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Alcatel re-enters India after 7 years, aims to become top 3 smartphone brand
Alcatel re-enters India after 7 years, aims to become top 3 smartphone brand

Time of India

time3 days ago

  • Business
  • Time of India

Alcatel re-enters India after 7 years, aims to become top 3 smartphone brand

French technology brand Alcatel , after a seven-year hiatus, has re-entered India's smartphone market and looks to become one of the top three smartphone brands in the country within the next three years, a senior company official said. Alcatel on Tuesday launched its V3 lineup of smartphones in India through Nxtcell India , which holds exclusive brand authorization for Alcatel in India and select international markets. "India is a big market with multiple consumer segments. Our long-term goal for India is to be among the top three players in terms of market share in the next three years. "Not only in smartphones, but we will also be building an integrated consumer tech ecosystem in India -- we will have multiple product categories," Nxtcell India Chief Business Officer Atul Vivek told PTI. NxtCell India has partnered with Padget Electronics , a subsidiary of Dixon Technologies , to begin local production of Alcatel-branded devices in India. NxtCell has committed an initial investment of $30 million (about ₹260 crore) to re-establish the French tech brand in the competitive Indian mobile phone market. Alcatel's planned initial manufacturing capacity in India is about 2 million units per year. While production currently targets the domestic market, the company aims to expand to nearby regions such as Nepal, Sri Lanka, and the MENA region. Depending on market response, Nxtcell plans to establish its own manufacturing facilities in India within the next few years. "Nxtcell India will soon commence in-house manufacturing, reinforcing our commitment to local innovation and aligning with the government's 'Made in India' initiative," Vivek said. The V3 lineup features Alcatel's patented NXTPAPER display technology and stylus integration in the mid-price segment. The series includes the V3 Ultra, V3 Pro, and V3 Classic models, which will be available starting June 2, 2025, on Flipkart.

Alcatel returns to India after 7 years, eyes top 3 spot in smartphone mkt
Alcatel returns to India after 7 years, eyes top 3 spot in smartphone mkt

Business Standard

time4 days ago

  • Business
  • Business Standard

Alcatel returns to India after 7 years, eyes top 3 spot in smartphone mkt

French technology brand Alcatel, after a seven-year hiatus, has re-entered India's smartphone market and looks to become one of the top three smartphone brands in the country within the next three years, a senior company official said. Alcatel on Tuesday launched its V3 lineup of smartphones in India through Nxtcell India, which holds exclusive brand authorization for Alcatel in India and select international markets. "India is a big market with multiple consumer segments. Our long-term goal for India is to be among the top three players in terms of market share in the next three years. "Not only in smartphones, but we will also be building an integrated consumer tech ecosystem in India -- we will have multiple product categories," Nxtcell India Chief Business Officer Atul Vivek told PTI. NxtCell India has partnered with Padget Electronics, a subsidiary of Dixon Technologies, to begin local production of Alcatel-branded devices in India. NxtCell has committed an initial investment of USD 30 million (about Rs 260 crore) to re-establish the French tech brand in the competitive Indian mobile phone market. Alcatel's planned initial manufacturing capacity in India is about 2 million units per year. While production currently targets the domestic market, the company aims to expand to nearby regions such as Nepal, Sri Lanka, and the MENA region. Depending on market response, Nxtcell plans to establish its own manufacturing facilities in India within the next few years. "Nxtcell India will soon commence in-house manufacturing, reinforcing our commitment to local innovation and aligning with the government's 'Made in India' initiative," Vivek said. The V3 lineup features Alcatel's patented NXTPAPER display technology and stylus integration in the mid-price segment. The series includes the V3 Ultra, V3 Pro, and V3 Classic models, which will be available starting June 2, 2025, on Flipkart. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Alcatel re-enters India after 7 years, aims to become top 3 smartphone brand
Alcatel re-enters India after 7 years, aims to become top 3 smartphone brand

