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Emirates Woman
24-03-2025
- Business
- Emirates Woman
16 timeless homegrown UAE fashion labels that have gone global
It's time to support local as homegrown brands have made their mark globally. The UAE has now been put on the global runway with their labels now retailing worldwide. Having garnered an international status and worn by celebrities across the globe such as Kylie Jenner to Jennifer Lopez. With a growing footfall and global traction, several of these UAE-born fashion brands have been spotted on the runway. Additionally various e-commerce platforms such as NET-A-PORTER, MyTheresa, Harrods and more are now retailing them. Overall, these brands have successfully leveraged social media and influencer partnerships. Also, a deep understanding of their target market to achieve viral status both in the UAE and internationally. When it comes to innovation and creativity, the UAE is always ahead of the curve as it champions homegrown labels. So, if you're intrigued about how these UAE-based founders launched their homegrown brands about their journey. Scroll through our Emirates Woman editor-approved UAE fashion guide. Bil Arabi Established in 2006, by Nadine Kanso, this luxurious jewellery brand is an ode to the region. It celebrates the Arabic alphabet in a refined manner. From earrings, rings, bracelets and pendants this fine jewellery brand has carved a niche for itself in the market. With modern heirlooms and bespoke projects, the brands have reached a global level through collaborative partners which include THAT Concept Store and Guerlain. For more information visit Al Mraikn Founded by sisters Maryam and Muna Saeed in 2011 in UAE, Al Mraikn continues to be at the forefront with its sleek and sophisticated designs crafted with an air of modernity and soft power. Their latest collection unlocks the spirit of freedom. Muna shares, 'This capsule was inspired to unlock a woman's character and step out of her comfort zone while still remaining modest. Bouguessa This contemporary womenswear label has reinvented the wardrobe classics for the modern-day wearer. Founded by Faiza Bouguessa in 2014 in her studio in Dubai Design District, the brand has now made its mark global, as its e-tailer includes one of the largest players in the market, NET-A-PORTER. Designed to empower strong sophisticated women, several A-listers such as Priyanka Chopra and many more have been spotted in the Dubai-based brand. For more information visit Bambah View this post on Instagram A post shared by Bambah (@bambah) Inspired by the retro era, founder and designer Maha Abdul Rasheed wanted to inject fun into women's wardrobes with generous ruffles, bare shoulders, oversized bows and colourful floral prints. Thanks to its feminine silhouettes and bold attitude, Bambah has won itself a local and global following, and has even caught the attention of the A-list crowd, including Priyanka Chopra and Amal Clooney. For more information visit All Things Mochi Ayah Tabari launched her label in 2013 with patterned hues infused into every element of the brand. It combines traditional prints and embroideries with quintessential tailoring. The brand has been shown at New York Fashion Week and appeared on people with a global reach. The Hungarian-inspired label has previously retailed on NET-A-PORTER with centuries-old embroidery techniques infused into the collection. HALA Founded by Hala Al Shammari, this fashion label breaks stereotypes and classic cuts.'A trademark of HALA's design philosophy is the juxtaposition of clean, elegant front designs with unexpected, captivating twists at the back, such as my personal favourite, the backless cut,' Al Shammari shares in an interview with Emirates Woman. Launched with the intention to uplift Arab women in the region, this label is growing year after year with its sophisticated pieces that can be worn all year round. For more information visit Illi View this post on Instagram A post shared by illi | إللي (@ A contemporary brand founded in 2020 by Emirati designer Rawdha Salem Thani, Illi delivers fashion-forward yet modest pieces that serve as a perfect companion on the journey to self-expression and empowerment. Rawdha shares, 'Contemporary women can embrace their uniqueness through an array of vibrant prints and modern colour combinations. Inspired by the beauty of nature and the urban landscape, each design is a celebration of femininity and confidence. Kristina Fidelskaya The luxury ready-to-wear label offers pieces that can be worn for women on the go from day to night. The brand, which has appeared at Paris Fashion Week, has been recognized worldwide for its immaculate tailoring and must-have pieces, after it was established in Dubai in 2017, with all items created in-house. For more information visit L'Afshar View this post on Instagram A post shared by L'AFSHAR (@lilianafshar) Made in Dubai, this iconic label was started by Lilian Afshar in 2019. Designed for the sophisticated woman, the brand is combined with contemporary handcrafted designs, made in Dubai with luxurious yet industrial elements. The brand is stocked around the globe including NET-A-PORTER, Neiman Marcus, Bloomingdales, Harvey Nichols and many more. From Queen Rania to Kendall Jenner, the brand has made remarkable strides globally. For more information visit LC The luxe activewear label founded by Lyndsay Doran in 2019, has filled