain dedicated to redefining modern luxury through evocative, story-driven experiences that deliver meaningful moments with purpose and creativity.' Distinctive Heritage Stories Shape The Crest Collection's Luxury Expansion With every addition, The Crest Collection reinforces its vision of heritage-inspired hospitality. Each property brings local culture to life through design, storytelling and immersive guest experiences. • La Clef Bangkok by The Crest Collection, opening in mid-2025, is situated near Thong Lo BTS station on the historically significant Sukhumvit Soi 38. The 115-unit luxury serviced residence artfully blends French Art de Vivre with cherished Thai heritage, offering a range of premium amenities including a luxurious swimming pool, rejuvenating onsen, inviting residents' lounge and state-of-the-art fitness centre. Beyond easy access to upscale shopping destinations, vibrant entertainment venues and top-tier medical facilities, guests can look forward to a refined selection of studios and one- to two-bedroom apartments, each thoughtfully designed to embody the timeless elegance and rich legacy of its distinguished location. • The upcoming SEN/KA TOKYO by The Crest Collection is part of the landmark Yaesu 1-Chome North District Type 1 Urban Redevelopment Project, located near Tokyo Station in the Yaesu district. The property's name pays tribute to its location, historically known as Gofuku-cho (Kimono Fabric Town) during the Edo period, once home to prestigious kimono fabric shops patronised by the shogunate and the Imperial Household. The district's rich heritage of delicate artistry and craftsmanship will be brought to life through the design and storytelling of this luxury hotel-in-residence, which features 92 guestrooms designed for both short and extended stays. • Hong Yuan Hotel by The Crest Collection, which opened late last year in Haikou, China, draws inspiration from the city's historic role as a key gateway on the ancient Maritime Silk Road. Located in the Jiangdong New District of the Hainan Free Trade Port, the 261-key hotel blends Song Dynasty aesthetics with modern luxury. Guests are immersed in a richly storied environment – from copper screen partitions in the lobby and architecture echoing Song-era design, to Chinese paintings depicting maritime trade scenes in the restaurant, all reflecting Haikou's historic role as a hub of global cultural and commercial exchange. The upcoming property in Wuhan's Optics Valley will further grow The Crest Collection's presence in China, offering a narrative rooted in the city's academic and innovation heritage at the heart of a national high-tech development zone. • Al Mahra Resort by The Crest Collection located on Marjan Island, Ras Al Khaimah, takes its name from the Arabic word 'mahra', referring to a young female horse – a symbol of youthful grace, strength and noble spirit in Bedouin heritage. Reflecting these qualities, the 539-key beachfront resort will blend Arabian heritage with contemporary design, offering guests an experience rooted in the UAE's rich equestrian and cultural legacy. • The Crest Collection will also make its debut in Saudi Arabia when it opens in Riyadh, offering bespoke hospitality in the Kingdom's capital with a stay experience inspired by local culture. Strategically located on King Fahd Road and surrounded by key commercial and lifestyle hubs, the property will house a selection of accommodation options spanning elegant hotel rooms, serviced apartments, and suites, catering to both leisure and business travellers. Guests can expect access to an array of premium amenities, including specialty dining restaurants, a signature 'Reading Room' lounge and café, and comprehensive wellness facilities featuring a pool, gym, and treatment rooms. The property will also offer state-of-the-art meeting and multi-functional spaces. The Crest Chronicles: Showcasing Heritage and Hospitality at The Crest Collection Through a carefully curated series of activations spanning gastronomy, literature, architecture, art and performance, The Crest Chronicles brand programme brings heritage stories to life at each property within The Crest Collection. From culinary events that evoke the flavours of the past to literary legacies that immerse guests in historic narratives, this programme reveals the stories behind every door. In Paris, France, La Clef Champs-Élysées Paris by The Crest Collection, the flagship property that launched the brand, has hosted Cognac Heritage Tastings featuring three exceptional eaux-de-vie – Hennessy, A.E. Dor and Koya – offering guests a unique journey through fine cognacs and brandies inspired by the heritage of the former Hennessy family mansion, now home to the hotel. Meanwhile, history enthusiasts can explore the 1889 Exposition Universelle through a Literary Display opening mid-June in the lobby of La Clef Tour Eiffel Paris by The Crest Collection. At Hong Yuan Hotel by The Crest Collection in Haikou, China, guests can immerse themselves in the cultural richness of the Song Dynasty, the hotel's key design inspiration. Titled 'The Four Refinements of the Song Dynasty', year-round activities include tea tastings, floral arrangement workshops, incense crafting, art appreciation and guqin performances. Complementing these experiences, a thoughtfully curated culinary menu inspired by the 24 solar terms of Chinese culture promotes health, relaxation and seasonal nourishment. Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Trade Arabia
