Latest news with #AlanMoss
Yahoo
13-05-2025
- Business
- Yahoo
Amazon says 130 million U.S. customers are watching Prime Video with ads
Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024. Prime Video began offering an ad-supported version of its streaming service last year. It gave Prime subscribers the option to pay an additional $2.99 a month if they wanted to continue to see movies and shows on its streaming service without commercials. Amazon will make a presentation later on Monday in New York as part of the "upfronts," the TV industry's annual advertiser schmooze fest. The company said it believes it is "uniquely positioned to connect content to customers," adding that an average of 88% of Prime Video viewers in the U.S. shop on Amazon. Read more: It's not 'TV Week' anymore as streamers dominate the advertising upfronts Prime Video has shows including coming-of-age series "The Summer I Turned Pretty," fantasy series "The Lord of the Rings: The Rings of Power," comic book series "The Boys" and the popular "Reacher." Prime Video also has shows like fashion reality show "Making the Cut," where customers can buy clothing seen on the show on Amazon. On Monday Prime Video said it will continue to stream the Academy of Country Music Awards for the next three years. Amazon said some of its new ad formats include artificial intelligence-generated ad messaging, where AI is used to analyze what a customer is viewing and surfaces relevant ads when they pause a program. 'Our ad formats are proven to drive measurable action on and off Amazon,' said Alan Moss, vice president of global ads sales for Amazon Ads, in a statement. Amazon's entertainment operations recently underwent a major shakeup, with Amazon MGM Studios head Jen Salke exiting with a producing deal. She is not being replaced. Read more: Amazon is primed to change the fashion industry with 'Making the Cut' In recent years, many streamers who used to offer programming ad-free started to sell cheaper subscription plans with commercials in order to generate more revenue. In 2022, Netflix introduced an ad-supported subscription plan. Investors have put more pressure on streamers to increase their profits, causing them to look for other ways to make money, including cracking down on password sharing. Sign up for our Wide Shot newsletter to get the latest entertainment business news, analysis and insights. This story originally appeared in Los Angeles Times. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Los Angeles Times
12-05-2025
- Business
- Los Angeles Times
Amazon says 130 million U.S. customers are watching Prime Video with ads
Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024. Prime Video began offering an ad-supported version of its streaming service last year. It gave Prime subscribers the option to pay an additional $2.99 a month if they wanted to continue to see movies and shows on its streaming service without commercials. Amazon will make a presentation later on Monday in New York as part of the 'upfronts,' the TV industry's annual advertiser schmooze fest. The company said it believes it is 'uniquely positioned to connect content to customers,' adding that an average of 88% of Prime Video viewers in the U.S. shop on Amazon. Prime Video has shows including coming-of-age series 'The Summer I Turned Pretty,' fantasy series 'The Lord of the Rings: The Rings of Power,' comic book series 'The Boys' and the popular 'Reacher.' Prime Video also has shows like fashion reality show 'Making the Cut,' where customers can buy clothing seen on the show on Amazon. Amazon said some of its new ad formats include artificial intelligence-generated ad messaging, where AI is used to analyze what a customer is viewing and surfaces relevant ads when they pause a program. 'Our ad formats are proven to drive measurable action on and off Amazon,' said Alan Moss, vice president of global ads sales for Amazon Ads, in a statement. Amazon's entertainment operations recently underwent a major shakeup, with Amazon MGM Studios head Jen Salke exiting with a producing deal. She is not being replaced. In recent years, many streamers who used to offer programming ad-free started to sell cheaper subscription plans with commercials in order to generate more revenue. In 2022, Netflix introduced an ad-supported subscription plan. Investors have put more pressure on streamers to increase their profits, causing them to look for other ways to make money, including cracking down on password sharing.