in the apparent athleisure gap in the country. With plans to eventually open a UK office and warehouse, the brand has customers from around the world including in Europe and the US. With new launches every season, the brand is constantly innovating and encouraging women to live healthier lives. For more information visit Madiyah Al Sharqi Based in Fujairah, this eponymous brand was founded by the daughter of the ruler of Fujairah, HH Sheikh Hamad Bin Mohammed Al Sharqi. Since launching in 2012, the eponymous brand has garnered a massive fan base globally, including a celebrity clientele like Kim Kardashian and Karolina Kurkova, with effortless eveningwear and regal silhouettes being at the epitome for the brand. Romani View this post on Instagram A post shared by ROMANI (@ Founded by Haya Jarrar, the Dubai-Based label has made strides globally with unconventional pieces that allow women to freely express themselves, with cuts and materials that have edgy designs. Romani's designs have made it into some of the most fashionable closets around the world including Karen Wazen, Amina Muaddi and most recently Zendaya. The Giving Movement By disrupting stereotypes, Dubai-based lounge and activewear brand The Giving Movement has always gone against the grain. The founder of The Giving Movement, Dominic Nowell-Barnes, has highlighted the importance of pushing boundaries on several occasions. The brand has reached global icons and content creators with its premium collections being loved by all those who are seen in them. From Haya Salman to Natalie Sallaum, various fashion enthusiasts have been spotted in the brand. For more information visit Reemami Reemami, founded by Reema Al Banna, is a label known for its playful, art-inspired pieces. The brand often features bold prints, asymmetric cuts, and a unique sense of whimsy in its designs. By ALL'E Founded in 2023 by Australian born, Ella Stapleton, By ALL'E is fashion brand designed by woman for woman. Handcrafted in Dubai, United Arab Emirates, By ALL'E is dedicated to empowering women through the inside out in each piece. Each piece has been carefully designed around the female form, accentuating, and crafting the perfect fit. The creative journey of each and every piece has undergone months of research, sketches, fabric sourcing and sampling to refine and perfect, just for you. For more information visit Marbl. View this post on Instagram A post shared by MARBL. (@ The brand releases seasonless pieces that exist outside of trends as opposed to collections. The tailors along with the Quality team make sure that every piece is worthy of investment. marbl. clothing has been designed to combine effortless style with pieces such as silk dresses, linen co-ords and more. For more information visit – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied


Emirates Woman
05-03-2025
- Business
- Emirates Woman
15 inspiring female-owned UAE brands to always champion
Fashion by Sarah Joseph 23 mins ago As women continue to support each other, female-led brands continue to grow and expand in this part of the world. With International Women's Day soon approaching on March 8th, 2025, it's also time to highlight the women who've taken the leap of faith and launched their own brands in the UAE. From sophisticated beauty brands to luxe concept stores, the UAE is all about empowering women and celebrating inspiring talent in every field. As we continue to champion women, Emirates Woman has curated a list of female-owned brands in the UAE to support throughout this year and forever after. Sana Al Maktoum Fine Jewellery Sana Al Maktoum Fine Jewellery, the eponymous brand by Her Highness Sheikha Sana Al Maktoum, first launched in 2020 with the debut collection entitled 'My Treasure', which is an ode to Her Highness' late grandmother, the elder Sheikha Sana. Since then it has gone from strength to strength, with the mantra at the heart of the brand being that a special piece of jewellery tells a unique story and can mark a pivotal moment in an individual's life. Having been an avid jewellery lover since she was young, Sheikha Sana – who was the cover star for Emirates Woman 's prestigious April issue 'The Gratitude Issue' – previously told us, 'Purchasing a piece of jewellery is mostly associated with a special occasion or moment in one's lives.' For more information visit Al Mraikn Two Emirati sisters launched abaya brand Al Mraikn in 2011. Since then Maryam & Muna Saeed have emboldened the powerful modern Arab woman through their feminine, elegant yet practical designs. With a loyal client base along with unique and creative touches to their designs, the sisters have a winning formula. The Edit View this post on Instagram A post shared by The Edit Dubai (@theeditdubai) A concept store and gallery based in Dubai, The Edit was founded by Rumana Nazim. Formerly a lawyer, Rumana now offers a simple alternative to the malls. The Jumeriah-based space offers an array of clothing, jewellery, beauty and homeware from both emerging and established brands. Apotheca Beauty Founded in 2013 by Kuwaiti sisters Sara, Nora and Dana Al-Ramadhan, they have built a beauty empire based on the premium brands that industry insiders love. Apotheca Beauty, based in both the UAE and Kuwait, is the hub of all things in luxury beauty for the GCC. Their portfolio of brands includes Anastasia Beverly Hills, Dr. Barbara Sturm, Hourglass Cosmetics, Sarah Chapman, Skinceuticals