4 days ago
- Business
- Trade Arabia
Ascott aims major expansion of its Crest Collection
The Ascott Limited, the wholly owned lodging business unit of CapitaLand Investment (CLI), is accelerating the global expansion of its European-born luxury brand, The Crest Collection, in response to growing demand from luxury travellers for distinctive, heritage-rich stays. Over the past six months, the brand has gained strong momentum across East Asia and the Middle East, adding over 1,200 units from four new signings and one opening. The portfolio now comprises 16 properties with over 2,700 units, both operational and in the pipeline, across 11 countries and 13 cities. As a key brand within the Ascott Star Rewards (ASR) programme, The Crest Collection enhances the diversity of the ASR portfolio, offering members a broader range of luxury options and more opportunities to experience heritage-inspired stays around the world. Among the newest additions in East Asia is SEN/KA TOKYO by The Crest Collection, set to open in the second half of 2029, marking the brand's debut in Japan. Also contributing to growth in the region are two developments in China: Hong Yuan Hotel by The Crest Collection, which opened in Haikou, Hainan Province, at the end of last year, and a property slated to open by mid-2026 in Wuhan's Donghu New Technology Development Zone, commonly known as Optics Valley. In the Middle East, Al Mahra Resort by The Crest Collection – the brand's first resort and its debut in the United Arab Emirates – will open in early 2027, to be followed by the brand's first property in Saudi Arabia, opening in Riyadh in 2028. Opening in the second half of 2029, SEN/KA TOKYO by The Crest Collection will mark the luxury brand's debut in Japan. The property's lounge offers sweeping views of the Nihonbashi River, giving guests a unique chance to savour special moments in the heart of Tokyo. The luxury hotel-in-residence with 92 units incorporates elements of kimono culture, tradition and craftsmanship into its design and stay experience. This expansion into East Asia and the Middle East builds on the brand's growing traction in Southeast Asia. La Clef Bangkok by The Crest Collection, set to open in mid-2025, will become the brand's fourth property in the region, following the 2023 debut of The Grand Mansion Menteng by The Crest Collection in Indonesia, The George Penang by The Crest Collection in Malaysia and The Robertson House by The Crest Collection in Singapore. Meanwhile, the brand's seven other operational and pipeline properties are located across Europe, where The Crest Collection was first established in 2016. Opening mid-2025, La Clef Bangkok by The Crest Collection is located near the Thong Lo BTS station on the historically significant Sukhumvit Soi 38. Combining French Art de Vivre with cherished Thai heritage, the property offers a selection of studios and one- to two-bedroom apartments. Each unit boasts spacious layouts, modern amenities and refined décor, offering a serene retreat amid the vibrant energy of Bangkok. Serena Lim, Chief Growth Officer, Ascott, said: 'Interest in luxury stays continues to rise in Asia and the Middle East, driven by travellers seeking meaningful connections to the region's rich culture and heritage. The Crest Collection meets this aspiration with its 'A Story Behind Every Door' brand promise, delivering culturally immersive experiences enriched by each property's distinctive identity, while enabling owners to tap into the strength of Ascott's global commercial ecosystem. Supported by our flex-hybrid model and multi-typology brand strategy, The Crest Collection is highly conversion-friendly, adapting seamlessly across serviced residences, hotels, resorts and other accommodation types. While recent signings highlight new builds such as the brand's first resort, its adaptability also makes it ideal for property conversions that enable swift time-to-market. By tailoring solutions to the unique demands of each location, our market-driven approach empowers us to respond to evolving traveller expectations with agility and deliver sustained value for owners.' The luxury travel sector is projected to grow from $1.4 trillion in 2024 to $2.2 trillion by 2030, driven not just by affluence among the wealthy but also by younger