Latest news with #AlanBethke
Yahoo
02-06-2025
- Business
- Yahoo
Subaru Celebrates Ten Years Partnering With the Leukemia & Lymphoma Society To Support Nearly 500,000 Cancer Patients and Families Nationwide
CAMDEN, NJ / / June 2, 2025 / Automaker provides relief and support through funding, physical donations, and messages of hope Subaru of America, Inc. today announced a major milestone, marking the tenth consecutive year of partnering with The Leukemia & Lymphoma Society® (LLS) as part of its Subaru Loves to Care® initiative. As the largest automotive donor to LLS, Subaru and its retailers are committed to supporting children and families affected by blood cancer, and by the end of 2025, will have helped nearly 500,000 cancer patients nationwide. The treatment and recovery for blood cancer patients can be long, difficult, and emotionally draining, often leaving individuals feeling isolated and physically weakened. In response, Subaru and its retailers bring warmth and compassion through the delivery of custom heart-shaped blankets, curated care kits, and handwritten messages of hope. These gestures provide valuable relief and reinforce the importance of community support. Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc.: "A decade of working together on Subaru Loves to Care has only served to reinforce how meaningful a personal touch can be for those facing cancer. Hand in hand with our retailers and The Leukemia & Lymphoma Society, we remain committed to delivering warmth, love, and comfort during some of life's most difficult moments. This partnership helps make a difference by reminding cancer patients how many people are rooting for them." Throughout June, over 630 participating retailers across the country will continue sharing hope by delivering blankets and personal messages to cancer patients in local hospitals. Additionally, 370 of those participating retailers will provide care kits to offer added comfort throughout treatment and recovery. Through these continued efforts, Subaru strengthens its promise to be More Than a Car Company®, one blanket and note at a time. In addition to donating and delivering blankets, messages of hope, and care kits, participating retailers are also contributing to The Leukemia & Lymphoma Society's Urgent Need Pediatric, Adolescent and Young Adult Fund. The fund provides financial assistance to young blood cancer patients and their families to help with non-medical related expenses, from groceries to transportation, housing and more. Along with these contributions from retailers, Subaru will match donations made through during Subaru Loves to Care between June 1 and 30, 2025, up to $100,000 in total. E. Anders Kolb, M.D., President and CEO of The Leukemia & Lymphoma Society: "Thoughtful gestures like blankets and handwritten notes from Subaru and its retailers offer real comfort, love, and encouragement during treatment, especially for children. When I think about the number of lives we have touched over the past ten years, it fills my heart to know that so many patients were reminded that they're not alone. That simple act of kindness is one that leaves a lasting effect." Those looking to write messages of hope for patients in their community are invited to visit their local Subaru retailer. For more information on Subaru Loves to Care, visit and follow #SubaruLovestoCare on social media to see this initiative in action. To learn more about the Subaru Love Promise, visit ### About Subaru of America, of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube. About The Leukemia & Lymphoma SocietyThe Leukemia & Lymphoma Society® (LLS) is the global leader and innovator in creating a world without blood cancer. The LLS mission: Cure blood cancer and improve the quality of life of all patients and their families. LLS is focused on accelerating research, providing free support and services, and advocating for policies to ensure access to quality, affordable care. For more than 75 years, LLS has been helping blood cancer patients live longer, better lives. To learn more, visit Patients can contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET. Connect with us on Facebook, X, Instagram, LinkedIn and TikTok. Media Contacts Diane AntonCorporate Communications Manager(856) 488-5093danton@ Adam LeiterCorporate Communications Specialist(856) 488-8668aleiter@ Subaru of America, Inc. partners with The Leukemia & Lymphoma Society® (LLS) for the tenth consecutive year as part of the Subaru Loves to Care® initiative. Subaru is the largest automotive donor to LLS, and by the end of 2025, Subaru and its retailers will have supported nearly 500,000 cancer patients around the country with funding, blanket donations, and messages of hope through this continued partnership. View additional multimedia and more ESG storytelling from Subaru of America on Contact Info:Spokesperson: Subaru of AmericaWebsite: Email: info@ SOURCE: Subaru of America View the original press release on ACCESS Newswire Sign in to access your portfolio
Associated Press
28-04-2025
- Automotive
- Associated Press
Subaru of America and Operation Warm® Win 2025 Gold Halo Award for Best Direct Service Initiative
CAMDEN, N.J., April 28, 2025 /3BL/ - Subaru of America, Inc. and Operation Warm® today announced that they were honored with the 2025 Gold Halo Award for Best Direct Service Initiative. Presented by Engage for Good, the Halo Awards celebrate the most innovative and effective partnerships between companies and nonprofits, highlighting initiatives that go beyond good intentions to deliver measurable impact for both business and society. Through this ongoing partnership, Subaru and Operation Warm provided brand-new coats, shoes, and socks to over 150,000 children in 2024, visiting homeless shelters and support agencies at coordinated gifting events. Nationwide, more than 630 Subaru retailers took part in the events as part of the Subaru Loves to Help® initiative, offering physical warmth, emotional comfort, and building a strong sense of community. The partnership reflects both organizations' commitment to creating positive, lasting change, as Subaru continues its mission to be More than a Car Company ® and Operation Warm delivers More Than a Coat®, focusing on comprehensive support, confidence, and hope. Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: 'We are proud to be recognized for our partnership with Operation Warm, an organization that inspires our devotion to helping those in urgent need. Every child deserves to feel safe and protected, and these clothing donations are just one way to comfort those who need it most. None of this would be possible without our dedicated retailers and their relationships in communities across the country. We look forward to building upon our historic support of more than 900,000 children and adults in urgent need situations, continuing to spread love, comfort, and confidence.' Operation Warm is a nonprofit dedicated to fostering warmth, confidence, and hope by utilizing the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. For over 25 years, Operation Warm has served over 6 million children in over 4,000 communities nationwide. Grace Sica, Executive Director, Operation Warm: 'Being honored with this award in our second year of partnership with Subaru says a lot about the impact we are making together. We see it reflected so often in kids' smiling faces and parents' tears; these coats, socks, and shoes offer so much more than physical warmth, they deliver emotional support. We're grateful for this award and proud to amplify our reach, deepen our commitment, and help even more people moving forward.' The Halo Awards were presented at Engage for Good's 2025 Halo Awards Gala on April 24, 2025. To learn more about Operation Warm, visit and for more information about the Subaru Loves to Help initiative, visit ### About Subaru of America, Inc. Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube. About Operation WarmOperation Warm is a respected national nonprofit organization dedicated to fostering warmth, confidence, and hope among underserved children through essential programs that connect them to vital community resources. For over 25 years, Operation Warm and our esteemed supporters have utilized the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. Our mission reaches beyond providing warmth; we strive to connect underserved kids to community resources needed to thrive. Together, we are transforming lives and making a lasting impact on communities across the nation. To get involved, visit Diane AntonCorporate Communications Manager(856) 488-5093 [email protected] Adam LeiterCorporate Communications Specialist(856) 488-8668 [email protected] Visit 3BL Media to see more multimedia and stories from Subaru of America
Malaysian Reserve
28-04-2025
- Automotive
- Malaysian Reserve
SUBARU OF AMERICA AND OPERATION WARM® WIN 2025 GOLD HALO AWARD FOR BEST DIRECT SERVICE INITIATIVE
Automaker and nonprofit honored for ongoing commitment to helping children experiencing homelessness and urgent need nationwide CAMDEN, N.J., April 28, 2025 /PRNewswire/ — Subaru of America, Inc. and Operation Warm® today announced that they were honored with the 2025 Gold Halo Award for Best Direct Service Initiative. Presented by Engage for Good, the Halo Awards celebrate the most innovative and effective partnerships between companies and nonprofits, highlighting initiatives that go beyond good intentions to deliver measurable impact for both business and society. Through this ongoing partnership, Subaru and Operation Warm provided brand-new coats, shoes, and socks to over 150,000 children in 2024, visiting homeless shelters and support agencies at coordinated gifting events. Nationwide, more than 630 Subaru retailers took part in the events as part of the Subaru Loves to Help® initiative, offering physical warmth, emotional comfort, and building a strong sense of community. The partnership reflects both organizations' commitment to creating positive, lasting change, as Subaru continues its mission to be More than a Car Company ® and Operation Warm delivers More Than a Coat®, focusing on comprehensive support, confidence, and hope. Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: 'We are proud to be recognized for our partnership with Operation Warm, an organization that inspires our devotion to helping those in urgent need. Every child deserves to feel safe and protected, and these clothing donations are just one way to comfort those who need it most. None of this would be possible without our dedicated retailers and their relationships in communities across the country. We look forward to building upon our historic support of more than 900,000 children and adults in urgent need situations, continuing to spread love, comfort, and confidence.' Operation Warm is a nonprofit dedicated to fostering warmth, confidence, and hope by utilizing the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. For over 25 years, Operation Warm has served over 6 million children in over 4,000 communities nationwide. Grace Sica, Executive Director, Operation Warm: 'Being honored with this award in our second year of partnership with Subaru says a lot about the impact we are making together. We see it reflected so often in kids' smiling faces and parents' tears; these coats, socks, and shoes offer so much more than physical warmth, they deliver emotional support. We're grateful for this award and proud to amplify our reach, deepen our commitment, and help even more people moving forward.' The Halo Awards were presented at Engage for Good's 2025 Halo Awards Gala on April 24, 2025. To learn more about Operation Warm, visit and for more information about the Subaru Loves to Help initiative, visit About Subaru of America, of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube. About Operation WarmOperation Warm is a respected national nonprofit organization dedicated to fostering warmth, confidence, and hope among underserved children through essential programs that connect them to vital community resources. For over 25 years, Operation Warm and our esteemed supporters have utilized the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. Our mission reaches beyond providing warmth; we strive to connect underserved kids to community resources needed to thrive. Together, we are transforming lives and making a lasting impact on communities across the nation. To get involved, visit Diane AntonCorporate Communications Manager(856) 488-5093danton@ Adam LeiterCorporate Communications Specialist(856) 488-8668aleiter@
Yahoo
28-04-2025
- Automotive
- Yahoo
Subaru of America and Operation Warm(R) Win 2025 Gold Halo Award for Best Direct Service Initiative
Automaker and nonprofit honored for ongoing commitment to helping children experiencing homelessness and urgent need nationwide CAMDEN, NJ / / April 28, 2025 / Subaru of America, Inc. and Operation Warm® today announced that they were honored with the 2025 Gold Halo Award for Best Direct Service Initiative. Presented by Engage for Good, the Halo Awards celebrate the most innovative and effective partnerships between companies and nonprofits, highlighting initiatives that go beyond good intentions to deliver measurable impact for both business and society. Through this ongoing partnership, Subaru and Operation Warm provided brand-new coats, shoes, and socks to over 150,000 children in 2024, visiting homeless shelters and support agencies at coordinated gifting events. Nationwide, more than 630 Subaru retailers took part in the events as part of the Subaru Loves to Help® initiative, offering physical warmth, emotional comfort, and building a strong sense of community. The partnership reflects both organizations' commitment to creating positive, lasting change, as Subaru continues its mission to be More than a Car Company ® and Operation Warm delivers More Than a Coat®, focusing on comprehensive support, confidence, and hope. Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: "We are proud to be recognized for our partnership with Operation Warm, an organization that inspires our devotion to helping those in urgent need. Every child deserves to feel safe and protected, and these clothing donations are just one way to comfort those who need it most. None of this would be possible without our dedicated retailers and their relationships in communities across the country. We look forward to building upon our historic support of more than 900,000 children and adults in urgent need situations, continuing to spread love, comfort, and confidence." Operation Warm is a nonprofit dedicated to fostering warmth, confidence, and hope by utilizing the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. For over 25 years, Operation Warm has served over 6 million children in over 4,000 communities nationwide. Grace Sica, Executive Director, Operation Warm: "Being honored with this award in our second year of partnership with Subaru says a lot about the impact we are making together. We see it reflected so often in kids' smiling faces and parents' tears; these coats, socks, and shoes offer so much more than physical warmth, they deliver emotional support. We're grateful for this award and proud to amplify our reach, deepen our commitment, and help even more people moving forward." The Halo Awards were presented at Engage for Good's 2025 Halo Awards Gala on April 24, 2025. To learn more about Operation Warm, visit and for more information about the Subaru Loves to Help initiative, visit ### About Subaru of America, of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube. About Operation WarmOperation Warm is a respected national nonprofit organization dedicated to fostering warmth, confidence, and hope among underserved children through essential programs that connect them to vital community resources. For over 25 years, Operation Warm and our esteemed supporters have utilized the powerful gift of brand-new coats and other essential clothing items to empower children and families in need. Our mission reaches beyond providing warmth; we strive to connect underserved kids to community resources needed to thrive. Together, we are transforming lives and making a lasting impact on communities across the nation. To get involved, visit Diane AntonCorporate Communications Manager(856) 488-5093danton@ Adam LeiterCorporate Communications Specialist(856) 488-8668aleiter@ View additional multimedia and more ESG storytelling from Subaru of America on Contact Info:Spokesperson: Subaru of AmericaWebsite: info@ SOURCE: Subaru of America View the original press release on ACCESS Newswire Sign in to access your portfolio
