Latest news with #AlishaPalmowski
Forbes
3 days ago
- Automotive
- Forbes
Red Bull Racing And 1Password Reveal Purpose-Driven F1 Academy Livery
The bespoke livery that will run on Alisha Palmowski's car over the Canadian Grand Prix weekend At first glance, a cybersecurity company and a Formula racing series seem worlds apart. One protects data, the other burns rubber. Then, you look closer, through the lens of progress and everything clicks into place: high stakes, high speed, and a desperate mission to break down barriers that were never meant to be permanent. In the heart of Downtown Toronto, just steps from 1Password's headquarters, Red Bull Racing and their official cybersecurity partner unveiled a striking new livery for the all-female F1 Academy grid. Set to be driven by British talent Alisha Palmowski over the Canadian Grand Prix weekend, the car wears its identity with pride. The design is bold yet clean—a red and blue color palette that nods to the Canadian flag and the spirit of Quebec, where the upcoming race takes place on the legendary Gilles Villeneuve circuit. 'The thing that really appealed to me was that it extended past the Oracle Red Bull Racing team and also included Alisha's team,' said Jeannie De Guzman, Chief Operating Officer of 1Password. De Guzman highlighted how both motorsport and cybersecurity have long been male-dominated spaces—and how this collaboration aims to push beyond that. 'It really sparked something in me…we're aligned on being high performers, we're aligned on winning, but we're also aligned on breaking down the barriers. And I think the fact that it hits that trifecta was really important for us." After a wildcard entry in F1 Academy in 2024, this is Alisha Palmowski's first full campaign in the series. "I think it just really shows their commitment and belief in the series," said the Briton. 'The whole design in general is a celebration,' said Palmowski. The livery itself is more than just an aesthetic, wrapped in a narrative with every motif carefully chosen to reflect themes of growth, motion, and impact. To bring that story to life, 1Password partnered with Canadian artist Kirsten McCrea, known for her bold, vibrant style. "I just really, really respect what Alisha is doing, and I really wanted the car to mirror her spirit and to celebrate how much she's defining industry conventions and how she's doing it on her own terms," said McCrea. Working closely with 1Password's Senior Creative Director, Jon Setzen, McCrea created a design that fully encapsulate the brand's aim whilst still staying true to her bold artistic style. The livery features a pattern of stylized dandelion seeds in motion radiating from behind the driver. The motif takes inspiration from the iconic Expo 67 logo and represents ambition and ideas taking flight. Ripples pour from the back wheel to represent how one woman can set powerful change in motion. For Palmowski, the symbolism is also deeply personal. She said, 'There's been so much to get used to [at F1 Academy], so many new tracks, new team and I think each of these dandelion seeds represents my growth and all the learnings that I've taken and all my gains in confidence." 'This car is by far the most interesting surface I've ever been asked to put my work on, and it was a challenge to think about the shape of it,' added McCrea. 'I'm really excited with how it turned out…I just really, really appreciate how much creative freedom they [1Password] gave me.' 'It's unapologetically funky and it sticks out and that's the beauty of it,' said De Guzman. Barriers don't fall overnight. They erode slowly, sometimes over generations, chipped away by belief. The dream of seeing a female driver at the pinnacle of motorsport still burns bright. And now, it's being fuelled with intention. 'I think what I want young girls to realize watching me, if I'm an inspiration, is that we absolutely have equal opportunity to males,' said Alisha Palmowski. 'And we deserve to be here.' That commitment is echoed by 1Password's mission. 'Creating opportunities for the next generation, doubling down on innovation—which, as a cybersecurity company, we care deeply about, and which motorsport cares deeply about too—I think there's so much crossover that it makes a ton of sense,' said De Guzman. But this isn't charity, and it's not a shortcut. 'F1 Academy is by no means a free ticket or a parachute for females to make that step,' Palmowski added. 'It's simply a stepping stone on our journey—to get the opportunity to work with Formula 1 teams, to see how they operate at the pinnacle of the sport, and to develop ourselves as drivers.' This isn't just about one driver or one season. It's about building something that lasts.