Time of India

time4 days ago

  • Business
  • Time of India

Alcatel re-enters India after 7 years, aims to become top 3 smartphone brand

French technology brand Alcatel, after a seven-year hiatus, has re-entered India's smartphone market and looks to become one of the top three smartphone brands in the country within the next three years, a senior company official said. Alcatel on Tuesday launched its V3 lineup of smartphones in India through Nxtcell India , which holds exclusive brand authorization for Alcatel in India and select international markets. "India is a big market with multiple consumer segments. Our long-term goal for India is to be among the top three players in terms of market share in the next three years. "Not only in smartphones, but we will also be building an integrated consumer tech ecosystem in India -- we will have multiple product categories," Nxtcell India Chief Business Officer Atul Vivek told PTI. NxtCell India has partnered with Padget Electronics , a subsidiary of Dixon Technologies , to begin local production of Alcatel-branded devices in India. NxtCell has committed an initial investment of USD 30 million (about Rs 260 crore) to re-establish the French tech brand in the competitive Indian mobile phone market. Alcatel's planned initial manufacturing capacity in India is about 2 million units per year. While production currently targets the domestic market, the company aims to expand to nearby regions such as Nepal, Sri Lanka, and the MENA region. Live Events Depending on market response, Nxtcell plans to establish its own manufacturing facilities in India within the next few years. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories "Nxtcell India will soon commence in-house manufacturing, reinforcing our commitment to local innovation and aligning with the government's 'Made in India' initiative," Vivek said. The V3 lineup features Alcatel's patented NXTPAPER display technology and stylus integration in the mid-price segment. The series includes the V3 Ultra, V3 Pro, and V3 Classic models, which will be available starting June 2, 2025, on Flipkart.

NxtCell ties up with Dixon's Padget to manufacture Alcatel phones in India
NxtCell ties up with Dixon's Padget to manufacture Alcatel phones in India

Business Standard

time10-05-2025

  • Business
  • Business Standard

NxtCell ties up with Dixon's Padget to manufacture Alcatel phones in India

NxtCell India has teamed up with Padget Electronics, a subsidiary of Dixon Technologies, to begin local production of Alcatel-branded devices in India, news agency PTI reported. Atul Vivek, chief business officer of NxtCell India, told PTI that the company has established a manufacturing capacity of 1.2 million smartphones per year. 'We have partnered with Dixon Technologies subsidiary Padget Electronics for manufacturing a range of devices under the French technology brand Alcatel. We are starting with 1.2 million annual smartphone production and will expand to other portfolio devices gradually,' Vivek said. He further mentioned that the first batch of made-in-India Alcatel smartphones is expected to hit the market within the next 8 to 10 weeks. Alcatel has also entered into an exclusive partnership with Flipkart for online sales of its upcoming smartphone lineup in India. $30 million investment for Alcatel's comeback To facilitate Alcatel's return to India after a seven-year hiatus, NxtCell has committed an initial investment of $30 million. This investment underscores the company's intent to re-establish the French tech brand in the competitive Indian mobile phone market. NxtCell aims to tap into the ₹20,000–₹25,000 smartphone segment, which it believes has significant growth potential. The company plans to introduce smartphones equipped with stylus functionality in this price range — a feature typically reserved for high-end models priced above ₹80,000. Assembly line to employ 500 workers at Padget facility NxtCell's Chief Operating Officer, Ansh Rathi, said that the assembly operations at Padget Electronics will employ 500 workers, including 200 staff members dedicated exclusively to Alcatel production. 'Our team has ensured a seamless technology transfer, embedding advanced manufacturing excellence right here in India and reinforcing our commitment to Make in India,' Rathi said. Dixon, Inventec partner for PC manufacturing The new entity, Dixon IT Devices Private Limited, will focus on producing notebook and desktop PCs, as well as related components and servers, according to a regulatory filing. 'Dixon Technologies (India) Limited... has on April 30, 2025 entered into a Joint Venture Agreement with Inventec Corporation,' the filing stated. Dixon will hold a 60 per cent stake, while Inventec will own 40 per cent. The board structure will include three directors nominated by Dixon and two by Inventec, ensuring joint oversight of operations.

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