Yahoo
01-04-2025
- Automotive
- Yahoo
Subaru and the Arbor Day Foundation Launch the Largest Corporate Tree Distribution Program in the Non-Profit's History
As part of Subaru Loves the Earth® initiative, the automaker and its retailers will provide 100,000 mature regionally appropriate trees nationwide CAMDEN, NJ / / April 1, 2025 / Subaru of America Inc. today announced the official launch of its nationwide tree distribution program in partnership with the Arbor Day Foundation® (ADF), the largest such corporate effort in the non-profit's history. As part of the automaker's Subaru Loves the Earth® initiative, Subaru retailers will give away established and regionally appropriate trees (up to four feet tall, in one-gallon containers) in communities across the country, which will have tangible benefits for generations to come. Trees provide oxygen, filter water, clean the air, prevent flooding, and cool environments to help build healthier communities and a more sustainable planet. But every year, American cities lose millions of trees due to age, disease, infestation, and extreme weather. To help address this tree loss, Subaru, its retailers, and ADF will supply and distribute 100,000 trees this year, building upon a legacy of supporting environmental causes that includes the replanting of 1 million trees in western states to address post-wildfire reforestation efforts. Alan Bethke, Senior Vice President, Marketing at Subaru of America, Inc.: "Subaru has a long history of helping to protect and preserve the planet through programs that reduce waste, safeguard natural resources, and care for our natural spaces. With the unmatched expertise of the Arbor Day Foundation and the support of our Subaru retailers, we are creating a lasting impact that will grow for many years to come. One tree at a time, Subaru is proud to help make a more sustainable future for all." Donation distribution events will take place throughout the regional 2025 planting season. Anyone can visit to find a participating retailer and reserve a tree on a first-come, first-served basis, though quantities are limited. Once reserved, customers will be given specific instructions on when to pick up a tree and how to plant and maintain it on their property. Dan Lambe, Chief Executive of the Arbor Day Foundation: "We are always trying to plant trees in the communities where they are needed most, and this program is helping extend that effort. Subaru's collaboration and commitment to improving environmental and community well-being further exemplifies how powerful partnerships can be amid the urgent push to protect the planet. From helping address extreme weather events to improving overall community health, trees have the ability to infuse our communities with profound layers of benefits and help us grow a more resilient future." Throughout the campaign, two new advertising spots will run in English and Spanish on linear TV, streaming, digital video, and social media platforms in :30 and :15 second formats. The title campaign spot, Kids, includes fun and colorful artwork drawn by children to inspire us all, while Subaru Partners with the Arbor Day Foundation to Give Away Trees highlights the partnership between Subaru, its retailers, and the Arbor Day Foundation to address tree loss in communities nationwide. Paid media partners include CBS, ESPN, Hulu, Roku, Peacock, Telemundo, Univision, and YouTube, and the spots are available to view on the Subaru of America YouTube channel. To learn more about Subaru Loves the Earth and the automaker's commitment to protect, conserve, and help the planet thrive for future generations visit About Subaru of America, of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube. About the Arbor Day Foundation®(ADF)The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they've answered critical need with action, planting more than half a billion trees alongside their partners. And this is only the beginning. The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at ### Diane AntonCorporate Communications ManagerSubaru of America, Inc.(856) 488-5093danton@ Adam LeiterCorporate Communications SpecialistSubaru of America, Inc.(856) 488-8668aleiter@ Jeff SalemDirector, Communications & Public RelationsArbor Day Foundation(402) 473-2024jsalem@ Subaru of America and the Arbor Day Foundation® have launched a nationwide tree distribution program to give away 100,000 established and regionally appropriate trees in communities across the country. As part of the automaker's Subaru Loves the Earth® initiative, this marks the largest such corporate effort in the non-profit's history and will have tangible benefits for generations to come. View additional multimedia and more ESG storytelling from Subaru of America on Contact Info:Spokesperson: Subaru of AmericaWebsite: info@ SOURCE: Subaru of America View the original press release on ACCESS Newswire Sign in to access your portfolio