and more. For more information visit The Hundred Wellness Centre Asma Hilal Lootah is a woman of firsts and has paved the way in the wellness space in the UAE after opening the first fully certified health clinic and wellness centre – The Hundred Wellness Centre – in the country in 2008. With a truly entrepreneurial spirit, it was Asma's love for Pilates that sparked her to launch The Hundred nine years ago. The centre has now expanded into so many other avenues under the wellness umbrella including rehabilitation, homoeopathy, chiropractic therapies, emotional therapies and life coaching. For more information visit Shiffa View this post on Instagram A post shared by SHIFFA (@shiffabeauty) Founded by Dr Lamees Hamdan, Shiffa Beauty offers totally natural but highly effective skincare and body care. Dr Lamees' products aim to heal the skin from within with the brand's unique Healing Essence™. The essence is a combination of active ingredients in therapeutic concentrations to protect and enhance the skin. For more information visit Bouguessa After undertaking a degree in English literature, Faiza Bouguessa founded her brand in 2014. Garment designing had always been present in her life from being taught the basics by her grandmother to completing internships whilst in university. The result is a contemporary ready-to-wear label that showcases three times a year. The collections are tailored to a minimalist wardrobe with clean cuts, attention to detail and a focus on silhouettes that support feminine elegance. For more information visit CTZN Cosmetics If you're prone to scrolling on TikTok then you're likely to have heard of CTZN Cosmetics. A beauty brand that promises to have a shade for every complexion within each collection and an ethos of enhancing cultural awareness through beauty. CTZN is a brand with a conscience, each product is cruelty-free and vegan and for every purchase, one tree is planted somewhere in the world. For more information visit Browns & Co View this post on Instagram A post shared by Browns & Co (@ Friends Fiona Brown and Chloe Walsh launched Browns & Co in a villa in Jumeriah, to offer an array of treatments in a zen environment. From semi-permanent make-up to luxury facials, the salon makes every treatment bespoke and ensures you leave feeling relaxed and looking your best. For more information visit Kayali View this post on Instagram A post shared by KAYALI FRAGRANCES (@kayali) The UAE-based fragrance brand for founded to delve into the Middle Eastern traditions of perfume layering. Founded by beauty entrepreneurs Huda and Mona Kattan, this exclusive has created popular scents that are loved by many worldwide. Whether the scented vanilla perfume or the staple musk perfume, each ingredient makes this brand truly special. Created with luxe fragrance oils, this cult-favourite brand always spritzes things up with something new. For more information visit The Fit Face View this post on Instagram A post shared by The Fit Face (@thefitface) By introducing face yoga in this part of the world, Isadora Peric launched the brand which includes daily use tools to tackle both aesthetic and emotional issues. For relaxing the face, she introduced tools such as the jade roller, the gua sha drainage and other workshops to help her audience improve their facial posture. For more information visit Nina Ubhi Cosmetics Founded by renowned UAE-based makeup artist Nina Ubhi, her lashes are created for every face and every event. Designed to naturally enhance real lashes, the collection allows customers to achieve beautifully full, natural lashes at home themselves. As her creative artistry and rule-breaking approach have worked in the industry, she continues to be one of the most well-known make-up artists in the region. The lashes are available across several retailers in the region including Ounass, Boutiqaat, Watsons and Apotheca Beauty. For more information visit L'Couture View this post on Instagram A post shared by L'COUTURE (@lcoutureofficial) Founded by Lyndsay Doran in 2019, this luxe activewear label has filled the gap in the athleisure industry here in the region. The brand has also officially received the Kardashian stamp of approval making this UAE athleisure brand one of the most sought after. From workout staples to sophisticated loungewear the options are endless. With two brick-and-mortar stores located in the UAE, it's situated on Jumeirah road and in JBR. For more information visit KJ Serums Founded by Kathryn Jones in 2017, the serums have gained immense popularity for their fresh ingredients at an affordable range. Being a gamechanger in the skincare industry here in the industry, each product is made to deliver astounding results with simple yet effective ingredients. By focusing only on serums, this hand-blended skincare brand provides a nourishing formula for all skin types. For more information visit The Den Salon In 2019, founder and creative director, JaJa Jones opened the aptly named 'The Den Salon'. Nestled away in Al Barsha the salon offers hair, nail, waxing, brow, lash and massage treatments. JaJa's began her career in 2003 in Toni & Guy, her work has since been featured in The Beauty World Hall of Fame and Timeout Magazine. Other than hair, Jaja has a passion for spirituality so a visit to The Den also incorporates some positive vibes. For more information visit For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied