Latest news with #Aligne
The Independent
2 hours ago
- Entertainment
- The Independent
Ace your Wimbledon wardrobe with Aligne's new summer collection
Synonymous with strawberries and cream, Pimm's and the Royal Box, Wimbledon is just around the corner. But for fashion fans, the annual sporting occasion is just as much about serving looks. The Championships officially kick off on Monday 30 June 2025, offering a chance to dress in your summer finest, weather permitting. Many onlookers decide to match the enforced all-white dress code for players, which has been tradition since the 1880s. Others lean into the preppy, thoroughly English feel of Wimbledon with plaid, stripe and cable knits. Each year, summer textures come to the forefront (think crochet, boucle and broderie), as well as sharp tailoring from A-listers like Zendaya wearing ties to Olivia Cooke in a tweed dress suit. There are a lot of options, and if you're lucky enough to be attending a match this summer, there's one high street label that can solve your Wimbledon wardrobe conundrums: Aligne. Founded just five years ago, the British label has won itself a loyal fashion following thanks to its capsule approach. From its bestselling waisted blazers to signature denim collection of mini dresses and barrel jeans, the brand is all about creating tentpoles for your wardrobe. Aligne's summer 2025 collection is its best yet. From crochet mini dresses and A-line waistcoats to co-ords and white sundresses, it serves plenty of inspiration for Wimbledon style. Here are the highlights. Lending itself well to Wimbledon, crochet is a perennially chic summer texture. This mini dress features contrasting brown stitch detailing along the seams, complete with a ribbed crew neckline and sleeveless design. Boasting a comfortable, relaxed cut, the dress is made from an organic cotton fabric for a lightweight feel. You can style with a scarf in your hair and loafers for a perfectly preppy look. Characterised by a laid-back crew neckline and sleeveless design, the horizontal stripes on this mini dress will work to elongate your figure. We love the contrasting textures of the boucle fabric and the frayed fringe hem. Crafted from an organic cotton and recycled nylon blend, the dress is sure to be airy and breathable, with a bit of give when it comes to the fit. Aligne's bestselling Daphne blazer has been given an upgrade for summer 2025. Now crafted from a linen and cotton blend for a lightweight feel, the blazer features the brand's signature cinched-in waist, A-line silhouette and flattering scoop neckline. Available in a crisp Wimbledon white finish, the black buttons add sleek detailing. White poplin skirts are a versatile wardrobe addition. Crafted from organic cotton, both the material and floaty A-line fit of Aligne's Natalie skirt make it a hero summer piece. Boasting an elasticated waist for comfort, the skirt features statement volume in the hem. Plus, it even has pockets. Available in Wimbledon white or minimalist black, Aligne's Rosia dress is characterised by its on-trend drop waist silhouette. The fitted body flows down into a voluminous A-line midi skirt. Plus, the wide shoulder straps will easily conceal a bra. Aligne's broderie co-ord can just as easily be thrown over a bikini on holiday as it can be dressed up for Wimbledon (just add ballet flats and a statement pair of sunglasses). The short-sleeved cotton shirt is designed in a boxy, androgynous cut with concealed buttons for a seamless look and a Seventies bowling-style collar. Both the shirt and matching shorts (£89, are characterised by delicate square broderie detailing.
