05-05-2025
Medialinks partners with Samsonite to accelerate digital growth in Saudi Arabia
Medialinks, a Dubai-based performance marketing agency, has partnered with global luggage brand Samsonite to spearhead their digital performance campaigns in Saudi Arabia.
Zeeshan Sajid Amin, Founder C Head of Growth at Medialinks, commented, 'We are excited to collaborate with Samsonite to drive their digital growth in Saudi Arabia. Our data-driven approach and deep understanding of the regional market will be instrumental in achieving their ambitious goals.'
Khimji, a Saudi partner, will also join in this collaboration, assisting with on-ground activations. This collaboration aims to enhance the two brands, Samsonite and American Tourister's, online presence and e-commerce reach within the Kingdom.
Alina Hassan – E-commerce Manager at Samsonite, will work closely with the Medialinks team to ensure alignment and execution of strategic digital initiatives. Together, they aim to drive measurable results, optimise customer engagement, and strengthen sales volumes.
Hassan commented, 'Saudi Arabia is a priority market for us, and we're thrilled to have Medialinks as our performance partner. Their local expertise and focus on outcomes are exactly what we need to scale our digital presence while delivering value to our customers.'
The Saudi Arabian luggage market is experiencing significant growth, with the suitcase and briefcase segment projected to reach USD 734.1 million by 2028, growing at a CAGR of 5.9 per cent from 2022 to 2028. This growth is driven by increased travel and tourism, evolving consumer preferences for premium and durable luggage, and a robust rise in e-commerce activity.
This partnership highlights the growing importance of performance marketing in capturing the attention of digitally engaged consumers and tapping into the Kingdom's booming travel and lifestyle sector.