Yahoo
3 days ago
- Entertainment
- Yahoo
1Password and the Red Bull Racing Pepe Jeans Academy Programme Unveil Bespoke Livery by Female Canadian Artist Ahead of 2025 Canadian Grand Prix
Uniting to champion women in motorsport and cybersecurity through innovation, mentorship, and artistic expression. TORONTO, June 10, 2025--(BUSINESS WIRE)--The Red Bull Racing Pepe Jeans Academy Programme and Team Cyber Security Partner, 1Password, have unveiled a bespoke livery that will run on Alisha Palmowski's car over the Canadian Grand Prix weekend. Designed by emerging Canadian artist Kirsten McCrea, the one-of-a-kind livery is a celebration of female excellence and talent across sports, design, and technology. This artistic collaboration embodies a shared commitment to breaking down barriers in motorsport and cybersecurity, ensuring more women have clear pathways to become future drivers, engineers, and technology leaders. "Every champion starts with a dream — and the courage to chase it," said Jeannie De Guzman, Chief Operating Officer, 1Password. "At 1Password, we stand with those building the future with passion, purpose, and resilience. Through our partnership with Red Bull Racing Pepe Jeans Academy Programme, we are proud to safeguard Alisha's digital life as she races this weekend in Montreal, inspiring a new generation to win, on the track, in technology, and beyond." Championing Excellence Through Bold Design 1Password and the Oracle Red Bull Racing brand teams partnered with Canadian muralist Kirsten McCrea, entrusting her with the creative lead to approach this livery as a canvas for storytelling that's dynamic, powerful, and designed to reflect movement and growth. Empowering and investing in emerging talent is the core of who the Team is, and collaborating with local artist McCrea for this bespoke design continues both Red Bull and 1Password's mission to champion the talent of tomorrow with action. This design is a unique take on Red Bull Racing's iconic branding and a new opportunity to represent and redefine what it means to be part of the Red Bull family. Rooted in Canadian identity, the livery features a palette of red for Canada and blue for Quebec, and it's anchored by a pattern of stylized dandelion seeds in motion, radiating from behind the driver. Each seed symbolizes ambition and ideas taking flight, drawing inspiration from the iconic Expo 67 logo and capturing the spirit of Canada's celebration of innovation and progress. Ripples emanating from the back wheel represent how one woman's impact can carry outward, creating space and opportunity for others to follow. It's not just a design—it's a declaration: ambition belongs here. Kirsten McCrea, who built her career in the male-dominated worlds of muralism and street art, drew inspiration from Alisha's rise through the ranks of professional racing and said, "An all-woman team is rare. I know what it takes to break into spaces where you weren't expected to be, and I wanted the design to reflect that. Not as a soft or symbolic gesture, but as something strong, graphic, and unapologetic." Alisha Palmowski, Red Bull Racing Pepe Jeans Academy Programme Driver, said, "I am incredibly inspired by the design created by Kirsten McCrea and cannot wait to drive this livery in Montreal. I am personally drawn to bright, bold colours and am inspired by the underlying message of celebrating female talent across different industries. Driving in and representing a Canadian-inspired livery this weekend is something that I will cherish forever. A big thank you to 1Password and Red Bull Racing Pepe Jeans Academy Programme for the opportunity." Canadian Grand Prix Livery Reveal Celebration 1Password and the Red Bull Racing Pepe Jeans Academy Programme unveiled the bespoke livery during an immersive celebratory event at Ricarda's Atrium in downtown Toronto. Hosted by Alicia West, radio personality and in-stadium announcer for the Toronto Argonauts, the evening brought together Canadian leaders from sports, technology, and design to celebrate performance, leadership, and innovation. A panel conversation among female executives, founders, innovators, and athletes explored personal stories of ambition, resilience, and the future of sport and technology. DJ Lissa Monet, co-founder of the all-female DJ agency LUXELIFE SOUND, set the tone with a high-energy soundtrack for the night. Fans are at the heart of everything that the Team does. To celebrate the livery reveal, fans around the globe were invited to solve an acronym to 'Crack the Code'—for a chance to experience the Canada Grand Prix weekend in full. As the campaign concludes, 1Password and the Team are set to welcome a few passionate fans to witness the bespoke livery on-track debut in Montreal. Championing the Next Generation in Motorsport and Cybersecurity 1Password's partnership with the Red Bull Racing Pepe Jeans Academy Programme reflects a shared commitment to uplifting the next generation of women in motorsport and cybersecurity. Together, the organizations are helping to build more inclusive pathways by providing mentorship, tools, and support to young talent ready to lead in high-performance environments. As part of this mission, 1Password proudly supports rising star Alisha Palmowski, whose determination and ambition exemplify the spirit of progress both on the track and beyond. This collaboration is both a celebration of possibility and a commitment to the leaders who break barriers and shape what's next. 1Password safeguards her digital life, ensuring that her most sensitive personal information —credentials, credit cards, and private race notes —remains secure and accessible wherever she goes. To learn more about 1Password's partnership with the Red Bull Racing Pepe Jeans Academy Programme, visit: About 1Password Trusted by over 165,000 businesses and millions of consumers, 1Password pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. Our mission is to unleash productivity without compromising security. The 1Password Extended Access Management platform secures every sign-in to every app from every device, including the managed and unmanaged ones that legacy IAM, IGA, and MDM tools can't reach. Leading companies such as Asana, Associated Press, Canva, IBM, MongoDB, MediaComm Communications, Octopus Energy, Slack, and Wish rely on 1Password to close the Access-Trust Gap: the security risks posed by unfederated identities, unmanaged apps, devices, and AI agents accessing sensitive company data without proper governance controls. Learn more at View source version on Contacts Media Contactmedia@
Business Wire
3 days ago
- Entertainment
- Business Wire
1Password and the Red Bull Racing Pepe Jeans Academy Programme Unveil Bespoke Livery by Female Canadian Artist Ahead of 2025 Canadian Grand Prix
TORONTO--(BUSINESS WIRE)--The Red Bull Racing Pepe Jeans Academy Programme and Team Cyber Security Partner, 1Password, have unveiled a bespoke livery that will run on Alisha Palmowski's car over the Canadian Grand Prix weekend. Designed by emerging Canadian artist Kirsten McCrea, the one-of-a-kind livery is a celebration of female excellence and talent across sports, design, and technology. This artistic collaboration embodies a shared commitment to breaking down barriers in motorsport and cybersecurity, ensuring more women have clear pathways to become future drivers, engineers, and technology leaders. 'Every champion starts with a dream — and the courage to chase it,' said Jeannie De Guzman, Chief Operating Officer, 1Password. 'At 1Password, we stand with those building the future with passion, purpose, and resilience. Through our partnership with Red Bull Racing Pepe Jeans Academy Programme, we are proud to safeguard Alisha's digital life as she races this weekend in Montreal, inspiring a new generation to win, on the track, in technology, and beyond.' Championing Excellence Through Bold Design 1Password and the Oracle Red Bull Racing brand teams partnered with Canadian muralist Kirsten McCrea, entrusting her with the creative lead to approach this livery as a canvas for storytelling that's dynamic, powerful, and designed to reflect movement and growth. Empowering and investing in emerging talent is the core of who the Team is, and collaborating with local artist McCrea for this bespoke design continues both Red Bull and 1Password's mission to champion the talent of tomorrow with action. This design is a unique take on Red Bull Racing's iconic branding and a new opportunity to represent and redefine what it means to be part of the Red Bull family. Rooted in Canadian identity, the livery features a palette of red for Canada and blue for Quebec, and it's anchored by a pattern of stylized dandelion seeds in motion, radiating from behind the driver. Each seed symbolizes ambition and ideas taking flight, drawing inspiration from the iconic Expo 67 logo and capturing the spirit of Canada's celebration of innovation and progress. Ripples emanating from the back wheel represent how one woman's impact can carry outward, creating space and opportunity for others to follow. It's not just a design—it's a declaration: ambition belongs here. Kirsten McCrea, who built her career in the male-dominated worlds of muralism and street art, drew inspiration from Alisha's rise through the ranks of professional racing and said, 'An all-woman team is rare. I know what it takes to break into spaces where you weren't expected to be, and I wanted the design to reflect that. Not as a soft or symbolic gesture, but as something strong, graphic, and unapologetic.' Alisha Palmowski, Red Bull Racing Pepe Jeans Academy Programme Driver, said, 'I am incredibly inspired by the design created by Kirsten McCrea and cannot wait to drive this livery in Montreal. I am personally drawn to bright, bold colours and am inspired by the underlying message of celebrating female talent across different industries. Driving in and representing a Canadian-inspired livery this weekend is something that I will cherish forever. A big thank you to 1Password and Red Bull Racing Pepe Jeans Academy Programme for the opportunity.' Canadian Grand Prix Livery Reveal Celebration 1Password and the Red Bull Racing Pepe Jeans Academy Programme unveiled the bespoke livery during an immersive celebratory event at Ricarda's Atrium in downtown Toronto. Hosted by Alicia West, radio personality and in-stadium announcer for the Toronto Argonauts, the evening brought together Canadian leaders from sports, technology, and design to celebrate performance, leadership, and innovation. A panel