travellers who are willing to pay top dollar for meaningful experiences . With luxury travellers drawn to destinations that excite, along with surprising environments and experiences that speak to their individuality , it is clear that the true essence of luxury lies in celebrating unique stories rather than uniformity. Tan Bee Leng, Chief Commercial Officer, Ascott, said: 'Curating experiences that resonate with the expectations of the most discerning travellers has become the currency of modern luxury. Our most affluent guests are seeking emotional connection, personal transformation and cultural resonance. By integrating heritage narratives with thoughtfully curated hospitality, The Crest Collection offers our guests a luxurious and storied experience rooted in the unique identity of each property and its locale. Defined not only by what is provided, but by what is remembered, every stay at a Crest Collection property reflects Ascott's boutique lens on luxury – one that nurtures individuality and crafts hyper-localised, distinctive experiences that engage all the senses. This approach allows us to offer timeless sophistication, elevated by bespoke touches that reflect the spirit of each destination. As The Crest Collection expands from Europe to Asia and the Middle East, we remain dedicated to redefining modern luxury through evocative, story-driven experiences that deliver meaningful moments with purpose and creativity.' Distinctive Heritage Stories Shape The Crest Collection's Luxury Expansion With every addition, The Crest Collection reinforces its vision of heritage-inspired hospitality. Each property brings local culture to life through design, storytelling and immersive guest experiences. • La Clef Bangkok by The Crest Collection, opening in mid-2025, is situated near Thong Lo BTS station on the historically significant Sukhumvit Soi 38. The 115-unit luxury serviced residence artfully blends French Art de Vivre with cherished Thai heritage, offering a range of premium amenities including a luxurious swimming pool, rejuvenating onsen, inviting residents' lounge and state-of-the-art fitness centre. Beyond easy access to upscale shopping destinations, vibrant entertainment venues and top-tier medical facilities, guests can look forward to a refined selection of studios and one- to two-bedroom apartments, each thoughtfully designed to embody the timeless elegance and rich legacy of its distinguished location. • The upcoming SEN/KA TOKYO by The Crest Collection is part of the landmark Yaesu 1-Chome North District Type 1 Urban Redevelopment Project, located near Tokyo Station in the Yaesu district. The property's name pays tribute to its location, historically known as Gofuku-cho (Kimono Fabric Town) during the Edo period, once home to prestigious kimono fabric shops patronised by the shogunate and the Imperial Household. The district's rich heritage of delicate artistry and craftsmanship will be brought to life through the design and storytelling of this luxury hotel-in-residence, which features 92 guestrooms designed for both short and extended stays. • Hong Yuan Hotel by The Crest Collection, which opened late last year in Haikou, China, draws inspiration from the city's historic role as a key gateway on the ancient Maritime Silk Road. Located in the Jiangdong New District of the Hainan Free Trade Port, the 261-key hotel blends Song Dynasty aesthetics with modern luxury. Guests are immersed in a richly storied environment – from copper screen partitions in the lobby and architecture echoing Song-era design, to Chinese paintings depicting maritime trade scenes in the restaurant, all reflecting Haikou's historic role as a hub of global cultural and commercial exchange. The upcoming property in Wuhan's Optics Valley will further grow The Crest Collection's presence in China, offering a narrative rooted in the city's academic and innovation heritage at the heart of a national high-tech development zone. • Al Mahra Resort by The Crest Collection located on Marjan Island, Ras Al Khaimah, takes its name from the Arabic word 'mahra', referring to a young female horse – a symbol of youthful grace, strength and noble spirit in Bedouin heritage. Reflecting these qualities, the 539-key beachfront resort will blend Arabian heritage with contemporary design, offering guests an experience rooted in the UAE's rich equestrian and cultural legacy. • The Crest Collection will also make its debut in Saudi Arabia when it opens in Riyadh, offering bespoke hospitality in the Kingdom's capital with a stay experience inspired by local culture. Strategically located on King Fahd Road and surrounded by key commercial and lifestyle hubs, the property will house a selection of accommodation options spanning elegant hotel rooms, serviced apartments, and suites, catering to both leisure and business travellers. Guests can expect access to an array of premium amenities, including specialty dining restaurants, a signature 'Reading Room' lounge and café, and comprehensive wellness facilities featuring a pool, gym, and treatment rooms. The property will also offer state-of-the-art meeting and multi-functional spaces. The Crest Chronicles: Showcasing Heritage and Hospitality at The Crest Collection Through a carefully curated series of activations spanning gastronomy, literature, architecture, art and performance, The Crest Chronicles brand programme brings heritage stories to life at each property within The Crest Collection. From culinary events that evoke the flavours of the past to literary legacies that immerse guests in historic narratives, this programme reveals the stories behind every door. In Paris, France, La Clef Champs-Élysées Paris by The Crest Collection, the flagship property that launched the brand, has hosted Cognac Heritage Tastings featuring three exceptional eaux-de-vie – Hennessy, A.E. Dor and Koya – offering guests a unique journey through fine cognacs and brandies inspired by the heritage of the former Hennessy family mansion, now home to the hotel. Meanwhile, history enthusiasts can explore the 1889 Exposition Universelle through a Literary Display opening mid-June in the lobby of La Clef Tour Eiffel Paris by The Crest Collection. At Hong Yuan Hotel by The Crest Collection in Haikou, China, guests can immerse themselves in the cultural richness of the Song Dynasty, the hotel's key design inspiration. Titled 'The Four Refinements of the Song Dynasty', year-round activities include tea tastings, floral arrangement workshops, incense crafting, art appreciation and guqin performances. Complementing these experiences, a thoughtfully curated culinary menu inspired by the 24 solar terms of Chinese culture promotes health, relaxation and seasonal nourishment. - TradeArabia News Service
Travel Daily News
5 days ago
- Business
- Travel Daily News
Ascott grows The Crest Collection in East Asia and the Middle East
Ascott adds new locations in Japan, China, the UAE and Saudi Arabia, including the brand's first resort. SINGAPORE – The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), is accelerating the global expansion of its European-born luxury brand, The Crest Collection, in response to growing demand from luxury travellers for distinctive, heritage-rich stays. Over the past six months, the brand has gained strong momentum across East Asia and the Middle East, adding over 1,200 units from four new signings and one opening. The portfolio now comprises 16 properties with over 2,700 units, both operational and in the pipeline, across 11 countries and 13 cities. As a key brand within the Ascott Star Rewards (ASR) programme, The Crest Collection enhances the diversity of the ASR portfolio, offering members a broader range of luxury options and more opportunities to experience heritage-inspired stays around the world. Among the newest additions in East Asia is SEN/KA TOKYO by The Crest Collection, set to open in the second half of 2029, marking the brand's debut in Japan. Also contributing to growth in the region are two developments in China: Hong Yuan Hotel by The Crest Collection, which opened in Haikou, Hainan Province, at the end of last year, and a property slated to open by mid-2026 in Wuhan's Donghu New Technology Development Zone, commonly known as Optics Valley. In the Middle East, Al Mahra Resort by The Crest Collection – the brand's first resort and its debut in the United Arab Emirates – will open in early 2027, to be followed by the brand's first property in Saudi Arabia, opening in Riyadh in 2028. This expansion into East Asia and the Middle East builds on the brand's growing traction in Southeast Asia. La Clef Bangkok by The Crest Collection, set to open in mid-2025, will become the brand's fourth property in the region, following the 2023 debut of The Grand Mansion Menteng by The Crest Collection in Indonesia, The George Penang by The Crest Collection in Malaysia and The Robertson House by The Crest Collection in Singapore. Meanwhile, the brand's seven other operational and pipeline properties are located across Europe, where The Crest Collection was first established in 2016. Ms Serena Lim, Chief Growth Officer, Ascott, said: 'Interest in luxury stays continues to rise in Asia and the Middle East, driven by travellers seeking meaningful connections to the region's rich culture and heritage. The Crest Collection meets this aspiration with its 'A Story Behind Every Door' brand promise, delivering culturally immersive experiences enriched by each property's distinctive identity, while enabling owners to tap into the strength of Ascott's global commercial ecosystem. Supported by our flex-hybrid model and multi-typology brand strategy, The Crest Collection is highly conversion-friendly, adapting seamlessly across serviced residences, hotels, resorts and other