Latest news with #AlMasaoodAutomobiles
Al Bawaba
6 days ago
- Automotive
- Al Bawaba
The All-New Nissan Magnite Makes Its Debut: Elevating Urban Mobility Across Abu Dhabi with Al Masaood Automobiles
In an exciting advancement of Nissan's global strategy, the all-new Nissan Magnite has officially arrived in the Middle East, marking a significant milestone with its debut in the UAE capital. Al Masaood Automobiles, the authorised local Nissan dealer, has introduced this dynamic compact SUV across its showrooms in Abu Dhabi, Al Ain, and the Western its initial unveiling in Riyadh, the Magnite represents an extraordinary addition to Al Masaood Automobiles Nissan's lineup, reinforcing commitment to customer-centric innovation and value-driven launch of the Nissan Magnite signals a new chapter for Al Masaood Automobiles in Abu Dhabi's automotive scene, particularly within the compact SUV segment. As a new entrant, the Magnite unlocks opportunities for drivers in Abu Dhabi seeking a modern SUV that seamlessly combines technology, safety, and value. Offering the best package of tech-to-value within the compact SUV segment, the Magnite embodies Nissan's dedication to enhancing urban mobility with a focus on intelligent design and Design Meets Advanced TechnologyTrue to its modern ethos, the Magnite features an unmistakable design characterised by its imposing grille, high ground clearance, and stylish 16-inch diamond-cut alloy wheels. Reflecting Japanese engineering and innovation, the inside cabin offers a contemporary oasis of comfort and technology, equipped with a fully digital 7-inch instrument cluster and an 8-inch touchscreen infotainment system. Every drive becomes a connected experience with wireless Apple CarPlay™ and Android Auto™ the hood, the all-new Magnite is powered by a turbocharged 1.0-litre engine, delivering 100 PS of power and 152Nm of torque. This ensures a perfect balance of efficiency and exhilarating performance essential for urban driving. Safety remains paramount, with advanced features such as the Around-View Monitor, ABS & VDC, auto headlamps, and comprehensive airbag coverage, guaranteeing peace of mind on every with Nissan's Global Vision and Local ExcellenceThe introduction of the Magnite to the Middle East is aligned with Nissan's global business transformation strategy, 'The Arc.' It stands as the third vehicle under this blueprint—a key pillar alongside the iconic Patrol and the popular X-Trail. This model not only strengthens Nissan's leadership in the SUV segment but also showcases Al Masaood Automobiles' dedication to delivering innovative, quality vehicles that make a bold statement on the available across Al Masaood Automobiles' Nissan showrooms, the all-new Nissan Magnite comes in a variety of trims, each tailored to meet diverse lifestyle demands with its blend of innovation and style. This dynamic compact SUV invites drivers to experience urban mobility with a fresh perspective—combining tech-savvy features, robust performance, and futuristic design. Al Masaood Automobiles, as the trusted distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, continues to lead with passion, offering vehicles that align with contemporary needs and values, ensuring every journey embodies excitement and safety, but all in style.