Yahoo
12-05-2025
- Business
- Yahoo
Prime Video Ad Tier Surpasses 130 Million US Active Users
Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of Amazon's upfront presentation to advertisers Monday, come nearly a year and a half after the offering was first launched as the default for subscribers. Viewers looking for an ad-free experience have the option to pay an additional monthly fee of $2.99. In addition to the U.S., Prime Video's ad tier is currently available in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, the U.K. Amazon has also announced plans to expand the offering to Brazil, India, Japan, the Netherlands and New Zealand in 2025. Prime Video costs $8.99 per month as a standalone app, and is also available to Prime members who pay the company $14.99 per month (or $139 per year) to get free shipping on products and other perks. When combining Prime Video with Amazon's other owned and operated entertainment properties such as Twitch, MGM Studios, Wondery and Amazon Music, the tech giant's entertainment portfolio reaches an average monthly ad-supported audience of more than 275 million in the U.S. In addition to the updated user figures for Prime Video, Amazon revealed that 88% of the streaming service's viewers in the U.S. have shopped on the e-commerce giant's platform. The upfront presentation, which begins at 6:30 p.m. ET from the Beacon Theater in New York City, will also unveil AI-generated contextual pause ads; shoppable ads with real-time Amazon store information, such as product details, pricing, deals, reviews, inventory availability and Prime shipping details; and an expanded suite of interactive formats, including location-based messaging, lead generation like 'get a quote' and 'book an appointment,' and 'subscribe now' buttons. 'Our ad formats are proven to drive measurable action on and off Amazon,' said Amazon Advertising global ad sales vice president Alan Moss said in a statement. 'Starting this year, we are introducing a contextual advertising experience that dynamically aligns the ad message with the content viewers are watching—creating a natural and relevant connection. Based on Amazon's signals and fully addressable and authenticated audiences, we are uniquely positioned to offer viewers scene-aware ads as extensions of the entertainment experience, not interruptions.' The post Prime Video Ad Tier Surpasses 130 Million US Active Users appeared first on TheWrap.
Yahoo
12-05-2025
- Business
- Yahoo
Prime Video Now Reaches 130 Million U.S. Ad-Supported Customers, Amazon Says
Amazon says that Prime Video continues to reach new users in the U.S., as it prepares to roll out new ad tech in connection to its 2025 upfront presentation later today. The tech giant said Monday that the ad tier of Prime Video now reaches more than 130 million U.S. customers, that is up from 115 million, a number which it revealed last year. The 130 million figure is not the same as a subscriber number (Amazon last revealed Prime subscriber numbers in 2021, when it tallied up over 200 million worldwide), but it gives a sense of reach and scale for its streaming platform. More from The Hollywood Reporter How an "Opportunistic" Fox Reclaimed 'American Dad!' After 10 Seasons on TBS Why Fox Revived 'Fear Factor' and 'The Weakest Link' Fox Bets Big on Unscripted to Start 2025-26 Season The company also says that 88 percent of Prime Video viewers have also shopped on Amazon, a stat meant to underscore the direct relationship between watching and buying on the platform. Prime Video entered the advertising business in a major way last year, flipping on ads for all of its U.S. users (subscribers could also opt out of ads for a small monthly fee), giving it instant scale. The move worked, with ads revenue surging, but it also shook up the entire ad market, flooding it with inventory and sparking grumbles from other streaming players that suddenly had a lot more competition than anticipated. The company has since been rolling out its ad tier to other markets. At its initial upfront, the company wowed buyers with a star-studded event, meant to underscore that it meant business. Ahead of the 2025 installment, the company says that it will roll out new artificial intelligence-powered ad tech that its customers will be able to use meant to drive sales of products, both on Amazon and outside of the shopping giant's walls. Those products will include AI-generated contextual ad messaging which 'auto-generates hyper-relevant ad copy to make ads feel like natural extensions of what viewers are watching'; shoppable ads that incorporate pricing, reviews and Prime shipping info from Amazon, letting users buy the product without ever leaving the content stream; and an expanded suite of interactive formats meant to drive sales off of Amazon, including calls to action like 'subscribe now' or 'book an appointment,' with info sent to users phones. 'Our ad formats are proven to drive measurable action on and off Amazon,' said Alan Moss, VP of global ads sales for Amazon Ads. 'Starting this year, we are introducing a contextual advertising experience that dynamically aligns the ad message with the content viewers are watching – creating a natural and relevant connection. Based on Amazon's signals and fully addressable and authenticated audiences, we are uniquely positioned to offer viewers scene-aware ads as extensions of the entertainment experience, not interruptions.' Best of The Hollywood Reporter How the Warner Brothers Got Their Film Business Started Meet the World Builders: Hollywood's Top Physical Production Executives of 2023 Men in Blazers, Hollywood's Favorite Soccer Podcast, Aims for a Global Empire