accommodation types. While recent signings highlight new builds such as the brand's first resort, its adaptability also makes it ideal for property conversions that enable swift time-to-market. By tailoring solutions to the unique demands of each location, our market-driven approach empowers us to respond to evolving traveller expectations with agility and deliver sustained value for owners.' The luxury travel sector is projected to grow from US$1.4 trillion in 2024 to US$2.2 trillion by 2030, driven not just by affluence among the wealthy but also by younger travellers who are willing to pay top dollar for meaningful experiences[1]. With luxury travellers drawn to destinations that excite, along with surprising environments and experiences that speak to their individuality[2], it is clear that the true essence of luxury lies in celebrating unique stories rather than uniformity. Ms Tan Bee Leng, Chief Commercial Officer, Ascott said: 'Curating experiences that resonate with the expectations of the most discerning travellers has become the currency of modern luxury. Our most affluent guests are seeking emotional connection, personal transformation and cultural resonance. By integrating heritage narratives with thoughtfully curated hospitality, The Crest Collection offers our guests a luxurious and storied experience rooted in the unique identity of each property and its locale. Defined not only by what is provided, but by what is remembered, every stay at a Crest Collection property reflects Ascott's boutique lens on luxury – one that nurtures individuality and crafts hyper-localised, distinctive experiences that engage all the senses. This approach allows us to offer timeless sophistication, elevated by bespoke touches that reflect the spirit of each destination. As The Crest Collection expands from Europe to Asia and the Middle East, we remain dedicated to redefining modern luxury through evocative, story-driven experiences that deliver meaningful moments with purpose and creativity.' Distinctive Heritage Stories Shape The Crest Collection's Luxury Expansion With every addition, The Crest Collection reinforces its vision of heritage-inspired hospitality. Each property brings local culture to life through design, storytelling and immersive guest experiences. La Clef Bangkok by The Crest Collection , opening in mid-2025, is situated near Thong Lo BTS station on the historically significant Sukhumvit Soi 38. The 115-unit luxury serviced residence artfully blends French Art de Vivre with cherished Thai heritage, offering a range of premium amenities including a luxurious swimming pool, rejuvenating onsen, inviting residents' lounge and state-of-the-art fitness centre. Beyond easy access to upscale shopping destinations, vibrant entertainment venues and top-tier medical facilities, guests can look forward to a refined selection of studios and one- to two-bedroom apartments, each thoughtfully designed to embody the timeless elegance and rich legacy of its distinguished location. , opening in mid-2025, is situated near Thong Lo BTS station on the historically significant Sukhumvit Soi 38. The 115-unit luxury serviced residence artfully blends French Art de Vivre with cherished Thai heritage, offering a range of premium amenities including a luxurious swimming pool, rejuvenating onsen, inviting residents' lounge and state-of-the-art fitness centre. Beyond easy access to upscale shopping destinations, vibrant entertainment venues and top-tier medical facilities, guests can look forward to a refined selection of studios and one- to two-bedroom apartments, each thoughtfully designed to embody the timeless elegance and rich legacy of its distinguished location. The upcoming SEN/KA TOKYO by The Crest Collection is part of the landmark Yaesu 1-Chome North District Type 1 Urban Redevelopment Project, located near Tokyo Station in the Yaesu district. The property's name pays tribute to its location, historically known as Gofuku-cho (Kimono Fabric Town) during the Edo period, once home to prestigious kimono fabric shops patronised by the shogunate and the Imperial Household. The district's rich heritage of delicate artistry and craftsmanship will be brought to life through the design and storytelling of this luxury hotel-in-residence, which features 92 guestrooms designed for both short and extended stays. is part of the landmark Yaesu 1-Chome North District Type 1 Urban Redevelopment Project, located near Tokyo Station in the Yaesu district. The property's name pays tribute to its location, historically known as Gofuku-cho (Kimono Fabric Town) during the Edo period, once home to prestigious kimono fabric shops patronised by the shogunate and the Imperial Household. The district's rich heritage of delicate artistry and craftsmanship will be brought to life through the design and storytelling of this luxury hotel-in-residence, which features 92 guestrooms