Daily Mail
6 days ago
- Business
- Daily Mail
This viral jacket had a waiting list of over 2,500 people, and it's now back in stock
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more This viral jacket had a waiting list of over 2,500 people, and it's now back in stock From Marks & Spencer's khaki utility jacket, which caused a storm on social media, to the ubiquity of the brown suede blazer on the high street, there have been several jacket trends making their mark in 2025. Few, however, can come close to popularity of Aligne's Daphne blazer, which is currently the jacket of choice for many stylish women, and regularly spotted at fashion weeks across the globe. Aligne's blazer - seen here on Jelena Weir - is hugely popular with the fashion set So what makes this particular blazer special? First up, it's a welcome change from the massively oversized tailoring that has been trending over recent seasons, with its body-skimming, waist-nipping shape. One thing we particularly love is that the jacket features a buckle at the back so you can adjust the fit. It's also excellent for balancing out volume on your bottom half – with long sleeves, buttons to the waist and a split hem, the Daphne's shape is perfect for pairing with maxi skirts or high-waisted trousers. The coolest girls at Copenhagen Fashion Week wore theirs with voluminous, barrel-leg jeans. The main drawback is, of course, that the blazer is often sold out. In fact it is so seriously in demand that there was a 2,500 person waiting list until the brand recently restocked the jacket online. The high-necked Daphne blazer is currently available in classic black or navy for £175 – an investment piece, yes, but one that will have serious staying power in your wardrobe. We'll be buying one now to throw on over summer dresses for wedding season and wear it back-to-back come winter. Of course, given that cinched-in tailoring is something a signature aesthetic for the brand, Aligne has produced lots of versions to choose from, including different fabrics such as linen, various colours (on-trend butter yellow features) and a waistcoat in a similar style. If you don't love a buttoned up neckline, there is also a scoop neck version in summer-ready white.
Graziadaily
03-06-2025
- Entertainment
- Graziadaily
I've Had This Viral Blazer On My Wishlist Forever – It's Finally Been Restocked
Whether you keep a close check on fashion trends or not, chances are you've encountered a Daphne blazer in the wild in the last few months. British brand Aligne's collarless blazer is something of a hero in the social media hall of fame and has become the go-to outerwear of choice for stylish women who want a bit of fashion-forward edge in their practical wardrobes. And if, like me, you've had the pleasure of trying one on, you'll understand that the hype is real. Long-sleeved with a scoop, round or V-neckline, tailored to perfection and cinched at the waist with a belt, it's pretty easy to see the universal appeal of Aligne's Daphne blazer. However, it's the split hem detail that makes the jacket stand out, pairing incredibly well with everything from jeans and high-waisted trousers to maxi skirts. Thanks in large part to the carousel of fabrics (linen for summer, anyone?) and colours on offer which include everything from muted navy and black to trendy buttermilk yellow and even a checked iteration, it has cropped up on best-dressed women everywhere from London and New York to the undeniably cool streets at Copenhagen Fashion Week. Of course, cynics may argue that such versatility and popularity lead to its one single fault: it's usually sold out. But, after amassing a waitlist of over 2,500 recently, the brand has just restocked the signature bestseller just in time for your spring/summer wardrobe. But be warned, considering the Daphne's usual track record of flying off the shelves, hesitation is not advised. Daphne Waisted Blazer in Black As well as the figure-flattering blazer, this season, there have also been multiple sightings of the Leo Waistcoat here at Grazia HQ. Taking after the longline silhouette, cinched waist and split hem of the blazer, the waistcoat in question is sleeveless and features a curved crew neckline. As charming as the blazer but more appropriate for warm sunny days, the blazer has proved just as popular with the trendy yellow shade already sold out. Whether you style yours with tailored trousers for work or slip one over a sheer skirt and ballet flats on holiday, trust us when we say it'll be your most worn piece of summer 2025 and beyond. Leo Waistcoat in Black Daphne Scoop Neck Linen Blazer Daphne Scoop Neck Waisted Blazer Daphne V-Neck Waisted Blazer Price: £139.99 (was £175) Daphne Checked Scoop Neck Waisted Blazer Daphne Checked Waisted Blazer Main image credits: ©Aligne Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet's most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.