conversation among female executives, founders, innovators, and athletes explored personal stories of ambition, resilience, and the future of sport and technology. DJ Lissa Monet, co-founder of the all-female DJ agency LUXELIFE SOUND, set the tone with a high-energy soundtrack for the night. Fans are at the heart of everything that the Team does. To celebrate the livery reveal, fans around the globe were invited to solve an acronym to ' Crack the Code '—for a chance to experience the Canada Grand Prix weekend in full. As the campaign concludes, 1Password and the Team are set to welcome a few passionate fans to witness the bespoke livery on-track debut in Montreal. Championing the Next Generation in Motorsport and Cybersecurity 1Password's partnership with the Red Bull Racing Pepe Jeans Academy Programme reflects a shared commitment to uplifting the next generation of women in motorsport and cybersecurity. Together, the organizations are helping to build more inclusive pathways by providing mentorship, tools, and support to young talent ready to lead in high-performance environments. As part of this mission, 1Password proudly supports rising star Alisha Palmowski, whose determination and ambition exemplify the spirit of progress both on the track and beyond. This collaboration is both a celebration of possibility and a commitment to the leaders who break barriers and shape what's next. 1Password safeguards her digital life, ensuring that her most sensitive personal information —credentials, credit cards, and private race notes —remains secure and accessible wherever she goes. To learn more about 1Password's partnership with the Red Bull Racing Pepe Jeans Academy Programme, visit: About 1Password Trusted by over 165,000 businesses and millions of consumers, 1Password pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. Our mission is to unleash productivity without compromising security. The 1Password Extended Access Management platform secures every sign-in to every app from every device, including the managed and unmanaged ones that legacy IAM, IGA, and MDM tools can't reach. Leading companies such as Asana, Associated Press, Canva, IBM, MongoDB, MediaComm Communications, Octopus Energy, Slack, and Wish rely on 1Password to close the Access-Trust Gap: the security risks posed by unfederated identities, unmanaged apps, devices, and AI agents accessing sensitive company data without proper governance controls. Learn more at
New York Times
3 days ago
- Automotive
- New York Times
Red Bull's F1 Academy car takes on a bold look ahead of 2025 Canadian Grand Prix
Red Bull Racing's F1 Academy car demands attention. Driven by Alisha Palmowski, it's normally uniform with Red Bull's Formula One RB21 – navy blue, red and yellows etched across the chassis that's similar to a Formula Four challenger. It's simple and static. However, during the upcoming 2025 Canadian Grand Prix weekend, when F1 Academy will serve as F1's support series, movement and vibrancy have been breathed into a bespoke livery for Palmowski's car. It's a design that nods to Canada's history, Palmowski's story and F1 Academy's purpose. Advertisement The red bull on the yellow background is still visible on the air box and nose of the car, but the remainder, designed by Canadian muralist Kirsten McCrea, is in bolder colors — blue for Quebec and red for Canada. A royal blue coats the car's body, while a lighter blue streak stretches across the middle of the car, connecting the bulls. The first sign of movement comes from this section, as yellow dandelion seeds float in the dynamic turquoise. The shapes are inspired by the logo of Expo 67 – the world's fair that celebrated Canada's centennial, and why Île Notre-Dame (now the home of Circuit Gilles-Villeneuve) was built. They symbolize new ideas and dreams taking shape and spreading. At the rear of the car, etched on the wing and around the tires, multiple red rings are spaced out to form a ripple. 'The red ripple at the back, that represents what Alisha is doing,' McCrea explained, 'Like, the ripple effect of women entering fields that they haven't been in before and how that makes it possible for others to even have the imagination and the idea that that's something that they could want for themselves. And the ripple effect that results from a woman succeeding in what has traditionally been a male-dominated field.' Palmowski, who is in her first full-time season in F1 Academy in 2025, echoed a similar sentiment, though putting the spotlight on the championship's impact rather than herself. The inaugural season of the all-women racing series took place in 2023 without F1 team involvement or even live broadcasting. Now, all 10 F1 teams support drivers, broadcasts are aired in more than 160 territories and there's a Netflix docuseries similar to 'Drive to Survive.' There are similarities with the other junior categories, such as Formula Two and Formula Three, in terms of how races are arranged as support on F1 weekends. Advertisement During the Miami Grand Prix weekend last month, at an autograph session, numerous young female fans told Palmowski how she inspired them. To Palmowski, the ripples represent just that — 'the movement that F1 Academy is doing within motorsport in terms of us being role models