designed for both short and extended stays. Hong Yuan Hotel by The Crest Collection , which opened late last year in Haikou, China, draws inspiration from the city's historic role as a key gateway on the ancient Maritime Silk Road. Located in the Jiangdong New District of the Hainan Free Trade Port, the 261-key hotel blends Song Dynasty aesthetics with modern luxury. Guests are immersed in a richly storied environment – from copper screen partitions in the lobby and architecture echoing Song-era design, to Chinese paintings depicting maritime trade scenes in the restaurant, all reflecting Haikou's historic role as a hub of global cultural and commercial exchange. The upcoming property in Wuhan's Optics Valley will further grow The Crest Collection's presence in China, offering a narrative rooted in the city's academic and innovation heritage at the heart of a national high-tech development zone. , which opened late last year in Haikou, China, draws inspiration from the city's historic role as a key gateway on the ancient Maritime Silk Road. Located in the Jiangdong New District of the Hainan Free Trade Port, the 261-key hotel blends Song Dynasty aesthetics with modern luxury. Guests are immersed in a richly storied environment – from copper screen partitions in the lobby and architecture echoing Song-era design, to Chinese paintings depicting maritime trade scenes in the restaurant, all reflecting Haikou's historic role as a hub of global cultural and commercial exchange. The upcoming property in Wuhan's Optics Valley will further grow The Crest Collection's presence in China, offering a narrative rooted in the city's academic and innovation heritage at the heart of a national high-tech development zone. Al Mahra Resort by The Crest Collection located on Marjan Island, Ras Al Khaimah, takes its name from the Arabic word 'mahra', referring to a young female horse – a symbol of youthful grace, strength and noble spirit in Bedouin heritage. Reflecting these qualities, the 539-key beachfront resort will blend Arabian heritage with contemporary design, offering guests an experience rooted in the UAE's rich equestrian and cultural legacy. located on Marjan Island, Ras Al Khaimah, takes its name from the Arabic word 'mahra', referring to a young female horse – a symbol of youthful grace, strength and noble spirit in Bedouin heritage. Reflecting these qualities, the 539-key beachfront resort will blend Arabian heritage with contemporary design, offering guests an experience rooted in the UAE's rich equestrian and cultural legacy. The Crest Collection will also make its debut in Saudi Arabia when it opens in Riyadh, offering bespoke hospitality in the Kingdom's capital with a stay experience inspired by local culture. Strategically located on King Fahd Road and surrounded by key commercial and lifestyle hubs, the property will house a selection of accommodation options spanning elegant hotel rooms, serviced apartments, and suites, catering to both leisure and business travellers. Guests can expect access to an array of premium amenities, including specialty dining restaurants, a signature 'Reading Room' lounge and café, and comprehensive wellness facilities featuring a pool, gym, and treatment rooms. The property will also offer state-of-the-art meeting and multi-functional spaces. The Crest Chronicles: Showcasing Heritage and Hospitality at The Crest Collection Through a carefully curated series of activations spanning gastronomy, literature, architecture, art and performance, The Crest Chronicles brand programme brings heritage stories to life at each property within The Crest Collection. From culinary events that evoke the flavours of the past to literary legacies that immerse guests in historic narratives, this programme reveals the stories behind every door. In Paris, France, La Clef Champs-Élysées Paris by The Crest Collection, the flagship property that launched the brand, has hosted Cognac Heritage Tastings featuring three exceptional eaux-de-vie – Hennessy, A.E. Dor and Koya – offering guests a unique journey through fine cognacs and brandies inspired by the heritage of the former Hennessy family mansion, now home to the hotel. Meanwhile, history enthusiasts can explore the 1889 Exposition Universelle through a Literary Display opening mid-June in the lobby of La Clef Tour Eiffel Paris by The Crest Collection. At Hong Yuan Hotel by The Crest Collection in Haikou, China, guests can immerse themselves in the cultural richness of the Song Dynasty, the hotel's key design inspiration. Titled 'The Four Refinements of the Song Dynasty', year-round activities include tea tastings, floral arrangement workshops, incense crafting, art appreciation and guqin performances. Complementing these experiences, a thoughtfully curated culinary menu inspired by the 24 solar terms of Chinese culture promotes health, relaxation and seasonal nourishment.