The Independent
27-05-2025
- Business
- The Independent
Aligne's viral waisted blazer is back in stock – here's why it's my most worn piece
Even if you don't know the brand's name, you'll recognise the viral blazers that hail from British label Aligne. Characterised by their longline cut and collarless design, the blazers have won the brand a loyal fashion following that includes influencers and A-listers alike. From its bestselling waisted cardigans to the signature denim dresses, the brand's USP is accessible clothing that looks expensive. Stylish and sophisticated, Aligne pieces are the kind you can wear to the office but easily dress up for the evening. Testament to the brand's timeless appeal, it crosses the generational divide, too, with clothing that transcends trends – see its reversible trench coats or mix and match co-ords. But it's the cinched-in blazers that are most ubiquitous. Building on its own core concept, the brand now offers various iterations, including the sleeveless Leo waistcoat style (£119, the high neck Daphne style (£175, the scoop neck linen version (£175, and a sleeveless racer style (£112, as well as denim takes like the Duke waistcoat (£90, Feminine and flattering, the hourglass silhouette is a nice departure from the androgynous oversized trends of recent years. I should know – I own three Aligne blazers and each are among the most complemented items in my wardrobe. My favourite, however, is the Bonnie ponte waisted style (£99, – and I'm not alone in my adoration, with the blazer selling out within a week of launching earlier this year. If you missed out then, now's your chance to snap one up as it's finally back in stock for spring and summer 2025. Here's everything you need to know.
Yahoo
19-05-2025
- Business
- Yahoo
Long Considered Second-tier, Affiliate Marketing Gains Ground
Emerging brands are not just new and scrappy, but are becoming increasingly sophisticated in getting the word out, tapping into the full marketing funnel and navigating the creator economy. With the number of social media users projected to top 330 million by 2029, according to Statista, creators make a buck or two on links that pay commissions while brands rake in revenue with a cost-effective, pay-per-sale fee. Done right, it can cost much less than traditional marketing. More from WWD A Look Back at Prince Harry and Meghan Markle's Royal Wedding: The Dress, Ring and Celebrity Guests Loro Piana, Dimorestudio, OTW by Vans Top Drivers of $26.1 Million in EMV for Milan Design Week EXCLUSIVE: WNBA's Golden State Valkyries Team Up With Rakuten for Tunnel Looks For brands like Aligne that don't have a six-figure marketing budget and are looking to test ground in a new market, affiliate marketing has proven to be the right bet. 'The U.S. is huge, and you can approach it through these big, flashy campaigns or you can go more micro to start and work with great content creators who have created huge businesses for themselves,' said Ginny Seymour, CEO of the British clothing label. Arielle Charnas, influencer and founder of Something Navy, a now-defunct clothing brand turned Substack newsletter, visited the New York pop-up store and posted on social, spiking sales 3,000 percent from the year prior in a matter of an hour, according to Seymour. By partnering with creators who have shown an affinity for the brand, Seymour leverages their point-of-view, community and inclination to share styles they selected and enjoy wearing. With the right partnership, synergy between brand and creator could generate far more benefits beyond sales. It could increase reach — in this case, Charnas' 1.3 million Instagram followers — and engagement, raise brand profile and provide immediate, crucial data on customers. Wholesale accounts are often slow or just not equipped to provide that kind of data. Aligne, which entered the U.S. market in August 2023, reached over $1.4 million in sales through affiliate links during its first year, out of $6.5 million in sales for the brand overall. Seymour allocates more than half her marketing budget to affiliate marketing, and projects that budget will only increase. The U.S. business will account for 70 percent of sales by the end of December. The creator economy is projected to reach $480 billion by 2027, per Goldman Sachs Research, which includes a range of revenue streams such as affiliate commissions, brand partnerships and sponsored content. Commissions in particular are a measurable form of spending that can be foundational to a business' growth, particularly for a still-emerging brand. For contemporary shoe brand Larroudé, affiliate links have been instrumental since the start. Founded in 2020 by former fashion editor Marina Larroudé and husband and financier Ricardo Larroudé, the New York-based company not only works with affiliate platforms, but has created a program of their own where customers recommend shoes to other friends and earn credit in the process. 