and increasing female participation within the sport.' Knowing that the F1 Academy car would be a canvas in motion did impact how McCrea created the design. Not only did it need to work while the car was navigating the track at speed, but it also had to be readable at a distance, whether in person or on TV. McCrea's eyes lit up as the rendering of her design popped up on the screen during the exclusive interview with The Athletic. It was the first time she'd seen the drawing mocked up since submitting the final design. McCrea initially began with around 80 different ideas. She looked at past motorsport liveries, drew inspiration from Palmowski's story, and considered whether Palmowski would want to stand out even more in this male-dominated space. But password management company 1Password, a partner of the F1 team and the Red Bull Racing Pepe Jeans Academy Programme, helped McCrea narrow down the concepts as a cohesive story took shape. As Palmowski put it, this design 'represents just a celebration as well of female excellence and talent within sport, design and technology.' 'Without partners like 1Password, I wouldn't even have the opportunity to be on the F1 Academy grid this year,' Palmowski later added. 'They create real chances for young talent, emerging talent, and the next generation of racers, leaders, engineers.' STEM (science, technology, engineering and math) remains one of the fields where women are underrepresented. Data from the World Bank shows that 35 percent of STEM employees in the U.S. identify as women, per the Women Tech Network. But according to a 2024 Equal Employment Opportunity Commission report, the number of women working in the high-tech industry hasn't budged much since 2005. Jeannie De Guzman, 1Password's COO, acknowledged progress being made, though she said 'we're not where we want to be,' and that what is being done in motorsports and tech might help increase the number of women in the STEM workforce. Advertisement 'Seeing that representation, I think, really matters,' she said, touching on watching the Netflix docuseries on F1 Academy with her daughter. 'And so F1 Academy exudes that. So that's really great. The partnership that we have with Alisha's team directly supports that mission of recognition, of letting people know that it exists, that we're investing and that it's going to bring together that next generation of really powerful women, and they need to be there and stay there. 'We're meant to be there.' But barriers to entry remain considerable. Motorsports is one of the most expensive sports in the world, creating an obstacle for many competitors and team employees. But F1 Academy has helped save some drivers' careers. Abbi Pulling mentioned in the docuseries, 'F1: The Academy,' how she might not have been able to compete again without winning the championship in 2024, and she sold merchandise to help pay for her further career (Pulling now competes in the 2025 GB3 championship). In Palmowski's case, Red Bull is providing 'a huge financial backing,' along with the team sponsors such as 1Password. 'We put a lot in as well, by personal sponsorship, by support, travel, hotels,' she said. 'I think I've done 36 flights this year, which is a lot more than I have ever done in my whole life. I know it's not on a par with F1 drivers, but it's still a lot more than I've ever done before. So, it's extremely expensive.' F1 Academy is still only in its third season, but has resulted in tangible progress, as seen by the subsequent driver career progression of Pulling, Bianca Bustamante and Marta García (2023 champion) progressing in their careers. But the series still faces criticism, such as the car's speed perhaps not being the best preparation for the drivers to step up the ladder, or accusations that the series is just a PR push that won't help their development. 'We can see progress being made, and it's because of people that think to invest, to put money where their mouth is, to actually put together programming, having an actual program that has coaches and support system, a series on TV,' De Guzman said. 'This is not just somebody spending a little money to check the box. This is real infrastructure around this. And so I think that today, for example, I am optimistic that, despite the critiques, everything that we do at 1Password, that Alisha's team is doing, is going to continue to bring up that percentage of female individuals in the workforce – whether it's motorsport or tech, to grow.' Advertisement It all starts as a thought, an idea, a dream taking flight — a dandelion seed carried by the wind. For Palmowski, the seeds represent her growth journey in the all-women series over the last few months and the learning curve she navigates lap after lap. And the thing about art is that it carries depth and symbolism, yet people can interpret it in many different ways, finding parts that call to them or tug at their heartstrings. As personal as it is, the livery on her car in Montreal this weekend carries the weight of a movement, not a moment, as F1 Academy managing director Susie Wolff always says about the series. 'I want people to look at this car,' McCrea said, 'and look at Alisha and say, 'This is smashing the stereotype of what F1 racing can be.'' (Top image: ???)