Trade Arabia
24-04-2025
- Business
- Trade Arabia
Ascott Limited brings The Crest Collection to UAE
Ascott Limited, a global hospitality operator, has signed the Al Mahra Resort by The Crest Collection, set to open in Q1 2027 on Marjan Island, Ras Al Khaimah. The resort, inspired by the Arabian "Mahra" horse, will blend Arabian heritage with contemporary luxury, offering a unique gateway into Arabian history and culture. The resort will feature 539 designed rooms and luxury suites, catering to diverse guest needs. Guests can enjoy a range of dining options, including an all-day dining restaurant, café, pool bar, and beach bar. The resort also offers state-of-the-art meeting spaces for business and social gatherings. The resort's exceptional leisure facilities include a swimming pool, water sports, gym, and kids' play area. The launch aligns with the UAE's ambitious vision and the rising demand for exclusive, experiential stays in the region. The global heritage tourism market is projected to grow at a compound annual growth rate (CAGR) of 3.51% between 2025 and 2033, highlighting the significance of The Crest Collection's introduction to Marjan Island. Vincent Miccolis, Managing Director for The Ascott Limited in the Middle East, Africa, and Turkey, commented: 'The debut of The Crest Collection in the UAE is an exciting milestone for Ascott, and we're proud to bring this unique brand to the country. The Al Mahra Resort on Marjan Island is set to offer travellers immersive experiences that reflect the rich history and culture of the destination. We are honoured to partner with the esteemed FAM Holding, whose vision aligns perfectly with our commitment to creating distinctive properties and delivering exceptional hospitality experiences for today's discerning travellers' Dr Faisal =Mousa, Founder and Chairman of leading real estate developer FAM Holding, and owner of The Al Mahra Resort, said: 'The Al Mahra Resort seamlessly blends the natural beauty of Ras Al Khaimah with modern luxury, offering guests a unique experience that honours and celebrates the emirate's rich cultural heritage. Collaborating with The Ascott Limited has been a rewarding partnership. Their expertise, attention to detail, and shared vision have been pivotal in bringing this project to life."