'We do believe in the power of sharing. We do believe in a world that a woman sells more once someone is wearing it and when someone is talking about it,' said Marina Larroudé. In 2023, the company generated $30 million in sales and allocates budget across commissions, seeding, paid search, social media advertising and off-the-wall campaigns. While Larroudé said the brand would never outright pay anyone for a blog post or form a paid partnership, she does believe in the value of gifting product and paying commission to affiliate partners. 'The budget is infinite as long as it has a return on investment. Our affiliate commission for influencers is 20 percent, which is higher than any other one in the market, and if they sell 1,000 shoes, then they're going to be paid,' Larroudé said. 'So everyone is incentivized and motivated to do more, but it depends on them. If they don't post and then don't tag, I won't be gifting again because we're not a charity business.' Affiliate marketing spend in the U.S. is projected to increase to $12 billion this year, according to Statista. And platforms like ShopMy have elevated social commerce to the stratosphere. Cofounders Tiffany Lopinsky, Harry Rein and Chris Tinsley offer user-friendly, real-time analytics to track performance of creators from clicks and conversion, while connecting luxury brands like Saint Laurent and Prada to 150,000 creators across 130 countries. In addition to its automated gifting program, which streamlines logistics, the platform offers creator discovery capabilities and a tool that serves as the middleman for guaranteed coverage. 'It's [affiliate performance] becoming almost like the validation layer for brands to do a bigger partnership [with a creator] because otherwise they're flying blind,' said Lopinsky. While gifting to celebrities and influencers are often managed by PR teams, Lopinsky reasons that the process should be informed by affiliate strategy, requiring cross-departmental communication and collaboration to determine which talents are best to partner with to enforce brand image and generate sales. The practicality of having a one-stop shop for clear reporting, communicating and seeding along with AI-generated recommendations on who to align with is an attractive feature for brands that may not be able to staff a full team dedicated to influencer marketing. 'Brands have been separated; brand [marketing] is way up here in the marketing funnel, performance is way down there, and they're not working together at all, and they really have no knowledge about who's doing what,' said the cofounder. And that can lead to missed opportunities. For 2024, ShopMy generated $262 million in sales for brands, and drives approximately $70 million a month in sales to brands and affiliate partners. And now, with the Duchess of Sussex Meghan Markle as one of its 150,000 partners — a partnership Lopinsky would not discuss when asked — it's likely that number will rise. Brands weren't always on board with affiliate programming. Luxury players were late adopters to this channel, considering it second tier, joining once the numbers were on paper and there was less stigma associated with pay-to-play. For New York-based creator Lilly Sisto — who counts over 100,000 followers on Instagram, 70,000 on TikTok and 16,000 on Substack — linking back to products was her modus operandi since the early days. 'I just kind of did it because I loved it,' said Sisto. 'And then I really started getting traction, and realized I can actually make money and do this as a side hustle.' It didn't take long for Sisto to commit to creating content full time, crediting TikTok for the start of her brand deals. Sisto has partnered with Giorgio Armani, Tory Burch and Polo Ralph Lauren. Now, she gets about 20 percent of her revenue from commissions, but continues to share her favorite products via links. And that's a plus for brands as affiliate-driven customers not only have a 21 percent higher lifetime value than those acquired through other channels, according to Awin, but they associate brands and products to a particular context and attributes creators put on display. But, as with everything, brands must contend with oversight as the influencer marketing sphere is increasingly being regulated. A class action lawsuit against Revolve Group brought to light how the creator market is no longer the Wild West and distinctions between sponsored and organic content must be clear. The company declined to comment on the lawsuit or its influencer program. One thing's for sure, affiliate marketing will continue to grow as brands look for quantifiable returns on investments, especially in this uncertain market. Lopinsky said that, once brands see the full marketing funnel, then they can realize their full potential. Best of WWD Influencer Marketer LTK Raises $300 Million TikTok Users Crave Entertainment, Unboxing Videos and Luxury Experiences Bally Taps Chinese Actor Johnny Huang as Global Brand Ambassador