Al Bawaba
02-06-2025
- Automotive
- Al Bawaba
Al Masaood Automobiles Powers Nissan's Growth Story in Abu Dhabi with Year-on-Year Growth
Following Nissan's recent announcement of strong business performance over the first nine months of its fiscal year 2024, Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, has also recorded notable growth, with Nissan sales crossing 22,000 units in the capital in Fiscal Year '24 (April 2024 – March 2025). This result highlights Al Masaood Automobiles role as a key contributor to the brand's strong regional momentum and signals sustained customer confidence in Nissan's offerings and presence in the Emirate of Abu Dhabi. The company's success comes at a time of significant shifts in the global automotive landscape. Despite an influx of new entrants to the market, fierce competition from emerging brands, and evolving trade dynamics, Al Masaood Automobiles not only maintained its leading position but achieved record sales volumes and grew its market share to unprecedented levels. This remarkable performance highlights the company's agility and resilience in an increasingly competitive environment. A key driver of this exceptional growth has been Al Masaood Automobiles' ability to deliver integrated "phygital" experiences - blending physical and digital touchpoints to provide customers with a seamless experience. By leveraging advanced technologies and data-driven tools, the company has deepened its understanding of customer preferences, allowing it to curate more personalised and memorable ownership journeys. This digitally enabled approach has complemented the strong performance of Nissan's diversified SUV lineup, which continues to resonate with today's discerning customers. In the large SUV segment, Nissan Patrol sales, across all models, grew by an impressive 34% compared to the same period last year, reinforcing the model's iconic status in the capital. Meanwhile, in the core retail crossover segment - the Nissan X-Trail and KICKS combined sales surged by 33%, underscoring rising demand for versatile, family-ready vehicles that suit both urban and adventurous lifestyles. Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, said: 'What makes the growth we've achieved at Al Masaood Automobiles Nissan even more remarkable is that, in the face of intense market competition, a surge in new market players, and a year defined by global shifts in the automotive landscape, we didn't just hold our ground—we expanded it. In fact, we recorded our highest-ever sales volumes, pushing our market share to unprecedented levels. Our growth reflects the trust our customers place in us, the dedication of our teams to offering seamless and delightful customer experiences, and certainly Nissan's long enduring popularity in our market. With a diverse product lineup and a customer-first approach across sales and aftersales at Al Masaood Automobiles, we remain focused on maintaining our leading position in the industry." Beyond strong vehicle sales, Al Masaood Automobiles' aftersales services and value-packed customer experiences have also played a fundamental role in strengthening customer relationships and enhancing overall brand loyalty. As a customer centric organisation, the company has consistently prioritised understanding the evolving needs of its customers. Supporting this approach is Al Masaood Automobiles' state-of-the-art service facility - the largest in the world for Nissan, fully digitised and designed with features like an air-conditioned drive-in service receptions to offer customers a smooth and comfortable experience. By offering comprehensive and seamless ownership journeys from purchase through to maintenance and care – and across every touchpoint, Al Masaood Automobiles continues to deliver value, convenience, and peace of mind to its growing customer base. With the recent launches of the all-new Nissan Patrol, KICKS, and Magnite in the market and the strategic direction set by Nissan's global business plan, The Arc, Al Masaood Automobiles Nissan is well-positioned to sustain its growth trajectory. As customer expectations continue to evolve, the company remains committed to expanding its portfolio, enhancing customer experiences and service offerings, and investing in new technologies that elevate the mobility experience in the Emirate of Abu Dhabi.
Filipino Times
16-04-2025
- Automotive
- Filipino Times
Al Masaood Automobiles rolls out the All-New Nissan Magnite across its showrooms
Al Masaood Automobiles has officially introduced the all-new Nissan Magnite across its showrooms in Abu Dhabi, Al Ain, and the Western Region, following its recent regional debut. Making its first appearance in the capital, the Magnite expands Al Masaood Automobiles' Nissan SUV segment, reinforcing the brand's commitment to customer-centric innovation and delivering value. The launch represents a new milestone for Al Masaood Automobiles and the local SUV segment. As a completely new entrant in the compact SUV category, the Nissan Magnite opens doors to a segment of drivers in Abu Dhabi who seek a smart and modern, SUV that doesn't compromise on value, technology, or safety. Elevating urban mobility, the Magnite is purpose-built for today's forward-thinking drivers those who prioritise intelligent technology, enhanced safety, compact convenience, and exceptional value. Its dynamic design sports a striking grille, high ground clearance, and diamond-cut alloy wheels that highlight its sporty appeal. The cabin offers a seamless blend of style and functionality, including a fully digital 7-inch instrument cluster and an 8-inch touchscreen infotainment system equipped with wireless Apple CarPlay and Android Auto ensuring a connected, intuitive driving experience at every turn. Under the hood, the all-new Magnite is powered by a turbocharged 1.0-litre engine that delivers 100 PS of power and 152Nm of torque, combining efficiency with exhilarating performance. Safety remains paramount with advanced features such as the Around-View Monitor, ABS & VDC, Auto Headlamps, and comprehensive airbag coverage, ensuring peace of mind on every journey. Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: 'At Al Masaood Automobiles, our commitment to exceeding customer expectations continues to guide every decision we make. The arrival of the all-new Nissan Magnite reflects our commitment to bringing our customers mobility solutions that seamlessly blend smart design, the latest technologies and features, and trusted safety, hence adding value to their lives. With the Magnite, Al Masaood Automobiles contributes to the expansion of the Nissan SUV lineup to better reflect the diverse lifestyles and ambitions of our community. As always, we remain dedicated to delivering memorable experiences that go beyond the vehicle itself, and extend throughout the full ownership journey of our customers. These relations are built on trust, understanding, and a deep appreciation for what our customers truly value in their daily drives.' The arrival of this latest model aligns with Nissan's global business transformation strategy, 'The Arc', and presents Japanese engineering excellence to the regional compact SUV segment. As the third vehicle under this blueprint and a key pillar alongside the iconic Patrol and popular X-Trail, this model not only reinforces Nissan's leadership in the SUV segment, with plans to expand the lineup by 2026, but also exemplifies Al Masaood Automobiles' commitment to deliver innovative, quality vehicles that make a bold statement on the road and cater to diverse customer needs. The Magnite is available in a variety of trims and comes in five bold colour options, including stylish dual-tone combinations, giving customers the freedom to choose a version that best fits their personality and lifestyle. To find out more about the latest model, customers can explore showrooms across Abu Dhabi, Al Ain, and the Western Region or visit the website:
Al Bawaba
15-04-2025
- Automotive
- Al Bawaba
Al Masaood Automobiles Rolls Out the All-New Nissan Magnite Across its Showrooms
Al Masaood Automobiles has officially introduced the all-new Nissan Magnite across its showrooms in Abu Dhabi, Al Ain, and the Western Region, following its recent regional debut. Making its first appearance in the capital, the Magnite expands Al Masaood Automobiles' Nissan SUV segment, reinforcing the brand's commitment to customer-centric innovation and delivering value. The launch represents a new milestone for Al Masaood Automobiles and the local SUV segment. As a completely new entrant in the compact SUV category, the Nissan Magnite opens doors to a segment of drivers in Abu Dhabi who seek a smart and modern, SUV that doesn't compromise on value, technology, or urban mobility, the Magnite is purpose-built for today's forward-thinking drivers those who prioritise intelligent technology, enhanced safety, compact convenience, and exceptional value. Its dynamic design sports a striking grille, high ground clearance, and diamond-cut alloy wheels that highlight its sporty appeal. The cabin offers a seamless blend of style and functionality, including a fully digital 7-inch instrument cluster and an 8-inch touchscreen infotainment system equipped with wireless Apple CarPlay and Android Auto ensuring a connected, intuitive driving experience at every the hood, the all-new Magnite is powered by a turbocharged 1.0-litre engine that delivers 100 PS of power and 152Nm of torque, combining efficiency with exhilarating performance. Safety remains paramount with advanced features such as the Around-View Monitor, ABS & VDC, Auto Headlamps, and comprehensive airbag coverage, ensuring peace of mind on every Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: 'At Al Masaood Automobiles, our commitment to exceeding customer expectations continues to guide every decision we make. The arrival of the all-new Nissan Magnite reflects our commitment to bringing our customers mobility solutions that seamlessly blend smart design, the latest technologies and features, and trusted safety, hence adding value to their lives. With the Magnite, Al Masaood Automobiles contributes to the expansion of the Nissan SUV lineup to better reflect the diverse lifestyles and ambitions of our community. As always, we remain dedicated to delivering memorable experiences that go beyond the vehicle itself, and extend throughout the full ownership journey of our customers. These relations are built on trust, understanding, and a deep appreciation for what our customers truly value in their daily drives.' The arrival of this latest model aligns with Nissan's global business transformation strategy, 'The Arc', and presents Japanese engineering excellence to the regional compact SUV segment. As the third vehicle under this blueprint and a key pillar alongside the iconic Patrol and popular X-Trail, this model not only reinforces Nissan's leadership in the SUV segment, with plans to expand the lineup by 2026, but also exemplifies Al Masaood Automobiles' commitment to deliver innovative, quality vehicles that make a bold statement on the road and cater to diverse customer Magnite is available in a variety of trims and comes in five bold colour options, including stylish dual-tone combinations, giving customers the freedom to choose a version that best fits their personality and lifestyle. To find out more about the latest model, customers can explore showrooms across Abu Dhabi, Al Ain, and the Western Region or visit the website:
Campaign ME
03-04-2025
- Automotive
- Campaign ME
Influencer marketing for automotive brands
Influencer marketing is booming, there's no doubt about that. In the UAE alone, spending on influencer advertising is projected to reach $69.35m by 2025, with a compound annual growth rate (CAGR) of 6.93 per cent through 2030. Globally, the industry is expected to hit $32.55bn this year, showing just how much brands are investing in influencer partnerships. And why wouldn't they? The reach, the engagement, the relatability – it all seems like a no-brainer. But for automotive brands, the question isn't, 'Should we do influencer marketing?' The real question is, 'How do we do it right?' Understanding the audience Before even thinking about influencers, brands need to get crystal clear on their audience. Who are we trying to reach? What are their interests, aspirations and purchase triggers? In the automotive world, a first-time car buyer is not looking for the same thing as an adrenaline-fueled, seasoned, car-purchasing veteran. A luxury sedan driver is not motivated by the same factors as someone eyeing a family sport utility vehicle (SUV). Influencer marketing only works if the message is hyper-relevant to the audience receiving it. And that requires going beyond simple demographics and analysing lifestyles, behaviours and emotional triggers. Once a brand understands its audience, the next step is finding the right voice to communicate with them. Choosing the right fit Not all influencers are created equal. Just because someone has more than 500,000 followers doesn't mean they're the right fit. In fact, research shows that micro-influencers (those with 10,000 to 100,000 followers) can drive up to 60 per cent more engagement than mega-influencers. Start by identifying and shortlisting a small pool of potential influencers that you could work with. Here, it's imperative to thoroughly research and evaluate each of them to ensure they align with your brand's values, they represent your target audience, and their followership also constitutes a close representation of the customers you would like to appeal to. What influencer marketing looks like for an automotive dealership At Al Masaood Automobiles, influencer marketing is an integral part of how we connect with our audience in a genuine, experience-driven way. We've successfully leveraged influencer collaborations to bring our vehicles closer to the community, ensuring that potential customers don't just see the car but experience it in action. From test drive experiences to immersive content that showcases a vehicle's design, technology and performance in real-life scenarios, we work with influencers who can authentically communicate what makes our cars stand out. Whether it's an adventure vlogger taking the latest Nissan Patrol off-roading, a tech enthusiast exploring the cutting-edge features of the INFINITI QX80, or a lifestyle influencer showcasing how the Nissan X-Trail fits seamlessly into everyday life, we curate partnerships that feel natural, engaging and relevant to the right audience. By focusing on strategic influencer alignment, data-backed performance tracking and compelling content creation, influencer marketing has quickly become a business-driving tool in our arsenal – one that goes beyond visibility to build real engagement. Measuring success: beyond likes and views Likes and views are great for top-of-funnel awareness, but they don't always translate into conversion-driven impact. For automotive brands, specifically, success is measured beyond just social media engagement metrics. What was the general response to the content? How did the collaboration drive measurable business outcomes? Did it lead to a higher volume of qualified leads? Did it influence brand consideration and purchase intent? Was there a tangible increase in website traffic, test drive bookings, or showroom footfall? While 68 per cent of influencers consider reach and shares key success indicators, brands often take a deeper approach – tracking customer journey touchpoints and analysing return on investment (ROI). A well-executed influencer campaign should create buzz, while also moving audiences from awareness to action. At the end of the day, brand affinity is great, but brand action is better. What's next for automotive influencer marketing? The next era of automotive influencer marketing will be smarter, more strategic and more data-driven than ever before. AI-driven selection, performance analytics and long-term partnerships will set the new standard. AI now helps brands identify the right influencers based on audience insights, ensuring better alignment and engagement. Advanced analytics tools go beyond vanity metrics, measuring real impact like website traffic, conversions and ROI. Meanwhile, long-term brand partnerships are replacing one-off promotions, building authenticity and stronger audience connections – research shows that 66 per cent of MENA influencers prefer long-term collaborations, allowing for more authentic, meaningful brand integration. Brands that embrace these innovations will drive more effective, measurable and meaningful influencer campaigns. By Marwah Eltom, Marketing Manager, Al Masaood Group.