Zawya
24-04-2025
- Business
- Zawya
The Ascott Limited brings The Crest Collection to the United Arab Emirates
The Ascott Limited is bringing its hospitality brand The Crest Collection to the United Arab Emirates (UAE) for the first time with the signing of the 539 rooms and suites, Al Mahra Resort by The Crest Collection, on the iconic Marjan Island, Ras Al Khaimah. UAE, Dubai – The Ascott Limited, a global hospitality operator today announced the signing of Al Mahra Resort by The Crest Collection, on Marjan Island, Ras Al Khaimah, which is set to open in Q1 of 2027. This milestone marks the UAE debut of The Crest Collection, The Ascott Limited's global portfolio of bespoke properties that celebrate the history and heritage of each destination through distinctive architecture and culturally rich hospitality experiences. Nestled along the tranquil shores of Marjan Island, the property, takes inspiration from the grace and beauty of the Arabian 'Mahra' horse. The Al Mahra Resort blends Arabian heritage with contemporary luxury, offering travellers a unique gateway into the rich tapestry of Arabia history and culture. Al Mahra Resort will feature 539 uniquely designed rooms and luxury suites, thoughtfully crafted to cater to the diverse needs of guests. Guests can indulge in a range of dining options, including an all-day dining restaurant, café, pool bar and a beach bar, offering vibrant culinary experiences. The resort also boasts state-of-the-art meeting spaces, making it ideal for business and social gatherings. The resort's exceptional leisure facilities, include a stunning swimming pool, thrilling water sports, a state-of-the-art gym, and a dedicated kids' play area. Ras Al Khaimah has emerged as one of the United Arab Emirates most sought-after travel and investment destinations, and Marjan Island is rapidly emerging as a premier destination, combining pristine natural beauty with world-class entertainment developments. The launch of The Al Mahra Resort aligns with the emirate's ambitious vision and the rising demand for exclusive, experiential stays in the region. The global heritage tourism market, projected to grow at a compound annual growth rate (CAGR) of 3.51% [1] between 2025 and 2033, further underscores the significance of The Crest Collection's introduction to Marjan Island. Vincent Miccolis, Managing Director for The Ascott Limited in the Middle East, Africa, and Turkey, commented: 'The debut of The Crest Collection in the UAE is an exciting milestone for Ascott, and we're proud to bring this unique brand to the country. The Al Mahra Resort on Marjan Island is set to offer travellers immersive experiences that reflect the rich history and culture of the destination. We are honoured to partner with the esteemed FAM Holding, whose vision aligns perfectly with our commitment to creating distinctive properties and delivering exceptional hospitality experiences for today's discerning travellers' Dr. Faisal Ali Mousa, Founder and Chairman of leading real estate developer FAM Holding, and owner of The Al Mahra Resort, said: 'The Al Mahra Resort seamlessly blends the natural beauty of Ras Al Khaimah with modern luxury, offering guests a unique experience that honours and celebrates the emirate's rich cultural heritage. Collaborating with The Ascott Limited has been a rewarding partnership. Their expertise, attention to detail, and shared vision have been pivotal in bringing this project to life." The Al Mahra Resort by The Crest Collection, will join The Ascott Limited's growing portfolio in the Middle East, Africa and Turkey further cementing the brand's position as a leader in delivering exceptional hospitality experiences. With 40 properties and over 5,800 units in operation and under development across the region, Ascott continues to provide a diverse range of offerings tailored to meet the evolving needs of travellers and property owners. About The Ascott Limited Since pioneering Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with more than 940 properties globally. Headquartered in Singapore, Ascott's presence extends across more than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Ascott's diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Preference, Fox, Harris, POP!, Vertu and Yello; and it has a brand partnership with Domitys. Through Ascott Star Rewards (ASR), Ascott's loyalty programme, members enjoy exclusive privileges and offers at participating properties. A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds. For more information on Ascott's industry record of close to 40 years and its sustainability programme, please visit Connect with us on Facebook, Instagram, TikTok and LinkedIn. About FAM Holding Famholding P.S.C. is a leading real estate development company. Founded in 2005, committed to shaping the future of urban living. With a rich history and a forward-thinking approach, we specialize in creating vibrant residential, commercial, and mixed-use projects that reflect the highest standards of quality and innovation. At FAM Holdings, we understand the evolving needs of modern communities. Our developments are designed to provide a seamless blend of functionality, sustainability, and luxury, ensuring they stand the test of time while enhancing the lives of those who live and work in them. Guided by a passion for excellence, we strive to deliver projects that not only meet but exceed expectations, contributing to the growth and prosperity of the communities we serve. Over the years, Famholding P.S.C. has become synonymous with trust, integrity, and a relentless pursuit of excellence in the real estate industry. At Famholding, we understand the evolving needs of modern communities. Our developments are designed to provide a seamless blend of functionality, sustainability, and luxury, ensuring they stand the test of time while enhancing the lives of those who live and work in them. Guided by a passion for excellence, we strive to deliver projects that not only meet but exceed expectations, contributing to the growth and prosperity of the communities we serve. Over the years, Famholding P.S.C. has become synonymous with trust, integrity, and a relentless pursuit of excellence in the real estate industry. [1] IMARC Group, Heritage Tourism Market Report, 2024
